Incremed
Incremed AG is a Zurich-based, ISO 13485-certified medical device company developing AI-driven mixed reality surgical software (HoloNavigation, SonoEyes, Incremed Guard, RodBending) that runs on Microsoft HoloLens 2 and Apple Vision Pro, sold through direct enterprise sales to hospitals and academic medical centers across DACH.
- Company typePrivate
- Founded2020
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Incremed does
Incremed AG is an ISO 13485-certified medical device company headquartered in Zurich, Switzerland, that develops AI-driven mixed reality software for surgical diagnostics and therapeutic interventions. The company operates a portfolio of five products built around holographic visualization and spatial computing on Microsoft HoloLens 2 and Apple Vision Pro hardware: SonoEyes, a CE-marked Class IIa imaging solution that streams ultrasound, X-ray, CT, or endoscopic video to a head-mounted holographic display; HoloNavigation (pre-market), a CT-based surgical navigation system for shoulder, spine, dental, foot and ankle, and hand procedures; HoloNavigation AVP (pre-market), the Apple Vision Pro port; Incremed Guard (pre-market), a sterile-field monitoring and alert system; and RodBending (pre-market), an intra-operative spine rod contouring application. Incremed also operates as an official Microsoft HoloLens 2 reseller, bundling hardware with its software offerings.
The company sells exclusively through a direct enterprise sales motion to hospitals and surgical departments — primarily academic medical centers and teaching hospitals — with custom pricing, on-site professional installation, training, and multi-day evaluation runs bundled into multi-year contracts. Its GTM combines medical-conference presence, peer-reviewed clinical publications, and reference customers from named accounts including Balgrist University Hospital (site of the world's first holographically navigated spine surgery in December 2020), University Hospital Inselspital Bern, Kantonsspital St. Gallen, Kantonsspital Olten, Sana Kliniken, and Heinrich-Braun-Klinikum Zwickau. Incremed monetizes through one-time software licenses for its medical device products and hardware resale, with all clinical evidence and product validation anchored in collaborations with the SURGENT consortium at University Medicine Zurich and the Balgrist Campus ecosystem. The company employs over 20 software engineers, clinicians, and designers, and is led by CEO and co-founder Dr. Till Bay.
Incremed firmographics
Firmographics- Name
- Incremed
- Legal name
- Incremed AG
- Website
- https://incremed.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Incremed AG is a Zurich-based, ISO 13485-certified medical device company developing AI-driven mixed reality surgical software (HoloNavigation, SonoEyes, Incremed Guard, RodBending) that runs on Microsoft HoloLens 2 and Apple Vision Pro, sold through direct enterprise sales to hospitals and academic medical centers across DACH.
- Ownership category
- akta.pro rank
Incremed industry classification
Industry- Product category
- Surgical Navigation Software
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Surgical & Medical Instruments & Apparatus (3841)
- akta.pro primary industry
- Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT) (HLAHADAG)
- akta.pro secondary industries
- Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity) (HLAHADAE), Surgical Robotics & Computer-Assisted Surgery Platforms (HLAHADAF)
Keywords
Where Incremed is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Incremed business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- SonoEyes Software Sales: Sale of CE-marked SonoEyes Mixed Reality imaging solution to hospitals and clinics. System includes professional on-site installation and training.
- HoloLens 2 Resale: Official Microsoft HoloLens 2 reseller offering single units to enterprise bulk purchases for medical and industrial use.
- HoloNavigation (Pre-market): Mixed Reality surgical navigation products for shoulder, spine, and dental procedures currently in pre-market stage.
- Incremed Guard (Pre-market): Monitoring and warning system for sterile field protection currently in pre-market stage.
- RodBending (Pre-market): Mixed Reality application for spine rod contouring currently in pre-market stage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing based on hospital/clinic requirements and imaging device compatibility assessment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Incremed product offering
Product offeringCore offering
Incremed develops and sells AI-driven mixed reality surgical software products that overlay holographic 3D anatomical representations onto patients during surgery, stream medical imaging video to head-mounted displays, and monitor sterile field integrity in operating rooms. The company markets its products under the brands HoloNavigation (surgical navigation), SonoEyes (medical imaging streaming), Incremed Guard (sterile field monitoring), and RodBending (spine rod contouring), targeting hospitals and surgical departments.
