Truckomat

What Truckomat does

Truckomat Corporation is a subsidiary of Iowa 80 Group, Inc., operating a network of 8 professional truck wash facilities across 7 US states (Arkansas, Illinois, Indiana, Iowa, Missouri, North Carolina, Ohio, and Oklahoma). Founded in 1969 by truckstop entrepreneur Bill Moon as "Truckomatic," the company pioneered a hand-brushed wash technique for tractors combined with a specially designed roller brush system for trailer sides. All locations operate 24 hours at most sites and are co-located with major truckstop chains (Iowa 80 Truckstop, TA/Petro, Kenly 95 Petro, Oak Grove 70 Petro, Joplin 44 Petro), enabling walk-in and drive-through service for professional truck drivers at major interstate exits. The wash process uses non-toxic, phosphate-free, CFC-free cleaning formulations, reverse osmosis spot-free rinse, and extensive water filtration to differentiate from mobile washing competitors on environmental compliance.

The company's revenue model is primarily transactional, with unit pricing ranging from $19.00 for consumer automobiles up to $96.99 for complex tractor-trailer combinations (flatbeds, tankers, bull racks, rock trailers), plus specialty services including trailer washouts ($46.50-$77.50), engine washes ($13.00), brightener treatments, and Aqua Shield protectant ($4-$10). A dedicated Fleet Account Program targets commercial trucking operators with direct billing, authorization controls, and acceptance of six major fleet cards (Comdata, Fleet One, EFS, MultiService, T-chek, TCH). Fleet customers receive a $0.05 per gallon fuel discount when washing and fueling on the same visit at Iowa 80 Group locations, creating cross-sell between wash and fuel revenue streams.

Truckomat's go-to-market combines direct-to-consumer walk-in traffic at truckstop co-locations, a dedicated fleet sales channel led by representative Ben Huston, and ecosystem partnership with Iowa 80 Group properties. The company employs 11-50 people across its locations, each overseen by a named General Manager, with headquarters at 515 Sterling Drive, Walcott, Iowa. No external funding or institutional investment is evident, consistent with its status as a privately held subsidiary of the Iowa 80 Group conglomerate.

Name

Truckomat

Legal name

Truckomat Corporation

Website

https://truckomat.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Truckomat Corporation operates 8 professional truck wash facilities across 7 US states, providing hand-brushed and roller brush washing for commercial trucks, trailers, and fleet vehicles. A subsidiary of Iowa 80 Group, the company serves professional truck drivers and fleet operators at co-located truckstop locations with eco-friendly, 24-hour service.

Ownership category

akta.pro rank

Product category

Commercial Truck Wash Services

NAICS

Car Washes (811192)

SIC

Terminal Maintenance Facilities For Motor Freight Transport (4231)

akta.pro primary industry

Heavy Equipment, Fleet & Dumpster Pad Washing (HSAIAMAJ)

Keywords

• Truck wash services
• Commercial vehicle washing
• Trailer washout services
• Fleet account washing
• Eco-friendly truck cleaning

Headquarters

HQ city

Temple

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Truck Wash Services: One-time transaction fees for truck wash services ranging from $39.99 to $96.99 depending on vehicle type (tractor only, trailer, combination washes) and wash method (spray vs hand brush)
2. Trailer Washouts: Fees for specialized washout services including empty trailer ($46.50+), debris removal ($57.50+), produce trailers ($75.00+), and hopper bottom washouts ($77.50+)
3. Fleet Account Services: Fleet billing program with direct billing, fleet card processing, and fuel management services. Fleet customers receive wash and fuel discounts when combining services on same visit
4. Specialty Services: Additional services including engine wash ($13.00), Aqua Shield protectant ($4-$10), brightener treatments, and miscellaneous services like de-ice/mud removal

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Truckomat operates a network of eight physical truck wash facilities across seven U.S. states, providing hand-brushed tractor washing, roller brush trailer washing, interior trailer washouts, specialty services (engine wash, brightener, Aqua Shield protectant), and fleet account billing with integrated fleet fuel discounts. Services are delivered 24/7 at most locations co-located with major truckstop chains, using an eco-friendly wash process without harsh chemicals and a reverse osmosis spot-free rinse with multi-stage wastewater filtration.

