Bicycle Retailer
Bicycle Retailer & Industry News (BRAIN) is a B2B trade publication serving the US bicycle industry with industry news, classified advertising, weekly retailer surveys, and event coverage, operated by Outside Interactive, Inc.
- Company typePrivate
- Founded1992
- HeadquartersBoulder, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Bicycle Retailer does
Bicycle Retailer & Industry News (BRAIN) is a B2B trade media company serving the US bicycle industry, founded in 1992 and now headquartered at 1600 Pearl St., Suite 300, Boulder, Colorado. It is owned and operated by Outside Interactive, Inc., a diversified outdoor and cycling media conglomerate that also publishes Outside magazine. The publication produces industry news, retail news, new product announcements, regulatory updates (tariffs, CPSC recalls), opinion and analysis, an events calendar covering trade shows such as Eurobike and Sea Otter, weekly retailer pulse surveys, and a tiered classified advertising platform.
The technical platform is a web-based content management system centered on bicycleretailer.com, supplemented by RSS feeds, email newsletters, and active social profiles on Facebook, Twitter, YouTube, and Instagram. No API, proprietary models, mobile application, integrations, or AI/ML capabilities are disclosed. The product surface comprises the core publication, a classified ad marketplace with per-issue pricing ranging from $99 (1 inch, up to 35 words) to $499 (5-10 inch, up to 350 words) plus image add-ons, weekly retailer surveys, an industry events calendar, and a staff directory.
The revenue model is advertising-led, combining display advertising from bicycle manufacturers, component suppliers, and accessory brands with classified advertising from a long tail of industry participants (dealers, distributors, service providers), plus print and digital subscriptions. The operating team is small (1-10 employees, with four named staff: Editor-in-Chief Stephen Frothingham, Managing Editor Dean Yobbi, Account Manager Ron Bertola, and Sales Karl Wiedemann covering West, Midwest, East Coast, Canada, and Europe). Affiliate relationships with the National Bicycle Dealers Association (NBDA) and People for Bikes provide co-distributed research and event coverage.
Bicycle Retailer firmographics
Firmographics- Name
- Bicycle Retailer
- Legal name
- Outside Interactive, Inc.
- Website
- https://bicycleretailer.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bicycle Retailer & Industry News (BRAIN) is a B2B trade publication serving the US bicycle industry with industry news, classified advertising, weekly retailer surveys, and event coverage, operated by Outside Interactive, Inc.
- Ownership category
- akta.pro rank
Bicycle Retailer industry classification
Industry- Product category
- Trade Publication and Bicycle Industry Media
- NAICS
- Periodical Publishers (513120), Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where Bicycle Retailer is headquartered
LocationHeadquarters
- HQ city
- Boulder
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bicycle Retailer business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising Revenue: BRAIN generates primary revenue through display advertising and classified advertisements sold to bicycle industry suppliers, brands, and manufacturers. Classified ad pricing ranges from $99 to $499 per issue depending on size, with additional fees for images.
- Subscriptions: The publication offers print and digital magazine subscriptions to readers in the bicycle industry.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 1 Inch Classified - Up to 35 words |
| One time/ perpetual license | Pay-as-you-go | 2 Inch Classified - Up to 80 words |
| One time/ perpetual license | Pay-as-you-go | 3 Inch Classified - Up to 125 words |
| One time/ perpetual license | Pay-as-you-go | 4 Inch Classified - Up to 175 words |
| One time/ perpetual license | Pay-as-you-go | 5-10 Inch Classified - Up to 350 words |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Bicycle Retailer product offering
Product offeringCore offering
Bicycle Retailer & Industry News (BRAIN) is a B2B trade publication that delivers bicycle industry news, retail and product coverage, regulatory and recall reporting, an events calendar, weekly retailer sentiment surveys, and a classified advertising marketplace to bicycle retailers, distributors, manufacturers, and suppliers worldwide. Its content is distributed through the bicycleretailer.com website, a companion print magazine, email newsletters, RSS feeds, and active social media channels.
Product overview
Bicycle Retailer & Industry News is a B2B media company serving the bicycle industry through its core publication, providing news coverage, industry analysis, classified advertising, market surveys, and an events calendar. The publication covers multiple content categories including industry news, retail news, new products, recalls, opinion/analysis, and studies/reports. The company operates primarily as a digital-first media platform with print capabilities, featuring staff across editorial and advertising sales functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycle Retailer & Industry News (BRAIN) Magazine and Website A B2B trade media publication delivering bicycle and cycling industry news, analysis, retail coverage, new product reporting, CPSC recall coverage, regulatory updates, and event reporting. Distributed through the bicycleretailer.com website and a companion print magazine, the publication serves bicycle retailers, distributors, manufacturers, and suppliers.
