Acoustic Ceiling Products
Acoustic Ceiling Products is a Wisconsin-based manufacturer of waterproof ceiling panels, wall tiles, backsplashes, flooring, and grid systems sold under 13 sub-brands through 4,500+ retail locations and dedicated commercial channels across North America, serving residential DIY, contractors, and commercial end markets including healthcare, hospitality, and food processing.
- Company typePrivate
- Founded1998
- HeadquartersNeenah, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Acoustic Ceiling Products does
Acoustic Ceiling Products (ACP), operating as ACP, LLC and DBA "ACP Ideas," is a Neenah, Wisconsin-based manufacturer of decorative and functional building materials founded in 1998 and privately held by Rob and Pam Rebman. The company designs and produces ceiling panels, wall tiles, backsplash panels, flooring, and supporting grid systems across 13 sub-brands — including Palisade (waterproof wall tiles), Genesis (waterproof PVC ceiling panels), Monument (large-format architectural panels), Aspect (peel-and-stick tiles in metal, stone, glass, and wood), Fasade (thermoplastic decorative panels), Great Lakes Tin (real tin-plated steel ceiling tiles), Lico (rigid-core flooring), Rustic Grove (reclaimed wood/brick panels), and the CeilingMAX, GridMAX, HG-Grid, and Classic Cliq grid system lines. Core technology centers on PVC-based waterproof formulations, hot-dip galvanized metal grids with ASTM E 119 fire ratings, and peel-and-stick installation methods that reduce labor time relative to traditional tile. All major grid products carry 25-year limited warranties, and products are marketed as zero-VOC and 99% recyclable.
ACP operates a hybrid go-to-market motion spanning consumer DIY, professional contractors, and commercial buyers. Residential products are sold through direct phone sales (1.800.434.3750), authorized online retailers (Amazon, Overstock, Ebay), and a network of 4,500+ retail locations in the US and Canada including Home Depot, Lowe's, Menards, Ace Hardware, Home Depot Canada, Rona, Home Hardware, and Canadian co-operative and independent hardware stores. Commercial sales run through a dedicated sales team, a proprietary e-commerce platform (ACP-Professional.com), and B2B partners (Global Industrial, Home Depot Pro, Zoro/Grainger), serving contractors, architects, designers, and facility managers across restaurants, food processing, healthcare, education, hospitality, and retail industries. Revenue is generated via one-time product sales across both consumer and commercial channels, with no subscription or recurring revenue model identified. The company reports a 75% commercial customer return rate and a 100+ person workforce.
Acoustic Ceiling Products firmographics
Firmographics- Name
- Acoustic Ceiling Products
- Legal name
- ACP, LLC
- Website
- https://acpideas.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acoustic Ceiling Products is a Wisconsin-based manufacturer of waterproof ceiling panels, wall tiles, backsplashes, flooring, and grid systems sold under 13 sub-brands through 4,500+ retail locations and dedicated commercial channels across North America, serving residential DIY, contractors, and commercial end markets including healthcare, hospitality, and food processing.
- Ownership category
- akta.pro rank
Acoustic Ceiling Products industry classification
Industry- Product category
- Building Materials - Ceiling and Wall Products
- NAICS
- Showcase, Partition, Shelving, and Locker Manufacturing (337215)
- akta.pro primary industry
- Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)
- akta.pro secondary industries
- Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Bathroom Accessory Mounting (towel bars, mirrors, grab bars) (HSAGAHAF)
Keywords
Where Acoustic Ceiling Products is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Acoustic Ceiling Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: One-time sale of ceiling, wall, backsplash, and flooring products through multiple distribution channels including phone sales, online retailers, and retail stores.
- Commercial Sales: Direct commercial sales through dedicated commercial sales team offering commercial pricing, quotes, and RFP processing. Products available through ACP-Professional.com commercial e-commerce site.
