What Bryan Herta Autosport does

Bryan Herta Autosport (BHA) is a privately-held, Indianapolis-based professional motorsports team founded in 2009 that competes across multiple North American and international racing series. The organization fields Hyundai Elantra N TCR entries in the IMSA Michelin Pilot Challenge, an ORECA 07-Gibson LMP2 entry in the IMSA WeatherTech SportsCar Championship (in partnership with PR1/Mathiasen Motorsports from 2026), McLaren Artura GT entries in McLaren Trophy America and GT4 America, and historically INDYCAR entries alongside Andretti Autosport. BHA is also Hyundai Motor America's factory partner for international endurance racing including the Nürburgring 24 Hours and supports Pikes Peak programs with the IONIQ 5 N. The team's technical work spans vehicle preparation, race strategy, and adaptive racing systems developed with Bosch, most notably the hand-control technology enabling paralyzed driver Robert Wickens to compete at elite levels.

BHA generates revenue primarily through corporate sponsorship agreements — anchored by Hyundai, with secondary support from Curb Records, InPwr, Renewable Lubricants, McLaren Denver, and others — augmented by prize money from championship and race results. The team has won the Indianapolis 500 twice (2011 with Dan Wheldon, 2016 with Alexander Rossi), six IMSA Michelin Pilot Challenge TCR championships, four consecutive Nürburgring 24 Hours TCR class victories, and recorded podium finishes across all 10 rounds of the 2024 IMPC season. Operations are split between the Brownsburg, Indiana headquarters and an office in Speedway, Indiana, near the Indianapolis Motor Speedway, with a headcount of 11–50. BHA's go-to-market is event-driven: sponsorships and OEM partnerships are secured and renewed on the strength of on-track results, manufacturer relationships, and motorsport industry reputation rather than through conventional sales channels.

Name

Bryan Herta Autosport

Legal name

Bryan Herta Autosport

Website

https://bryanhertaautosport.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Bryan Herta Autosport is a Brownsburg, Indiana-based motorsports team that fields Hyundai Elantra N TCR, ORECA LMP2, and McLaren Artura GT entries in IMSA, INDYCAR, and international endurance racing, serving automotive OEMs and sponsors with factory racing programs.

Ownership category

akta.pro rank

Product category

Professional Motorsports Racing Services

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

Keywords

• Professional motorsport racing
• IMSA racing team
• Touring car racing
• Endurance racing services
• Factory racing program

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sponsorship: Primary revenue from corporate sponsors seeking exposure through motorsport participation. Major sponsors include Hyundai, InPwr, Curb Records, Renewable Lubricants, and McLaren Denver.
2. Racing Prize Money: Winnings from championship titles, race victories, and pole positions across multiple racing series including IMSA and INDYCAR.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Bryan Herta Autosport is a professional motorsports racing team that fields entries in multiple championships on behalf of automotive manufacturers and commercial sponsors. The team's core business is preparing, fielding, and campaigning race cars — primarily Hyundai Elantra N TCR entries in the IMSA Michelin Pilot Challenge, an ORECA 07-Gibson LMP2 in the IMSA WeatherTech SportsCar Championship, McLaren Artura GT cars in McLaren Trophy America / GT4 America, and INDYCAR machines — plus running driver development and adaptive-motorsport programs with technology partners such as Bosch.

Product overview

Bryan Herta Autosport is a two-time Indianapolis 500 winning racing team and four-time IMSA Michelin Pilot Challenge TCR Champions. The organization's product portfolio consists of professional motorsport racing programs across multiple series: Hyundai Elantra N TCR entries in IMSA Michelin Pilot Challenge (their flagship TCR championship program), LMP2 competition in the WeatherTech SportsCar Championship (partnering with PR1/Mathiasen Motorsports starting 2026), GT racing via McLaren Trophy America and GT4 America programs, INDYCAR series competition historically, and international endurance racing including Nürburgring 24 Hours and Pikes Peak. The team operates primarily as a factory partner for Hyundai's N-brand motorsport activities, with Bryan Herta Autosport with Curb-Agajanian (BHA) representing the full organization competing in TCR, LMP2, and GT categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Elantra N TCR Racing Program (IMSA Michelin Pilot Challenge) Flagship TCR racing program fielding Hyundai Elantra N TCR entries in the IMSA Michelin Pilot Challenge as Hyundai Motor America's factory racing effort. The team operates multiple Elantra N TCR entries chasing consecutive Manufacturers' Championships, including adaptive hand-control variants that allow paralyzed driver Robert Wickens to compete.
• IMSA WeatherTech SportsCar Championship LMP2 Program Full-season endurance racing program competing in the IMSA WeatherTech SportsCar Championship LMP2 class with an ORECA 07-Gibson prototype, operated jointly with PR1/Mathiasen Motorsports beginning in 2026 under the team name Bryan Herta Autosport with PR1/Mathiasen Motorsports.
• McLaren Trophy America / GT4 America GT Racing Program GT racing program entered in McLaren Trophy America (with the No. 98 McLaren Artura Trophy Evo) and GT4 America (with the No. 49 McLaren Artura GT4), supported by McLaren Denver and featuring drivers such as Daniel Hanley and Bryson Morris. The program represents BHA's GT racing debut.
• NTT INDYCAR Series Program INDYCAR Series participation historically run as Bryan Herta Autosport / Andretti-Herta Autosport, producing two Indianapolis 500 victories (2011 with Dan Wheldon, 2016 with Alexander Rossi). The program has featured drivers including Marco Andretti, Gabby Chaves, and Alexander Rossi in partnership with Andretti Autosport.
• ADAC Nürburgring 24 Hours TCR Endurance Program International endurance racing program representing Hyundai Motor America at the ADAC RAVENOL 24 Hours of the Nürburgring in the TCR class, with four consecutive TCR class victories achieved using Hyundai Elantra N TCR vehicles.

