Mix & Muddle

What Mix & Muddle does

Mix & Muddle Limited, trading as Sip Social, is a London-based mobile cocktail bar and luxury events studio founded in 2017 by mixologist Richard Maxted. The company provides on-site cocktail bar services for weddings, corporate events, marketing and PR launches, and brand activations, serving both consumer (couples/planners) and enterprise (corporate marketing teams, advertising/PR agencies) customers. The registered entity is Mix & Muddle Limited (Company Number 145718806), with a headquarters at 61 Central Street, London EC1V 3AF and a registered office in Loughton, Essex.

The core offering is a turnkey mobile bar service: supply of bar infrastructure, professional bartending staff, custom cocktail menu design, and on-site execution. Complementary product lines include Custom Canned Cocktails (bespoke canned drinks with custom labels for wedding favours and corporate gifting) and a dedicated Agency Collaboration service for product launches, press events, influencer activations, experiential campaigns, and sampling experiences. The company has executed over 400 events nationwide in the UK and internationally and serves enterprise clients including Virgin, Puma, Meta, Spotify, and Netflix.

The business model is professional services revenue based on per-event custom quotes; pricing is not publicly disclosed and is tailored to event type, guest count, duration, cocktail menu, and location. Distribution is direct (phone, email, website contact) supplemented by partnerships with marketing and PR agencies. The company is founder-owned and bootstrapped, with no disclosed outside funding, a stated team of 3 core members and an overall headcount band of 11-50, and a Living Wage Employer certification.

Name

Mix & Muddle

Legal name

Mix & Muddle Limited

Website

https://mixandmuddle.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sip Social (formerly Mix & Muddle) is a London-based mobile cocktail bar and luxury events studio that designs and delivers bespoke cocktail experiences for weddings, corporate parties, marketing/PR launches, and brand activations, including enterprise clients such as Virgin, Netflix, Meta, Spotify, and Puma.

Ownership category

akta.pro rank

Product category

Mobile Cocktail Bar & Event Services

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

akta.pro secondary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Mobile cocktail bar
• Event cocktail services
• Wedding bar services
• Brand activation events
• Custom canned cocktails

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Services: Revenue generated from providing mobile cocktail bar services at events including weddings, corporate parties, brand activations, and marketing/PR launches. Pricing is quote-based and tailored to each event.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mix & Muddle (trading as Sip Social) operates a mobile cocktail bar and luxury events studio, delivering on-site cocktail experiences for weddings, corporate events, brand activations, and marketing/PR launches. The company provides professional mixologists, custom cocktail menu design, branded canned cocktails for gifting, and complete bar setup across the UK and internationally.

Product overview

Sip Social (formerly Mix & Muddle) is a single-service luxury events studio providing mobile cocktail bar experiences. The portfolio consists of core mobile cocktail bar services for events, supplemented by Custom Canned Cocktails (bespoke packaged drinks for gifting and favours), Brand Partnerships & Activations (experiential marketing for agencies), Corporate Events services, Wedding Parties, and Agency Collaboration services. The company operates as a unified service offering rather than a platform with modular components.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobile Cocktail Bar Services A luxury mobile cocktail bar that provides on-site cocktail preparation and service for events, staffed by professional mixologists. Serves wedding couples, corporate clients, and agencies across the UK and internationally.
• Custom Canned Cocktails Bespoke canned cocktails designed for wedding favours, corporate gifting, and brand activations, featuring custom printed labels and branded packaging. Sold as a standalone physical product offering.
• Brand Partnerships & Activations Brand activation services including photographic content creation, Perfect Serve creations, and experiential marketing campaigns for agencies and brands. Targeted at marketing/PR agencies and brand clients.
• Corporate Events Sophisticated drinks receptions and cocktail services for corporate events including marketing & PR launches, office parties, and client entertaining. Designed for business clients and event planners.
• Wedding Parties Reception and after-dinner cocktail bar services for weddings, providing bespoke cocktail experiences for wedding couples seeking luxury, Instagram-worthy cocktail offerings at their celebrations.
• Agency Collaboration Services Dedicated partnership program for marketing and PR agencies providing cocktail brand experiences including product launches, press events, influencer activations, experiential campaigns, sampling experiences, and corporate hospitality.

Quantifiable outcome

• Over 400 events executed
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Agency Partners (Unnamed)coreGTM or Marketing PartnerSip Social partners with marketing agencies, PR firms, and brand agencies to provide cocktail brand experiences for their campaigns. The company offers a dedicated 'For Agencies' section on their website to facilitate collaboration on product launches, press events, influencer activations, brand parties, experiential campaigns, sampling experiences, corporate hospitality, and client entertaining.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Cocktails in the City: A UK cocktail experiences company organizing pop-up cocktail events and tasting showcases. Operates in an adjacent experiential cocktail segment with comparable luxury positioning but a different delivery model (event series rather than mobile bar hire).

Direct peers

• The Cocktail Service: A London-based mobile cocktail bar service specializing in weddings, corporate events, and private parties. Directly comparable in mobile bar service delivery, customer segments, and event-driven business model.
• Mixology Group: A UK mobile cocktail bar and mixology events company providing bar hire, mixologists, and cocktail experiences for corporate and private events. Comparable service offering, target customer base, and luxury positioning.
• Gimme Bar (UK): A UK mobile bar service delivering cocktail bars and mixologists for weddings, corporate events, and private celebrations. Directly comparable on mobile bar service, customer segments, and event delivery model.
• Liquid Motion Cocktails: A UK-based mobile cocktail bar and mixology events company serving weddings, corporate clients, and brand activations. Comparable on service offering, customer segments, and event-driven GTM motion.
• Shaken Cocktail Events: A UK-based mobile cocktail bar and event mixology service offering on-site cocktail experiences for weddings, corporate events, and brand activations. Directly competes with Mix & Muddle on the same mobile bar service model and event-driven GTM.
• Hire A Bartender / Bar Hire UK: A UK platform supplying mobile bar hire and bartender services for events. Overlaps with Mix & Muddle on mobile bar services and event mixology delivery.
• Twisted Mixology: A UK mobile cocktail bar and cocktail catering service for weddings, parties, and corporate events. Comparable in service model, customer segments, and event execution approach.

Broad incumbents

• Eventologists: A broader UK event services company offering mobile bars alongside other event production services. Overlaps with Mix & Muddle on cocktail bar hire but operates a wider portfolio of event production services rather than specializing in mixology.

Emerging players

• FUNCTION Drinks: A London-based canned cocktail brand offering RTD premium cocktails. Overlaps with Mix & Muddle's custom canned cocktail offering as a productized competitor in the packaged cocktail segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/10942212/admin
• Instagraminstagram.com/sipsocial_cocktails
• Facebookfacebook.com/mixandmuddle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mix & Muddle