- Retail Distribution: Products sold through major US and Canadian retail chains including Home Depot, Lowe's, Menards, Ace, and Canadian retailers like Home Depot Canada, Rona, and Home Hardware.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Residential direct phone purchase |
| Other | Pay-as-you-go | Commercial customer pricing |
| Other | Pay-as-you-go | Retail store purchase |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels5 records
Acoustic Ceiling Products product offering
Product offeringCore offering
Acoustic Ceiling Products (ACP) is a U.S.-based manufacturer of ceiling, wall, flooring, and backsplash products for the residential and commercial building and remodeling markets. The company designs, produces, and distributes its own branded product lines—including Palisade, Aspect, Genesis, Monument, Lico, Rustic Grove, Fasade, Great Lakes Tin, CeilingMAX, GridMAX, HG-Grid, Classic Cliq, and Cre8tive Hardware—through major North American home improvement retailers and specialty channels.
Product overview
Acoustic Ceiling Products (ACP) is a Wisconsin-based manufacturer of building materials offering a portfolio of ceiling, wall, flooring, and decorative products for residential and commercial use. The company operates multiple sub-brands: Palisade (waterproof wall tiles), Genesis (waterproof ceiling panels), Monument (large-format architectural panels), Lico (Swiss-quality flooring), Aspect (peel and stick tiles in metal/stone/glass/wood), Rustic Grove (reclaimed wood/brick panels), Fasade (decorative thermoplastic panels), and Great Lakes Tin (real tin ceiling tiles). ACP also offers supporting grid systems including CeilingMAX (surface-mount grid), GridMAX (ceiling grid covers), HG-Grid (vinyl suspension for humidity areas), and Classic Cliq (commercial metal grid), plus Cre8tive Hardware (decorative garage accents). Products are sold through home centers, retailers, and commercial distribution channels.
Differentiator
Problem solved
Functional benefit
Brands
- Palisade: Waterproof wall tiles and shower wall systems available in various colors and patterns for accent walls and whole room coverage.
- Aspect
- Genesis
- Monument
- Lico
- Rustic Grove
- Fasade
- Great Lakes Tin
- CeilingMAX
- GridMAX
- HG-Grid
- Classic Cliq
- Cre8tive Hardware
Products and services
- Palisade
- Aspect
- Genesis
- Monument
- Lico
- Rustic Grove
- Fasade
- Great Lakes Tin
- CeilingMAX
- GridMAX
- HG-Grid
- Classic Cliq
- Cre8tive Hardware
Quantifiable outcome
- 75% commercial customer return rate
- +3 more outcomes
Companies that use Acoustic Ceiling Products
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Acoustic Ceiling Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Acoustic Ceiling Products partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- AmazoncoreAuthorized online retailer for ACP consumer products including Fasade, Aspect, Genesis, Palisade, and other brand products sold to residential customers through Amazon marketplace.
- OverstockcoreAuthorized online retailer for ACP consumer products sold to residential customers through Overstock platform.
- EbaycoreAuthorized online retailer for ACP consumer products sold to residential customers through Ebay marketplace.
- Global IndustrialcoreB2B online partner for commercial customers purchasing ACP products including ceiling grid systems and panels.
- Home Depot ProcoreB2B online partner for commercial customers purchasing ACP products through Home Depot Pro distribution.
- Zoro/GraingercoreB2B online partner for commercial customers purchasing industrial and commercial ACP products through Zoro/Grainger.
- The Home DepotcoreMajor US retail partner for ACP consumer products including Fasade, Aspect, Genesis, and other brand products sold in Home Depot stores.
- Lowe'scoreMajor US retail partner for ACP consumer products sold in Lowe's home improvement stores.
- MenardscoreRegional US retail partner (Midwest) for ACP consumer products sold in Menards stores.
- Ace HardwarecoreHardware retail partner for ACP consumer products sold through Ace Hardware stores nationwide.
- Home Depot CanadacoreCanadian retail partner for ACP consumer products sold in Home Depot Canada stores.
- RonacoreCanadian retail partner for ACP consumer products sold in Rona stores across Canada.
- Home HardwarecoreCanadian retail partner for ACP consumer products sold in Home Hardware stores.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Acoustic Ceiling Products competitors and assessment
Company assessmentDirect peers
- National Ceiling Products: National Ceiling Products specializes in acoustical ceiling tile and grid distribution and manufacturing, overlapping with ACP's CeilingMAX, GridMAX, HG-Grid, and Classic Cliq grid system offerings for residential and commercial customers.
