Lake Arrowhead

What Lake Arrowhead does

Lake Arrowhead is a master-planned, gated lake and golf residential community located in Waleska, Cherokee County, Georgia, developed and operated by Johnson Development Corp. The community is anchored by a 540-acre crystal-clear lake, a championship golf course, the Lake Arrowhead Yacht & Country Club (golf tee times, dining, marina, property management), the Highlands Grill restaurant, tennis, pickleball and an extensive trail network, all enclosed within a 24-hour gated perimeter. A full-time Lifestyle Director coordinates year-round resident programming including fitness classes, water aerobics, festivals, holiday events and social clubs.

The community is organized into four residential neighborhoods — Woodlands, Fort Gibson at Woodlands, Waterview Townhomes and Timber Ridge — with new-construction homes delivered by four approved builders (TIH Homes, Rezide Properties, Majestic Lifestyle Builders, JW Collection). Home plans span ranch homes, single-family homes, townhomes and luxury custom homes ranging from approximately 1,549 to 3,273 square feet, with publicly listed inventory priced from the $200s to the $800s. All new builds include a Greater Atlanta Home Builders Warranty as standard. The community's technology footprint is a marketing and information site (lakearrowheadga.com) with downloadable floorplan PDFs, YouTube-hosted plan walkthroughs, Vimeo corporate video, an on-site Sales and Information Center and an experiential Discovery Stay & Play villa program.

Lake Arrowhead generates revenue through a mix of new-home sales (handled by approved builders on developable lots), recurring HOA and community assessments paid by residents, country club operations (golf, dining, marina, member amenities), property management services and ancillary short-stay villa rentals. Distribution is exclusively direct, via the on-site sales center, the company-owned website storefront and the approved builder network; no third-party resale marketplace channel is used. Recognized customer segments include active-adult buyers, move-up primary residence buyers, second-home/vacation buyers, luxury custom buyers and metro Atlanta relocating families.

Name

Lake Arrowhead

Legal name

Lake Arrowhead

Website

https://lakearrowheadga.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Lake Arrowhead is a master-planned gated lake and golf residential community in Waleska, Georgia, developed by Johnson Development Corp, selling new-construction homes across four neighborhoods via four approved builders, with prices from the $200s to the $800s and recurring HOA, country club and property management revenue.

Ownership category

akta.pro rank

Product category

Master-Planned Residential Community

NAICS

Golf Courses and Country Clubs (71391), Marinas (71393), Nature Parks and Other Similar Institutions (712190)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Services-Membership Sports & Recreation Clubs (7997), Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Lakefront Homes (THAMAAAF)

akta.pro secondary industry

Marina & Waterfront Full-Service Hotels (THAGAAAK)

Keywords

• Master-planned community
• Residential real estate
• New home construction
• Gated golf community
• Country club amenities

Headquarters

HQ city

Waleska

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. New home sales (inventory and to-be-built): One-time revenue from sale of new construction homes across the Woodlands, Fort Gibson at Woodlands, Waterview Townhomes and Timber Ridge neighborhoods, delivered through approved builders (TIH Homes, Rezide Properties, Majestic Lifestyle Builders, JW Collection). Publicly listed example inventory includes 308 Pinebrook Drive (Etowah II) at $474,900, 218 Chickasaw Drive (Juniper II A) at $449,900, 149 White Antelope Street (Juniper II B) at $484,900 and 137 Bear Drive at $487,900, with marketing copy stating prices range from the $200s to the $800s.
2. HOA and community assessments: Recurring revenue from homeowners association fees applied to residents of the gated lake and golf community (HOA applicability noted in the disclaimer).
3. Lake Arrowhead Yacht & Country Club and amenities: Recurring and ancillary revenue from golf (tee times), dining (Highlands Grill), property management and yacht & country club operations, contactable at 770-721-7900.
4. Discovery Stay & Play villa rentals: Short-term and extended villa rentals providing prospective buyers and guests with on-site stays to experience the community before purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lake Arrowhead is a 540-acre gated lake and golf master-planned residential community in Waleska, Georgia that develops, markets and sells new-construction single-family ranch homes, townhomes and luxury custom homes across four neighborhoods (Woodlands, Fort Gibson at Woodlands, Waterview Townhomes and Timber Ridge) delivered through a curated set of approved home builders. Beyond home sales, the community operates a yacht and country club, championship golf course, marina, on-site dining (Highlands Grill), property management services, and a year-round resident lifestyle programming calendar. Recurring HOA assessments, country club operations and Discovery Stay & Play villa rentals complement the one-time new home sale revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Lake Arrowhead Yacht & Country Club: On-site country club providing tee times, dining, discovery stay & play, and property management services for the community.
• Highlands Grill
• Johnson Development Corp

