Court One Athletic Clubs

What Court One Athletic Clubs does

Court One Athletic Clubs is a privately held, multi-facility fitness and sports operator headquartered in Okemos, Michigan, serving the mid-Michigan region since its founding in 1992. The company operates two membership-based athletic clubs, Court One East in Okemos and Court One North in Lansing, together offering more than 12 indoor tennis courts (including the only clay courts in mid-Michigan), 11 climate-controlled indoor pickleball courts, three indoor gymnasiums with 16 basketball goals, the outdoor Hoop Heaven complex with 12 adjustable glass backboards, indoor and outdoor heated pools, sauna and steam facilities, functional training equipment, and nearly 100 group exercise classes per week. A third facility, the Court One Training Center in Haslett, operates as a separate rental-only venue housing a 130'x80' gymnasium, batting cages, and tenant leases for East Lansing CrossFit, a preschool, a karate studio, and an Irish dance program.

The company's revenue model is built on tiered monthly membership subscriptions ranging from $35 (Youth) to $85 (PLUS, the most popular tier) per month, with Family memberships up to $125/month, supplemented by personal training, private swim lessons, locker rentals, guest and short-term memberships, and an annual $19 assessment fee. Pricing has not been raised in 12 years. A B2B channel offers $10-$20/month employee discounts through six named employer partners including McLaren, Michigan State University, Sparrow Health System, the State of Michigan, Jackson National Life, and Okemos Schools. The Training Center generates additional transaction-based revenue from sports team rentals (Lansing Community College baseball and softball, youth AAU basketball, Lansing Mitten Mavens Roller Derby), private events, birthday parties, and tenant leases.

Customer segments span families with children, youth athletes (including the Wolf Pack tournament training program producing collegiate and professional talent), tennis and pickleball enthusiasts, triathlon athletes coached by USAT-certified staff including those trained by Olympian Sheila Taormina, seniors (65+), and corporate employer groups. Go-to-market is primarily direct-to-consumer walk-in membership sales supported by a custom mobile app (iOS/Android) and a ClubAutomation member portal for reservations, class sign-ups, and account management. The company is founder/owner-operated under CEO Corey Randall, with 11-50 employees, no disclosed external funding, and no parent company ownership.

Name

Court One Athletic Clubs

Legal name

Court One Athletic Clubs

Website

https://courtone.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Court One Athletic Clubs is a privately held mid-Michigan fitness operator running two membership athletic clubs in Okemos and Lansing plus a rental-only Training Center in Haslett. It serves families, youth athletes, tennis and pickleball players, triathletes, and corporate groups through tiered monthly memberships and sports programming.

Ownership category

akta.pro rank

Product category

Health and Fitness Club Services

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Tennis & Racquet Sports Clubs (Tennis, Padel, Pickleball, Squash) (MPAKABAF)

akta.pro secondary industries

Arenas & Indoor Sports Centers (MPAKAEAB), Tennis & Racquet Sports Facilities (MPAKAEAE)

Keywords

• Fitness club memberships
• Athletic training facilities
• Personal training services
• Sports facility rentals
• Tennis and pickleball courts

Headquarters

HQ city

Okemos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees across multiple tiers (Youth, Young Adult, Adult, Senior, Plus, Family) ranging from $35-$125/month. All memberships provide access to fitness facilities, group exercise classes, and varying levels of court time. Additional revenue from annual $19 assessment fee and enrollment fees.
2. Training Center Facility Rentals: The Training Center operates as a separate rental-only facility generating revenue from sports team rentals, private events, birthday parties, fundraisers, and organizational leases. Gymnasium, outdoor fields, and court spaces are rented to organizations, coaches, and event planners.
3. Personal Training Services: One-on-one and small group personal training sessions with certified trainers. New members receive a free initial consultation with a trainer.
4. Employer Discount Programs: Partnership with select employers offering monthly discounts ($10-$20/month) to employees, including McLaren, Michigan State University, Sparrow, State of Michigan, Jackson National Life, and Okemos Schools District.
5. Locker Rentals: Full locker rental at $15/month and half locker at $7.50/month at various club locations.
6. Guest and Visiting Member Fees: Weekly guest membership options ranging from $36-$125/week for visiting guests, with short-term membership conversions available.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Court One Athletic Clubs operates two membership-based multi-sport athletic clubs (Court One East in Okemos and Court One North in Lansing) plus a separate rental-only Training Center in Haslett. The unified membership provides access to fitness equipment, indoor/outdoor heated pools, tennis courts (including the only clay courts in mid-Michigan), 11 climate-controlled indoor pickleball courts, basketball gymnasiums and the outdoor Hoop Heaven complex, group exercise classes, saunas, and locker amenities. Standalone paid services include personal training, private/semi-private swim lessons, the triathlon training club, and facility rentals for sports teams and private events.

Product overview

Court One Athletic Clubs operates as a multi-location fitness and sports facility with two membership-based athletic clubs (East in Okemos and North in Lansing) plus a rental-only Training Center in Haslett. The unified membership grants access to both club locations with comprehensive fitness offerings including group exercise classes (nearly 100 per week), cardio/weight equipment, aquatics (indoor/outdoor heated pools, lap lanes, hot tub, saunas, steam room), basketball facilities (3 indoor gymnasiums with 16 goals, outdoor Hoop Heaven with 12 hoops), tennis (12 indoor cushioned-asphalt courts, 6 outdoor courts, 4 clay courts), pickleball (11 indoor fenced courts at North), personal training, and triathlon training programs. A separate Training Center serves as a rental facility for sports teams, organizations, and private events. Youth development programs span tennis (including Wolf Pack tournament training), basketball leagues and camps, and swimming lessons.

