Cura Physical Therapies
Cura Physical Therapies is a privately held multi-disciplinary physiotherapy clinic in Edmonton, Alberta, delivering physiotherapy, chiropractic, massage, acupuncture, and specialty pelvic health services to individual consumers across Alberta via fee-for-service appointments, direct insurance billing, and in-clinic retail products.
- Company typePrivate
- Founded-
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cura Physical Therapies does
Cura Physical Therapies is a privately held multi-disciplinary physiotherapy clinic headquartered in Edmonton, Alberta, operating as CURA Physical Therapies Inc. The practice delivers integrated musculoskeletal and pelvic health services including physiotherapy, chiropractic care, massage therapy, acupuncture, and specialized pelvic floor physiotherapy, supplemented by condition-specific programs in sports injury rehabilitation, motor vehicle accident recovery, persistent pain management, TMJ treatment, and pre/postnatal care. Clinical service is supported by treatment modalities such as ultrasound biofeedback, low-level laser therapy, and microcurrent point stimulation, alongside dedicated sub-clinics including a Pessary Clinic and male pelvic health services. The practice has treated over 30,000 Edmontonians since founding and operates a multi-site Alberta footprint spanning Edmonton (West and South), Calgary (Market Mall and Crowfoot), and St Albert, with insurance direct billing across nine major providers including Alberta Blue Cross, Sun Life, Manulife, Canada Life, Medavie, and WCB.
The clinic operates as a direct-to-consumer healthcare practice, generating revenue primarily through fee-for-service clinical appointments, with direct insurance billing offered as a patient convenience. Secondary revenue streams include an in-clinic retail line of rehabilitation products (exercise equipment, posture supports, taping supplies, yoga props, self-help books) and low-cost incontinence education sessions priced at $5 per 90-minute session that function as a top-of-funnel acquisition channel for pelvic health patients. Patient acquisition is supported by a content-driven marketing approach through a condition-specific blog, Facebook and Instagram profiles, and an online booking system (Jane App), with strategic referral pathways via a partnership with the CJ Woods Prostate Clinic at the Kipnes Center for post-prostatectomy pelvic floor care.
The business is independently owned with no disclosed external investment, no parent company, no subsidiaries, and no funding rounds. The leadership team includes Clinic Director Matt Carson (Doctor of Chiropractic, University of Western States) and several Patient Experience Directors handling administration, insurance, and MVA accounts receivable. Operating geographies are restricted to Alberta, Canada, and no AI/ML, software platform, or technology-product revenue streams are evident in the data.
Cura Physical Therapies firmographics
Firmographics- Name
- Cura Physical Therapies
- Legal name
- CURA Physical Therapies Inc.
- Website
- https://curaphysicaltherapies.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cura Physical Therapies is a privately held multi-disciplinary physiotherapy clinic in Edmonton, Alberta, delivering physiotherapy, chiropractic, massage, acupuncture, and specialty pelvic health services to individual consumers across Alberta via fee-for-service appointments, direct insurance billing, and in-clinic retail products.
- Ownership category
- akta.pro rank
Cura Physical Therapies industry classification
Industry- Product category
- Physiotherapy and Rehabilitation Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Chiropractors (62131)
- akta.pro primary industry
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)
- akta.pro secondary industry
- Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG)
Keywords
Where Cura Physical Therapies is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Cura Physical Therapies business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Clinical Services - Fee-for-Service: Revenue generated from direct patient services including physiotherapy, massage therapy, acupuncture, and chiropractic care. Services are billed per session with direct billing to insurance providers as a convenience to patients.
- Product Sales: Sale of rehabilitation products including physio balls, TheraBand, posture supports, yoga equipment, taping supplies, and educational books to support home treatment.
- Education Sessions: Low-cost pelvic health education sessions offered at $5 per session for community education and awareness building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Incontinence Education Sessions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Cura Physical Therapies product offering
Product offeringCore offering
Cura Physical Therapies is a multi-disciplinary physiotherapy clinic that provides in-person physiotherapy, chiropractic care, massage therapy, acupuncture, and specialized pelvic floor physiotherapy services. The clinic also sells rehabilitation products (exercise, posture, and taping supplies) and offers low-cost pelvic health education sessions.
Product overview
Cura Physical Therapies is a physiotherapy clinic offering integrated multidisciplinary healthcare services. The core offering includes physiotherapy, chiropractic care, massage therapy, and acupuncture as primary services, with specialized pelvic floor physiotherapy as a key differentiator covering pelvic pain, incontinence, prolapse, pregnancy/postpartum care, and male pelvic health. Additional specialty programs include motor vehicle accident rehabilitation, sports injury treatment, TMJ treatment, and persistent pain management. The clinic also offers direct-to-consumer rehabilitation products including exercise equipment (physio balls, TheraBands, yoga props), posture supports (Muvman Chair, lumbar rolls, sacroiliac belts), taping supplies (Leukotape P, K Tape, Cross Tape), and educational books. Education sessions on pelvic health are also provided. All services emphasize a whole-body, patient-centered approach with private treatment rooms and comprehensive assessment.
