Ceven

What Ceven does

Ceven S.A. is a privately held Argentine wholesaler and distributor of IT products, consumer electronics, and home appliances, headquartered in Buenos Aires with over 25 years of continuous operation. The company operates across three interlocking channels: distribution to retail chains and ecommerce resellers, direct corporate enterprise sales, and own-brand manufacturing through its wholly owned Gfast subsidiary, which produces desktops, monitors, notebooks, and gaming equipment using SKD (Semi-Knocked Down) assembly at an ISO 9001:2015 certified facility with stated capacity of 12,000 units per shift.

The portfolio spans third-party brands such as HP, Apple, Poly, Electrolux, LG, Huawei, and Daewoo alongside the Gfast proprietary line, covering computing, peripherals, smart TVs and audio, large and small appliances, tools, sports equipment, and pet products. The corporate solutions division packages Poly audiovisual room systems (Small, Medium, Large configurations, certified for Zoom and Microsoft Teams), headset and speaker deployments, Apple Business Partner services (Mac/iPad/iPhone distribution plus MDM and Apple Business Manager integration), and device lifecycle programs including trade-in, renting, and flexible financing for enterprise clients.

Ceven monetizes primarily through B2B hardware distribution and resale, with login-gated pricing on its own ecommerce storefront (cevexn.com) and quote-based enterprise contracts; revenue figures are not publicly disclosed. The company markets through direct B2B sales with commercial and technical specialists, vendor co-marketing programs (HP and Apple partner channels), and a blog/news feed. A single management figure, Director Comercial Ariel Davis, is named in source materials. The business remains founder/locally owned with no identified institutional capital, parent company, or public listing.

Name

Ceven

Legal name

CEVEN S.A.

Website

https://ceven.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Ceven S.A. is a Buenos Aires-based Argentine wholesaler distributing IT products, consumer electronics, and home appliances to retail, ecommerce, and corporate channels, with in-house Gfast brand manufacturing and enterprise audiovisual and mobility solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Distribution: Revenue generated from distribution of IT products, consumer electronics, and home appliances across multiple brand partnerships including HP, Apple, Poly, Electrolux, LG, and others. The company serves retail, ecommerce, and corporate channels.
2. Computer Assembly (Gfast Brand): Revenue from manufacturing and selling proprietary Gfast brand products including desktops, monitors, notebooks, and gaming equipment. Production capacity of 12,000 units per shift.
3. Corporate Solutions and Services: Revenue from enterprise-specific solutions including audiovisual room configurations (Small, Medium, Large), headset systems, Apple Business Partner services, MDM implementation, and device lifecycle management including trade-in and renting programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Ceven S.A. is an Argentine wholesale distributor that supplies and finances IT products, consumer electronics, and home appliances to retail chains, ecommerce platforms, and corporate clients. The company also manufactures its own Gfast brand of desktops, monitors, notebooks, and gaming products under ISO 9001 standards with 12,000 units per shift capacity. For enterprises, Ceven delivers integrated audiovisual meeting room solutions (Poly/HP), Apple corporate mobility solutions, MDM implementation, trade-in and renting programs, and flexible financing.

Product overview

Ceven is a major Argentine wholesale distributor with over 25 years of experience in IT, consumer electronics, and home products distribution. The company operates a comprehensive multi-category portfolio serving retail, ecommerce, and corporate channels across Argentina. Their enterprise solutions division offers Poly video conferencing and audio systems (headsets, speakers, video bars, smart cameras, room controllers) and HP conference room equipment for Small, Medium, and Large meeting spaces, with certifications for Zoom and Microsoft Teams. Ceven's own brand Gfast manufactures desktops, monitors, notebooks, and gaming products under ISO 9001 standards with 12,000 unit capacity. The consumer product range spans major appliances (Electrolux, LG, Gafa, Vondom), kitchen appliances, water heaters (Escorial), pet products, tools (Daewoo, Lusqtoff, Truper), and sports equipment. As an Apple Business Partner and HP Partner Award winner, Ceven provides corporate mobility solutions, technical support, and enterprise device management.

Differentiator

Problem solved

Functional benefit

Brands

• Gfast: Own brand of Ceven manufacturing desktop computers, monitors, notebooks, and specialized gaming products. Production capacity of 12,000 units per shift using SKD format under ISO 9001 standards.

