What Iotta does

Iotta is a Netherlands-based private company headquartered in Rijswijk that delivers end-to-end IoT monitoring solutions for buildings under a "Sensing as a Service" model. Its offering bundles fully wireless sensor hardware (covering indoor climate, occupancy, temperature, parking, tank/ waste levels and GPS tracking), gateways, a cloud platform, installation, dashboards, proactive maintenance, replacement and API-based data delivery into a single fixed annual subscription priced per sensor per year, with customer data ownership retained by the client.

The platform exposes sensor data to third parties via REST API, MQTT and webhooks, supporting two parallel go-to-market motions: direct sales to end customers in healthcare, education, real estate and Dutch government/public real estate, and a two-sided partner channel covering software developers (who embed Iotta data into their own products) and field installers (who handle physical deployment). Iotta additionally markets AI-assisted advisory report support for building sustainability, and is developing ANTAIRA, a proprietary structured AI runtime architecture intended to produce auditable, reproducible analytics at scale, partially funded via an MIT subsidy project.

The company is privately held, serves only the Netherlands (Dutch-language site and Dutch operations), discloses no headcount, funding or revenue, and lists reference logos including ING, KPN, Jumbo, Wagamama, Dura Vermeer, Bouwinvest, Hanze University, HEVO, Gydz, Provincie Utrecht and Provincie Zuid-Holland, alongside technology/channel partners such as T-Systems, Connecting IoT and PROCOS.

Name

Iotta

Website

https://iotta.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Iotta is a Netherlands-based IoT company that sells end-to-end wireless sensor subscriptions for buildings, serving healthcare, education, real estate and government customers, with a partner channel for software developers and installers and an in-development AI analytics product.

Ownership category

akta.pro rank

Product category

IoT Building Monitoring Platform

NAICS

Computer Facilities Management Services (541513), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Facilities Support Management Services (8744), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Occupancy, Space Utilization & Workplace Experience (HSAPAPAG)

akta.pro secondary industries

Waste Management & Smart Sanitation (Facilities) (HSAPAPAM), Asset Tracking, RTLS & Industrial Visibility (IMAIAMAE), Continuous/Remote Monitoring Systems (IoT Sensors, Telemetry, Networks) (EUAHACAL), Site Security, Monitoring & Remote Operations (NOC/IoT) (HDAIAKAH)

Keywords

• IoT monitoring services
• Building sensor networks
• Wireless sensor platforms
• Indoor climate monitoring
• IoT data infrastructure

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Sensing as a Service Subscription: Recurring subscription revenue model based on a fixed annual price per sensor. Includes all hardware, installation, maintenance, cloud platform access, and replacement services. Customers pay per sensor per year with everything included in the subscription.
2. Partner Integration Services: Revenue from providing sensor data infrastructure to software developers and installers who integrate Iotta's data into their own products or services.
3. AI & Analytics Consulting Support: Support services for creating substantiated advisory reports for building sustainability, combining real-time sensor data with regulations and scenario analysis. Future revenue stream as ANTAIRA matures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Iotta provides end-to-end IoT sensing solutions as a subscription service for buildings, delivering fully wireless sensors, gateways, cloud platform, installation, 24/7 dashboards, maintenance, and replacement at a fixed annual price per sensor. The company also offers a partnering program that supplies real-time sensor data via REST API, MQTT, or webhooks to software developers and installers, and an AI & Analyse service that supports creation of evidence-based advisory reports combining real-time sensor data with regulations and scenario analysis.

