Ahg autohandelsgesellschaf

What Ahg autohandelsgesellschaf does

ahg Autohandelsgesellschaft mbH is a German multi-brand automotive dealership group headquartered in Horb am Neckar, Baden-Württemberg, founded in 1986 and operating as a wholly owned subsidiary of the Alphartis SE management holding. The company runs 30 retail showroom and service locations across Baden-Württemberg and ranks among the Top 10 automotive dealership groups in Germany. It represents nine OEM brands — BMW, BMW i, MINI, BMW Motorrad, Land Rover, Hyundai, Kia, MG, and Peugeot — selling new vehicles, certified pre-owned units (BMW Premium Selection, MINI Gebrauchtwagen NEXT, Land Rover Approved), and motorcycles, alongside an inventory of over 2,000 used vehicles. Customer segments are individual consumers (primary), small and medium businesses, and large fleet operators.

The business operates a sales-led go-to-market model combining physical showrooms with digital channels including online vehicle search, home consultation ("Beratung@Home"), and online appointment booking (ahg-otv). Underlying technology is described as standard dealership operations augmented by these digital customer touchpoints and an EU Data Act compliant connected-vehicle data system implemented ahead of the September 12, 2025 applicability date. Revenue streams include new vehicle sales, used vehicle sales, financing and leasing, an "Auto Abo" subscription offering, full-service workshop operations (maintenance, repairs, tires, hail-damage repair, towing), vehicle insurance brokerage through a vhg-makler.com partnership, a subsidiary driving school, and e-mobility advisory services. Pricing is quote-based and not publicly disclosed.

The company is led by four Managing Directors — Thomas Linderich, Alexander Kramer, Holger Eberle, and Michael Langhorst — under the Alphartis SE corporate umbrella, which also operates sister company bhg Autohandelsgesellschaft mbH (Volkswagen, Audi, ŠKODA, SEAT, CUPRA). Recent strategic activity centers on tuck-in acquisitions (Autohaus Paschke integrated in June 2025) and the opening of new Kia and Hyundai facilities in Calw, Offenburg, and Ostfildern through 2026.

Name

Ahg autohandelsgesellschaf

Legal name

ahg Autohandelsgesellschaft mbH

Website

https://ahg-mobile.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ahg Autohandelsgesellschaft mbH is a Top-10 German multi-brand automotive dealership group operating 30 locations across Baden-Württemberg, selling and servicing BMW, MINI, Land Rover, Hyundai, Kia, MG, Peugeot, and BMW Motorrad vehicles for individual consumers, business, and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Retail

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industry

Commercial Auto for Specialty Vehicles (Tow Trucks, Limousines, Dump Trucks, etc.) (FSAJABAG)

Keywords

• Automotive dealership services
• New vehicle sales
• Used car sales
• Vehicle financing leasing
• Automotive workshop services

Headquarters

HQ city

Horb Am Neckar

HQ country

Germany

HQ region

Europe

Offices30 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from franchise brands BMW, BMW Motorrad, MINI, Land Rover, Hyundai, Kia, MG, and Peugeot. Revenue generated from vehicle sales with optional financing and leasing packages.
2. Used Vehicle Sales: Sale of used vehicles from inventory of over 2,000 units. Includes certified pre-owned programs such as BMW Premium Selection and MINI Gebrauchtwagen NEXT with extended warranties.
3. Service and Maintenance: Workshop services including maintenance, repairs, tires, parts, and accessories. Also includes hagel damage repair (Hagelschaden Sofort-Hilfe) and central damage bureau (Zentrales Schadenbüro).
4. Financing and Leasing: Vehicle financing and leasing products offered to customers for both new and used vehicle purchases. Partnership with financial institutions for loan products.
5. Insurance Services: Kfz-Versicherungen (vehicle insurance) offered through vhg-makler.com insurance broker partnership. Product-adjacent insurance distribution with permit under §34d Abs. 6 GewO.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

ahg Autohandelsgesellschaft mbH is a multi-brand automotive dealership group operating 30 locations across Baden-Württemberg, Germany, selling new and used vehicles from 8 brands (BMW, BMW Motorrad, MINI, Land Rover, Hyundai, Kia, MG, Peugeot). The company provides comprehensive mobility services including vehicle sales, certified pre-owned programs, financing and leasing, full-service workshops, tire and wheel services, hail damage repair, towing and roadside assistance, insurance brokerage, e-mobility consulting, car subscription (Auto Abo), and a driving school subsidiary.

Product overview

ahg Autohandelsgesellschaft mbH is a German automotive dealership group (Top 10 in Germany, founded 1986) operating as a multi-brand dealership with 30+ locations. The company offers a unified mobility platform combining vehicle sales across 9 brands (BMW, BMW i, MINI, Land Rover, Hyundai, Kia, MG, Peugeot, BMW Motorrad) with comprehensive after-sales services. The core offering includes new/used vehicle sales, financing/leasing, full-service workshops, and subscription services. Supporting services include tire/wheel services, hail damage repair, towing, insurance brokerage (VHG Makler), driving school, e-mobility consulting, and fleet management. Certified pre-owned programs (BMW Premium Selection, MINI NEXT, Land Rover Approved) provide warranty-backed used vehicles. The company also offers digital services including online appointment booking and home consultation.