Differentiator

Problem solved

Functional benefit

Products and services

• Court One Athletic Clubs Membership Multi-tier fitness club membership granting access to two club locations (Court One East in Okemos and Court One North in Lansing) with cardio/weight equipment, indoor and outdoor pools, basketball courts, tennis courts, pickleball courts, group exercise classes, saunas, and locker amenities. Membership tiers include Youth ($35/month for ages 6-18), Young Adult ($45/month for ages 18-24), Adult ($65/month for ages 25-64), Senior ($45/month for ages 65+), and PLUS ($85/month for all ages). Two-Family and Family upgrades extend coverage to additional household members.
• Personal Training One-on-one and small group fitness training with certified personal trainers providing tailored workout plans, functional training, weight loss and muscle gain programs, diet/nutrition guidance, and technique instruction. Available to members and offered as a standalone paid service with a free initial consultation included.
• Court One Triathlon Club (C1TC) Structured triathlon training program offering January-May coaching in swim, bike, and run disciplines, with support for all event distances from sprint to 140.6 IRONMAN. Coaching is provided by USAT-certified coaches trained by Olympian Sheila Taormina, with swim workouts using the club's pools, bike workouts on Keiser spin bikes, and outdoor run training.
• Court One Training Center Rentals Non-membership rental facility in Haslett offering 130'x80' gymnasium with 8 basketball hoops, 3 volleyball courts, batting cages (baseball, softball, golf), outdoor football/soccer field, stage and sound system, concession stand, and space for private events, birthday parties, fundraisers, and organizational leases. Tenants include East Lansing CrossFit, Children's Garden Early Learning Community, PKSA Karate, and McCartney Irish Dance.
• Sports/Team Facility Rentals at East and North Clubs Sports facility rentals at the East and North club locations covering basketball courts, volleyball courts, tennis courts (12 indoor, 6 outdoor, 4 clay), baseball/softball batting cages and fielding areas, soccer/futsal, lacrosse, roller derby, floor hockey, and golf hitting cages. Used by Lansing Community College Baseball/Softball, Lansing Mitten Mavens Roller Derby, and various youth AAU teams.
• Private and Semi-Private Swim Lessons Private and semi-private swim lessons offered at both East and North locations, with separate pricing for Junior (under 18, 30-minute sessions) and Adult (18+, 50-minute sessions) formats. Junior per 30-minute: $45 member / $55 public; Adult per 50-minute: $70 member / $80 public. Semi-private per person: Junior $35/$45, Adult $45/$55.

Quantifiable outcome

• 58% greater increase in strength for functional training users vs fixed-form equipment (based on 2009 Spennewyn study cited on website)
• +3 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JOOLAcoreStrategic or Co-development PartnerCourt One is proud to be sponsored by and partnered with JOOLA for pickleball. JOOLA is a major pickleball equipment brand that provides equipment sponsorship and partnership benefits, including access to demo paddles through the Pickleball Central program.
• Lansing Community College SoftballminorOthersLansing Community College women's softball team uses Court One Training Center for all indoor team practices and training, utilizing batting cages and fielding areas.
• Lansing Community College BaseballminorOthersLansing Community College baseball team uses Court One Training Center for all indoor team practices and training, utilizing batting cages and fielding areas.
• East Lansing CrossFitminorOthersEast Lansing CrossFit leases space at the Court One Training Center building, occupying the front section of the facility.
• Children's Garden Early Learning CommunityminorOthersChildren's Garden Early Learning Community preschool leases space at the Court One Training Center, occupying the south side of the building.
• PKSA KarateminorOthersPKSA Karate leases space at the Court One Training Center for martial arts instruction.
• McCartney Irish DanceminorOthersMcCartney Irish Dance leases space at the Court One Training Center for dance instruction.
• Lansing Mitten Mavens Roller DerbyminorOthersLansing Mitten Mavens Roller Derby uses the Court One Training Center as their home venue for practice and bouts, utilizing the 10,400 sq ft gym floor.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Life Time (Life Time Fitness): National premium multi-sport athletic club operator with tennis, pickleball, pools, fitness, and family programming. Comparable in product breadth and premium positioning but operates at far greater scale and geographic reach.
• LA Fitness: National multi-location fitness club offering courts, pools, group classes, and family programming. Comparable multi-sport membership model though with broader geographic footprint and less tennis/pickleball specialization.
• Town Sports International (New York Sports Clubs): Regional multi-club fitness operator offering courts, pools, group fitness, and family memberships in the Northeast. Comparable multi-sport club model and membership tier structure though without Court One's racquet sport specialization.
• Equinox: Premium national fitness club brand offering multi-sport programming including pickleball, tennis, pools, and group classes. Comparable in premium positioning and multi-sport scope but with a much larger urban footprint.

Regional players

• Chelsea Piers: Large multi-sport athletic complex operator offering tennis, squash, basketball, pools, and youth programming. Comparable multi-sport bundled membership model and youth athlete development focus, though primarily serving the New York metro area.
• The Atlantic Club: Multi-sport family athletic club offering tennis, aquatics, fitness, and youth programming. Comparable in family/multi-sport positioning and youth athlete development focus, though operating in a different regional market.

Direct peers

• MVP Sports Clubs: Michigan-based multi-sport athletic club operator with multiple locations offering fitness, tennis, swimming, and group programs. Highly comparable regional peer serving similar family and youth athlete segments in the same Michigan market.

Emerging players

• Chicken N Pickle: Emerging pickleball-focused entertainment concept combining indoor/outdoor pickleball courts with dining. Comparable on Court One's pickleball growth strategy and Court One North's 11 dedicated indoor pickleball courts, but entertainment-oriented versus membership-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Court1athletics
• Facebookfacebook.com/courtonepickleball
• LinkedInlinkedin.com/company/court-one-athletic-clubs

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Court One Athletic Clubs