Concept Data

What Concept Data does

Concept Data A/S, now operating as Simple ERP Vest A/S following its November 2025 acquisition by Simple Agency Group and March 2026 rebrand, is a Danish IT and ERP consultancy founded circa 1995 in Herning. It is the first and largest official Uniconta dealer in Denmark, having signed the Uniconta partner agreement on 14 March 2016 with Erik Damgaard (creator of Concorde, C4, XAL, C5, and Axapta). The firm sells, implements, customizes, trains, and supports the cloud-based Uniconta ERP platform (built on .NET Core with API and OData access) for Danish SMBs and mid-market companies, particularly those migrating off legacy systems such as Microsoft C5, NAV, XAL, and e-conomic. Its core technology stack is the Uniconta platform itself, augmented by a proprietary portfolio of add-ons and integrations (POS4Uniconta, UniScan, Uni2Woo, Production Web Portal, Forecast, Match-Up, Paperflow) and the Unika AI assistant, a Danish-language GPT-based chatbot built into the Uniconta interface.

Name

Concept Data

Legal name

Simple ERP Vest A/S

Website

https://conceptdata.dk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Concept Data (Simple ERP Vest) is Denmark's largest Uniconta ERP dealer, founded circa 1995 in Herning, selling, implementing, and supporting the cloud-based Uniconta platform and a suite of proprietary add-ons for Danish SMBs and mid-market customers.

Ownership category

akta.pro rank

Product category

Cloud ERP Software and Implementation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

ERP Implementation & Systems Integration Services (BPAEAGAA)

akta.pro secondary industries

ERP Managed Services & AMS (Application Management) (BPAEAGAB), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Cloud ERP software
• Uniconta reseller
• ERP implementation services
• Managed IT services
• ERP training courses

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Uniconta Software Sales & Subscriptions: Concept Data (Simple ERP Vest) is the most experienced Uniconta dealer, reselling and implementing Uniconta ERP subscriptions across three tiers (Standard, Business, Enterprise). Revenue comes from per-user monthly subscription fees, module add-ons, API access, and financial post packages.
2. Consulting & Implementation Services: Full-service consulting covering Uniconta setup, configuration, customisation, and data migration (from C5, NAV, e-conomic, Concorde, Rackbeat, Dinero, AirBOSS, Mammut, Microsoft 365 Business Central). Services include advisory, implementation, and programming — all delivered in-house.
3. Managed IT Services & Infrastructure: Managed IT services including IT infrastructure agreements (drift aftaler), Microsoft 365 Business (Basic, Standard, Premium) via Microsoft NCE/CSP programme, hardware sales (computers, servers, printers, switches, scanners), cloud hosting, and IT advisory services.
4. Training & Education: Revenue from instructor-led Uniconta training courses held at company facilities in Herning and Køge. Course types include Opbygning og Betjening (Setup & Navigation), Økonomi/Bogholderi (Finance), Lager/Logistik (Inventory), Projekt (Project), and Udvidet PRO (Advanced). Also offers firm-specific and auditor-targeted courses, plus AI seminars.
5. Support & Service Contracts: Support agreements including an Eksklusiv Aftale (exclusive dedicated consultant contract, 12-month term, minimum 5 hours/month), Klippekort (prepaid hourly blocks in 5/10/20/25/50/100 hour packages), and standard support line. Also includes CPU-overvågning (monitoring) and subscription specification services via the Online Customer Center.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Concept Data (now Simple ERP Vest) is the first and largest official Uniconta dealer in Denmark, reselling the cloud-based Uniconta ERP platform on subscription and bundling it with consulting, implementation, customization, data migration, training, and managed IT services. The company layers proprietary add-ons and integrations on top of Uniconta, including the Unika GPT-based AI assistant, POS4Uniconta retail POS, UniScan warehouse scanning, and Uni2Woo webshop integration. Customers are Danish small, mid-market, and enterprise businesses seeking to replace legacy on-premise ERP systems (C5, NAV, XAL, e-conomic) with a modern, API-driven cloud ERP.

