United Autosports
United Autosports is a UK-based private motorsport team that operates multi-series endurance racing programmes (LMP2, LMGT3, and McLaren Hypercar from 2027) across IMSA, ELMS, Asian Le Mans Series, WEC, and Le Mans, serving corporate sponsors, automotive manufacturers, and wealthy private drivers through sponsorships, factory team operations, and customer racing experiences.
- Company typePrivate
- Founded2017
- HeadquartersNormanton, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What United Autosports does
United Autosports is a UK-headquartered private motorsport team that operates multiple concurrent endurance racing programmes across three continents. The team fields ORECA 07 LMP2 prototypes and McLaren 720S GT3 Evo LMGT3 cars in the IMSA WeatherTech SportsCar Championship (North America), European Le Mans Series, Asian Le Mans Series, FIA World Endurance Championship, the 24 Hours of Le Mans, and Road to Le Mans. Engineering and car preparation are conducted from a 60,000-square-foot workshop in Wakefield, West Yorkshire, with US operations based in North Carolina and ~100 staff travelling globally. From 2027 United Autosports will operate the factory McLaren Hypercar (MCL-HY, LMDh specification with a 520kW hybrid twin-turbo V6 powertrain and Dallara chassis) in the WEC, and from 2028 will be the first team to run the next-generation Oreca 09 LMP2 under a partnership extended through 2032.
The team's commercial model is anchored on multi-year corporate sponsorship and brand partnerships, with anchor partners including McLaren, Oreca, IQ Option, Motul, Richard Mille, ID8 Global, ANCH Property Tech and IPA. Revenue is generated through sponsorship activations (car livery, trackside branding, hospitality, digital content), race prize money, manufacturer programme fees (notably the McLaren factory Hypercar programme beginning 2027), hospitality and VIP experiences, and emerging customer-racing and arrive-and-drive programmes such as the McLaren Project: Endurance MCL-HY GTR offering launching late 2027. The customer base spans enterprise corporate brands, automotive manufacturers seeking a factory or technical partner, and high-net-worth private drivers seeking professional endurance racing access.
Commercially, the team operates a direct B2B sales motion with bespoke sponsorship packages negotiated individually and no publicly disclosed pricing. Distribution is event-driven: brand activation and partner hospitality are delivered at race circuits across IMSA, ELMS, Asian Le Mans Series, WEC and Le Mans, while fan-facing merchandise is sold via a Shopify storefront. Co-founders Zak Brown (CEO of McLaren Racing) and Richard Dean (CEO and Team Principal) lead a senior team that includes a Managing Director (Max Gregory), Director of Customer Racing (Tom Hodgson), and Commercial Director (Tim Vaesen). Racing achievements include two 24 Hours of Le Mans LMP2 class victories (2020, 2024), Rolex 24 Hours at Daytona LMP2 win (2025), Sebring 12 Hours LMP2 win (2026), consecutive WEC LMP2 championships (2019, 2020), and 10 consecutive Le Mans finishes since 2017.
United Autosports firmographics
Firmographics- Name
- United Autosports
- Legal name
- United Autosports
- Website
- https://unitedautosports.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- United Autosports is a UK-based private motorsport team that operates multi-series endurance racing programmes (LMP2, LMGT3, and McLaren Hypercar from 2027) across IMSA, ELMS, Asian Le Mans Series, WEC, and Le Mans, serving corporate sponsors, automotive manufacturers, and wealthy private drivers through sponsorships, factory team operations, and customer racing experiences.
- Ownership category
- akta.pro rank
United Autosports industry classification
Industry- Product category
- Motorsport Services
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)
- akta.pro secondary industry
- Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)
Keywords
Where United Autosports is headquartered
LocationHeadquarters
- HQ city
- Normanton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
United Autosports business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Corporate sponsorship and brand partnerships: Primary revenue stream. Corporate brands pay for vehicle livery, trackside branding, driver race suit branding, hospitality suites, and digital co-marketing content. Multi-series and multi-year agreements across IMSA, ELMS, Asian Le Mans Series, and Le Mans. Examples include IQ Option (Official Racing Partner and Official Online Trading Partner), ID8 Global (Official AI Technology Partner), ANCH Property Tech, IPA, Motul, and others listed as global partners.