- Classified Advertising Services
Companies that use Bicycle Retailer
Customer profileSegments2 records
Ideal customer profiles2 records
Bicycle Retailer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bicycle Retailer partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- National Bicycle Dealers Association (NBDA)minorNBDA is listed as an affiliate organization on bicycleretailer.com. The two organizations collaborate on industry coverage with NBDA conducting dealer summits and research that BRAIN reports on.
- People for BikesminorPeople for Bikes is listed as an affiliate organization on bicycleretailer.com. BRAIN reports on PeopleForBikes City Ratings studies and shares industry data. PeopleForBikes provides data access to industry members through their Business Intelligence Hub.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Bicycle Retailer competitors and assessment
Company assessmentBroad incumbents
- Cycling Weekly: Established consumer cycling magazine and website (Future plc), sharing advertiser overlap with BRAIN's cycling industry suppliers and providing comparable print + digital trade-adjacent content.
- Cyclingnews: Long-running global cycling news outlet owned by Future plc covering racing, gear, and industry. Competes for advertiser attention and audience share within the broader cycling media landscape.
Direct peers
- BikeBiz: UK-based B2B trade publication covering the bicycle industry including retail, e-bikes, and industry news. Directly comparable trade-press peer serving bicycle retailers and suppliers.
- Cycling Industry News: UK-headquartered B2B trade publication covering the global bicycle industry — supply chain, retail, and policy. Closest functional analog to BRAIN's B2B trade focus, differing primarily by geographic base.
- VeloNews: US-based cycling media outlet covering professional road, mountain bike and gravel racing. Same broader cycling media category as BRAIN, also historically tied to Outside Interactive's portfolio, making it the most direct comparable.
- Bike Europe: European bicycle industry trade magazine and news platform covering manufacturing, distribution, retail, and policy. Directly comparable as a bicycle-specific B2B trade title serving industry suppliers and retailers.
Emerging players
- Electric Bike Action: Specialty media covering e-bikes, a fast-growing segment that BRAIN itself reports heavily on (e-bike tariffs, CPSC e-bike warnings, e-bike retailer news). Comparable as a focused cycling-media outlet serving a niche within BRAIN's coverage.
- Pinkbike: Largest mountain bike media site globally, covering product news, reviews, and industry developments. Adjacent to BRAIN in coverage of MTB products and industry news but distributed primarily to consumers and enthusiasts.
- BikeRadar: Consumer-focused cycling review and news site owned by Future plc. Overlaps with BRAIN's product coverage and tech reviews but serves consumers rather than trade professionals.
Others
- Mountain Bike Action: Long-standing US mountain bike magazine covering MTB gear, racing, and industry. Adjacent cycling media comparable in subject matter and advertiser base, though distributed primarily to enthusiast consumers rather than trade buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Bicycle Retailer social profiles
Digital presenceBicycle Retailer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bicycle Retailer leadership team
Management profileNumber of profiles
Profiles4 records
Bicycle Retailer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bicycle Retailer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bicycle Retailer
What does Bicycle Retailer do?
Bicycle Retailer & Industry News (BRAIN) is a B2B trade publication that delivers bicycle industry news, retail and product coverage, regulatory and recall reporting, an events calendar, weekly retailer sentiment surveys, and a classified advertising marketplace to bicycle retailers, distributors, manufacturers, and suppliers worldwide. Its content is distributed through the bicycleretailer.com website, a companion print magazine, email newsletters, RSS feeds, and active social media channels.
Is Bicycle Retailer a public or private company?
Bicycle Retailer is a private company. It is classified as corporate owned and is currently operating.
When was Bicycle Retailer founded?
Bicycle Retailer was founded in 1992. It employs 1 to 10 people.
Where is Bicycle Retailer based?
Bicycle Retailer is headquartered in Boulder, United States, in the North America region.
How does Bicycle Retailer make money?
Two revenue lines are on record. Advertising Revenue is the primary driver. The others are subscriptions.
Who are Bicycle Retailer's main competitors?
Broad incumbents on record are Cycling Weekly and Cyclingnews. Direct peers are BikeBiz, Cycling Industry News, VeloNews and Bike Europe. Emerging players are Electric Bike Action, Pinkbike and BikeRadar. Mountain Bike Action is listed as an others.
Does Bicycle Retailer have an API?
No public API is recorded for Bicycle Retailer.
What industry is Bicycle Retailer in?
Bicycle Retailer's product category is Trade Publication and Bicycle Industry Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 513120 and its SIC code is 2721.