Products and services

• Gfast Own-Brand Computers Proprietary Gfast brand of desktops, monitors, notebooks, and gaming products manufactured in-house by Ceven using SKD (Semi-Knocked Down) assembly under ISO 9001 quality standards. Production capacity of 12,000 units per shift. Targeted at channel partners and end consumers seeking differentiated IT hardware.
• Apple Business Solutions Official Apple distribution and corporate mobility offering including Mac, iPad, iPhone and accessories, authorized post-sale support, MDM (Mobile Device Management) implementation, Apple Business Manager integration, trade-in programs, renting, flexible financing, and user/IT team training. Targeted at Argentine enterprises deploying Apple devices at scale.
• Enterprise Audiovisual Meeting Room Solutions (Salas Small/Medium/Large) Integrated Poly and HP audiovisual room systems packaged for Small, Medium, and Large meeting spaces, including video bars, smart cameras, Poly G62 conferencing systems, Poly TC10 touch controllers, HP mini PCs pre-installed with Microsoft Teams Rooms and Windows 11 IoT Enterprise, and Poly headsets and speakers. Certified for Zoom and Microsoft Teams. Targeted at Argentine enterprises deploying collaboration infrastructure.
• HUAWEI eKit Enterprise Networking Enterprise networking solutions designed for SMBs including connectivity products and digital tools for modern and secure network deployment, with easy installation and no extra licensing fees. Targeted at SMBs seeking scalable connectivity.
• IT and Consumer Electronics Distribution

Quantifiable outcome

• 25+ years of market presence in Argentina
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• HPcoreChannel Partner/ Reseller/ DistributorHP Partner Awards 2025 recipient for Excellence in Distribution Strategy. Ceven serves as a major HP distributor in Argentina, supporting corporate transformation projects, infrastructure, and technology modernization. The partnership includes audiovisual solutions (Poly), computing, and enterprise devices.
• ApplecoreChannel Partner/ Reseller/ DistributorApple Business Partner certification enabling Ceven to distribute official Apple products (Mac, iPad, iPhone, accessories), provide authorized support, MDM implementation, Apple Business Manager setup, and corporate services including trade-in, renting, and financing programs.
• Huawei eKitminorChannel Partner/ Reseller/ DistributorCeven incorporated Huawei eKit to its portfolio, a brand designed for SMEs seeking connectivity solutions that are scalable, easy to install, without extra costs or licensing. The partnership expands Ceven's enterprise networking offerings.
• Poly (HP Poly)coreTechnology or IntegrationCeven distributes Poly audio and video solutions including headsets (wired and wireless), speakers, and audiovisual room systems (Salas Small, Medium, Large). Products include Poly Studio video bars, Poly TC10 touch controllers, and Poly G62 conferencing systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PC Arts Argentina: Argentine IT manufacturer/distributor producing own-brand PCs, notebooks and monitors with channel distribution. Directly comparable to Ceven's Gfast own-brand manufacturing and B2B distribution model.
• CT Global: Argentine IT distributor with enterprise and channel focus, including corporate technology deployment. Comparable to Ceven's enterprise solutions arm and Poly/HP-based AV offerings.
• Grupo Núcleo: Major Argentine IT distributor with a multi-vendor portfolio (PCs, peripherals, components, accessories) serving retail and channel partners. Directly comparable to Ceven as a domestic B2B IT wholesaler with assembly capabilities and nationwide reach.
• Air Computers: Argentine IT distributor focused on technology products, peripherals and components, serving retailers and resellers. Comparable to Ceven in product mix, channel model and Argentine geographic focus.
• Grupo Suksa: Argentine wholesale distributor of IT, consumer electronics and home appliances with nationwide logistics and multi-channel B2B operations. Closely mirrors Ceven's diversified distribution model and product breadth.

Broad incumbents

• Intcomex: Large Miami-based value-added distributor of IT products across Latin America and the Caribbean. Comparable to Ceven at the broader LATAM level as a multi-vendor IT/CE distributor with enterprise and channel reach.
• CompuSoluciones: Large Mexican IT distributor and solutions provider serving enterprise and channel customers across Latin America. Comparable as a multi-vendor IT distributor with value-added services and financing.

Regional players

• Grupo Deltron: Peruvian IT and consumer electronics distributor with assembly operations and multi-brand portfolio. Comparable to Ceven in product mix and own-brand assembly model, though serving a different LATAM geography.
• Stylus (Dacas): Uruguay-based IT and consumer electronics distributor with regional LATAM presence. Comparable to Ceven as a regional multi-vendor distributor with similar product categories and channel model.

Others

• Mercado Libre (Marketplace): Dominant LATAM e-commerce marketplace increasingly distributing IT and consumer electronics direct to consumers. An adjacent competitor that pressures traditional distributors like Ceven by bypassing the channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CevenSa
• Facebookfacebook.com/CevenArg
• LinkedInlinkedin.com/company/ceven-sa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ceven