Acoustic Ceiling Products

What Acoustic Ceiling Products does

Acoustic Ceiling Products (ACP), operating as ACP, LLC and DBA "ACP Ideas," is a Neenah, Wisconsin-based manufacturer of decorative and functional building materials founded in 1998 and privately held by Rob and Pam Rebman. The company designs and produces ceiling panels, wall tiles, backsplash panels, flooring, and supporting grid systems across 13 sub-brands — including Palisade (waterproof wall tiles), Genesis (waterproof PVC ceiling panels), Monument (large-format architectural panels), Aspect (peel-and-stick tiles in metal, stone, glass, and wood), Fasade (thermoplastic decorative panels), Great Lakes Tin (real tin-plated steel ceiling tiles), Lico (rigid-core flooring), Rustic Grove (reclaimed wood/brick panels), and the CeilingMAX, GridMAX, HG-Grid, and Classic Cliq grid system lines. Core technology centers on PVC-based waterproof formulations, hot-dip galvanized metal grids with ASTM E 119 fire ratings, and peel-and-stick installation methods that reduce labor time relative to traditional tile. All major grid products carry 25-year limited warranties, and products are marketed as zero-VOC and 99% recyclable.

ACP operates a hybrid go-to-market motion spanning consumer DIY, professional contractors, and commercial buyers. Residential products are sold through direct phone sales (1.800.434.3750), authorized online retailers (Amazon, Overstock, Ebay), and a network of 4,500+ retail locations in the US and Canada including Home Depot, Lowe's, Menards, Ace Hardware, Home Depot Canada, Rona, Home Hardware, and Canadian co-operative and independent hardware stores. Commercial sales run through a dedicated sales team, a proprietary e-commerce platform (ACP-Professional.com), and B2B partners (Global Industrial, Home Depot Pro, Zoro/Grainger), serving contractors, architects, designers, and facility managers across restaurants, food processing, healthcare, education, hospitality, and retail industries. Revenue is generated via one-time product sales across both consumer and commercial channels, with no subscription or recurring revenue model identified. The company reports a 75% commercial customer return rate and a 100+ person workforce.

Name

Acoustic Ceiling Products

Legal name

ACP, LLC

Website

https://acpideas.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Acoustic Ceiling Products is a Wisconsin-based manufacturer of waterproof ceiling panels, wall tiles, backsplashes, flooring, and grid systems sold under 13 sub-brands through 4,500+ retail locations and dedicated commercial channels across North America, serving residential DIY, contractors, and commercial end markets including healthcare, hospitality, and food processing.

Ownership category

akta.pro rank

Product category

Building Materials - Ceiling and Wall Products

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215)

akta.pro primary industry

Soundproofing & Acoustic Insulation (Walls/Ceilings) (HSAPAFAH)

akta.pro secondary industries

Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI), Bathroom Accessory Mounting (towel bars, mirrors, grab bars) (HSAGAHAF)

Keywords

• Ceiling tiles
• Wall panels
• Backsplash panels
• Ceiling grid systems
• Decorative building products

Headquarters

HQ city

Neenah

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time sale of ceiling, wall, backsplash, and flooring products through multiple distribution channels including phone sales, online retailers, and retail stores.
2. Commercial Sales: Direct commercial sales through dedicated commercial sales team offering commercial pricing, quotes, and RFP processing. Products available through ACP-Professional.com commercial e-commerce site.
3. Retail Distribution: Products sold through major US and Canadian retail chains including Home Depot, Lowe's, Menards, Ace, and Canadian retailers like Home Depot Canada, Rona, and Home Hardware.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Acoustic Ceiling Products (ACP) is a U.S.-based manufacturer of ceiling, wall, flooring, and backsplash products for the residential and commercial building and remodeling markets. The company designs, produces, and distributes its own branded product lines—including Palisade, Aspect, Genesis, Monument, Lico, Rustic Grove, Fasade, Great Lakes Tin, CeilingMAX, GridMAX, HG-Grid, Classic Cliq, and Cre8tive Hardware—through major North American home improvement retailers and specialty channels.

Product overview

Acoustic Ceiling Products (ACP) is a Wisconsin-based manufacturer of building materials offering a portfolio of ceiling, wall, flooring, and decorative products for residential and commercial use. The company operates multiple sub-brands: Palisade (waterproof wall tiles), Genesis (waterproof ceiling panels), Monument (large-format architectural panels), Lico (Swiss-quality flooring), Aspect (peel and stick tiles in metal/stone/glass/wood), Rustic Grove (reclaimed wood/brick panels), Fasade (decorative thermoplastic panels), and Great Lakes Tin (real tin ceiling tiles). ACP also offers supporting grid systems including CeilingMAX (surface-mount grid), GridMAX (ceiling grid covers), HG-Grid (vinyl suspension for humidity areas), and Classic Cliq (commercial metal grid), plus Cre8tive Hardware (decorative garage accents). Products are sold through home centers, retailers, and commercial distribution channels.

