cocktails in the city

Name

cocktails in the city

Legal name

Cocktails in the City London Ltd

Website

https://cocktailsinthecity.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Cocktail Festival & Events Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Cocktail Bars & Speakeasies (THAFAEAE), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Cocktail festival events
• Drinks tasting experiences
• Corporate hospitality bookings
• Cocktail masterclass workshops
• Spirits brand activations

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Ticket Sales: The company sells tickets to its annual festival events. Tickets provide entry to the event with a cocktail on arrival for Summer Pass holders. Individual session tickets are also available at varying price points.
2. Cocktail Sales at Event: Cocktails are ordered from participating pop-up bars throughout the event, generating revenue from drink sales at point of consumption.
3. Food Vendor Revenue Share: Multiple food vendors operate at the event including Dim Sum Library, Café Pacifico, Eat Me Cheese Repeat, and others, likely generating revenue through space rental or commission arrangements.
4. Brand Partnerships & Sponsorships: Brand partnerships with spirits companies (Teremana, Pommery, Lillet, etc.) who collaborate with bars for the festival. Also includes headline sponsors like London Essence Company, Master of Malt, and Everleaf.
5. Corporate Event Bookings: Summer party corporate packages for team drinks, client events, and special celebrations. The company offers hosted experiences for corporate groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Cocktails in the City organises and hosts recurring physical cocktail festival events in London, primarily the Summer Series held at Bedford Square Gardens across multiple weekends. The company curates up to 20 of London's best cocktail bars as pop-up activations, paired with street food, live music, silent disco, tasting sessions, masterclasses, and themed collectives (Australian, Pan Asian, Coffee Cocktails). It also sells corporate summer party packages and branded experience add-ons such as the Tasting Rooms and the Great Cocktail Collider competition.

Product overview

Cocktails in the City is a physical drinks festival company offering the Cocktails in the City Summer Series as its core product, a London-based cocktail festival held in Bedford Square Gardens. The company organizes themed experiences including the Tasting Rooms, Coffee Cocktails Collective, Australian Collective, Pan Asian Collective, and Bartender's Edit, alongside corporate Summer Party Bookings. The product portfolio is built around a platform of recurring festival events with modular experience add-ons including masterclasses, tasting sessions, and live competitions like The Great Cocktail Collider. The company partners with London's top bars, spirits brands, and food vendors to deliver these experiences rather than offering a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Bartender's Edit: A curated selection of top 20 bars in London, voted for by bartenders themselves, showcased at the festival
• The Australian Collective
• Pan Asian Collective
• Mexican Collective
• Coffee Cocktails Collective
• The Tasting Rooms
• The Great Cocktail Collider

Products and services

• Cocktails in the City Summer Series Multi-weekend ticketed cocktail festival in central London bringing together up to 20 of London's top cocktail bars as pop-ups, plus street food, live music, silent disco, workshops, and tastings. Targeted at cocktail enthusiasts, social drinkers, and corporate groups.
• Tasting Rooms Experience Intimate tasting experience where three independent producers each host a 10-minute tasting, combining brand storytelling with sampling of their creations. Targeted at curious cocktail enthusiasts seeking producer-led discovery.
• Coffee Cocktails Collective Curated themed drinks experience showcasing coffee-based cocktails beyond the Espresso Martini, featuring Mr Black Coffee Liqueur, Ron Santiago de Cuba Rum, and Neon Coffee Vodka, presented by Callooh Callay and Little Bat bars. Targeted at cocktail enthusiasts interested in coffee-cocktail innovation.
• The Australian Collective Themed drinks experience showcasing contemporary Australian aperitivo culture, featuring Papa Salt Coastal Gin, Regal Rogue Organic Australian Aperitifs, and Australian Bitters Company, presented by Daisy Green. Targeted at cocktail enthusiasts exploring Australian bar and spirits culture.
• Pan Asian Collective Centrepiece experience featuring Shochu Lounge @ Roka, SOMA, and GONG Bar, showcasing modern Asian mixology with Japanese partners including Kay Sake, Ukiyo Nashi Pear Gin, and KAMI Shochu. Targeted at cocktail enthusiasts interested in Pan Asian bar and spirits culture.
• Bartender's Edit Curated selection of London's top 20 bars as voted by bartenders, offering intimate philosophy-led experiences showcasing cocktails that reflect each bartender's personal style and hospitality approach. Targeted at serious cocktail enthusiasts.
• The Great Cocktail Collider Live cocktail competition where six London bartenders collide two classic cocktails into one layered, frozen slushie and compete head-to-head in the festival garden. Targeted at cocktail enthusiasts and industry spectators.
• Summer Party Bookings B2B hosted event service for corporate groups arranging team drinks, client entertainment, or special celebrations at the festival venue, bundling premium London bars, food, and entertainment into a single experience. Targeted at corporate event bookers.
• Cocktail Masterclasses & Workshops Hands-on cocktail-making sessions where attendees build their own serves using products from festival partner brands, tailored around personal taste. Targeted at festival attendees seeking interactive learning experiences.

