What Datapowa does

Datapowa is a private UK-registered entity (Manchester, founded 2017, 11-50 employees) that operates in conjunction with Dataworks Group, an Australian-headquartered RegTech provider specialising in centralised self-exclusion solutions for regulated gaming markets. The company's substantive product surface sits within Dataworks Group's RegTech platform, headlined by BetStop — Australia's National Self-Exclusion Register — which enables individuals to self-exclude from online and phone gambling providers through a single registration, after which operators are prohibited from accepting bets, opening accounts, or marketing to excluded customers.

Underlying the platform is a proprietary, highly scalable algorithm and a Secure Data Engine providing encryption and analysis capabilities certified under SOC2 Type 2 and IRAP, with GDPR, APP, and CCPA-aligned privacy practices. Dataworks Group not only delivers the technology but also operates it, including an associated call centre. Strategic integration with Microsoft (cloud infrastructure), IC360 (compliance distribution), and regulators such as the Australian Communications and Media Authority (ACMA) and iGaming Ontario anchors the platform within national responsible-gaming infrastructure.

The business model is managed-services on long-term government contracts, supplemented by enterprise sales and partner-led distribution to gambling operators. The Datapowa.co.uk brand appears as a linked UK-facing brand within the Dataworks Group corporate site; the Datapowa entity itself is also referenced in firmographics as offering digital marketing, UX, web development, SEO, branding, and analytical services, suggesting it may serve as a marketing/brand arm or earlier-stage business that has been brought under the Dataworks umbrella. Pricing is not publicly disclosed and is consistent with a quote-based, contract-driven approach typical of regulated-government procurement.

Name

Datapowa

Legal name

Dataworks Group

Website

https://datapowa.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Datapowa is a UK-based firm (Manchester, founded 2017) operating alongside Dataworks Group, delivering proprietary RegTech that runs national centralised self-exclusion registers — notably Australia's BetStop — for government regulators and iGaming operators.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)

akta.pro primary industry

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)

akta.pro secondary industry

Data Strategy & Governance Services (BPAEAHAA)

Keywords

• Digital marketing services
• Web development agency
• Search engine optimization
• Brand strategy consulting
• UX design services

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Government Technology Contracts: Long-term government contracts for delivering and operating regulated gaming technology solutions, including the BetStop National Self-Exclusion Register and associated call centre operations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Datapowa is an advertising firm that delivers integrated digital marketing services to clients. Its offering spans UX design, web development, SEO, branding, and analytical services, allowing the firm to take clients from concept through to measurable digital campaigns. The firm is headquartered in Manchester, United Kingdom, and was founded in 2017.

Product overview

Dataworks Group (including Datapowa brand) provides a unified platform of regulated gaming technology solutions consisting of three main components: (1) BetStop - Australia's National Self-Exclusion Register, an end-to-end self-exclusion solution deployed and operated by Dataworks; (2) RegTech - the core regulatory technology platform enabling scalable, secure self-exclusion services; and (3) Secure Data Engine - underlying secure data encryption and analysis technology. These products work together to deliver comprehensive problem gambling prevention technologies for the regulated gaming market.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing
• UX Design
• Web Development
• SEO
• Branding
• Analytical Services

Quantifiable outcome

• BetStop - Australia's National Self Exclusion Register - demonstrated effectiveness per ACMA research

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• MicrosoftcoreTechnology or IntegrationMicrosoft is listed as a partner providing cloud and technology infrastructure supporting Dataworks secure data engine and scalable platform capabilities.
• IC360coreTechnology or IntegrationIC360 is a strategic partner providing compliance solutions for the regulated gaming industry, integrated with Dataworks centralised self-exclusion technology.
• iGaming OntarioflagshipStrategic or Co-development PartneriGaming Ontario is a key customer and strategic partner for regulated online gaming solutions in the Ontario market.
• BetStopflagshipTechnology or IntegrationBetStop is Australia's National Self Exclusion Register, a flagship solution developed, deployed, and operated by Dataworks Group.
• WAMSI (Western Australian Marine Science Institution)minorStrategic or Co-development PartnerListed as a strategic partner relationship, though the connection to regulated gaming solutions is not explicitly detailed.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GeoComply: GeoComply provides geolocation compliance and fraud-prevention technology for the regulated online gambling industry. Comparable to Dataworks in serving regulated gaming compliance use cases with proprietary technology sold to operators and regulators, though focused on location rather than self-exclusion.
• Gamban: Gamban provides gambling-blocking software enabling individuals to self-exclude from online gambling sites. Directly comparable to Dataworks' BetStop as both deliver end-user responsible-gambling/self-exclusion technology, though Gamban is consumer software while Dataworks operates at the national-register level.
• Mindway AI: Mindway AI develops AI-based responsible-gambling tools used by operators and regulators to detect at-risk gamblers. Comparable to Dataworks as a niche responsible-gaming technology vendor serving regulators and operators, with overlap in problem-gambling prevention analytics.

Broad incumbents

• Sumsub: Sumsub provides KYC, AML, and identity-verification compliance automation used by iGaming operators globally. Comparable to Dataworks as a regulated-data / compliance-services platform sold into gambling and other regulated verticals, with overlap in secure-data processing of player information.
• Playtech: Playtech is a major gambling technology platform offering responsible-gaming modules within its broader casino and betting software suite. Comparable to Dataworks in offering operator-facing responsible-gaming functionality, but as part of a much larger omni-product gambling platform rather than a focused RegTech/national-register specialist.
• Onfido: Onfido provides AI-based identity verification and KYC/AML compliance used by regulated industries including fintech and gaming. Comparable to Dataworks in serving compliance-sensitive data workflows (encrypted identity data, regulated data processing) for enterprise and regulated customers.

Emerging players

• TruNarrative: TruNarrative delivers AML, KYC, and responsible-gaming compliance orchestration for operators and fintechs. Comparable to Dataworks as a compliance-orchestration vendor in regulated gambling, addressing the same data-stewardship and regulatory-policy workflows.
• Featurespace: Featurespace provides adaptive behavioral analytics for fraud and risk, including gambling and financial-services compliance. Comparable to Dataworks as an analytics-and-data platform for regulated industries with overlap in transaction-level data processing and risk-relevant insights.
• Sensity: Sensity is a gambling-risk monitoring and harm-prevention platform serving operators and regulators. Comparable to Dataworks as a niche responsible-gambling analytics vendor with overlap in compliance/reporting for the regulated iGaming sector.
• idPair: idPair provides digital identity and KYC technology specifically for the iGaming sector. Comparable as a niche RegTech focusing on regulated gaming identity/onboarding, intersecting with Dataworks' compliance stack around player verification and responsible-gaming data flows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/datapowa1
• Facebookfacebook.com/datapowa

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datapowa