What ADn solutions does

ADn solutions is a France-based, privately-held software company founded in 2016 that provides the ADn Platform, an all-in-one, low-code-native framework for insurance distribution and management. The platform enables white-label deployment, Open API ecosystem connectivity, configurable business process automation, and bundled Business Process Outsourcing (BPO) services, targeting four customer segments: new insurtech entrants seeking turnkey infrastructure, insurance agents and delegated brokers requiring comprehensive underwriting and policy management, insurance distributors undergoing digital transformation, and insurance carriers transitioning from internal APIs to Open API architectures. Revenue is generated primarily through subscription or licensing of the platform with fixed-price (au forfait) packages, complemented by BPO services. The company operates a direct enterprise sales motion augmented by a Partner Portal (Espace Partenaires) channel for white-label OEM distribution, with a bilingual French/English web presence addressing the European insurance market.

The company's technical differentiation rests on a low-code native development environment purpose-built for insurance workflows, combined with an Open API architecture intended to position the platform as connective tissue between carriers, brokers, distributors, and insurtechs. Founder and employee ownership is explicitly marketed as a stability and independence differentiator, with CEO and co-founder Michel Brancaléoni leading the company from its headquarters in Saint-Gratien, France. The customer base spans large global insurers and reinsurers (Allianz, SwissRe Corporate Solutions, AIG, CHUBB, Hiscox, SwissLife, Tokio Marine), insurtech startups (Leocare, Mieux Assuré, Papernest, Les Furets, Le Lynx), and distribution/intermediary players (Coverity, Europ Assistance, MMA, CMAM, L'Equité), reflecting both a broad logo presence and case-study depth with three named testimonial customers who have multi-year engagements.

Name

ADn solutions

Legal name

ADn solutions

Website

https://adn.solutions

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ADn solutions provides a low-code, Open API insurance distribution and management platform serving insurers, brokers, distributors, and insurtechs across Europe, offered via white-label SaaS with bundled BPO services.

Ownership category

akta.pro rank

Product category

Insurance Distribution Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Policy Administration, Underwriting & Rating Platforms (Core Insurance SaaS) (FSAGAGAB)

akta.pro secondary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

Keywords

• Insurance distribution platform
• Low-code insurance software
• White-label insurtech
• Insurance policy management
• Open API insurance

Headquarters

HQ city

Saint-gratien

HQ country

France

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Licensing and Subscription: The company provides a white-label insurance distribution platform on a subscription or licensing basis. The platform covers distribution, policy management, and business process automation for insurance companies, distributors, and insurtechs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ADn solutions provides an all-in-one insurance distribution and management framework that enables insurance companies, insurtechs, brokers, and distributors to develop products in low code, connect ecosystem actors via Open APIs, and automate business processes. The white-label platform covers distribution, underwriting, policy management, and contract administration, with optional BPO services bundled into turnkey deployments on a subscription or licensing basis.

Product overview

ADn solutions offers a single unified all-in-one insurance framework platform called ADn Platform. The platform provides end-to-end capabilities including white-label distribution and policy management, ultra-customization across all functionalities, unlimited scalability from small series to high-volume operations, and native low-code development. The company also provides BPO (Business Process Outsourcing) services as part of its turnkey offering. The platform targets insurtech startups seeking a ready-to-use solution, insurance agents and brokers needing a comprehensive policy management platform, distributors undergoing digital transformation, and insurance companies transitioning from internal API models to Open API architectures.

Differentiator

Problem solved

Functional benefit

Products and services

• ADn Platform An all-in-one insurance distribution and management framework that enables low-code product development, ecosystem connectivity via Open APIs, and automated business processes with high configurability for insurance companies, insurtechs, brokers, and distributors. Supports white-label distribution, underwriting, policy administration, contract management, broker recruitment, and reporting.
• BPO (Business Process Outsourcing) Services Turnkey BPO services included in ADn solutions' offerings, extending the ADn Platform with operational support for insurance distribution and management processes.

Quantifiable outcome

• Coverity delivered approximately 20 product and service partnerships in less than 18 months using the ADn platform

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• LeocarecoreStrategic or Co-development PartnerLeocare, an insurtech company, has partnered with ADn solutions since its inception. The partnership shares values of agility and pioneering spirit, with ADn solutions supporting Leocare through phases of strong growth and continuous reinvention.
• Mieux AssurécoreStrategic or Co-development PartnerMieux Assuré describes ADn solutions as a real trusted partner actively participating in their project's development, not merely a service provider. The partnership involves an ambitious tool adapting to company strategy.
• CoveritycoreImplementation/ SI/ Consulting PartnerADn solutions has been Coverity's IT partner since its creation. The platform supports broker recruitment processes, underwriting, contract management, and reporting to their network, mutuals, and companies. This partnership enabled 20 product and service partnerships in under 18 months.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Guidewire Software: Guidewire is the dominant core insurance platform vendor for P&C carriers, offering policy administration, underwriting, billing and claims on a unified suite. It directly competes with ADn for the same carrier and large broker buyer segment on policy management and distribution enablement.
• EIS Group (Majesco): EIS (now part of Majesco) delivers a core insurance platform suite for life, P&C and health carriers with strong API-first and ecosystem-orchestration capabilities. Its positioning on Open APIs and digital ecosystems closely mirrors ADn's value proposition to insurers and distributors.
• Tia Technology: Tia Technology provides a configurable, modular insurance platform for product, distribution and policy administration, primarily serving European insurers and brokers. It competes with ADn for the same European broker, MGA and carrier segment on low-code configuration and ecosystem enablement.
• Duck Creek Technologies: Duck Creek provides a SaaS core insurance suite (Policy, Billing, Claims, Insights) for P&C carriers, with a strong emphasis on configurability and rapid deployment. Its cloud-native, configurable architecture directly overlaps ADn's low-code, configurable distribution and policy platform.
• Socotra: Socotra offers a cloud-native core insurance platform with open APIs and a marketplace of integrations, serving insurers and insurtechs globally. Its API-first architecture and ecosystem connectivity philosophy directly parallel ADn's Open API distribution and management framework.
• Instanda: Instanda is a cloud-native, low-code insurance platform for product, underwriting and distribution built specifically for insurers and MGAs. It is one of the closest functional analogues to ADn in terms of low-code configurability and rapid product launch for the insurance ecosystem.

Emerging players

• Prima XL: Prima XL is an embedded insurance and affinity distribution platform provider targeting non-insurance brands and digital platforms. Its focus on white-label and embedded distribution overlaps with ADn's white-label and partner-channel distribution capabilities, particularly in the insurtech segment.

Broad incumbents

• Majesco: Majesco is a long-established insurance software vendor offering a broad portfolio spanning P&C, life and analytics, including the acquired EIS platform. While broader and less specialized than ADn, it competes for the same insurance carrier digital transformation wallet.
• Salesforce Financial Services Cloud: Salesforce's Financial Services Cloud extends its CRM platform with insurance industry clouds and partner ecosystems. It competes with ADn less on core policy administration and more on the distribution, agent portal and customer engagement layer.
• SAP Insurance (FS-PM): SAP's Insurance product family, including FS-PM, provides policy administration and product modelling for large global insurers. While not a low-code-native challenger, it competes with ADn for large carrier transformation mandates and ecosystem modernization programs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/adn-assurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADn solutions