Differentiator
Problem solved
Functional benefit
Products and services
- Physiotherapy Comprehensive physiotherapy services focusing on holistic healing, addressing musculoskeletal conditions, injuries, and chronic pain with individualized treatment plans. Targeted at adults in Edmonton and surrounding Alberta communities seeking conservative rehabilitation.
- Chiropractic Care Chiropractic treatments for back pain, herniated disc management, and spinal alignment using manual therapies, ART, Graston, cupping, IMS, and dry needling techniques. Targeted at patients with spine and musculoskeletal issues.
- Massage Therapy Massage therapy services including therapeutic, pre-natal, deep-tissue, cupping, and manual lymphatic drainage techniques for stress relief, tension release, and circulation improvement. Targeted at individuals seeking relaxation and recovery support.
- Acupuncture Traditional acupuncture treatment stimulating specific body points to balance energy, alleviate pain, and promote natural healing combined with contemporary care. Targeted at patients seeking integrative pain management.
- Pelvic Floor Physiotherapy Specialized physiotherapy for pelvic health concerns including pre and post natal care, pelvic pain, incontinence, prolapse, and male pelvic health issues. Targeted at women with pelvic floor dysfunction and men with prostate and pelvic health concerns.
- Motor Vehicle Accident (MVA) Physiotherapy Tailored physiotherapy program addressing injuries from motor vehicle accidents, prioritizing recovery and return to daily mobility. Targeted at MVA injury patients with direct insurance billing.
- Sports Injury Treatment Comprehensive sports injury treatment covering sprains, strains, ACL tears, tennis elbow, and rehabilitation for athletes of all levels. Targeted at athletes and active individuals recovering from injury.
- TMJ Treatment Specialized treatment for temporomandibular joint disorders using manual therapy, jaw exercises, posture education, massage, and acupuncture. Targeted at patients with TMJ dysfunction and jaw pain.
- Persistent Pain Treatment Specialized program for individuals not getting better, offering new evaluation of chronic body aches and pains with multidisciplinary approaches. Targeted at adults with chronic pain that has not resolved with prior treatment.
- Microcurrent Point Stimulation (MPS) Innovative treatment using low-level electrical currents to stimulate specific points, promoting pain relief, muscle relaxation, and accelerated healing. Targeted at patients with pain and soft tissue conditions.
- Pessary Clinic Clinical services for fitting and managing pessaries for pelvic organ prolapse support. Targeted at women with pelvic organ prolapse.
- Urinary Incontinence Treatment Pelvic health physiotherapy program addressing bladder leakage through pelvic floor muscle training and habit development. Targeted at women and men with urinary incontinence.
- Pelvic Organ Prolapse Treatment Treatment program for managing pelvic organ prolapse through optimal posture, movement training, pelvic muscle conditioning, and behavioral rehabilitation. Targeted at women with pelvic organ prolapse.
- Pregnancy and Postpartum Physiotherapy Specialized physiotherapy for expectant and new mothers addressing pelvic pain, incontinence, diastasis recti, and cesarean birth recovery. Targeted at prenatal and postpartum women.
- Male Pelvic Health Pelvic floor physiotherapy for men addressing prostate issues, bladder/bowel problems, sexual pain, and pre/post prostatectomy rehabilitation. Targeted at men with prostate and pelvic health conditions.
- Incontinence Education Sessions 90-minute practical education sessions by pelvic health physiotherapists covering anatomy, bladder/bowel habits, pelvic floor exercises, and treatment options, priced at $5 per session. Targeted at community members seeking pelvic health awareness.
- Rehabilitation Products (Physio Balls, TheraBand, Yoga props, Posture supports, Taping supplies, Educational books) Retail line of rehabilitation products sold at the clinic, including physio balls, TheraBand, Muvman posture chair, sacroiliac belt, Back Joy posture support, lumbar roll, yoga blocks, bolster, strap, Yoga Toes, silicone cups, Shepherd's hook, educational books (Treat Your Own Back, Painful Yarns), Cover Roll, Leukotape P, K Tape, and Cross Tape. Targeted at patients continuing home exercise and self-care.
Companies that use Cura Physical Therapies
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Cura Physical Therapies technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Cura Physical Therapies partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CJ Woods Prostate Clinic at the Kipnes CentercoreCura has partnered with the CJ Woods Prostate Clinic at the Kipnes Center to support men with pre-surgery videos about pelvic floor muscle training and participates in their post-prostatectomy workshop. The partnership provides comprehensive support for men at various stages of prostate cancer treatment and recovery.