Product overview

Concept Data (now Simple ERP Vest) is a Danish IT and ERP consultancy and the first and largest Uniconta partner in Denmark since 2016. The core offering is the cloud-based ERP platform Uniconta, sold in three tiers (Standard for 1–3 users, Business for 4–12 users, Enterprise for larger businesses). Concept Data adds significant value through a portfolio of proprietary add-ons and integrations — including POS4Uniconta (POS retail), UniScan (warehouse scanning), Unika (AI assistant built on ChatGPT), and a broad ecosystem of webshop, shipping, payment, and productivity integrations (WooCommerce, nShift, Webshipper, QuickPay, Acubiz, Intempus, MicroBizz, Microsoft 365, and others). Services include consulting, implementation, custom development, data migration, IT infrastructure/hosting, and instructor-led training courses. The company rebranded to Simple ERP in March 2026 following acquisition by Simple Agency Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniconta ERP Platform

Quantifiable outcome

• Third consecutive year recognised as 'Succesvirksomhed' (2023, 2024, 2025)
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Simple Agency GroupcoreStrategic or Co-development Partner · 1 November 2025In November 2025, Concept Data A/S became part of Simple Agency Group, forming Denmark's largest Uniconta dealer. The integration combines Concept Data's implementation expertise with Unifactor and the broader group, creating a unified organisation offering complete solutions within IT infrastructure, AI, Uniconta, support, training, API development, and related services. In March 2026, Concept Data was rebranded Simple ERP Vest.
• Uniconta (Erik Damgaard)coreChannel Partner/ Reseller/ DistributorConcept Data (Simple ERP Vest) is the first and most experienced official Uniconta dealer, having signed the partner agreement on 14 March 2016. Uniconta was founded by Erik Damgaard, creator of Danmax, Concorde C4, XAL, C5, and Axapta (AX). The platform is built on modern .NET Core technology with direct API access to the database.
• MicrosoftcoreTechnology or IntegrationConcept Data is a Microsoft Services Provider and Cloud Solution Provider (CSP). They offer Microsoft 365 Business (Basic, Standard, Premium) via NCE/CSP agreements, manage billing and maintenance on behalf of clients. Copilot AI is integrated across Microsoft 365 applications.
• Clever (EV Charging)minorOthersSimple ERP Herning has two Clever EV charging stations (2×11 kW) at its Herning address, available to course attendees and visitors. The Køge training location also has Clever charging. Power comes from 100% sustainable energy sources (wind and solar).

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Visma: Large Nordic business software group covering accounting, ERP, payroll, and retail (including e-conomic and other Danish brands). Competes broadly across the Danish SMB software stack that Concept Data addresses with its Uniconta-led offering.
• EG A/S: Danish-headquartered IT services and software provider with strong vertical ERP offerings (construction, manufacturing, public sector). Competes for the Danish mid-market ERP and implementation services wallet that Concept Data targets with Uniconta.
• Sage: Global SMB accounting and ERP vendor with a Danish presence (Sage 50, Sage 100). Targets the same Danish SMB and accounting-led ERP buyer that Concept Data serves with Uniconta, with overlapping compliance and reporting capabilities.
• Microsoft Dynamics 365 Business Central: Microsoft's cloud ERP for SMBs and mid-market, widely deployed in Denmark via local partners. Competes with Uniconta for the upper end of the SMB and lower-mid-market segments and is the natural upgrade path once customers outgrow Uniconta.

Direct peers

• Dinero: Danish cloud-based accounting and business software for SMBs, including invoicing, bookkeeping, and integrations. Targets the same Danish SMB buyer as Concept Data's Uniconta offering and represents a direct replacement alternative.
• Billy.dk: Danish accounting software for small businesses and sole traders. Competes with the entry-level Uniconta Standard tier for very small Danish customers, often evaluated alongside Uniconta in early-stage SMB purchase decisions.
• Unifactor: Another established Danish Uniconta dealer now part of Simple Agency Group alongside Concept Data. Directly comparable as a Uniconta implementation, consulting, and support provider for Danish SMBs, and now a sister brand after the November 2025 acquisition.
• Visma e-conomic: One of the most widely used Danish cloud accounting/ERP platforms, directly competing with Uniconta in the Danish SMB segment. Comparable target customers, SaaS subscription model, and overlapping migration-from-C5 use cases.

Regional players

• Columbus A/S: Nordic ERP and digital transformation consultancy specializing in Microsoft Dynamics, Sage, and Infor. Comparable as a regional ERP implementation partner for SMBs and mid-market, though focused on the broader Dynamics/Sage ecosystem rather than Uniconta.

Others

• Uniconta: The platform vendor itself. Not a competitor but the core partner and supplier — comparable because Concept Data's economics, roadmap, and competitive positioning are tightly coupled to Uniconta's product strategy and pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SimpleERPdk
• LinkedInlinkedin.com/company/concept-data
• Xx.com/conceptdata

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concept Data