Tang Frères
Tang Frères is a France-based, family-owned distributor of Asian food products founded in 1976, operating 9 supermarkets and Tang Gourmet traiteur boutiques across Paris and Ile-de-France, serving both retail consumers and B2B customers including restaurants, caterers, wholesalers, and large retail chains with 11,000+ SKUs from ~100 countries.
- Company typePrivate
- Founded1976
- HeadquartersVitry-sur-seine, France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Tang Frères does
Tang Frères is a France-based, privately held distributor and retailer of Asian food products, founded in 1976 and headquartered in Paris (with its commercial service office in Vitry-sur-Seine). The company serves two principal customer sets: individual consumers through 9 Tang Frères supermarket locations across Paris and Ile-de-France, and professional B2B clients — restaurants, caterers, epiceries, wholesalers, and large retail chains (GMS) — served by a dedicated commercial service with language-segmented account managers and a separate GMS distribution team operating nationwide. It also operates the Tang Gourmet traiteur sub-brand, a network of 5-11 prepared-food boutiques offering ready-to-eat Asian specialties with on-site dining at some locations.
The company imports and distributes more than 11,000 product references spanning nearly 100 major import brands sourced from approximately 100 countries. The catalog covers dry goods, sauces and condiments, frozen products (including dim sum and seafood), fresh produce, fresh meat and fish, beverages, and an organic (BIO) sub-line. Distribution infrastructure includes nearly 26,000 m² of warehouse space and a fleet of 22 owned trucks supporting delivery across France and Europe. Tang Gourmet functions as a wholly-owned subsidiary focused on Asian prepared foods, rotisserie, banh mi, wok dishes, and Pho.
Tang Frères generates revenue through transactional B2C retail sales at its supermarkets and traiteurs and through transaction-based B2B wholesale sales with preferential pricing for professional customers. Pricing for B2B is quote-based rather than list, supplemented by monthly promotional newsletters. Marketing channels include the company website (tang-freres.fr) with product catalog, store locator, recipes, and news; email newsletters; recurring cultural events (Korean Month, Songkran, Chinese New Year); and an active Facebook presence. The company is registered as a French Société Anonyme with share capital of EUR 13,946,000 and is privately held, with no disclosed external investors or parent company.
Tang Frères firmographics
Firmographics- Name
- Tang Frères
- Legal name
- Tang Frères SA
- Website
- https://tang-freres.fr
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tang Frères is a France-based, family-owned distributor of Asian food products founded in 1976, operating 9 supermarkets and Tang Gourmet traiteur boutiques across Paris and Ile-de-France, serving both retail consumers and B2B customers including restaurants, caterers, wholesalers, and large retail chains with 11,000+ SKUs from ~100 countries.
- Ownership category
- akta.pro rank
Tang Frères industry classification
Industry- Product category
- Specialty Food Retail and Distribution
- NAICS
- Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), Food and Beverage Retailers (445)
- SIC
- Retail-Food Stores (5400), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Ethnic/International Bulk & Wholesale Grocers (CRAHAMAE)
- akta.pro secondary industry
- Ethnic & International Cash-and-Carry (CRAHACAD)
Keywords
Where Tang Frères is headquartered
LocationHeadquarters
- HQ city
- Vitry-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices11 records
Markets served
Tang Frères business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others
Revenue model
- Retail Sales (B2C): Direct sales to consumers through 9 Tang Frères supermarket locations and Tang Gourmet traiteur shops in Paris and Ile-de-France region.
- Wholesale/B2B Sales: B2B sales to professional customers including restaurants, caterers, epiceries, wholesalers, and large retail chains (GMS) across France and Europe with preferential pricing and dedicated account management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B wholesale pricing for professional customers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Tang Frères product offering
Product offeringCore offering
Tang Frères is an importer and retailer of exotic Asian groceries, fresh and frozen foods, beverages, spices, and prepared Asian dishes, operating 9 Tang Frères supermarkets and a network of Tang Gourmet traiteur boutiques across Paris and Ile-de-France. The company offers more than 11,000 product references from approximately 100 countries, serving both individual consumers through its retail stores and professional clients (restaurants, caterers, wholesalers, and large retail chains) through a dedicated B2B commercial service with 4,000+ catalog references.
Product overview
Tang Frères operates as a multi-store Asian supermarket chain and food retailer founded in 1976, comprising 9 Tang Frères supermarkets and 11 Tang Gourmet traiteur boutiques across Paris and Ile-de-France. The company offers over 11,000 products and 100 major import brands from approximately 100 countries, serving both B2C retail customers and B2B professional clients including restaurants, wholesalers, and retailers. The product portfolio spans dry goods, beverages, spices, frozen products, prepared dishes, fresh produce, and organic/BIO lines, with complementary catering services and an online recipe platform featuring Asian cuisine recipes.
