NSX

Name

NSX

Legal name

NSX Argentina

Website

https://nsx.com.ar

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

NSX Argentina is a privately-held Buenos Aires-based system integrator and retailer that builds and sells custom gaming PCs, office desktops, notebooks, and PC components to individual consumers and small-office buyers in Argentina via an e-commerce site and a single CABA showroom.

Ownership category

akta.pro rank

Product category

Gaming PC and Computer Hardware Retail

NAICS

Electronic Computer Manufacturing (334111), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Electronic Computers (3571), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Gaming PCs & Laptops (Prebuilt OEM/SIs) (MPAFAGAC)

akta.pro secondary industries

PC Gaming Hardware Retail (GPUs, CPUs, RAM, Storage) (CRACAFAC), Gaming PCs (Desktops & Laptops) (HDACAAAH), PC Cases, Chassis & Case Accessories (HDACAGAG)

Keywords

• Gaming PCs
• Custom computers
• PC components
• Office desktops
• Notebook retail

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: NSX generates revenue through the sale of pre-built gaming computers, office PCs, notebooks, and individual PC components. Products are sold as one-time purchases with no recurring revenue component. Revenue is derived from product margin on assembled systems and component sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

NSX Argentina assembles and retails pre-built gaming desktop PCs, office desktop computers, notebooks, and individual PC components to individual consumers in Argentina. Gaming systems are configured around AMD Ryzen processors (5600GT, 5700G), ASUS A520M motherboards, DDR4 memory, and NVIDIA GeForce RTX GPUs (3050, 3060, 4060, 4070), organized into branded tiers Tomcat, Eagle, Viper, and Phoenix. The company also sells office PCs, notebooks, and FreeDOS-equipped custom builds, supported by after-sales technical services including driver downloads and RMA handling.

Differentiator

Problem solved

Functional benefit

Products and services

• PC Gamer Custom-built gaming desktop computers configured with AMD Ryzen processors (Ryzen 5 5600GT, Ryzen 7 5700G), ASUS PRIME A520M-K AM4 motherboards, and DDR4 memory. Offered in branded tiers differentiated by NVIDIA GeForce RTX GPU class: Tomcat (RTX 3050), Eagle (RTX 3060), Viper (RTX 4060), and Phoenix (RTX 4070). Targeted at individual gamers and gaming enthusiasts in Argentina.
• Notebook Laptop computers sold alongside NSX's desktop PC offerings for gaming and general portable use, targeting individual consumers in the Argentine market.
• PC Oficina Desktop computers designed and assembled for office and business productivity use cases. Positioned as an alternative to the gaming-focused PC Gamer line, using similar AMD Ryzen and ASUS A520M platforms configured for productivity workloads. Available with a FreeDOS option so customers can install their preferred operating system. Targeted at home users and small offices in Argentina.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AMDcoreTechnology or IntegrationAMD is a primary technology partner providing processor solutions. NSX features AMD Ryzen processors (5600GT, 5700G) across their gaming PC lineup. AMD branding appears prominently on NSX's website and marketing materials.
• ASUScoreTechnology or IntegrationASUS provides motherboard technology used in NSX gaming and office PC configurations. ASUS PRIME A520M-K and other ASUS motherboards are featured components in NSX systems.
• NVIDIAcoreTechnology or IntegrationNVIDIA provides GPU technology for gaming PCs. NSX sells systems featuring NVIDIA graphics cards including the 3050 Tomcat, 3060 Eagle, 4060 Viper, and 4070 Phoenix series.

Broad incumbents

• iBuyPower: US-based gaming PC system integrator offering custom builds and pre-built gaming desktops. Comparable to NSX in assembling tiered gaming configurations (entry to high-end GPU tiers) and selling direct to gamers.
• MercadoLibre: Dominant Latin American e-commerce marketplace where many Argentine buyers purchase gaming PCs and components. Comparable to NSX as a primary channel substitute; competing for the same end consumer with greater catalog breadth and 24/7 ordering.
• Newegg: Global online retailer specializing in PC components, gaming hardware, and custom builds. Comparable to NSX in catalog breadth across AMD, NVIDIA, ASUS, Corsair, and Kingston components, though at global scale with international shipping.
• CyberPowerPC: Large global custom gaming PC builder and system integrator. Comparable to NSX in core activity (custom-built gaming desktops), but operates at vastly greater scale across multiple geographies with broader SKU depth.

Direct peers

• Air Computers: Argentina-based retailer of gaming PCs, notebooks, and IT components with both online and physical sales. Comparable business model to NSX: custom-assembled systems, multi-brand component catalog, and direct-to-consumer focus.
• PCBOX Argentina: Argentine system integrator and gaming/office PC retailer offering custom-built desktops and notebooks. Comparable to NSX in serving the same gamer and prosumer buyer with assembled systems from tier-1 component brands.
• Ceven: Long-standing Argentine retailer of IT hardware, notebooks, and PC components. Comparable to NSX in targeting Argentine consumers needing assembled systems and individual components.
• Compumundo: Argentina electronics and computing retailer offering desktops, notebooks, and components. Comparable to NSX in product categories and offline-plus-online distribution, though broader in scope beyond gaming.
• SBOX Argentina: Argentine retailer of pre-built gaming PCs, notebooks, and components. Directly comparable to NSX in product mix (gaming desktops, custom builds) and Argentine-focused D2C model; SBOX branding appears on NSX's own site, suggesting close competitive proximity.

Regional players

• PCFactory: Chilean retailer of gaming PCs, notebooks, and PC components. Comparable to NSX in product mix and D2C SI model, but serving the Chilean market; useful as a LATAM peer benchmark for replication potential.

Market position

Customer concentration

• Instagraminstagram.com/nsxcomputers
• LinkedInlinkedin.com/company/nsx-computers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NSX