Alicante

What Alicante does

Alicante is a Brazilian private company founded in 1995 that imports and distributes natural stones and engineered surfaces for the architecture, construction, and interior design markets throughout Brazil. Headquartered in Goiânia with a São Paulo office and 101-250 employees, the company serves architects, interior designers, construction companies, and marmorists (stone fabricators) nationwide through direct sales, showrooms, and a digital presence across Instagram, Facebook, Pinterest, YouTube, LinkedIn, and a content blog. Its portfolio spans 50+ varieties of Brazilian natural stone — marble, granite, travertine, basaltina, limestone, quartzite, and onyx — alongside a curated set of industrialized surface brands including Neolith sintered stone, TechniStone quartz, Aglostone engineered marble, Aliquartzo quartz, Nanoglass crystallized glass, Auriom mineral surface, and Quarella. The engineered products are produced by partner manufacturers using processes that simulate geological rock formation (high temperature, vibro-compression under vacuum, fusion of elements), which Alicante distributes under its own sub-brand labels (AliTech, Aliquartzo, Aglostone, Nanoglass, Auriom, Quarella).

The company's business model is B2B project-based distribution: it does not sell directly to consumers and operates on quote-based pricing that varies by material, quantity, slab dimensions, and project requirements, with no publicly listed prices or recurring contracts. Revenue is generated through one-time sales of stone slabs, tiles, and complementary waterproofing products (e.g., Stainproof / Dry-Treat) per project rather than subscription or licensing. The go-to-market is sales-led, supported by content marketing (blog, segmented newsletter by professional profile), social media presence, and showroom-based material consultation. Alicante has no proprietary technology stack, no AI/ML capabilities, no API products, no disclosed funding, and no institutional investors — it operates as an independent, likely founder- or family-owned business with a nationwide Brazilian footprint and a single foreign-facing sub-brand structure.

Notable recent commercial activity includes the launch of the Neolith 2026 Collection at Salone del Mobile 2026 (featuring Fusion Rapolano and Fusion Artisan), continued introduction of new SKUs such as Quartzito Moulin Rouge and Quarella Calacatta, and the integration of Dry-Treat waterproofing technology into its specification recommendations. The company does not publish financial data, has no parent company or subsidiaries disclosed, and maintains no patents, certifications, or public awards in the input data.

Name

Alicante

Legal name

Alicante Comércio Importação Exportação Ltda.

Website

https://alicante.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Alicante is a Brazilian private importer and distributor of natural stones and engineered surfaces, serving architects, interior designers, construction firms, and marmorists nationwide. Founded in 1995, it offers 50+ natural stone varieties plus premium engineered brands including Neolith and TechniStone.

Ownership category

akta.pro rank

Product category

Building Stone Distribution

NAICS

All Other Nonmetallic Mineral Product Manufacturing (32799), Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

akta.pro secondary industries

Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG), Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF), Limestone Quarrying (Industrial & Construction Grade) (IMAKAHAC), Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)

Keywords

• Natural stone distribution
• Engineered stone surfaces
• Sintered stone slabs
• Architectural stone supply
• Interior stone materials

Headquarters

HQ city

Goiânia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Stone Surface Distribution: Alicante generates revenue through the import and distribution of natural stones and industrialized surfaces. As a B2B distributor, they sell materials to architects, construction companies, interior designers, and marmorists (stone fabricators/installers). Revenue is generated through one-time product sales of stone slabs and tiles, with transactions typically being project-based rather than recurring. The company distributes throughout Brazil, serving the national architecture and construction market.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Alicante is a B2B importer and distributor of natural stones and industrialized/engineered surfaces, serving the architecture, construction, and interior design markets throughout Brazil. Its portfolio covers more than 50 types of Brazilian natural stones (marble, granite, travertine, basaltina, limestone, quartzite, onyx) plus branded engineered surfaces such as Neolith sintered stone, TechniStone quartz, Aglostone composite marble, Aliquartzo, Nanoglass, Auriom, and Quarella, along with Stainproof permanent waterproofing treatments. Materials are sold to architects, interior designers, construction firms, and stone fabricators (marmorists) on a project-by-project basis through direct sales and showrooms.

Product overview

Alicante is a Brazilian company that imports and distributes natural stones and industrialized surfaces for the architecture, construction, and interior design markets nationwide. The product portfolio consists of three main categories: (1) Superfícies Industrializadas (Industrialized Surfaces) including Neolith sintered stone, TechniStone quartz, Aglostone composite marble, Aliquartzo quartz, Nanoglass crystallized surface, and Auriom mineral surface; (2) Pedras Naturais (Natural Stones) including marble, granite, travertine, Basaltina, limestone, quartzite, and onyx; and (3) Impermeabilizantes (Waterproofing Products) including Stainproof permanent sealer. The company sells under brands such as Aliquartzo, Aglostone, Nanoglass, Auriom, AliTech, Quarella, Neolith, and TechniStone.