Product overview
Incremed is an ISO 13485-certified medical device company based in Zurich, Switzerland, that develops a portfolio of AI-driven mixed reality surgical products. The product lineup centers on two platform concepts: (1) HoloNavigation — a mixed reality surgical navigation system available for both HoloLens 2 and Apple Vision Pro (pre-market), which overlays holographic CT-based 3D anatomy onto the patient for shoulder, spine, dental, foot & ankle, and hand procedures; (2) SonoEyes — a CE-marked Class IIa holographic imaging solution that streams video from any medical imaging device to the HoloLens 2, improving clinician ergonomics during ultrasound-guided, endoscopic, and radiologic interventions. Supporting these core platforms are Incremed Guard (a real-time sterile field monitoring and alerting system) and RodBending (a mixed reality intra-operative rod contouring tool for spine surgery). Incremed also resells Microsoft HoloLens 2 hardware. All products share the common thread of mixed reality and spatial computing to enhance precision, safety, and ergonomics in medical procedures.
Differentiator
Problem solved
Functional benefit
Brands
- HoloNavigation: Mixed Reality surgical navigation system for shoulder, spine, and dental procedures using HoloLens 2 or Apple Vision Pro.
- SonoEyes
- Incremed Guard
- RodBending
Products and services
- HoloNavigation Mixed reality surgical navigation system that overlays holographic 3D CT-based anatomical representations onto the patient during surgery via HoloLens 2, guiding surgeons through shoulder, spine, dental, foot and ankle, and hand procedures without requiring surgeons to change their surgical technique.
- HoloNavigation AVP Pre-market version of the HoloNavigation mixed reality surgical navigation system adapted for Apple Vision Pro, providing the same holographic 3D anatomical overlay concept for shoulder, spine, and dental procedures on Apple's spatial computing platform.
- SonoEyes CE-marked Class IIa mixed reality imaging solution that streams real-time video from any medical imaging device (ultrasound, endoscope, X-ray, or other video-output devices) to the HoloLens 2 headset, displaying a holographic screen at an optimal position near the intervention site to improve ergonomics, hand-eye coordination, and reduce contamination risk with touch-free voice and gesture controls.
- Incremed Guard Real-time monitoring and warning system that tracks the positions of all operating room team members and alerts the surgical team via audio signals when an unauthorized person approaches the sterile field boundary, helping prevent surgical site infections and reducing the cognitive load on healthcare professionals.
- RodBending
Quantifiable outcome
- Reduced radiation exposure for patients and clinicians during fluoroscopy-free procedures
- +4 more outcomes
Companies that use Incremed
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
Incremed technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature4 records
Incremed partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- Microsoft Mixed Reality Partner ProgramcoreIncremed is a Silver Partner in Healthcare within Microsoft's Mixed Reality Partner Program. This partnership provides access to Microsoft HoloLens 2 technology, Azure Kinect development resources, and the broader mixed reality partner ecosystem including sales, marketing, and technical resources.
- Balgrist University Hospital (Beteiligung, Stiftung, Campus)flagshipBalgrist is a key research and development partner. The hospital hosted the world's first holographically navigated spine surgery in December 2020. Balgrist researchers co-developed HoloNavigation technology, and Incremed's headquarters is closely associated with Balgrist Campus ecosystem in Zurich.
- SURGENT ConsortiumcoreUniversity Medicine Zurich flagship project SURGENT led by Prof. Mazda Farshad and Prof. Mirko Meboldt with involvement of Prof. Philipp Fürnstahl. The consortium developed AR surgical navigation technology that was spun off into Incremed's HoloNavigation product.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Incremed competitors and assessment
Company assessmentBroad incumbents
- Stryker: Stryker's Mako robotic system and related surgical-navigation products make it a broad incumbent in orthopedic surgical navigation. As a multi-product medtech major, it competes indirectly with Incremed on orthopedic, spine, and dental navigation.