- USG Corporation (Knauf): USG manufactures acoustical ceiling panels, gypsum panels, and ceiling grid systems, and is now owned by Knauf. It competes head-to-head with ACP's waterproof PVC panels, tin-style ceiling tiles, and metal grid systems in both residential and commercial channels.
- Shaw Industries: Shaw Industries is one of the largest flooring manufacturers with waterproof rigid core lines, directly comparable to ACP's Lico Swiss-quality flooring product in both consumer and commercial specification channels.
- Wilsonart Engineered Surfaces: Wilsonart manufactures decorative laminate surfaces, wall panels, and architectural products that overlap with ACP's Monument, Aspect, and Fasade decorative panel and backsplash lines in both residential and commercial segments.
- CertainTeed (Saint-Gobain): CertainTeed, the building products arm of Saint-Gobain, produces ceiling tiles, wall panels, and decorative interior finishes that overlap directly with ACP's product range across commercial and residential markets.
- Armstrong World Industries: Armstrong is the dominant manufacturer of commercial and residential ceiling tiles, ceiling grid systems, and wall solutions — directly competing with ACP's Genesis, Great Lakes Tin, Classic Cliq, and CeilingMAX lines in both big-box retail and commercial specification channels.
- Mohawk Industries: Mohawk is a major flooring manufacturer (carpet, LVT, rigid core) whose rigid core waterproof flooring competes with ACP's Lico brand and similar waterproof panel offerings in the same big-box retailers and commercial channels.
Broad incumbents
- Hunter Douglas: Hunter Douglas is a global window coverings and architectural products manufacturer with adjacent wall and ceiling decorative products that compete with ACP's Rustic Grove, Aspect, and Fasade lines in residential home improvement channels.
- Knauf Insulation/Gypsum: Knauf (which acquired USG) is a global building materials conglomerate with ceilings, gypsum, and insulation products. Its ceiling and grid systems compete with ACP at scale in commercial specification, while its broader portfolio gives it bundled-solution advantages.
- Georgia-Pacific: Georgia-Pacific, owned by Koch, is a large building products manufacturer with gypsum panels and commercial construction products that overlap with ACP's wall and ceiling panel offerings in commercial channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acoustic Ceiling Products compliance and trust
Trust signalCompliance6 records
Acoustic Ceiling Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acoustic Ceiling Products leadership team
Management profileNumber of profiles
Profiles2 records
Acoustic Ceiling Products funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acoustic Ceiling Products M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acoustic Ceiling Products
What does Acoustic Ceiling Products do?
Acoustic Ceiling Products (ACP) is a U.S.-based manufacturer of ceiling, wall, flooring, and backsplash products for the residential and commercial building and remodeling markets. The company designs, produces, and distributes its own branded product lines—including Palisade, Aspect, Genesis, Monument, Lico, Rustic Grove, Fasade, Great Lakes Tin, CeilingMAX, GridMAX, HG-Grid, Classic Cliq, and Cre8tive Hardware—through major North American home improvement retailers and specialty channels.
Is Acoustic Ceiling Products a public or private company?
Acoustic Ceiling Products is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acoustic Ceiling Products founded?
Acoustic Ceiling Products was founded in 1998. It employs 11 to 50 people.
Where is Acoustic Ceiling Products based?
Acoustic Ceiling Products is headquartered in Neenah, United States, in the North America region.
How does Acoustic Ceiling Products make money?
Three revenue lines are on record. Product Sales are the primary driver. The others are commercial Sales and retail Distribution.
Who are Acoustic Ceiling Products's main competitors?
Direct peers on record are National Ceiling Products, USG Corporation (Knauf), Shaw Industries, Wilsonart Engineered Surfaces, CertainTeed (Saint-Gobain), Armstrong World Industries and Mohawk Industries. Broad incumbents are Hunter Douglas, Knauf Insulation/Gypsum and Georgia-Pacific.
Does Acoustic Ceiling Products have an API?
No public API is recorded for Acoustic Ceiling Products.
What industry is Acoustic Ceiling Products in?
Acoustic Ceiling Products's product category is Building Materials - Ceiling and Wall Products. Its primary akta.pro industry code is HSAPAFAH, Soundproofing & Acoustic Insulation (Walls/Ceilings), with a secondary code of CRAIAFAI, Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail. Its NAICS code is 337215.