Differentiator

Problem solved

Functional benefit

Brands

• Quarella: Quarella brand marble composite products
• Aliquartzo
• Aglostone
• Nanoglass
• Auriom
• AliTech

Products and services

• Neolith (Pedra Sinterizada / Sintered Stone) Ultra-compact sintered stone surface produced through high-temperature processes, vibro-compression under vacuum, and element fusion. Distributed by Alicante for architectural surfaces in residential and commercial projects (kitchen countertops, service areas, lavatories, stairs, facades).
• Lâmina Ultracompacta (Ultracompact Slab)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and supporting.

• NeolithcoreChannel Partner/ Reseller/ DistributorNeolith is a flagship brand distributed by Alicante, representing the ultra-compact sintered stone surface category. Alicante showcases Neolith products prominently on their website with dedicated product categories, launches new collections (Salone del Mobile 2026), and features Neolith extensively in project applications including the 'Residência LES' case study.
• TechniStonecoreChannel Partner/ Reseller/ DistributorTechniStone is an engineered quartz surface brand distributed by Alicante as part of their industrialized surfaces portfolio.
• AglostonecoreChannel Partner/ Reseller/ DistributorAglostone is an engineered marble (mármore composto) brand distributed by Alicante, featuring products like Quarella Calacatta.
• AliquartzocoreChannel Partner/ Reseller/ DistributorAliquartzo is a quartz surface brand in Alicante's distribution portfolio.
• NanoglasscoreChannel Partner/ Reseller/ DistributorNanoglass is a crystallized glass surface brand distributed by Alicante.
• AuriomcoreChannel Partner/ Reseller/ DistributorAuriom is a mineral surface brand in Alicante's product portfolio.
• QuarellacoreChannel Partner/ Reseller/ DistributorQuarella is an engineered marble brand, with products like Quarella Calacatta featured as new products on Alicante's website.
• Dry-TreatsupportingTechnology or IntegrationDry-Treat is a waterproofing technology brand recommended by Alicante for marble protection. Alicante suggests using Dry-Treat, described as 'the most technological waterproofing available in the world market,' to increase durability, prevent stains, and reduce maintenance on natural stone materials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Antolini Luigi & C. Antolini is an Italian processor and global distributor of natural stone (marble, granite, onyx, quartzite) and engineered surfaces. It is comparable to Alicante's natural-stone and engineered-surface distribution focus, serving architects and designers internationally.
• Marble and Granite Inc. Marble and Granite Inc. is a US-based importer and distributor of natural stone slabs, engineered quartz, and specialty surfaces serving architects and fabricators. Its showrooms and B2B distribution model closely mirror Alicante's go-to-market approach.
• MSI Surfaces: MSI (M S International Inc.) is the largest North American importer and distributor of natural stone, quartz, and porcelain surfaces with showrooms across the US. It is directly comparable to Alicante as a multi-brand B2B stone/engineered-surface distributor serving architects, designers, and builders.
• Levantina: Levantina is a Spanish natural-stone producer and distributor with extensive marble, granite, and engineered-surface operations across Europe and internationally. It is comparable to Alicante as a vertically integrated stone company selling natural and engineered materials to the architecture/construction market.

Broad incumbents

• Laminam: Laminam is an Italian manufacturer of large-format porcelain and sintered stone slabs, directly competing with Neolith in the ultra-compact surface category Alicante distributes. It overlaps with Alicante's high-end engineered-surface offering for premium architectural projects.
• Caesarstone: Caesarstone is a leading global manufacturer of engineered quartz surfaces, directly competitive with the TechniStone and Aliquartzo brands Alicante distributes. It operates its own international distribution and competes for the same architect/specifier mindshare.
• Cosentino: Cosentino is the Spanish manufacturer of Silestone (quartz), Dekton (sintered stone — directly comparable to Neolith carried by Alicante), and other engineered surfaces, with global distribution including Brazil. It overlaps heavily with Alicante's industrialized-surface categories and competes at the brand level.
• Compac: Compac is a Spanish manufacturer of engineered quartz and marble surfaces with global distribution. Its product categories directly overlap with the engineered quartz (TechniStone, Aliquartzo) and composite marble (Aglostone, Quarella) lines carried by Alicante.
• Daltile: Daltile (Mohawk Industries) is one of the largest North American tile and stone manufacturers and distributors. It offers ceramic, porcelain, and natural stone products for residential and commercial projects, overlapping with Alicante's natural-stone tile categories.

Regional players

• Pokarna Engineered Stone: Pokarna is an Indian processor and exporter of engineered quartz and natural stone, supplying international markets. It is a comparable engineered-surface player in the same category as Alicante's TechniStone and Aliquartzo lines, though focused on export rather than domestic distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCGvFr0Z-UpSV0ooF80DVS2Q
• Facebookfacebook.com/AlicanteBrasil
• LinkedInlinkedin.com/company/alicantebrasil
• Instagraminstagram.com/alicantebrasil
• Pinterestbr.pinterest.com/alicantebrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alicante