Quantifiable outcome

• 6x IMSA Michelin Pilot Challenge TCR Champions (2025)
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• McLaren DenvermajorGTM or Marketing Partner · 5 June 2026Partnership for McLaren Trophy America GT racing program. BHA fields McLaren Artura Trophy Evo entries with support from McLaren Denver dealership, their first foray into the series.
• Daniel Hanley and Bryson MorrisminorGTM or Marketing Partner · 5 June 2026Drivers for McLaren Trophy America program. Hanley drives for Rockwell Autosport Development's No. 15 Hyundai Elantra N TCR, Morris races BHA's No. 33 Hyundai Elantra N TCR.
• Hyundai Motor AmericacoreStrategic or Co-development Partner · 13 January 2026Ongoing factory partnership for IMSA Michelin Pilot Challenge TCR racing program. BHA serves as Hyundai's primary racing partner, fielding multiple Elantra N TCR entries in pursuit of manufacturers' championships. Partnership includes technology development and international endurance racing at Nürburgring.
• PR1/Mathiasen MotorsportscoreStrategic or Co-development Partner · 4 September 2025Partnership to compete in the IMSA WeatherTech SportsCar Championship LMP2 class starting in 2026. Team competes as 'Bryan Herta Autosport with PR1/Mathiasen Motorsports' in the No. 52 ORECA 07-Gibson.
• Renewable LubricantsminorGTM or Marketing Partner · 3 April 2025Partnership for World Racing League entry. BHA entered the #98 Renewable Lubricants Hyundai Elantra N Line TCA in WRL endurance events.
• Curb-AgajaniancoreStrategic or Co-development PartnerLong-standing partnership for racing operations. Team is often referred to as 'Bryan Herta Autosport w/ Curb-Agajanian'. Curb Records is also a commercial partner.
• Andretti AutosportcoreStrategic or Co-development PartnerPartnership for INDYCAR competition, particularly the Indianapolis 500. The team operated as 'Andretti-Herta Autosport' and won the 2016 Indy 500 with Alexander Rossi.
• Rockwell Autosport DevelopmentminorGTM or Marketing PartnerDriver development partnership. Daniel Hanley drives Rockwell's No. 15 Hyundai Elantra N TCR in IMSA Michelin Pilot Challenge.
• InPwr IncminorGTM or Marketing PartnerSponsor for the LMP2 program. InPwr Inc is displayed on the No. 52 ORECA 07-Gibson entry.
• Fortress TechnologyminorGTM or Marketing PartnerSupport provider for Jonathan Woolridge as Official Test and Development Driver for BHA/PR1 IMSA LMP2 program.
• BoschmajorTechnology or IntegrationTechnology partner for advanced hand-control systems used by Robert Wickens. Bosch provides hand controls with performance enhancements including improved response for the Hyundai Elantra N TCR.
• TangentVectorminorGTM or Marketing PartnerAutomotive film studio that produced the 'Faster Than Fear: Wickens Into the Green Hell' documentary about Robert Wickens' Nürburgring comeback.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Chip Ganassi Racing: Long-standing INDYCAR and IMSA entrant with Cadillac/Honda factory programs. Comparable to BHA as a multi-series North American team pursuing manufacturer partnerships and championships.
• Meyer Shank Racing: Competes in IMSA WeatherTech SportsCar Championship and INDYCAR with Acura/Honda factory support. Overlaps with BHA across IMSA prototype racing and shares the multi-series small-team operating model.
• Rahal Letterman Lanigan Racing: INDYCAR and IMSA entrant with Honda factory support. Comparable mid-sized, multi-series North American team pursuing championships and OEM partnerships.
• JDC-Miller Motorsports: IMSA WeatherTech SportsCar Championship entrant running LMP2 and GTP programs. Direct competitor to BHA in IMSA prototype categories with a similar independent-team operating model.
• Wayne Taylor Racing: IMSA WeatherTech SportsCar Championship GTP/LMP2 entrant with Acura factory support. Directly competes with BHA in prototype categories and shares the OEM-anchor sponsorship model.
• Andretti Autosport: Multi-series North American motorsport operation competing in INDYCAR, IMSA, and Formula E. Andretti was BHA's direct IndyCar partner (Andretti-Herta Autosport, 2016 Indy 500 win), making it the closest historical and operational peer.
• Pratt Miller Motorsports: Operates Corvette Racing by Pratt Miller in IMSA. Comparable to BHA as a manufacturer-aligned, championship-focused North American racing team competing in similar IMSA classes.
• HRC (Honda Racing Corporation USA): Honda's North American factory motorsport arm supporting INDYCAR and IMSA programs. Functions as the OEM-aligned counterpart to Hyundai's partnership with BHA.

Broad incumbents

• Team Penske: Largest North American motorsport operation with INDYCAR, IMSA, and NASCAR programs. Larger, broader incumbent competing in many of the same series as BHA but at significantly greater scale.
• Hyundai Motorsport: Hyundai's factory motorsport division running WRC, TCR, and electric programs globally. BHA's primary strategic partner and the OEM counterpart for the Elantra N TCR and N-brand racing activities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/BHA
• Facebookfacebook.com/BryanHertaAutosport
• LinkedInlinkedin.com/company/bryan-herta-autosport-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bryan Herta Autosport