Asembl.

What Asembl. does

Asembl. (asembl.group) is a UK-based full-service event management group operating under Asembl AG Limited, registered in England (company number 4344429) and headquartered in Waterlooville with offices across London, Dubai, Poznań, Sydney, and Riyadh. The group operates as a collaborative model uniting multiple independent specialist agencies — including Formation Global, The Park, Ecoform Sustainable Exhibitions, Venufindr, and Patch — under one brand with a single point of contact for enterprise clients. Underlying capability spans nine service lines: live events, exhibitions, brand activations, content creation, venue sourcing, AV, digital marketing, incentive programmes, and inventory logistics, delivered through a network of 100+ team members with combined group turnover of £30m+.

The company serves global enterprise clients across multiple sectors including technology (Oracle, Adobe, Spotify), financial technology (Nium), athletic apparel (Lululemon), food & beverage (KFC), gaming technology (BetConstruct), automotive (Mannol), and fragrances/cosmetics (Iberchem), with a 15-year retained relationship with Oracle as a flagship anchor. No proprietary technology platform or software product is disclosed — the underlying technology is conventional event management and experiential marketing services, supported by an annual 2026 Trends Report positioning the firm in adjacent thought leadership. Revenue is generated through project-based professional service fees and managed event delivery contracts, with quotation-based pricing tied to client briefs, brand requirements, and budgets.

Go-to-market is exclusively direct enterprise field sales targeting multinational corporations requiring complex multi-region event coordination, with no intermediary or reseller channel. Distribution is direct consultative engagement, supplemented by content marketing (blog, newsletter, case studies) and presence at industry exhibitions (BNC shows, B2B Marketing Expo, MAD//Fest). The firm is privately held with founder-led governance (CEO & Founder Gavin Farley, Non-Executive Director Peter Jackson, plus department heads across Partnerships, Client Services, and Agency), no disclosed institutional capital, no subsidiaries, and no M&A history. ESG positioning is pursued through pending B Corporation certification, Net Zero Carbon Events commitment, and Isla membership to differentiate in corporate responsibility-conscious enterprise procurement.

Name

Asembl.

Legal name

Asembl AG Limited

Website

https://asemblgroup.co

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Asembl. (asembl.group) is a UK-based full-service event management group uniting independent specialist agencies to deliver live events, exhibitions, brand activations, and experiential marketing for global enterprise clients across EMEA, UAE, and APAC.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event management services
• Experiential marketing
• Brand activations
• Exhibition design
• Corporate events

Headquarters

HQ city

Waterlooville

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Event Management Services: Full-service event management including conferences, exhibitions, brand activations, content creation, venue sourcing, AV, digital marketing, incentives, and inventory logistics. Revenue generated through professional service fees, project-based contracts, and managed event delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Asembl.group is a full-service event management group that unites independent specialist agencies to deliver end-to-end live event services. Core offerings include live events, exhibitions, brand activations, content creation, venue sourcing, AV production, digital marketing, incentive travel programmes, and inventory logistics for global enterprise clients across EMEA, UAE, and APAC regions.

Product overview

Asembl.group operates as a full-service event management group that unifies independent specialist agencies to deliver comprehensive event services. The offering consists of live events, exhibitions, brand activations, content creation, venue sourcing, AV services, digital marketing, incentives, and inventory logistics. The group provides end-to-end event management through a network of 100+ team members across EMEA, UAE, and APAC, with a combined turnover of £30m+. Their approach combines multiple specialist agencies under one collaborative brand with a single point of contact. They also publish an annual 2026 Trends Report covering live experience curation principles.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Events Design and delivery of corporate conferences, exhibitions, brand activations, and experiential events for global audiences across EMEA, UAE, and APAC.
• Exhibitions Exhibition stand design, build, and management services including integrated brand presence at global trade shows.
• Brand Activations Experiential marketing campaigns and brand experiences that create meaningful connections between brands and their audiences.
• Content Creation Creative content development for events including visual design, multimedia production, and branded materials.
• Venue Sourcing Global venue identification, negotiation, and booking services across EMEA, UAE, and APAC regions.
• AV Services Audio-visual production, technical equipment, and staging solutions for live events.
• Digital Marketing Digital marketing support including social media marketing, promotional campaigns, and online audience engagement.
• Incentives Incentive travel programmes and reward experiences designed around individual motivations and team objectives.
• Inventory Logistics

Quantifiable outcome

• 94% of organisations report creator content drives more ROI than traditional digital advertising
• +4 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Formation GlobalcoreStrategic or Co-development PartnerGroup partner specializing in experience-led exhibition stands and large-scale event builds. Delivered BetConstruct 600sqm tribal village exhibition at ICE London and Mannol's high-octane Automechanika stand with Porsche 911 display.
• The ParkcoreStrategic or Co-development PartnerExperiential marketing agency creating brand activations and live experiences. Delivered Spotify Beach Cannes Lions activation, Lululemon Flex Appeal 725-person movement event, and KFC Kentucky Club youth employability initiative.
• Ecoform Sustainable ExhibitionscoreStrategic or Co-development PartnerSustainable exhibitions specialist contributing environmental responsibility to the group's event delivery capabilities.
• VenufindrsupportingStrategic or Co-development PartnerVenue sourcing and partnerships specialist providing access to venue network and location expertise for events.
• PatchsupportingStrategic or Co-development PartnerAgency partner contributing to the group's full-service event offering with specialized capabilities.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Pico Group: Asia-headquartered total event management and brand activation group with global delivery capability — comparable network-of-specialists positioning and direct overlap with Asembl's exhibition and live event services, particularly relevant given Asembl's APAC expansion.
• Sparks: Global experiential marketing agency delivering brand experiences, exhibitions and corporate events for enterprise clients — closely aligned with Asembl's brand activation and exhibition service offering, comparable client mix and delivery model.
• The Creative Engagement Group: UK-based group of specialist communication agencies (including WRG, Axiom, Mongoose) delivering live events, exhibitions and experiential campaigns — very close structural analogue to Asembl's network-of-specialists model.
• Smyle: UK-based creative experience agency delivering live events, conferences and brand activations for global enterprise clients — direct UK peer of comparable scale with overlapping service lines.
• DRPG: UK-headquartered creative communication and events group offering live events, film, digital and exhibitions for enterprise clients — comparable UK-based competitor with similar integrated service mix and client base.
• MKG: Independent experiential marketing and brand activation agency serving enterprise clients across multiple verticals — comparable scale, comparable go-to-market and directly overlapping in live events and brand activation services.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency owned by IPG that designs and delivers events, experiential campaigns and brand activations for major enterprise clients — directly comparable to Asembl's brand activation and live event services, but operates at significantly larger scale.
• GES (Global Experience Specialists): Large-scale exhibitions and events services company owned by Viad Corp, providing end-to-end event and exhibition services globally — broad incumbent that competes with Asembl on large enterprise exhibitions and trade shows.
• Informa Markets: Global B2B events, exhibitions and conference organiser running large trade shows and corporate events — operates adjacent rather than head-to-head with Asembl, but competes for corporate event budgets and provides scale benchmarks.
• George P. Johnson Experience Marketing: Large experiential marketing agency specialising in brand experiences, trade shows and corporate events for technology and B2B clients — direct competitor in Asembl's sweet spot (Oracle, Adobe-tier enterprise tech events).

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/asemblgroup
• LinkedInlinkedin.com/company/asembl-group
• Facebookfacebook.com/asemblgroup

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asembl.