- Medtronic: Medtronic operates StealthStation surgical navigation and the Mazor spinal robotics platform, established incumbents in image-guided and robotic spine surgery. It is a broader medtech incumbent with the scale, sales force, and regulatory reach that Incremed is targeting within orthopedic and spine navigation.
- Philips: Philips provides OR imaging and visualization platforms (Azurion) and has been actively exploring mixed-reality surgical navigation in partnership with Microsoft. It competes broadly with Incremed in OR imaging and intra-operative visualization.
- KARL STORZ: KARL STORZ is a leading endoscopy and OR visualization specialist used across virtually every surgical specialty. Its visualization and OR integration capabilities place it adjacent to Incremed's SonoEyes and Incremed Guard within the operating-room imaging stack.
Emerging players
- Proximie: Proximie provides AR-based remote surgical collaboration and tele-mentoring, enabling surgeons to virtually enter operating rooms worldwide. It is an emerging-player peer of Incremed in mixed-reality surgical software with adjacent but non-overlapping use cases.
- FundamentalVR: FundamentalVR builds VR surgical training and simulation platforms with haptic feedback, targeting medical education and clinical training. It overlaps with Incremed as an emerging mixed-reality surgical software company addressing a related healthcare market.
- ImmersiveTouch: ImmersiveTouch builds VR/AR platforms for surgical planning and rehearsal as well as training. It is an emerging-player peer of Incremed in mixed-reality clinical software, though focused more on planning than intra-operative navigation.
Direct peers
- Augmedics: Augmedics builds xvision, an FDA-cleared augmented-reality surgical navigation system primarily for spine surgery that overlays 3D anatomy on the patient via a headset. It competes head-to-head with Incremed HoloNavigation in AR-guided spine navigation workflows.
- Surgical Theater: Surgical Theater uses VR/AR for surgical planning and visualization, enabling surgeons to walk through patient-specific 3D anatomy pre- and intra-operatively. It overlaps directly with Incremed's mixed-reality visualization thesis and is delivered through headset-based platforms.
- Brainlab: Brainlab is a Munich-based surgical navigation and digital OR company offering image-guided surgery and surgical informatics across multiple specialties. It is the closest direct competitor to Incremed's HoloNavigation given its own push into mixed-reality surgical visualization and intraoperative guidance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Incremed social profiles
Digital presenceIncremed compliance and trust
Trust signalCompliance3 records
Incremed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Incremed leadership team
Management profileNumber of profiles
Profiles5 records
Incremed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Incremed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Incremed
What does Incremed do?
Incremed develops and sells AI-driven mixed reality surgical software products that overlay holographic 3D anatomical representations onto patients during surgery, stream medical imaging video to head-mounted displays, and monitor sterile field integrity in operating rooms. The company markets its products under the brands HoloNavigation (surgical navigation), SonoEyes (medical imaging streaming), Incremed Guard (sterile field monitoring), and RodBending (spine rod contouring), targeting hospitals and surgical departments.
Is Incremed a public or private company?
Incremed is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Incremed founded?
Incremed was founded in 2020. It employs 11 to 50 people.
Where is Incremed based?
Incremed is headquartered in Zürich, Switzerland, in the Europe region.
How does Incremed make money?
Five revenue lines are on record. SonoEyes Software Sales are the primary driver. The others are holoLens 2 Resale, holoNavigation (Pre-market), incremed Guard (Pre-market) and rodBending (Pre-market).
Who are Incremed's main competitors?
Broad incumbents on record are Stryker, Medtronic, Philips and KARL STORZ. Emerging players are Proximie, FundamentalVR and ImmersiveTouch. Direct peers are Augmedics, Surgical Theater and Brainlab.
Does Incremed have an API?
No public API is recorded for Incremed.
What industry is Incremed in?
Incremed's product category is Surgical Navigation Software. Its primary akta.pro industry code is HLAHADAG, Surgical Navigation, Tracking & Intraoperative Guidance (Ortho/Neuro/ENT), with a secondary code of HLAHADAE, Operating Room Integration & Surgical Informatics (OR control, documentation, connectivity). Its NAICS code is 339112 and its SIC code is 3841.