mPark
- Company typePrivate
- Founded2012
- HeadquartersWhangarei, New Zealand
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
mPark firmographics
Firmographics- Name
- mPark
- Legal name
- mPark.co.nz
- Website
- https://mpark.co.nz
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
mPark industry classification
Industry- Product category
- Mobile Parking Payment Services
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE)
- akta.pro secondary industry
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA)
Keywords
Where mPark is headquartered
LocationHeadquarters
- HQ city
- Whangarei
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
mPark business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Parking Transaction Fees: mPark charges a transaction fee for each parking payment processed through its platform, generating revenue from the convenience fee added to standard parking rates
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
mPark product offering
Product offeringCore offering
mPark provides a smartphone-based mobile parking payment service that allows individual drivers to pay for parking, extend parking sessions remotely, and avoid coins and physical parking meters. The service operates in the Whangarei district of New Zealand through the mPark mobile app and integrates with Whangarei District Council's parking infrastructure and ANZ Bank's payment processing.
Product overview
mPark is a single unified mobile parking payment service that enables users to pay for parking via smartphone. The core product is the mPark mobile app, which allows users to register an account, locate available parking, pay for parking sessions digitally, and extend parking time remotely without returning to the vehicle. The service operates in the Whangarei district in New Zealand and integrates with the Whangarei District Council's parking infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- mPark Mobile App A smartphone-based parking payment application that allows individual drivers to register an account, pay for parking digitally without coins, extend parking sessions remotely without returning to the vehicle, and manage parking payments within the Whangarei district. The app integrates with Whangarei District Council's parking infrastructure and ANZ Bank's payment processing.
Companies that use mPark
Customer profileSegments1 record
Ideal customer profiles1 record
mPark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
mPark partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- Whangarei District CouncilcoreThe Whangarei District Council is the municipal authority that operates the parking infrastructure in the region where mPark's mobile payment service is deployed. This partnership allows mPark to offer its mobile parking payment solution to consumers using council-managed parking facilities.
- ANZ BanksupportingANZ Bank is shown as a partner logo on the mPark website, indicating integration with ANZ's payment infrastructure to process mobile parking transactions for users paying via the platform.
Scale indicators1 record
Recent moves3 records
mPark competitors and assessment
Company assessmentBroad incumbents
- SKIDATA: Global provider of Parking Access & Revenue Control Systems (PARCS) and related parking technology; competes at the council/infrastructure layer where mPark's mobile-pay platform integrates.
- Wilson Parking: Large ANZ parking operator running off-street garages and lots; competes with mPark indirectly as a broader parking services incumbent that also partners with councils and offers its own digital payment channels.
- Flowbird (Parkeon): Global parking and mobility solutions provider covering on-street meters, pay stations, and mobile payment platforms; competes with mPark for council smart-parking contracts across multiple regions.
- Secure Parking: ANZ parking operator with multiple off-street facilities and digital payment options, providing incumbent scale and integrated parking services that overlap with mPark's addressable use cases.
Direct peers
- ParkMate: Australia/NZ mobile parking app that lets drivers pay for parking via smartphone and is integrated with multiple Australian and New Zealand councils — a direct competitive analogue for mPark.
- PayByPhone: Global mobile parking payment platform operating across North America, Europe, and Australasia; competes head-to-head with mPark for the same council contracts and end-driver use case.
- ParkMobile: One of the largest mobile parking payment apps in North America, now part of the EasyPark Group, offering the same core smartphone parking payment experience as mPark.
- HonkMobile: North American touch-free and mobile parking payment app with comparable features (remote extension, no meter visits); a relevant comparable for mPark's product feature set.
- PayMyPark: New Zealand-based mobile parking payment app serving multiple NZ councils, directly competing with mPark in the same mobile-pay category with a similar council-channel GTM.
- EasyPark: European-headquartered smart-parking app with mobile pay, guidance, and analytics, now including ParkMobile; comparable to mPark as a feature-rich mobile-parking alternative entering ANZ markets.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
mPark social profiles
Digital presencemPark financial estimates
Financial estimateRevenue estimate
Valuation estimate
mPark leadership team
Management profileNumber of profiles
mPark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mPark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mPark
What does mPark do?
mPark provides a smartphone-based mobile parking payment service that allows individual drivers to pay for parking, extend parking sessions remotely, and avoid coins and physical parking meters. The service operates in the Whangarei district of New Zealand through the mPark mobile app and integrates with Whangarei District Council's parking infrastructure and ANZ Bank's payment processing.
Is mPark a public or private company?
mPark is a private company. It is classified as unknown and is currently operating.
When was mPark founded?
mPark was founded in 2012. It employs 11 to 50 people.
Where is mPark based?
mPark is headquartered in Whangarei, New Zealand, in the Oceania region.
How does mPark make money?
One revenue line is on record: parking Transaction Fees.
Who are mPark's main competitors?
Broad incumbents on record are SKIDATA, Wilson Parking, Flowbird (Parkeon) and Secure Parking. Direct peers are ParkMate, PayByPhone, ParkMobile, HonkMobile, PayMyPark and EasyPark.
Does mPark have an API?
No public API is recorded for mPark.
What industry is mPark in?
mPark's product category is Mobile Parking Payment Services. Its primary akta.pro industry code is TLAJAIAE, Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 81293 and its SIC code is 4700.