Differentiator

Problem solved

Functional benefit

Brands

• BMW Premium Selection: Certified pre-owned BMW program offering 24-month warranty and comprehensive service and financing packages.
• MINI Gebrauchtwagen NEXT

Products and services

• New Vehicle Sales
• Used Vehicle Sales (Gebrauchtwagen)
• Service & Workshop (Service & Werkstatt)
• Tires and Wheels (Räder und Reifen)
• Hail Damage Repair Center (Hagelschaden Kompetenzzentrum)
• Towing and Roadside Assistance (Abschlepp & Pannenhilfe)
• Financing and Leasing (Finanzierung & Leasing)
• Auto Abo (Car Subscription)
• Vehicle Insurance Brokerage (Kfz-Versicherungen via VHG Makler)
• E-Mobility Consultation (E-Mobilität Beratung)
• Business and Fleet Customer Services (Businesskunden & Großkunden)
• Die Autohaus Fahrschule (Driving School)
• Vehicle Trade-In (Wir kaufen Ihr Auto)
• Home Consultation (Beratung@Home)

Quantifiable outcome

• 50-day exchange policy without conditions for used vehicles
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Autohaus Paschke (now ahg)minorChannel Partner/ Reseller/ Distributor · 1 June 2025Former independent dealership in Offenburg acquired by ahg. Now operating as ahg location offering Kia and Hyundai brands.
• Alphartis SEcoreStrategic or Co-development PartnerParent company of ahg Autohandelsgesellschaft. Alphartis SE is a management holding company that unites multiple dealership locations and business units under a unified corporate structure. The company tagline is 'Gemeinsam Menschen Bewegen' (Moving People Together).
• bhg Autohandelsgesellschaft mbHcoreStrategic or Co-development PartnerSister company under Alphartis SE, representing Volkswagen, Volkswagen Nutzfahrzeuge, Audi, ŠKODA, SEAT, and CUPRA brands. Part of the same corporate group providing complementary brand coverage.
• vhg-makler.com (Versicherungsmakler)coreChannel Partner/ Reseller/ DistributorInsurance broker partnership offering vehicle insurance products. Licensed under §34d Abs. 6 GewO (product-accesory insurance distribution), supervised by IHK Nordschwarzwald.
• Die Autohaus FahrschuleminorChannel Partner/ Reseller/ DistributorDriving school partnership offering driving lessons and license training services. Expanding with new locations including Albstadt.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: London-listed global automotive distributor and retailer operating premium franchises across multiple continents. Comparable in distribution and after-sales scope, although substantially larger and internationally diversified compared to ahg's regional German focus.
• Hedin Mobility Group: European automotive retail and distribution group operating premium franchises (BMW, Mercedes-Benz, Porsche, Land Rover) and mass-market brands across Germany, Sweden, Belgium, and the Netherlands. Comparable multi-brand retail model with broader European geographic diversification.
• Emil Frey Group: Switzerland-based, one of Europe's largest automotive retail groups operating across multiple countries with premium and mass-market franchises. Comparable multi-brand dealership model at significantly larger scale, with similar comprehensive after-sales services.
• AMAG Group AG: Switzerland's largest automotive retailer and importer, operating VW, Audi, ŠKODA, SEAT, CUPRA and Porsche franchises as well as multi-brand used vehicle operations. Comparable multi-brand retail and service model with broader geographic footprint than ahg.
• Volkswagen Retail Group (VGRG) / VW Group Retail Deutschland: Manufacturer-owned retail network for Volkswagen, Audi, ŠKODA, SEAT, and CUPRA in Germany. Comparable dealership operations in similar German territory, but competing against ahg for OEM allocation and used-car supply within VW Group franchises (handled by sister entity bhg).

Direct peers

• Senger Gruppe: German family-owned multi-brand dealership group operating premium and volume franchises including Mercedes-Benz, BMW, Audi, VW across multiple states. Comparable multi-brand retail model, similar scale of ~30+ locations, and shared focus on certified pre-owned programs.
• bhg Autohandelsgesellschaft mbH: Sister company under Alphartis SE, operating the Volkswagen, Audi, ŠKODA, SEAT, and CUPRA franchises across Baden-Württemberg from the same Horb am Neckar headquarters. Directly comparable multi-brand dealer group under shared holding, complementary brand portfolio.
• AVAG Holding SE: One of Germany's largest multi-brand automotive dealer groups, headquartered in Augsburg, Bavaria. Comparable in scale, multi-brand portfolio structure (BMW, VW, Audi, Toyota, Hyundai among others), and full-service retail/service offering across multiple German states.
• Vertu Motors plc: UK-listed multi-brand automotive retailer operating ~200 sales and service outlets with franchises including BMW, Volkswagen Group, Hyundai, and Land Rover brands. Comparable multi-brand retail and service model in a different geography.

Regional players

• Hahn Automobile GmbH + Co. KG: Stuttgart-based multi-brand automotive dealer group operating premium and volume franchises (BMW, VW, Audi, ŠKODA) primarily in Baden-Württemberg. Directly comparable regional competitor with overlapping Baden-Württemberg territory and similar premium-brand emphasis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xxing.com/companies/ahgautohandelsgesellschaftmbh
• YouTubeyoutube.com/user/ahgmobile
• Facebookfacebook.com/BMW.ahg
• LinkedInlinkedin.com/company/ahg-autohandelsgesellschaft-mbh
• Instagraminstagram.com/bmw_ahg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ahg autohandelsgesellschaf