Differentiator

Problem solved

Functional benefit

Brands

• Palisade: Waterproof wall tiles and shower wall systems available in various colors and patterns for accent walls and whole room coverage.
• Aspect
• Genesis
• Monument
• Lico
• Rustic Grove
• Fasade
• Great Lakes Tin
• CeilingMAX
• GridMAX
• HG-Grid
• Classic Cliq
• Cre8tive Hardware

Products and services

• Palisade
• Aspect
• Genesis
• Monument
• Lico
• Rustic Grove
• Fasade
• Great Lakes Tin
• CeilingMAX
• GridMAX
• HG-Grid
• Classic Cliq
• Cre8tive Hardware

Quantifiable outcome

• 75% commercial customer return rate
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core.

• AmazoncoreChannel Partner/ Reseller/ DistributorAuthorized online retailer for ACP consumer products including Fasade, Aspect, Genesis, Palisade, and other brand products sold to residential customers through Amazon marketplace.
• OverstockcoreChannel Partner/ Reseller/ DistributorAuthorized online retailer for ACP consumer products sold to residential customers through Overstock platform.
• EbaycoreChannel Partner/ Reseller/ DistributorAuthorized online retailer for ACP consumer products sold to residential customers through Ebay marketplace.
• Global IndustrialcoreChannel Partner/ Reseller/ DistributorB2B online partner for commercial customers purchasing ACP products including ceiling grid systems and panels.
• Home Depot ProcoreChannel Partner/ Reseller/ DistributorB2B online partner for commercial customers purchasing ACP products through Home Depot Pro distribution.
• Zoro/GraingercoreChannel Partner/ Reseller/ DistributorB2B online partner for commercial customers purchasing industrial and commercial ACP products through Zoro/Grainger.
• The Home DepotcoreChannel Partner/ Reseller/ DistributorMajor US retail partner for ACP consumer products including Fasade, Aspect, Genesis, and other brand products sold in Home Depot stores.
• Lowe'scoreChannel Partner/ Reseller/ DistributorMajor US retail partner for ACP consumer products sold in Lowe's home improvement stores.
• MenardscoreChannel Partner/ Reseller/ DistributorRegional US retail partner (Midwest) for ACP consumer products sold in Menards stores.
• Ace HardwarecoreChannel Partner/ Reseller/ DistributorHardware retail partner for ACP consumer products sold through Ace Hardware stores nationwide.
• Home Depot CanadacoreChannel Partner/ Reseller/ DistributorCanadian retail partner for ACP consumer products sold in Home Depot Canada stores.
• RonacoreChannel Partner/ Reseller/ DistributorCanadian retail partner for ACP consumer products sold in Rona stores across Canada.
• Home HardwarecoreChannel Partner/ Reseller/ DistributorCanadian retail partner for ACP consumer products sold in Home Hardware stores.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National Ceiling Products: National Ceiling Products specializes in acoustical ceiling tile and grid distribution and manufacturing, overlapping with ACP's CeilingMAX, GridMAX, HG-Grid, and Classic Cliq grid system offerings for residential and commercial customers.
• USG Corporation (Knauf): USG manufactures acoustical ceiling panels, gypsum panels, and ceiling grid systems, and is now owned by Knauf. It competes head-to-head with ACP's waterproof PVC panels, tin-style ceiling tiles, and metal grid systems in both residential and commercial channels.
• Shaw Industries: Shaw Industries is one of the largest flooring manufacturers with waterproof rigid core lines, directly comparable to ACP's Lico Swiss-quality flooring product in both consumer and commercial specification channels.
• Wilsonart Engineered Surfaces: Wilsonart manufactures decorative laminate surfaces, wall panels, and architectural products that overlap with ACP's Monument, Aspect, and Fasade decorative panel and backsplash lines in both residential and commercial segments.
• CertainTeed (Saint-Gobain): CertainTeed, the building products arm of Saint-Gobain, produces ceiling tiles, wall panels, and decorative interior finishes that overlap directly with ACP's product range across commercial and residential markets.
• Armstrong World Industries: Armstrong is the dominant manufacturer of commercial and residential ceiling tiles, ceiling grid systems, and wall solutions — directly competing with ACP's Genesis, Great Lakes Tin, Classic Cliq, and CeilingMAX lines in both big-box retail and commercial specification channels.
• Mohawk Industries: Mohawk is a major flooring manufacturer (carpet, LVT, rigid core) whose rigid core waterproof flooring competes with ACP's Lico brand and similar waterproof panel offerings in the same big-box retailers and commercial channels.

Broad incumbents

• Hunter Douglas: Hunter Douglas is a global window coverings and architectural products manufacturer with adjacent wall and ceiling decorative products that compete with ACP's Rustic Grove, Aspect, and Fasade lines in residential home improvement channels.
• Knauf Insulation/Gypsum: Knauf (which acquired USG) is a global building materials conglomerate with ceilings, gypsum, and insulation products. Its ceiling and grid systems compete with ACP at scale in commercial specification, while its broader portfolio gives it bundled-solution advantages.
• Georgia-Pacific: Georgia-Pacific, owned by Koch, is a large building products manufacturer with gypsum panels and commercial construction products that overlap with ACP's wall and ceiling panel offerings in commercial channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acoustic Ceiling Products