Products and services

• Lake Arrowhead Gated Lake and Golf Community Master-planned gated residential community in Waleska, GA featuring a 540-acre crystal-clear lake, championship golf course, marina, tennis, pickleball, miles of walking trails, and 24-hour security. Developed by Johnson Development Corp with home prices ranging from the $200s to the $800s.
• Single-Family Ranch Homes (Woodlands) A collection of ranch-style home plans in the Woodlands neighborhood by builders TIH Homes and Rezide Properties, including Cherokee (2,099 sqft), Sequoia, Etowah II, Juniper II A, Juniper II B, Laurel II, and Elm. Sizes range from approximately 1,549 to 2,142 sqft.
• Single-Family Ranch Homes (Fort Gibson at Woodlands) A collection of ranch-style single-family home plans by Majestic Lifestyle Builders in the Fort Gibson at Woodlands neighborhood. Plans range from 1,554 to 2,827 sqft across multiple floorplans.
• Luxury Custom Homes (Timber Ridge) A luxury custom home collection in the Timber Ridge neighborhood with builders JW Collection and Majestic Lifestyle Builders. Sizes range from approximately 1,776 to 3,273 sqft, often with finished basements, lofts, game rooms, media rooms and upstairs guest suites.
• Waterview Townhomes Townhome collection featuring the Newport A plan by Rezide Properties, a 1,717 sqft two-story townhome with 2.5 bathrooms, marketed to lock-and-leave buyers and second-home purchasers.
• Lake Arrowhead Yacht & Country Club On-site country club providing tee times, dining, marina, property management services and the Discovery Stay & Play villa rental program for residents and prospective residents. Contact: 770-721-7900.
• Highlands Grill On-site restaurant at Lake Arrowhead hosting community events, dinner specials, holiday meals, trivia nights and cookouts. Reservations via 770-721-7900 ext. 3.
• Discovery Stay & Play Experiential villa rental program allowing prospective residents to reserve a stay in a luxury golf villa for a day, a week, or longer to experience the community before purchasing. Contact: 770-721-7913.
• Property Management Services On-site property management services for the Lake Arrowhead community, contactable at 770-721-7900 Ext 1120 or Ext 4, governing HOA common areas and community operations.

Quantifiable outcome

• Home price band spans from the $200s to the $800s across multiple neighborhoods and home types
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered flagship / parent developer, core / flagship builder in woodlands neighborhood, core builder for waterview townhomes and selected single-family plans, core builder for fort gibson at woodlands; multiple obie-recognized builds at lake arrowhead, flagship luxury builder for timber ridge neighborhood, standard offering across new construction, vendor / minor, core amenity partner and minor / event co-marketing.