Product overview

Iotta offers end-to-end IoT solutions as a unified platform with three interconnected service offerings: Sensing as a Service (the core subscription product delivering wireless sensors, cloud infrastructure, and dashboards for building monitoring), Partnering (B2B data infrastructure service for software developers and installers integrating Iotta's sensor data via API/MQTT/webhooks), and AI & Analyse (AI-powered advisory report support, currently featuring ANTAIRA in development). The Sensing as a Service product supports multiple measurement types including indoor climate, occupancy, temperature monitoring, parking occupancy, tank/waste levels, and GPS tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• Sensing as a Service End-to-end IoT subscription service for organizations that delivers wireless sensor hardware (with batteries and housing), gateways, cloud platform, sensor placement, 24/7 dashboard access, monitoring, replacement, and data integration into customer systems, all at a fixed annual price per sensor with no hidden costs. Customers include organizations in healthcare, education, real estate, and government in the Netherlands.
• Partnering Channel program that supplies reliable, real-time sensor data and managed IoT network infrastructure to software developers (for dashboards, reporting tools, and building management systems) and to installation professionals (for physical sensor deployment at customer sites), delivered via REST API, MQTT, or webhooks.
• AI & Analyse AI-powered analytics service that combines real-time building sensor data with regulations and scenario analysis to support the creation of evidence-based, auditable advisory reports for building sustainability, intended for advisory firms and managers of public real estate.

Quantifiable outcome

• Immediate alarm notifications for temperature deviations in refrigeration units
• +2 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Software Developers (Partner Channel)coreChannel Partner/ Reseller/ DistributorIotta partners with software developers who build dashboards, reporting tools, or building management systems. Iotta provides reliable, real-time sensor data via secure APIs (REST, MQTT, or webhooks) while the partner handles the software layer and end-customer relationship. This allows developers to integrate Iotta data without managing hardware complexity.
• Installers (Partner Channel)coreChannel Partner/ Reseller/ DistributorIotta partners with installation professionals who physically deploy sensors at customer sites. Iotta supplies the sensors and wireless connectivity along with infrastructure management, while the installer provides field expertise and physical installation services. Strong combination of Iotta's proven IoT infrastructure with installer craftsmanship in the field.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Haltian: Finnish IoT and smart-building company providing wireless sensor hardware, device management, and analytics for enterprises and facility operators. Comparable full-stack offering and Nordic/European focus.
• 75F: IoT-based smart building automation provider offering wireless sensors, cloud analytics, and HVAC/occupancy optimization. Comparable end-to-end cloud-managed hardware-plus-software model for commercial real estate and multi-site operators.
• Kaiterra: Air quality monitoring company offering IoT sensors, cloud dashboards, and API integrations for indoor environments in commercial buildings. Comparable focus on indoor air quality measurement and data delivery model.
• Disruptive Technologies: Norwegian wireless IoT sensor company offering miniature battery-powered sensors with a cloud platform and per-sensor subscription model. Closest direct comparable to Iotta's Sensing as a Service value proposition, including building monitoring, occupancy, and indoor climate use cases.
• Sensoneo: Smart waste and fill-level monitoring provider with IoT sensors and cloud analytics. Comparable to Iotta's Tank & Waste Bin Level measurement category and the 'fixed price per sensor per year' service model.
• Worldsensing: Wireless industrial IoT monitoring company with sensors, connectivity, and cloud analytics for infrastructure and built-environment customers. Comparable wireless monitoring + SaaS model, though with stronger industrial rather than commercial building emphasis.
• Yanzi Networks: Swedish provider of wireless IoT sensors and a managed cloud platform for smart building, occupancy, and indoor environment monitoring. Closely aligned with Iotta's per-sensor SaaS delivery model and building-operator target customer.

Broad incumbents

• Honeywell Building Technologies: Major BMS and building services incumbent offering wireless sensors, occupancy analytics, and energy management. Comparable to Iotta's enterprise building-monitoring scope but with deeper global reach and integration into larger facility management software.
• Signify (Philips Lighting): Global smart-lighting and IoT platform (Interact) with wireless sensors and cloud analytics for offices, schools, and healthcare. Overlaps with Iotta's indoor-climate and occupancy offerings but at much larger scale and broader portfolio.
• Enlighted (Siemens): Siemens-owned IoT sensor and building analytics platform focused on lighting-anchored occupancy and space utilization. Directly competes with Iotta's occupancy and indoor-environment use cases, but bundled with Siemens' larger BMS portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iotta