Product overview

Truckomat operates a network of eight truck wash facilities across seven states as the core product offering, providing professional hand-brushed and roller brush washing services for commercial trucks, trailers, and various fleet vehicles using an eco-friendly process without harsh chemicals. The product portfolio includes the primary Truckomat Truck Wash service, complemented by Dogomat Pet Wash (a self-serve pet grooming amenity at the Walcott location), and fleet management services through Fleet Accounts and Fleet Fuel Programs offering integrated billing, fleet card processing, and fuel discounts. Wash services span tractor washes, trailer washes (flatbed, tanker, refer/van, bull rack, hopper bottom), washouts, engine washes, brightener treatments, and Aqua Shield protectant applications. The wash process utilizes a four-stage eco-friendly methodology with presoak, hand brushing, roller brush systems, and reverse osmosis spot-free rinse with extensive water filtration.

Differentiator

Problem solved

Functional benefit

Products and services

• Truckomat Truck Wash Service Professional truck wash service offered at eight physical locations across seven U.S. states, combining hand-brushed tractor cleaning with a proprietary roller brush system for trailer sides using an eco-friendly four-stage wash process without harsh chemicals. Services are available 24/7 at most locations and serve professional drivers, fleet operators, and individual consumer vehicle owners.
• Trailer Washouts

Quantifiable outcome

• All locations use reverse osmosis spot-free rinse system ensuring spot-free results with no chemical residue

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• ComdatacoreChannel Partner/ Reseller/ DistributorFleet card processing partner accepted at Truckomat locations for convenient fleet driver transactions and billing
• Fleet OnecoreChannel Partner/ Reseller/ DistributorFleet card processing partner for fleet driver transactions and billing at Truckomat truck wash locations
• EFS (EFS Transportation Services)coreChannel Partner/ Reseller/ DistributorFleet card processing partner for EFS fleet customers to use Truckomat wash services with direct billing
• MultiServicecoreChannel Partner/ Reseller/ DistributorFleet card processing partner at select Truckomat locations for fleet driver transactions
• T-chekcoreChannel Partner/ Reseller/ DistributorFleet card processing partner for T-chek fleet customers at Truckomat locations
• TCH (TCH Fleet Solutions)coreChannel Partner/ Reseller/ DistributorFleet card processing partner for TCH fleet customers at Truckomat truck wash locations
• CAT Scale CompanyminorOthersCertified CAT Scale available at most Truckomat locations for accurate vehicle weighing. Over 1,900 locations in US & Canada.
• Iowa 80 GroupflagshipStrategic or Co-development PartnerParent company operating Truckomat, Iowa 80 Truckstop, Iowa 80 Catalog, Kenly 95 Petro, Oak Grove 70 Petro, Joplin 44 Petro, 284 Fuel Supply, and Iowa 80 Trucking Museum. Provides integrated truckstop ecosystem including fueling, washing, scaling, restaurants, and retail.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Bosselman Travel Centers: Family-owned truckstop and travel center operator based in Nebraska with truck wash services across Midwest and Plains states. Comparable truckstop-anchored wash model with regional rather than national footprint.

Direct peers

• Blue Beacon Truck Wash: Largest dedicated truck wash chain in the US with ~115+ locations across most major interstate corridors. Most direct peer to Truckomat—same business model (fixed-site professional truck wash), same customer base (professional drivers and fleets), and same truckstop co-location strategy.

Broad incumbents

• Pilot Travel Centers (Pilot Flying J): Largest US truckstop chain (Berkshire Hathaway–owned) operating truck wash services at most locations. Comparable as integrated truckstop ecosystem but at vastly greater scale; wash is one amenity among many (fuel, food, parking, retail).
• Love's Travel Stops & Country Stores: Major US truckstop chain offering truck wash services at most of its 600+ locations. Comparable in co-located truckstop wash model but as part of a much broader fueling/retail portfolio rather than a dedicated wash operator.
• TravelCenters of America (TA): US truckstop chain (acquired by BP) operating TA and Petro branded locations, several co-located with Truckomat. Provides comparable truck wash and amenity services but as part of full-service travel center operations.
• Sapp Bros Travel Centers: Midwest-focused truckstop chain offering truck wash services at multiple locations. Comparable integrated travel-center model with wash as amenity; smaller scale than top-3 incumbents but similar concept.

Emerging players

• Dr. Diesel's Mobile Truck Wash: Mobile truck wash service operating at customer locations rather than fixed sites. Comparable truck-wash end market but competing on convenience and on-site service rather than truckstop co-location model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Truckomat-Walcott-IA-188114407892794

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truckomat