• Johnson Development Corpflagship / parent developerStrategic or Co-development PartnerJohnson Development Corp is the master developer of Lake Arrowhead, linked directly from the Lake Arrowhead homepage 'About' menu (with an external link to johnsondevelopment.com and a Vimeo brand video). The firm is responsible for the community's planning, neighborhood design and the 540-acre lake, championship golf course, marina and clubhouse infrastructure that anchors the development. Their '2020 Developer of the Year' badge is displayed alongside Lake Arrowhead on the site footer.
• TIH Homescore / flagship builder in woodlands neighborhoodStrategic or Co-development PartnerTIH Homes is an approved builder within the Lake Arrowhead community and is credited as the builder on multiple Woodlands plans (Cherokee, Etowah II, Juniper II A and II B, Etowah, 137 Bear Drive, 308 Pinebrook Drive Etowah II). TIH Homes floorplans are linked from the Lake Arrowhead builders index.
• Rezide Propertiescore builder for waterview townhomes and selected single-family plansStrategic or Co-development PartnerRezide Properties is the named builder for the Newport A Waterview Townhome plan (1,717 sqft) and the Elm plan in the Woodlands neighborhood, with direct plan-page attribution linking to the Lake Arrowhead builders index.
• Majestic Lifestyle Builderscore builder for fort gibson at woodlands; multiple obie-recognized builds at lake arrowheadStrategic or Co-development PartnerMajestic Lifestyle Builders is the named builder for the Chestnut A plan at Fort Gibson and is responsible for award-winning Highlands Vista (Gold OBIE $300k-$399,999) and Sanctuary Cove (Gold OBIE $600k-$699,900) homes at Lake Arrowhead per the 2018 OBIE Award announcement. They build a wide portfolio of Fort Gibson plans including Hawthorne, Magnolia II, Red Bud 40 II, Willow II, Spruce, Laurel II, Dogwood II, Linden, Beech and Hickory II A/B.
• JW Collectionflagship luxury builder for timber ridge neighborhoodStrategic or Co-development PartnerJW Collection is the named luxury custom builder for the Timber Ridge neighborhood at Lake Arrowhead, responsible for Creekwood (2,804 sqft), Montclair (2,939 sqft), Greendale (2,729 sqft) and Gardner (3,009 sqft) floorplans. Plan pages link back to the Lake Arrowhead builders index.
• Greater Atlanta Home Builders Warrantystandard offering across new constructionStrategic or Co-development PartnerGreater Atlanta Home Builders Warranty is included by the builder on multiple Lake Arrowhead inventory listings (308 Pinebrook Drive Etowah II, 218 Chickasaw Drive Juniper II A, 149 White Antelope Street Juniper II B, 137 Bear Drive) as 'added peace of mind' for buyers.
• Blue Tangerinevendor / minorOthersBlue Tangerine is credited in the Lake Arrowhead site footer as the 'Home Builder Website Design' partner (linked to bluetangerine.com/services/home-builders), responsible for the company's digital storefront.
• Lake Arrowhead Yacht & Country Clubcore amenity partnerOthersLake Arrowhead Yacht & Country Club is the on-site country club that operates tee times, dining (Highlands Grill), Discovery Stay & Play, and Property Management services for the community, contactable at 770-721-7900.
• Gibbs Gardensminor / event co-marketingGTM or Marketing PartnerGibbs Gardens hosts the Twilight 'Live' Music Series with The Loose Shoes Band and is referenced from Lake Arrowhead's events calendar with a reciprocal link to gibbsgardens.com, enabling cross-promotion between the two Cherokee County destinations.
• Falany Performing Arts Center / Reinhardt Universityminor / event co-marketingGTM or Marketing PartnerThe Falany Performing Arts Center at Reinhardt University is promoted through Lake Arrowhead's events calendar (e.g., The Acrobats of Cirque-tacular, 'A Midsummer Night's Dream'), with Reinhardt.tix.com ticketing and [email protected] contact shared in event listings.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Palmetto Bluff: Palmetto Bluff is a luxury master-planned community in Bluffton, SC — similar amenity-rich master-planned model with marina, golf, and country club, but positioned at a significantly higher price tier than Lake Arrowhead.
• Kiawah Island: Kiawah Island is a luxury coastal resort and master-planned community near Charleston, SC — comparable amenity-rich resort community model with multiple golf courses, marina, and country club, but at a higher price tier and a coastal rather than mountain/lake setting.

Direct peers

• The Landings on Skidaway Island: The Landings is a master-planned community near Savannah, GA featuring multiple golf courses, marina, tennis, and country club amenities — comparable Georgia master-planned community with similar extensive amenity programming and year-round resident events.
• Woodside: Woodside is a master-planned golf and country club community in Aiken, SC — comparable Southeast master-planned community with country club, multiple neighborhoods, and similar mid-tier price band to Lake Arrowhead.
• Brunswick Forest: Brunswick Forest is a master-planned community near Wilmington, NC with golf, country club, and amenity package — comparable Southeast master-planned community with similar mid-tier price band, multiple neighborhoods, and approved-builder construction model.
• Currahee Club: Currahee Club is a lake and golf master-planned community in Toccoa, NE GA, on Lake Hartwell — comparable NE Georgia lake/golf community with similar price band, country club, marina, and developer-built amenity model.
• Harbor Club on Lake Oconee: Harbor Club is a lake and golf master-planned community on Lake Oconee in Greensboro, GA — directly comparable lake/golf concept with marina access, country club amenities, and similar mid-tier price band to Lake Arrowhead.
• Big Canoe: Big Canoe is a master-planned mountain and lake community in Jasper, GA (North GA mountains), featuring a multi-thousand-acre gated community with multiple lakes, golf, tennis and country club amenities — the closest comparable North Georgia concept to Lake Arrowhead with similar mountain/lake positioning and price band.
• Reynolds Lake Oconee: Reynolds Lake Oconee is a master-planned lake and golf community in Greensboro, GA on Lake Oconee — directly comparable lake/golf country club concept with marina, multiple golf courses and similar amenity programming, though positioned at a higher price tier than Lake Arrowhead.
• Sun City Peachtree: Sun City Peachtree is a Del Webb 55+ active adult master-planned community in Griffin, GA — directly comparable active-adult segment focus with single-level ranch product, amenity-rich programming, and similar price band to Lake Arrowhead's Highlands Vista neighborhood.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=LXIt_b_LNfw
• Xx.com/lakearrowheadga
• Facebookfacebook.com/LakeArrowheadGA
• LinkedInlinkedin.com/company/lake-arrowhead-georgia

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lake Arrowhead