- Race prize money and championship points earnings: Prize money and championship points earned from race wins and podium finishes across multiple sanctioning bodies (IMSA, ACO/FIA WEC, ELMS, Asian Le Mans Series). Major victories include Le Mans 24 Hours LMP2 (2020, 2024), Rolex 24 Hours at Daytona (2025), Sebring 12 Hours (2026), and multiple ELMS and WEC championship titles.
- McLaren Hypercar factory programme (from 2027): Named official operator of the factory McLaren Hypercar LMDh entry into FIA World Endurance Championship from 2027. Revenue derived from manufacturer funding, programme management fees, and technical partnership arrangements with McLaren Racing.
- Hospitality and experiences: Partner hospitality programmes including exclusive VIP experiences, race event access, behind-the-scenes content, and co-branded events for sponsors and their clients. Featured under 'Hospitality and experiences' section of the partnership page.
- Customer racing and arrive-and-drive programmes: McLaren Project: Endurance programme offering hand-picked customers the opportunity to purchase the MCL-HY GTR hypercar with two-year arrive-and-drive racing experiences across six international circuits from late 2027. Also implicit in driver programmes and racing operations.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
United Autosports product offering
Product offeringCore offering
United Autosports is a global endurance racing team operating LMP2 and GT3 race programmes across IMSA, ELMS, the Asian Le Mans Series, the FIA World Endurance Championship, and the 24 Hours of Le Mans. The team sells corporate sponsorship packages (car livery, hospitality, digital content), runs customer racing and arrive-and-drive programmes for private drivers, and is the factory team for McLaren's Hypercar WEC programme from 2027.
Product overview
United Autosports is a global endurance racing team competing at the highest level of motorsport across multiple international series. The company operates a multi-programme platform spanning LMP2 (ORECA 07/09), LMGT3 (McLaren 720S GT3 Evo), and Hypercar (McLaren MCL-HY from 2027) categories. Competing in IMSA WeatherTech SportsCar Championship, European Le Mans Series, Asian Le Mans Series, and 24 Hours of Le Mans, the team manages racing operations from a 60,000-square-foot workshop facility in Yorkshire, UK. Core racing programmes are supported by hospitality services, customer racing divisions, and the factory McLaren Hypercar partnership announced for 2027.
Differentiator
Problem solved
Functional benefit
Products and services
- LMP2 Endurance Racing Programme
- GT3 Racing Programme
- Corporate Sponsorship Packages
- Customer Racing and Arrive-and-Drive Programme
- McLaren Hypercar WEC Factory Team Programme
Quantifiable outcome
- First-ever IMSA LMP2 one-two finish at 74th Mobil 1 Twelve Hours of Sebring 2026 (#2 P1, #22 P2)
- +4 more outcomes
Companies that use United Autosports
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
United Autosports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
United Autosports partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, minor, core and major.
- Oreca MotorsportflagshipPartnership extended through 2032 for the next-generation LMP2 car (Oreca 09), with United Autosports confirmed as the first team to run the new chassis from 2028. The extension builds on eight years of Oreca 07 success including two Le Mans wins (2020, 2024), Rolex 24 Hours Daytona win (2025), and Sebring 12 Hours win (2026), as well as multiple WEC and ELMS championships. United Autosports will continue to contest the Oreca 07 LMP2 until 2028.
- Take Heart Mercy MissionminorCharitable partnership for the 2026 European Le Mans Series and brand activations through the remainder of 2026. Charity provides life-saving heart surgeries for children in Sri Lanka. Charity branding featured on the #23 McLaren GT3 Evo race car driven by Michael Birch, and on driver race suits and helmets of Birch, Wayne Boyd, and Garnet Patterson. Partnership originated after Michael Birch and his wife met heart surgeon Conal Austin at the 2025 Monaco Grand Prix.