Quantifiable outcome

• Over 100,000 guests welcomed since launch
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered featured bar partner, featured brand, core partners, headline partner and partner.

• The Cocktail Clubfeatured bar partnerStrategic or Co-development Partner · 1 August 2026The Cocktail Club brings high-energy bar activations with flair and theatre, partnering with Tito's Handmade Vodka for August showcase. Has won Best Cocktail award previously.
• Teremana Tequilafeatured brandGTM or Marketing Partner · 1 July 2026Teremana Tequila partners with The Coral Room at Cocktails in the City, presenting serves that highlight Teremana's smooth, expressive character within The Coral Room's signature polished style.
• Pommery Champagnefeatured brandGTM or Marketing Partner · 1 July 2026Pommery partners with Sabine Rooftop Bars for exclusive pours of their Apanage Brut 1874 blend at the festival.
• Lilletfeatured brandGTM or Marketing Partner · 1 July 2026Lillet partners with Boulebar, bringing Riviera charm to the festival's private garden with beautifully balanced Lillet spritzes alongside pétanque games.
• Tito's Handmade Vodkafeatured brandGTM or Marketing Partner · 1 July 2026Tito's Handmade Vodka partners with The Cocktail Club at the August edition, providing premium vodka for bold, flavour-driven cocktail serves.
• Various London Bars (20+)core partnersStrategic or Co-development Partner · 1 January 2026Partnership with 20+ London cocktail bars including The Coral Room, Aqua Kyoto, Callooh Callay, Little Bat, Hutong, GONG Bar, Laki Kane, and many others for pop-up bar activations.
• London Essence Companyheadline partnerGTM or Marketing PartnerOfficial partner of Cocktails in the City. London Essence Company, founded in 1896, crafts premium mixers including tonics, gingers, and sodas. The partnership aligns their mixers with festival cocktail experiences.
• Master of MaltpartnerGTM or Marketing PartnerSpirits retailer partner. Master of Malt offers a wide range of drinks products and experiences, bringing drinks to enthusiasts through their retail platform.
• EverleafpartnerGTM or Marketing PartnerNon-alcoholic aperitif brand partner. Everleaf redefines non-alcoholic drinks with crafted botanical aperitifs, supporting mindful drinking options at the festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• London Cocktail Week: Direct competitor running an annual city-wide cocktail festival in London using a passport/pop-up-bar format with participating venues and spirits brand sponsorships — the closest competitive analogue to Cocktails in the City.
• The Whisky Show (Whisky Magazine events): Multi-city premium spirit tasting event (cities include London) using ticketed sessions, producer-led tastings, and brand sponsors — comparable format applied to the whisky category.

Regional players

• Edinburgh Cocktail Week: Operates the same cocktail-festival playbook (passport entries, bar pop-ups, brand partners) in Edinburgh, demonstrating the portable format that CITC could expand into.
• Tales of the Cocktail: Premier global cocktail industry festival (New Orleans) combining tastings, brand activations, and educational programming; relevant as a benchmark scale peer for a city-based cocktail festival.
• Manchester Cocktail Week: City-level UK cocktail week festival with bar pop-ups and brand partnerships, mirroring the format CITC could replicate outside London.

Emerging players

• Taste of London: Adjacent premium food festival in Regent's Park featuring top restaurants, producers, and brand sponsors in a ticketed multi-weekend format — directly comparable event-as-a-service model.

Broad incumbents

• Imbibe Live: UK drinks industry trade exhibition featuring tastings, masterclasses, and brand activations — overlapping audience and sponsor ecosystem as a broader industry event incumbent.
• Bar Convent London: Established bar industry trade event with educational programming, tastings, and brand activation space — competing for the same spirits brand marketing budgets and bar partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CocktailsintheCity
• Instagraminstagram.com/cocktailsinthec
• LinkedInlinkedin.com/company/cocktails-in-the-city

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cocktails in the city