BikeBiz
BikeBiz is a UK B2B trade media platform serving the bicycle and cycling retail industry, delivering daily news, a monthly print magazine, newsletter, podcast, jobs board, and industry awards to retailers, dealers, and cycling trade professionals.
- Company typePrivate
- Founded2000
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BikeBiz does
BikeBiz is a UK-based B2B trade media platform serving the bicycle and cycling retail industry, operating under the legal entity BizMedia (Company number 1771113) and headquartered in Maidstone, Kent. Founded in 1996, the company has operated for over 25 years as the dominant trade information resource for the UK cycling industry, delivering news, product updates, and industry analysis to retailers, dealers, buyers, and industry executives. Its stated audience includes over 2,500 buyers, branch and store readers in print, with total monthly readership across all platforms exceeding 90,000.
The platform operates across multiple channels: a monthly print magazine (4,000 circulation), a daily news website (averaging 87,000 monthly unique users as of 2021), a daily email newsletter, digital editions hosted via Yudu, a podcast series, a jobs board, an annual awards event, and a comprehensive industry directory produced in partnership with ZyroFisher. Core technology is a standard digital publishing platform with content management, email delivery, and podcast production capabilities. No proprietary AI, ML, or advanced technology features are evident.
Revenue is generated through five primary streams: print advertising, digital advertising (display, newsletter, sponsored content), directory listings, subscriptions, and job board recruitment advertising. The company operates as a sales-led B2B media business with a small team of 1-10 employees, maintaining lean operations while serving a focused vertical audience through cross-channel advertiser relationships and event monetization.
BikeBiz firmographics
Firmographics- Name
- BikeBiz
- Legal name
- BizMedia
- Website
- https://bikebiz.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BikeBiz is a UK B2B trade media platform serving the bicycle and cycling retail industry, delivering daily news, a monthly print magazine, newsletter, podcast, jobs board, and industry awards to retailers, dealers, and cycling trade professionals.
- Ownership category
- akta.pro rank
BikeBiz industry classification
Industry- Product category
- Trade Media Publishing
- akta.pro primary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where BikeBiz is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
BikeBiz business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Print Advertising: Monthly print magazine with 4,000 total circulation including 2,500 buyers, branch and store readers. Advertisers include cycling brands, distributors, and service providers targeting trade readers.
- Digital Advertising: Website display advertising, sponsored articles, and digital newsletter placements. Daily Newsletter delivers breaking news direct to readers' inboxes.
- Directory Listings: BikeBiz Directory, in association with ZyroFisher, is the essential A-Z of the bike trade. Hard copies bundled with December print edition; additional copies available for purchase. Contact: Richard Setters for directory enquiries.
- Subscriptions: Subscription model for print magazine and digital access to monthly editions and archives.
- Job Board: Jobs board for cycling industry recruitment. Helped fill more than 570 positions in 2025.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels12 records
BikeBiz product offering
Product offeringCore offering
BikeBiz is a B2B trade media platform for the UK cycling industry, delivering trade information, news, articles, and features to bicycle retailers, dealers, brands, and suppliers. Its core offerings include a monthly print and digital magazine (4,000 circulation including 2,500 buyers), a daily news website (87,000 monthly unique users), a daily email newsletter, a podcast series, a jobs board, an annual industry awards program, and a definitive A-Z trade directory.
Product overview
BikeBiz is a multi-channel B2B media platform for the UK cycling industry, consisting of a monthly print and digital magazine, a news website, daily email newsletter, industry awards program, jobs board, podcast series, and a trade directory. The core offering is the monthly BikeBiz Magazine combined with the BikeBiz.com website, supplemented by the BikeBiz Awards, BikeBiz Directory, BikeBiz Podcast, Jobs Board, and Digital Editions archive.
Differentiator
Problem solved
Functional benefit
Brands
- BikeBiz Awards: Annual awards event acknowledging companies and individuals within the UK cycling industry.
- BikeBiz Directory
- BikeBiz Podcast
Products and services
- BikeBiz Magazine The essential monthly print and digital publication for the UK cycling industry, delivered via mail and digital channels with a total circulation of 4,000 copies including over 2,500 buyers, branch and store readers.
- BikeBiz Website The dominant online platform for trade readers and professionals with a professional interest in the cycling business, averaging 87,000 unique users monthly.
- BikeBiz Daily Newsletter Daily email newsletter delivering breaking cycling industry news direct to readers' inboxes.
- BikeBiz Directory The definitive A-Z directory of the entire UK cycling industry in association with ZyroFisher, available as digital and hard copy bundled with the December print edition.
- BikeBiz Awards An annual awards event acknowledging and rewarding companies and individuals within the UK cycling industry.
- BikeBiz Podcast A podcast series featuring interviews with industry leaders, covering topics such as the state of the trade, diversity in cycling, and e-bike adoption; available on Spotify, Soundcloud, Apple, and Amazon.
- BikeBiz Jobs Board Recruitment platform connecting cycling industry employers with job seekers, having helped fill more than 570 positions in 2025.