- ID8 GlobalcoreID8 Global named Official AI Technology Partner of United Autosports, delivering advanced artificial intelligence capabilities to support performance, operational intelligence, and data-driven decision-making across IMSA WeatherTech SportsCar Championship, Asian Le Mans Series, and European Le Mans Series. Partnership includes integrated branding on cars and driver race suits, collaborative marketing initiatives, and AI-driven services designed to support competitive and operational objectives.
- IPA (Intelligent Patenting Analytics)coreIPA (an innovative daughter company of RDA) extended its partnership with United Autosports from January 2026, covering the Asian Le Mans Series, European Le Mans Series, and IMSA. IPA branding featured on all race cars across championships. IPA launched a behind-the-scenes video series 'United by Purpose' (three episodes) giving fans access to team technology and operations. IPA focuses on intellectual property protection and strategic commercialisation, aligning with motorsport innovation.
- ANCH Property TechcoreMulti-year strategic partnership extension with ANCH Property Tech, a leading property technology company developing advanced digital platforms for smart environments. ANCH branding displayed across United Autosports' cars at IMSA WeatherTech SportsCar Championship, European Le Mans Series, Asian Le Mans Series, and 24 Hours of Le Mans. The partnership focuses on shared values of performance and innovation under pressure.
- IQ OptionmajorMulti-series Official Racing Partner and Official Online Trading Partner of United Autosports. Partnership debuted at the FIA World Endurance Championship in Bahrain in November 2025 and extends through the Asian Le Mans Series, European Le Mans Series, and 24 Hours of Le Mans 2026. Includes exclusive rewards, VIP experiences, interactive campaigns, and co-branded events designed to engage fans and traders globally. IQ Option branding featured on United Autosports vehicles across all series.
- McLaren RacingflagshipUnited Autosports named official operator of the McLaren factory Hypercar LMDh entry (MCL-HY) into the FIA World Endurance Championship from 2027. The partnership was announced alongside six founding partners (AkzoNobel, Alteryx, Deloitte, BankPro, Motul, Richard Mille) for the 'McLaren United AS Team'. McLaren and United Autosports share the goal of winning the Triple Crown of Motorsport (Monaco Grand Prix, Indianapolis 500, 24 Hours of Le Mans). The MCL-HY features a carbon-fibre monocoque, 520kW hybrid powertrain (twin-turbo V6 + MGU), with a track-only GTR variant via Project: Endurance programme.
- MotulmajorFounding partner of the McLaren United AS Team for the Hypercar debut in the 2027 FIA World Endurance Championship. Motul is a long-standing motorsport lubricants partner featured on the United Autosports global partners roster and on vehicle liveries.
- Richard MillemajorFounding partner of the McLaren United AS Team for the Hypercar WEC entry from 2027. Luxury watch brand associated with the highest echelons of motorsport and premium lifestyle partnerships.
- DallaracoreMcLaren selected Dallara to build the chassis for the MCL-HY Hypercar (LMDh specification). United Autosports collaborates with McLaren and Dallara for the factory Hypercar WEC entry from 2027. Dallara is a leading motorsport chassis manufacturer.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
United Autosports competitors and assessment
Company assessmentDirect peers
- JOTA Sport: UK-based endurance racing team operating LMP2 and Cadillac Hypercar programmes in WEC, ELMS, and Le Mans. Closest direct peer — competing head-to-head with United Autosports in LMP2 since the late 2010s and now operating factory Cadillac entries in IMSA/WEC Hypercar.
- WRT (W Racing Team): Belgian multi-series endurance racing team running factory BMW M Hybrid V8 Hypercar in WEC and GT3 programmes in GT World Challenge. Closely comparable business model: independent privateer team scaled to factory Hypercar operator with multi-series global footprint.