- Alberta Blue CrossminorInsurance provider offering direct billing services to patients
- Alberta Health ServicesminorProvincial health authority providing direct billing services to patients
- Canada Life (Telus eClaims)minorInsurance provider offering direct billing services to patients
- Sun Life FinancialminorInsurance provider offering direct billing services to patients
- Manulife FinancialminorInsurance provider offering direct billing services to patients
- Medavie Blue CrossminorInsurance provider offering direct billing services to patients
- Workers Compensation BoardminorWorkers compensation provider offering direct billing services for workplace injury patients
- Equitable Life of CanadaminorInsurance provider offering direct billing services to patients
- Group Health Benefit SolutionsminorInsurance benefits provider offering direct billing services to patients
- Greenshield CanadaminorInsurance provider offering direct billing services to patients
- Chambers of CommerceminorGroup benefit provider through Chamber of Commerce partnerships offering direct billing services
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Cura Physical Therapies competitors and assessment
Company assessmentRegional players
- Evidence Sport Therapy: Evidence Sport Therapy is an Edmonton-based sports physiotherapy and rehabilitation clinic — a direct local competitor to Cura within the same Edmonton market, serving overlapping sports injury and MSK patient segments.
Direct peers
- Therapia: Therapia is a Canadian physiotherapy and rehabilitation platform with a strong virtual/telehealth PT offering plus in-clinic services. Comparable to Cura in target customers (MSK, rehab) but extends Cura's missing telehealth dimension.
- Athletic Edge Sports Medicine: Athletic Edge is a Canadian multi-disciplinary sports medicine clinic combining physiotherapy, chiropractic, massage, and athletic therapy. Comparable to Cura's integrated sports injury and MSK service model.
- Active Sports Therapy: Active Sports Therapy is a Calgary-based multi-disciplinary sports injury and physiotherapy clinic offering PT, massage, chiropractic, and IMS/dry needling. Comparable to Cura's sports injury and MSK programs, and based in Cura's broader Alberta geography.
- Lifemark Health Group: Lifemark is one of Canada's largest physiotherapy and rehabilitation clinic networks, offering multi-disciplinary services (PT, massage, occupational therapy, kinesiology) with direct insurance billing. It is directly comparable to Cura as a multi-site Canadian outpatient rehab provider, though substantially larger.
- Cornerstone Physiotherapy: Cornerstone Physiotherapy is an Ontario-based multi-location physiotherapy clinic group offering manual therapy, pelvic health, sports rehab, and massage. Directly comparable to Cura in multi-site PT, multi-modality offering, and pelvic health specialization.
- Pivot Sport Medicine & Orthopaedics: Pivot is a Canadian sports medicine and orthopaedic clinic offering physiotherapy, chiropractic, massage, and sport-specific rehab — directly overlapping Cura's sports injury and multi-disciplinary offerings. Comparable in service mix and patient segments.
- CBI Health Group: CBI Health is a major Canadian network of physiotherapy, occupational therapy, and rehabilitation clinics with provincial coverage and direct insurance billing. It is directly comparable to Cura's multi-disciplinary, multi-location clinic model and pelvic/sports/MSK service mix.
- Strive Physiotherapy & Performance: Strive is a Canadian physiotherapy and performance clinic offering sports rehab, manual therapy, and corrective exercise. Comparable to Cura's sports injury and MSK physiotherapy offerings, with a similar multi-practitioner clinic structure.
- Panther Sports Medicine: Panther Sports Medicine is a Calgary-based multi-disciplinary clinic combining physiotherapy, chiropractic, massage, and sports injury rehab. Directly comparable to Cura in service mix and target patient segments (sports injuries, MSK pain).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cura Physical Therapies social profiles
Digital presenceCura Physical Therapies financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cura Physical Therapies leadership team
Management profileNumber of profiles
Profiles6 records
Cura Physical Therapies funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cura Physical Therapies M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cura Physical Therapies
What does Cura Physical Therapies do?
Cura Physical Therapies is a multi-disciplinary physiotherapy clinic that provides in-person physiotherapy, chiropractic care, massage therapy, acupuncture, and specialized pelvic floor physiotherapy services. The clinic also sells rehabilitation products (exercise, posture, and taping supplies) and offers low-cost pelvic health education sessions.
Is Cura Physical Therapies a public or private company?
Cura Physical Therapies is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cura Physical Therapies founded?
Cura Physical Therapies was founded in -1. It employs 11 to 50 people.
Where is Cura Physical Therapies based?
Cura Physical Therapies is headquartered in Edmonton, Canada, in the North America region.
How does Cura Physical Therapies make money?
Three revenue lines are on record. Clinical Services - Fee-for-Service is the primary driver. The others are product Sales and education Sessions.
Who are Cura Physical Therapies's main competitors?
Evidence Sport Therapy is listed as a regional player. Direct peers are Therapia, Athletic Edge Sports Medicine, Active Sports Therapy, Lifemark Health Group, Cornerstone Physiotherapy, Pivot Sport Medicine & Orthopaedics, CBI Health Group, Strive Physiotherapy & Performance and Panther Sports Medicine.
Does Cura Physical Therapies have an API?
No public API is recorded for Cura Physical Therapies.
What industry is Cura Physical Therapies in?
Cura Physical Therapies's product category is Physiotherapy and Rehabilitation Services. Its primary akta.pro industry code is HLAFAFAI, Orthopedic & Sports Rehabilitation Centers, with a secondary code of HSADALAG, Chiropractic Rehabilitation & Therapeutic Exercise. Its NAICS code is 62134.