Lernerville Speedway

Name

Lernerville Speedway

Legal name

Lernerville Speedway

Website

https://lernerville.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Motorsports Entertainment and Live Event Venue

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Dirt track racing
• Motorsports entertainment venue
• Live event ticketing
• Racing livestream subscription
• Corporate event sponsorship

Headquarters

HQ city

Sarver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Event Ticket Sales: The speedway generates revenue through ticket sales for weekly racing events and major festivals including Firecracker Fest, Fab4 Racing nights, and special events
2. Sponsorship Revenue: Multiple corporate sponsors including presenting sponsors (Experience Butler County for Firecracker 100), product sponsors (Sunoco, Hoosier Tire), and track sponsors
3. Camping and Venue Rentals: On-site camping facilities for multi-day events, with camper load-in and facilities during Firecracker Fest and other major events
4. Dirt.TV Streaming Subscription: Lernerville.TV subscription service for $30/month allowing fans to watch almost every lap turned from Fab4 race nights to select special events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lernerville Speedway operates a 4/10-mile high-banked clay oval dirt track racing facility in Sarver, Pennsylvania, hosting weekly Fab4 Racing events featuring four divisions (Sprints, Super Late Models, Big Block Modifieds, and Pro Stocks) and major annual crown jewel events such as the Firecracker 100 and Bill Emig Memorial. Revenue is generated from ticket sales, corporate sponsorships, on-site camping, and a $30/month Dirt.TV livestream subscription. The company also operates Dirt.TV, a wholly-owned motorsports streaming television network serving as official broadcast partner for additional tracks.

Product overview

Lernerville Speedway operates a single unified motorsports entertainment offering: a 4/10-mile high-banked clay oval racing venue in Sarver, Pennsylvania. The core product is live dirt track racing, delivered through weekly Fab4 Racing programs (featuring Sprints, Super Late Models, Big Block Modifieds, and Pro Stocks) and annual crown jewel special events (Firecracker 100, Silver Cup, Commonwealth Clash, Steel City Stampede). Revenue streams include gate admissions/ticket sales and digital streaming via owned Dirt.TV and Dirt.tv platforms, with the MyRacePass platform providing ticketing infrastructure and race management technology. The venue also offers on-site camping as an ancillary service.

Differentiator

Problem solved

Functional benefit

Brands

• Dirt.TV: Television network owned and operated by Lernerville Speedway, specializing in motorsports live streaming and coverage
• Firecracker Fest
• Fab4 Racing

Products and services

• Fab4 Racing Weekly Program
• Firecracker 100
• Bill Emig Memorial
• Silver Cup (Don Martin Memorial)
• Commonwealth Clash
• Steel City Stampede
• Dirt.TV Streaming Subscription
• On-Site Camping and Loding

Named customers4 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Ten partnerships are on record, tiered core, flagship and major.

• Lucas Oil Late Model Dirt SeriescoreStrategic or Co-development PartnerLucas Oil Late Model Dirt Series is the premier touring super late model series competing at Lernerville's Firecracker 100. The series brings top national drivers to the speedway for multi-day competition culminating in the $50,000-to-win main event.
• RUSH Late Model SeriescoreStrategic or Co-development PartnerRUSH Late Model Series is a regional crate late model sanctioning body that partners with Lernerville for the Bill Emig Memorial ($20,000 to win) during Firecracker Fest. The partnership has continued for eight consecutive years.
• Dirt.TVcoreTechnology or IntegrationDirt.TV is owned and operated by Lernerville Speedway as a television network offering live streaming of motorsports events. The platform also provides streaming for Pittsburgh Pennsylvania Motor Speedway as an official broadcast partner.
• MyRacePasscoreTechnology or IntegrationMyRacePass provides the technology platform powering Lernerville's website, ticket sales, driver registration, schedule management, and results tracking. Over 700 promoters use MyRacePass for race management.
• Experience Butler CountyflagshipGTM or Marketing PartnerExperience Butler County is the presenting sponsor of the Firecracker 100, one of the premier dirt late model events in the nation. The partnership highlights the region's tourism and economic development.
• Pittsburgh Pennsylvania Motor Speedway (PPMS)majorStrategic or Co-development PartnerPPMS and Lernerville collaborate on the Dirt.TV Double Down Pro Stock bonus program, rewarding drivers who compete at both tracks on designated weekends throughout the 2026 season.
• Sunoco Race FuelsmajorGTM or Marketing PartnerSunoco Race Fuels has been presenting sponsor of the Bill Emig Memorial and is the official fuel of the RUSH Racing Series. Longstanding 14-year relationship with RUSH Series includes fuel card programs.
• Hoosier TiremajorGTM or Marketing PartnerHoosier Tire is a major sponsor of RUSH Racing Series and provides racing tires for multiple divisions competing at Lernerville.
• #1 CochranmajorGTM or Marketing Partner#1 Cochran is a major automotive retailer and sponsor of Lernerville events, including Fan Appreciation Nights.
• Diehl AutomotivemajorGTM or Marketing PartnerDiehl Automotive sponsors Big Block Modifieds events and is a regular sponsor of Lernerville racing programs.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• FloRacing: National subscription motorsports streaming platform that streams Lucas Oil Late Model Dirt Series events including the Firecracker 100. Direct competitor to Lernerville's owned Dirt.TV in grassroots motorsports streaming.

Direct peers

• Bridgeport Speedway: New Jersey/PA-area high-banked dirt oval running big block modifieds and crate late models with regular weekly plus special events. Comparable mid-Atlantic dirt track with similar division programming.
• Port Royal Speedway: Historic Pennsylvania dirt track hosting sprint cars and late models with weekly plus marquee event programming. Operates as a regional dirt racing venue competing for the same Western PA fan and driver base.
• Eldora Speedway: Premier half-mile high-banked dirt oval in Ohio and the gold-standard venue for crown jewel dirt late model and sprint car events (World 100, Dirt Late Model Dream). Comparable venue business model operating major purse events and weekly racing.
• Volusia Speedway Park: Florida half-mile dirt oval famous for the DIRTcar Nationals and major Whelen Modified touring events. Comparable dirt track operation running high-profile winter and special events.
• Knoxville Raceway: Iowa half-mile dirt oval renowned for sprint car racing and home of the Knoxville Nationals. Iconic regional dirt track with similar event-driven revenue model, anchored by marquee crown jewel weekends.
• Williams Grove Speedway: Long-standing central Pennsylvania half-mile dirt oval famous for sprint car racing and the World of Outlaws circuit. Closest geographic peer in PA with a similar sponsor-driven racing venue model.
• Huset's Speedway: South Dakota high-banked dirt oval owned by the same family (Sackmann) that owns Knoxville Raceway, running weekly racing plus the Huset's High Bank Nationals. Direct venue-model peer with crown jewel programming.
• Pittsburgh Pennsylvania Motor Speedway (PPMS): Another premier Western Pennsylvania dirt track that now uses Lernerville's Dirt.TV as its official streaming broadcast partner and co-runs the Double Down Pro Stock Bonus with Lernerville. Operates in the same regional market with overlapping event programming.

Others

• DIRTcar Racing: National motorsports sanctioning body that oversees touring series and rules across hundreds of dirt tracks. Provides the broader ecosystem and sanctioning structure that venues like Lernerville operate within.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Lernerville
• Xx.com/lernerville

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lernerville Speedway