PSR

What PSR does

PSR, Inc. is a U.S.-based consumer electronics repair depot and third-party logistics provider headquartered in Philipsburg, Pennsylvania. Founded on April 1, 1988 by Brian J. Hoopsick initially to repair C-Band satellite dish receivers, the company has progressively pivoted into broader consumer electronics repair, now servicing iPhones, smartphones, iPads, tablets, Microsoft Surface devices, laptops, MacBooks, desktop computers, cameras and lenses, drones, gaming consoles, and related devices. The company operates a modern 15,000-square-foot repair facility supported by three local warehouses and a technical division of more than 35 technicians, with stated capacity to service over 500 units per day through a standardized workflow of check-in, barcoding, triage, same-day diagnostic testing, and parts inventory management.

The business operates three revenue streams. The core repair services line bills a $79 base labor fee plus parts cost per unit for both direct-to-consumer mail-in repairs and B2B depot repair contracts, with no diagnostic fees, free return shipping, and a 90-day parts-and-labor warranty. The 3PL and reverse logistics line offers manufacturers, retailers, and warranty service providers receiving, warehousing, pick/pack/ship, returns management, product sorting and grading, kitting, and labeling on a managed-services basis. The third stream is wholesale product distribution, sourcing devices and parts on behalf of extended warranty clients and other customers.

PSR's go-to-market is dual-channel: enterprise field sales targeting extended warranty and insurance underwriters, warranty administrators, K-12 education systems, and large retailers via dedicated account professionals, alongside a direct-to-consumer mail-in service accessible through online request forms. Named enterprise clients include Asurion, Centricity, Warrantech, SquareTrade, and New Leaf Service Contracts on the warranty side, Wyndham Hotel & Resorts in hospitality, Amazon and eBay sellers in retail, and various K-12 education systems. The company is founder-owned and privately held, with Brian J. Hoopsick as President/CEO/Founder, Teresa L. Thompson as CFO and Head of Client Services, Victoria Gray as Director of Operations, and Robert Manners as Service Coordinator overseeing technician training and R&D. No external funding, M&A activity, or public offering has been disclosed.

Name

PSR

Legal name

PSR, Inc.

Website

https://psr1.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

PSR, Inc. is a Pennsylvania-based consumer electronics repair depot and 3PL/reverse logistics provider serving extended warranty companies, insurers, K-12 schools, retailers, and consumers from a 15,000 sq ft facility with 500+ units daily capacity.

Ownership category

akta.pro rank

Headquarters

HQ city

Philipsburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Repair Services: Per-repair labor and parts fees charged for consumer electronic device repairs including smartphones, tablets, laptops, drones, cameras, and gaming consoles. Base labor rate of $79 plus cost of parts.
2. 3PL/Fulfillment Services: Third-party logistics services including receiving, warehousing, pick, pack, ship, returns management, reverse logistics, product sorting/grading, kitting, labeling for manufacturers, retailers, and warranty service providers.
3. Wholesale Product Distribution: Wholesale product distribution sourcing for extended warranty companies and other clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PSR is a consumer electronics repair depot and third-party logistics provider offering depot repair services for smartphones, tablets, laptops, Microsoft Surface devices, cameras, drones, and gaming consoles. The company serves both B2B clients (extended warranty companies, insurance companies, warranty administrators, retailers, and K-12 education systems) and individual consumers through mail-in repair, with per-repair fees set at a $79 base labor rate plus parts. Additional offerings include 3PL fulfillment, reverse logistics, returns management, sorting/grading, kitting, and labeling services.

Differentiator

Problem solved

Functional benefit

Products and services

• iPhone Repair

Quantifiable outcome

• 90-day warranty on all parts and labor
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AsurioncoreChannel Partner/ Reseller/ DistributorAsurion is a major extended warranty and insurance provider that uses PSR as their repair depot for consumer electronics. Testimonials indicate a long-standing relationship with Brian Hoopsick and the PSR team.
• CentricitycoreChannel Partner/ Reseller/ DistributorCentricity is an extended warranty company that partners with PSR for vendor relations and device repairs. Multiple testimonials from Centricity employees praising the partnership.
• WarrantechcoreChannel Partner/ Reseller/ DistributorWarrantech is a warranty service provider that sends electronics to PSR for quick and efficient repairs. Testimonial states PSR is the top depot center in the US.
• SquareTradecoreChannel Partner/ Reseller/ DistributorSquareTrade is an extended warranty company that worked with Brian and the PSR team for consumer electronics repairs.
• New Leaf Service ContractscoreChannel Partner/ Reseller/ DistributorService contract administration company that has worked with PSR for 10 years at two different companies, with CEO Sean M. Hicks recommending their services.
• Security Masters CorporationminorChannel Partner/ Reseller/ DistributorPresident David Nikrant worked with PSR in the warranty space and recommends Brian and his team for quality service.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Micro Center: Micro Center operates US electronics retail superstores that also offer in-store device repair and build services. While broader in scope, its repair service line directly overlaps with PSR's consumer electronics and computer repair offerings.
• Best Buy (Geek Squad): Geek Squad is the in-store and mail-in consumer electronics repair arm of Best Buy, one of the largest US electronics retailers. It overlaps with PSR's smartphone, tablet, and computer repair services but operates as part of a much broader retail and services portfolio rather than a dedicated depot.
• CompuCom (ODG): CompuCom is a US IT services and lifecycle management provider that includes device repair, depot services, and reverse logistics for enterprise hardware. Its depot and reverse logistics line is comparable to PSR's 3PL and B2B repair operations, though it serves primarily enterprise IT endpoints rather than consumer devices.
• Office Depot / OfficeMax (Workonomy Services): Office Depot operates in-store and depot-based technology repair and support services for consumers and small businesses. It overlaps with PSR's consumer and small-business device repair offering but is part of a much broader office supplies and services business.

Direct peers

• Cellairis: Cellairis is a mall-based and mall-in-store consumer electronics repair franchise specializing in smartphones, tablets, and accessories with device protection programs. It is directly comparable to PSR's mail-in and warranty-channel consumer repair business, though it leans more retail-front.
• CPR Cell Phone Repair: CPR is a franchise-based consumer electronics repair network with mail-in and walk-in service for smartphones, tablets, computers, and gaming devices. It is directly comparable to PSR in service mix and mail-in consumer offering, though PSR is differentiated by its warranty-depot B2B focus and lack of franchise model.
• iFixit: iFixit operates a mail-in consumer electronics repair service alongside its well-known parts and repair-guide marketplace. Like PSR, it services smartphones, tablets, and laptops on a depot basis, and competes in the same mail-in consumer channel.
• uBreakiFix (Asurion subsidiary): uBreakiFix is a national consumer electronics repair chain owned by Asurion—one of PSR's largest enterprise clients. Both operate as depot and mail-in repair providers for smartphones, tablets, gaming consoles, and computers, serving warranty and insurance channels, making them the closest direct peer in business model and customer base.

Emerging players

• iPad Rehab: iPad Rehab is a specialized, mail-in micro-soldering and logic board repair provider for Apple devices. It is comparable to PSR in mail-in consumer electronics repair, but operates at a much smaller, niche scale and is focused on a subset of high-complexity Apple device repairs.

Others

• SquareTrade (Allstate Protection): SquareTrade is a major extended warranty administrator and a current PSR client. While it is also a buyer of depot repair services rather than a direct repair operator, it sits in the same warranty value chain and could, in theory, insource or switch depot providers—making it both a customer and an adjacent ecosystem participant.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/psr-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSR