AdQuire Media
- Company typePrivate
- Founded2002
- HeadquartersRye, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
AdQuire Media firmographics
Firmographics- Name
- AdQuire Media
- Legal name
- Permission Data, LLC
- Website
- https://adquire.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
AdQuire Media industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Advertising Agencies (54181), Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Performance Marketing Automation & Bid Management Services (MPAAACAM)
- akta.pro secondary industries
- Media Planning, Buying & Optimization (BPAFAAAC), Feed Management & Shopping Ads (PLA/Product Ads) (MPAAACAL)
Keywords
Where AdQuire Media is headquartered
LocationHeadquarters
- HQ city
- Rye
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdQuire Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Customer Acquisition Advertising (CPL/CPA): AdQuire charges advertisers on a performance basis for customer acquisition. Advertisers pay only for quality leads who sign up for their offers (TruOutcomes model). Pricing models include CPL (Cost Per Lead), CPA (Cost Per Acquisition), CPO (Cost Per Open), and CPDOI (Cost Per Double Opt-In).
- Publisher/eCommerce Monetization (CPM): AdQuire generates revenue from publishers and eCommerce sites by placing curated offers on Thank You pages and post-transaction moments. Publishers earn revenue when audiences engage with offers. Gross CPMs range from $150-$400 for publishers and $200-$450 for eCommerce.
- Data Solutions and Validation Services: Revenue generated through data validation and verification services powered by TruFilter technology, ensuring high-quality leads for advertisers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Pay-as-you-go | Performance-based pricing - advertisers pay only for outcomes |
| Transaction based/ take rate | Pay-as-you-go | Publisher/eCommerce gross CPM rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
AdQuire Media product offering
Product offeringCore offering
AdQuire Media operates the TruOutcomes Platform, an audience-forward advertising technology suite that connects advertisers with verified, opted-in consumers through zero-party data. The company generates revenue by monetizing publisher and eCommerce post-transaction moments (Thank You pages and checkout) with curated offers, while its proprietary TruFilter technology vets and validates all customer data before delivery. Advertisers pay only for performance outcomes (leads, acquisitions, opens, or double opt-ins).
Product overview
AdQuire Media operates as an Advertising Technology Company offering the TruOutcomes Platform—a unified suite combining customer acquisition and post-transaction monetization solutions. The platform consists of EngageAds for advertisers (reaching 86M+ customers monthly), OfferConnect Commerce for eCommerce post-checkout monetization, and OfferConnect for Publisher Thank You page monetization. All data flows through TruFilter, the proprietary verification technology providing email/phone/postal validation, AI-powered pattern detection, and deduplication. Audience Activator/ Audience Activator+ serve as signup capture add-ons. The company specializes in zero-party data—consumer-consented information shared directly with brands—enabling privacy-centric targeted advertising.
Differentiator
Problem solved
Functional benefit
Brands
- TruFilter: Proprietary customer data vetting system ensuring accurate, high-quality data through comprehensive verification including email, postal, IP, phone, and duplication checks.
- EngageAds
- OfferConnect
- Audience Activator
Products and services
- EngageAds An advertising solution that reaches over 86 million customers monthly, connecting brands with qualified customers who are in a transactional mindset. EngageAds enables businesses to expand their audience, deepen engagement with valuable customers, and pay only for performance outcomes.
- OfferConnect Commerce A post-transaction monetization solution for eCommerce sites that serves meaningful invitations, discounts, and bonuses through post-checkout pages, generating incremental revenue with gross CPMs between $200 to $450 and average engagement rates of 67%.
- OfferConnect for Publishers A publisher monetization solution that serves curated offers on Thank You pages and post-signup moments, generating incremental revenue with gross CPMs between $150 to $400 and consumer engagement rates as high as 67%.
- TruFilter Proprietary customer data vetting technology that validates every data point before delivery, including email verification, criteria targeting, postal verification, IP address validation, duplication removal, phone verification, and AI-powered pattern detection via SafetyNet algorithms.
- Zero-Party Data Solutions Consent-based customer data acquisition that collects information deliberately shared by consumers, enabling personalized marketing experiences while ensuring data accuracy, increased engagement, and lower acquisition costs.
- TruOutcomes Platform The overall solution suite combining customer acquisition marketing, post-transaction monetization, and zero-party data solutions. Powers EngageAds, OfferConnect, TruFilter, and Audience Activator products for advertisers, eCommerce sites, and publishers.
Quantifiable outcome
- 67% engagement rates for post-transaction offers
- +4 more outcomes
Companies that use AdQuire Media
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
AdQuire Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature3 records
AdQuire Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ActiveProspect's LeadConduitcoreActiveProspect's LeadConduit service connects to all major validation services and offers API integration for data validation. AdQuire uses this service alongside its proprietary TruFilter to send each piece of data through multiple rounds of verification. LeadConduit enables dynamic switching between validation providers based on performance.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
AdQuire Media competitors and assessment
Company assessmentDirect peers
- LiveRamp: Identity resolution and data connectivity platform used by AdQuire itself for onboarding. Operates a comparable data-onboarding and activation model for enterprise marketers and overlaps with AdQuire's zero-party/permissioned-data thesis.
- Listrak: Retail and ecommerce-focused digital marketing platform with email, SMS, and identity resolution; comparable on the ecommerce monetization and zero-party data acquisition dimension.
- Zeta Global: Public data-driven marketing platform combining first-party data, identity resolution, and performance advertising for enterprise brands. Closely comparable to AdQuire's enterprise customer acquisition and zero-party data positioning.
- ActiveProspect: LeadConduit provider of consent-based lead validation and TCPA compliance infrastructure; AdQuire already integrates with LeadConduit and competes in the data-validation/permissioned-data layer.
- ConvergeOne (now part of CCI) / PossibleNOW: Consent and preference management provider that overlaps with AdQuire's compliance and zero-party data validation focus.
Emerging players
- FreshAddress: Email and contact data validation vendor with comparable verification/append services to AdQuire's TruFilter offering.
- PowerInbox: Email monetization and post-click engagement platform serving publishers with revenue-driving units; comparable to AdQuire's OfferConnect publisher monetization layer.
Broad incumbents
- Rakuten Advertising: Global affiliate and performance marketing network with CPA-based pricing; competes for the same performance-driven advertiser budgets as AdQuire's EngageAds product.
- CJ Affiliate (Commission Junction): Large-scale affiliate network with performance-based pricing and partner monetization; overlaps with AdQuire's performance customer acquisition and post-transaction offer placement.
- Vericast: Marketing solutions provider offering data-driven customer acquisition and media services to enterprise brands, with comparable zero/first-party data capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdQuire Media social profiles
Digital presenceAdQuire Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdQuire Media leadership team
Management profileNumber of profiles
Profiles7 records
AdQuire Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdQuire Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdQuire Media
What does AdQuire Media do?
AdQuire Media operates the TruOutcomes Platform, an audience-forward advertising technology suite that connects advertisers with verified, opted-in consumers through zero-party data. The company generates revenue by monetizing publisher and eCommerce post-transaction moments (Thank You pages and checkout) with curated offers, while its proprietary TruFilter technology vets and validates all customer data before delivery. Advertisers pay only for performance outcomes (leads, acquisitions, opens, or double opt-ins).
Is AdQuire Media a public or private company?
AdQuire Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdQuire Media founded?
AdQuire Media was founded in 2002. It employs 11 to 50 people.
Where is AdQuire Media based?
AdQuire Media is headquartered in Rye, United States, in the North America region.
How does AdQuire Media make money?
Three revenue lines are on record. Customer Acquisition Advertising (CPL/CPA) is the primary driver. The others are publisher/eCommerce Monetization (CPM) and data Solutions and Validation Services.
Who are AdQuire Media's main competitors?
Direct peers on record are LiveRamp, Listrak, Zeta Global, ActiveProspect and ConvergeOne (now part of CCI) / PossibleNOW. Emerging players are FreshAddress and PowerInbox. Broad incumbents are Rakuten Advertising, CJ Affiliate (Commission Junction) and Vericast.
Does AdQuire Media have an API?
No public API is recorded for AdQuire Media.
What industry is AdQuire Media in?
AdQuire Media's product category is Advertising Technology. Its primary akta.pro industry code is MPAAACAM, Performance Marketing Automation & Bid Management Services, with a secondary code of BPAFAAAC, Media Planning, Buying & Optimization. Its NAICS code is 54181 and its SIC code is 7311.