- BikeBiz Digital Editions Digital archive of monthly magazine editions accessible via desktop, tablet, and mobile platforms via the Yudu platform.
Quantifiable outcome
- 87,000 average monthly unique users (2021)
- +2 more outcomes
Companies that use BikeBiz
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles3 records
BikeBiz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
BikeBiz partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- CycleTracminorCycleTrac and BikeBiz co-hosted a webinar on revolutionising e-bike security. BikeBiz provided the platform for CycleTrac to present their GPS/RF tracker technology for e-bikes to the BikeBiz audience of retailers and industry professionals.
- ZyroFishercoreBikeBiz Directory, in association with ZyroFisher, is the essential A-Z of the bike trade including listings for all companies associated with the industry. ZyroFisher is a major cycling component distributor. The directory is available as digital edition and hard copy (bundled with December print edition).
- BikmominorBikmo, specialist cycle insurer, produces content for BikeBiz covering insurance topics relevant to the cycling trade including business insurance, liability, cyber security, and professional indemnity. Multiple sponsored articles and features published on the platform.
- DAHONminorBikeBiz published a sponsored article covering DAHON's Eurobike 2026 presence and product launches under the theme 'DAHON 2.0 – Beyond Folding Bikes'. The article included DAHON's new technology suite and portfolio of folding and e-bikes.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BikeBiz competitors and assessment
Company assessmentOthers
- Cyclingnews: Cyclingnews is a global consumer cycling news and reviews site covering road, MTB and racing—adjacent media category to BikeBiz but consumer/professional racing oriented rather than trade.
- Bike Perfect: Bike Perfect is a consumer cycling review and advice site (Future plc) covering buying guides and tech—same cycling media category as BikeBiz but serving end consumers rather than the trade.
- Singletrack Magazine: Singletrack is a UK-based mountain bike consumer media brand with magazine and website—adjacent cycling media category to BikeBiz but consumer rather than trade focused.
- Pinkbike: Pinkbike is a leading mountain bike media platform with news, reviews and a marketplace—operates in the same cycling media category as BikeBiz but consumer-led and MTB-focused.
Broad incumbents
- BikeRadar: BikeRadar is a major consumer-facing cycling media brand (owned by Future plc) covering reviews, news and tech—adjacent to BikeBiz's trade focus but reaches the broader cycling enthusiast audience at significantly larger scale.
- Cycling Weekly: Cycling Weekly is a long-running UK consumer cycling magazine (Future plc) covering news, reviews and racing—same cycling media category as BikeBiz but consumer-led rather than trade-focused.
Direct peers
- Bicycle Retailer & Industry News: Bicycle Retailer is the leading US trade publication for the bicycle retail industry, offering news, product coverage and advertising solutions targeting IBDs and suppliers—structurally identical to BikeBiz in the UK.
- Bike Europe: Bike Europe is a B2B trade media platform serving the European bicycle industry with news, market intelligence and advertising—same business model and audience type as BikeBiz but with broader geographic scope.
- Cycling Industry News: Cycling Industry News (CIN) is a UK-based B2B trade publication covering the cycle industry, directly mirroring BikeBiz's audience (retailers, brands, distributors) and advertising-led revenue model.
Regional players
- Spoke Magazine: Spoke is a New Zealand-based cycling trade and industry publication serving retailers and brands in ANZ—same trade media format as BikeBiz but operating in a separate geography.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BikeBiz social profiles
Digital presenceBikeBiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
BikeBiz leadership team
Management profileNumber of profiles
Profiles5 records
BikeBiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BikeBiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BikeBiz
What does BikeBiz do?
BikeBiz is a B2B trade media platform for the UK cycling industry, delivering trade information, news, articles, and features to bicycle retailers, dealers, brands, and suppliers. Its core offerings include a monthly print and digital magazine (4,000 circulation including 2,500 buyers), a daily news website (87,000 monthly unique users), a daily email newsletter, a podcast series, a jobs board, an annual industry awards program, and a definitive A-Z trade directory.
Is BikeBiz a public or private company?
BikeBiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BikeBiz founded?
BikeBiz was founded in 2000. It employs 1 to 10 people.
Where is BikeBiz based?
BikeBiz is headquartered in London, United Kingdom, in the Europe region.
How does BikeBiz make money?
Five revenue lines are on record. Print Advertising is the primary driver. The others are digital Advertising, directory Listings, subscriptions and job Board.
Who are BikeBiz's main competitors?
Others on record are Cyclingnews, Bike Perfect, Singletrack Magazine and Pinkbike. Broad incumbents are BikeRadar and Cycling Weekly. Direct peers are Bicycle Retailer & Industry News, Bike Europe and Cycling Industry News. Spoke Magazine is listed as a regional player.
Does BikeBiz have an API?
No public API is recorded for BikeBiz.
What industry is BikeBiz in?
BikeBiz's product category is Trade Media Publishing. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories).