PR1/Mathiasen Motorsports

What PR1/Mathiasen Motorsports does

PR1/Mathiasen Motorsports is a privately-held American endurance racing team headquartered in Fresno, California, that competes full-time in the IMSA WeatherTech SportsCar Championship in the LMP2 class with Oreca 07 race cars. The team was formed in 2010 through the merger of PR1 (founded by Bobby and Lisa Oergel in 1997 as a karting operation that progressed through Pacific F2000 and USF2000 open-wheel championships) and Mathiasen Motorsports, after the founders transitioned into sports car racing in 2008. It serves two primary customer segments: corporate sponsors seeking brand exposure at premier North American racing venues (Daytona, Sebring, Indianapolis, Road Atlanta), and professional racing drivers — both emerging talent and veterans such as former F1 driver Logan Sargeant — seeking competitive LMP2 seats through the team's driver development program.

The team's revenue model is sponsorship-driven, with partners acquiring visibility through car liveries, team apparel, paddock presence, and event hospitality, supplemented by competition winnings and driver development fees. With 51-100 employees and a five-time LMP2 Team Championship record (2019, 2020, 2021, 2023, 2024), PR1/Mathiasen Motorsports has established itself as one of the most consistently competitive LMP2 operations in North America. The team does not publicly disclose sponsorship or driver program pricing, with all partnership arrangements negotiated individually based on scope, duration, and tier.

In September 2025, PR1/Mathiasen Motorsports announced a strategic partnership with Bryan Herta Autosport to compete as 'Bryan Herta Autosport with PR1/Mathiasen Motorsports' in the 2026 IMSA LMP2 program, consolidating operations at BHA's Brownsburg, Indiana headquarters and merging PR1's championship pedigree with BHA's operational infrastructure, shared facilities, data systems, and crews. Founders Bobby and Lisa Oergel continue to own and operate the team without disclosed external institutional investment, funding rounds, or change-of-control transactions.

Name

PR1/Mathiasen Motorsports

Legal name

PR1/Mathiasen Motorsports

Website

https://pr1motorsports.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

PR1/Mathiasen Motorsports is a privately-held American endurance racing team competing full-time in the IMSA WeatherTech SportsCar Championship LMP2 class, serving corporate sponsors seeking brand exposure and professional racing drivers through its development program. Founded in 2010 and based in Fresno, California, the team is a five-time LMP2 champion.

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Endurance racing
• LMP2 racing
• Motorsport sponsorship
• Driver development
• Sports car racing

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sponsorship and Partner Programs: The team generates revenue through sponsorship agreements with corporate partners seeking brand exposure during IMSA racing events. Partners are promoted through car liveries, team apparel, paddock presence, and event hospitality.
2. Racing Competition Winnings: Revenue generated through competitive racing performance including championship titles, race wins, and endurance cup victories in the IMSA WeatherTech SportsCar Championship.
3. Driver Development Program: Revenue from drivers seeking competitive seats in the PR1 development program for LMP2 racing opportunities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PR1/Mathiasen Motorsports is a premier American racing outfit that fields an Oreca 07 LMP2 car in the IMSA WeatherTech SportsCar Championship. The team offers full-time endurance racing operations, a driver development program that places drivers in competitive LMP2 seats, and corporate partnership/sponsorship packages that deliver brand exposure at premier North American racing venues.

Product overview

PR1/Mathiasen Motorsports is a championship-winning American racing team competing in the IMSA WeatherTech SportsCar Championship in the LMP2 class. Founded in 2010 through the merger of PR1 and Mathiasen Motorsports, the team offers motorsport racing services including full-time endurance racing competition, driver development programs, and operates as a competitive racing outfit with proven championship pedigree across multiple IMSA WeatherTech SportsCar Championship seasons.

Differentiator

Problem solved

Functional benefit

Products and services

• LMP2 Endurance Racing Operations
• Driver Development Program
• Corporate Sponsorship and Partnership Program

Quantifiable outcome

• Five IMSA WeatherTech SportsCar Championship LMP2 Team Championships (2019, 2020, 2021, 2023, 2024)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bryan Herta AutosportflagshipStrategic or Co-development Partner · 4 September 2025PR1/Mathiasen Motorsports and Bryan Herta Autosport have joined forces to compete as 'Bryan Herta Autosport with PR1/Mathiasen Motorsports' in the 2026 IMSA LMP2 program. The partnership merges PR1's championship-winning legacy with BHA's operational excellence. The unified No. 52 team operates with shared facilities, data systems, and crews at BHA's Brownsburg, Indiana headquarters.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• United Autosports: United Autosports (Zak Brown / Richard Dean) runs multiple LMP2 programs in IMSA and the FIA WEC. Directly comparable to PR1 as an independent, multi-chassis endurance racing team fielding customer-driver lineups in the same LMP2 class at overlapping North American rounds.
• Rick Ware Racing: Rick Ware Racing fields entries across IMSA prototypes and NASCAR. Comparable to PR1 as a sponsor-driven, multi-series private motorsport operation with overlapping driver development and partner activation revenue streams.
• Era Motorsport: Era Motorsport is a privateer IMSA LMP2 entrant run by Kyle Tilley that has emerged as a direct rival for LMP2 podiums and championships. Comparable to PR1 in operating model (independently funded, customer-driver revenue mix) and class (LMP2 Oreca 07).
• Tower Motorsport: Tower Motorsport is a long-standing IMSA LMP2 entrant that competes in the WeatherTech SportsCar Championship with Oreca 07 chassis. Directly comparable to PR1/Mathiasen as one of the headline independent LMP2 teams chasing the same championship and sponsor pool.
• High Class Racing: High Class Racing is an IMSA and European Le Mans LMP2 entrant. Directly comparable to PR1 as an Oreca 07 LMP2 privateer with a paying-driver revenue model and overlapping event calendar at Daytona, Sebring, and Road Atlanta.
• DragonSpeed USA: DragonSpeed has been a long-running LMP2 entrant in IMSA and the WEC. It is comparable to PR1/Mathiasen as a privateer LMP2 team competing in the same championship with the same Oreca chassis and similar paying-driver business model.
• Performance Tech Motorsports: Performance Tech has operated LMP3 and LMP2 entries in IMSA, including a 2024 LMP2 program. It is directly comparable to PR1 as an independent prototype team operating on the same WeatherTech SportsCar Championship calendar and competing for similar sponsor budgets.
• JDC-Miller MotorSports: JDC-Miller has fielded LMP2 and other prototypes in IMSA for many seasons. It is directly comparable to PR1/Mathiasen as a multi-car, North America-based privateer endurance racing team in the same LMP2 class.

Broad incumbents

• Chip Ganassi Racing: Chip Ganassi Racing fields IMSA GTP and IndyCar programs with manufacturer (Cadillac/Ford) support. Comparable to PR1 as an IMSA prototype team chasing championships and sponsors, but operating at significantly larger scale and with factory OEM backing.
• Action Express Racing: Action Express is a multi-time IMSA champion team in the Cadillac DPi/V Cadillac GTP classes. Comparable to PR1 as a top-tier IMSA prototype team with similar championship pedigree and sponsorship-funded business model, though operating in a higher (factory-tied) prototype tier.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PR1.Motorsports
• Instagraminstagram.com/pr1motorsports
• Xx.com/PR1Motorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PR1/Mathiasen Motorsports