Differentiator
Problem solved
Functional benefit
Companies that use Tang Frères
Customer profileSegments4 records
Ideal customer profiles3 records
Tang Frères technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tang Frères partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OVHminorWebsite hosting provider for tang-freres.fr
Scale indicators9 records
Recent moves5 records
Expansion highlights4 records
Tang Frères competitors and assessment
Company assessmentEmerging players
- Kazidomi: Kazidomi is a Belgian-founded online retailer specializing in organic and specialty foods (including Asian products) with a subscription-based model, operating across France. It is an emerging player intersecting Tang Frères' specialty/BIO product line through a digital-first, membership-driven model.
Broad incumbents
- Carrefour: Carrefour is France's largest grocery retailer, operating supermarkets and hypermarkets that have expanded dedicated Asian aisles, private-label Asian ranges, and online Asian product offerings. It is both a Tang Frères B2B customer (GMS distribution) and a competitor for mainstream Asian-grocery demand.
- METRO France (Cash & Carry): METRO is a leading French cash-and-carry and foodservice distributor serving restaurants, caterers, and small businesses — directly overlapping Tang Frères' B2B customer base. Its growing international/Asian ranges make it a competitor for the same professional buyers in Ile-de-France and across France.
- Auchan: Auchan is a major French retailer with hypermarkets and supermarkets that have grown Asian food assortments and online delivery. Like Carrefour, it competes with Tang Frères for retail Asian-grocery demand and is a potential B2B customer through its GMS distribution program.
Others
- Yutaka (UK-based, distributed in France): Yutaka is a European (UK) Asian food brand distributed across France that overlaps Tang Frères' supplier and product mix in sauces, noodles, and pantry staples. It is comparable as a supplier-side competitor whose branded products may be sold both in Tang Frères stores and in competing retailers.
Direct peers
- Panier Asiatique: Panier Asiatique is a French online retailer specializing in Asian groceries delivered across France and Europe. It competes directly with Tang Frères' B2C offering in the same product categories (sauces, rice, frozen Asian foods) but via a pure e-commerce model rather than physical supermarkets.
- Épicerie de l'Asie / Best of Asia: Best of Asia and similar French-based online Asian grocery specialists offer Asian pantry and frozen products with home delivery, overlapping Tang Frères' B2C catalog across dry goods, frozen, and beverages.
- Paris Store (Kassam): Paris Store is a French ethnic (predominantly Asian) supermarket chain headquartered near Paris, operating multiple physical locations selling Asian and North-African groceries. It is the closest direct competitor to Tang Frères in the French Asian/ethnic grocery retail and wholesale space.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tang Frères social profiles
Digital presenceTang Frères compliance and trust
Trust signalCompliance2 records
Tang Frères financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tang Frères leadership team
Management profileNumber of profiles
Profiles1 record
Tang Frères subsidiaries and ownership
Company hierarchySubsidiaries2 records
Tang Frères funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tang Frères M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tang Frères
What does Tang Frères do?
Tang Frères is an importer and retailer of exotic Asian groceries, fresh and frozen foods, beverages, spices, and prepared Asian dishes, operating 9 Tang Frères supermarkets and a network of Tang Gourmet traiteur boutiques across Paris and Ile-de-France. The company offers more than 11,000 product references from approximately 100 countries, serving both individual consumers through its retail stores and professional clients (restaurants, caterers, wholesalers, and large retail chains) through a dedicated B2B commercial service with 4,000+ catalog references.
Is Tang Frères a public or private company?
Tang Frères is a private company. It is classified as family owned and is currently operating.
When was Tang Frères founded?
Tang Frères was founded in 1976. It employs 11 to 50 people.
Where is Tang Frères based?
Tang Frères is headquartered in Vitry-sur-seine, France, in the Europe region.
How does Tang Frères make money?
Two revenue lines are on record. Retail Sales (B2C) is the primary driver. The others are wholesale/B2B Sales.
Who are Tang Frères's main competitors?
Kazidomi is listed as an emerging player. Broad incumbents are Carrefour, METRO France (Cash & Carry) and Auchan. Yutaka (UK-based, distributed in France) is listed as an others. Direct peers are Panier Asiatique, Épicerie de l'Asie / Best of Asia and Paris Store (Kassam).
Does Tang Frères have an API?
No public API is recorded for Tang Frères.
What industry is Tang Frères in?
Tang Frères's product category is Specialty Food Retail and Distribution. Its primary akta.pro industry code is CRAHAMAE, Ethnic/International Bulk & Wholesale Grocers, with a secondary code of CRAHACAD, Ethnic & International Cash-and-Carry. Its NAICS code is 44529 and its SIC code is 5400.