- AF Corse: Italian endurance racing team operating as Ferrari's factory Hypercar partner in WEC and Le Mans, plus GT programmes in IMSA and WEC. Direct factory-Hypercar peer with comparable LMGTE/LMGT3 and Hypercar racing model to UA's McLaren programme.
- Wayne Taylor Racing: American endurance racing team operating Cadillac GTP factory entries in IMSA. Direct multi-car LMP2/GTP competitor in the North American endurance market and regular Le Mans entrant.
- Proton Competition: German endurance racing team running Porsche LMP2 and LMGT3 entries in ELMS, WEC, and Le Mans. Comparable as a customer-team operator with multi-series LMP2/GT3 entries overlapping UA's ELMS and Le Mans programmes.
- Tower Motorsports: American endurance racing team operating Oreca LMP2 entries in IMSA WeatherTech SportsCar Championship. Direct North American LMP2 competitor racing the same chassis platform as UA.
Broad incumbents
- Porsche Penske Motorsport: Factory Porsche LMDh Hypercar programme in WEC and IMSA, co-operated by Team Penske. Comparable in that it operates the manufacturer's top-end endurance factory programme alongside IMSA GTP entries — a structural parallel to UA's McLaren role.
- Team Penske: Large North American motorsport organisation operating factory Porsche entries in IMSA GTP and IndyCar programmes. Comparable multi-series racing platform and manufacturer works-operator model, with much larger scale across multiple disciplines.
- Chip Ganassi Racing: US-based factory team operating Cadillac GTP entries in IMSA and IndyCar programmes. Comparable as a multi-series private-team-turned-manufacturer-operator with parallel endurance and sprint racing platforms.
Emerging players
- Inter Europol Competition: Polish endurance racing team operating LMP2 and LMGT3 entries in ELMS, WEC, and Le Mans. Comparable emerging European privateer with similar multi-class WEC/ELMS LMP2 footprint to UA.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
United Autosports social profiles
Digital presenceUnited Autosports financial estimates
Financial estimateRevenue estimate
Valuation estimate
United Autosports leadership team
Management profileNumber of profiles
Profiles2 records
United Autosports subsidiaries and ownership
Company hierarchySubsidiaries1 record
United Autosports funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
United Autosports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about United Autosports
What does United Autosports do?
United Autosports is a global endurance racing team operating LMP2 and GT3 race programmes across IMSA, ELMS, the Asian Le Mans Series, the FIA World Endurance Championship, and the 24 Hours of Le Mans. The team sells corporate sponsorship packages (car livery, hospitality, digital content), runs customer racing and arrive-and-drive programmes for private drivers, and is the factory team for McLaren's Hypercar WEC programme from 2027.
Is United Autosports a public or private company?
United Autosports is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was United Autosports founded?
United Autosports was founded in 2017. It employs 11 to 50 people.
Where is United Autosports based?
United Autosports is headquartered in Normanton, United Kingdom, in the Europe region.
How does United Autosports make money?
Five revenue lines are on record. Corporate sponsorship and brand partnerships are the primary driver. The others are race prize money and championship points earnings, mcLaren Hypercar factory programme (from 2027), hospitality and experiences and customer racing and arrive-and-drive programmes.
Who are United Autosports's main competitors?
Direct peers on record are JOTA Sport, WRT (W Racing Team), AF Corse, Wayne Taylor Racing, Proton Competition and Tower Motorsports. Broad incumbents are Porsche Penske Motorsport, Team Penske and Chip Ganassi Racing. Inter Europol Competition is listed as an emerging player.
Does United Autosports have an API?
No public API is recorded for United Autosports.
What industry is United Autosports in?
United Autosports's product category is Motorsport Services. Its primary akta.pro industry code is MPAKAGAB, Motorsports Teams & Entrants (Factory & Independent), with a secondary code of MPAKABAB, Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.). Its SIC code is 7948.