Optima Living Communities

What Optima Living Communities does

Optima Living Communities (legal entity Optima Seniors Management Inc.) is a privately held Canadian senior living operator headquartered in Vancouver, British Columbia, with a secondary office in Edmonton, Alberta. Founded over 15 years ago by principals including Farid Damji and Ali Shivji (and identified in some materials as Karim Kassam), the company describes itself as proudly Canadian-owned and operates 40+ senior living communities across British Columbia and Alberta, serving more than 4,800 residents through 4,600+ suites with a workforce of over 3,300 professionals. Its service portfolio is structured as a continuum of care across four tiers: Independent Living, Assisted Living, Long-Term Care, and Memory Care, with the proprietary Spark Memory Living Program — developed in partnership with the University of Alberta's Department of Medicine — serving as a research-backed differentiator in dementia care. Revenue is generated primarily through recurring monthly residential fees that vary by community, living option, and suite type, with publicly listed rates ranging from approximately $1,640 to $8,600 per month; some long-term care capacity (e.g., Century Park) is publicly funded through provincial health authorities.

The company's go-to-market is direct-to-consumer, with prospective residents and families discovering communities through the company's website, a Community Finder tool, Community Match Quiz, Living Options Quiz, and content channels such as Optima Living TV on YouTube and an active blog and social media presence. Marketing is supplemented by webinars featuring academic partners (including Dr. Adrian Wagg of Alberta Health Services and Dr. Zahra Moussavi of the University of Manitoba), community open houses, and road shows. Optima Living holds CARF International accreditation across its portfolio — described by the company as a gold standard in quality — and has been recognized as British Columbia's 10th top growing company by The Globe and Mail's Report on Business and as one of Canada's Top 100 Employers. The operating model depends on licensed care delivery, a multi-track internal leadership development pipeline (Shining Star, Rising Star, Illuminate), and recurring private-pay resident revenue supplemented by publicly funded long-term care contracts.

Name

Optima Living Communities

Legal name

Optima Seniors Management Inc.

Website

https://optimaliving.ca

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Optima Living Communities is a privately held Canadian senior living operator running 40+ communities across British Columbia and Alberta, providing Independent, Assisted, Long-Term, and Memory Care to more than 4,800 residents.

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Memory Care Units within Assisted Living Communities (HLADACAB), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD)

Keywords

• Senior living communities
• Assisted living services
• Memory care programs
• Independent living residences
• Long-term care facilities

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Senior Living Residential Fees: Optima Living generates revenue through monthly residential fees charged to seniors across its portfolio of communities. Fees vary by community, living option (Independent Living, Assisted Living, Long-Term Care, Memory Care), suite type, and location. Monthly rates publicly listed on the website range from approximately $1,640 to $8,600 per month.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Optima Living operates more than 40 senior living communities across British Columbia and Alberta, offering a continuum of care that includes Independent Living, Assisted Living, Long-Term Care, and Memory Care, supplemented by the proprietary Spark Memory Living Program developed with the University of Alberta. The company delivers residential services such as 24/7 nursing, personalized care plans, dining, housekeeping, wellness programming, and dementia-capable environments to approximately 4,800 residents across over 4,600 suites.

Product overview

Optima Living is a Canadian-owned senior living provider operating 40+ communities across British Columbia and Alberta. The company offers a portfolio of senior living services organized as a platform of care levels: Independent Living, Assisted Living, Long-Term Care, Memory Care, and the specialized SPARK Memory Living Program developed with the University of Alberta. Additional digital touchpoints include Optima Living TV (video content platform) and interactive assessment quizzes (Community Match Quiz and Living Options Quiz) to guide families through care selection. The company serves over 4,800 residents across over 4,600 suites with more than 3,300 team members.

Differentiator

Problem solved

Functional benefit

Brands

• Spark Memory Living Program: A specialized memory care program developed in partnership with the University of Alberta's Department of Medicine, focused on improving dementia and aging care through research and care models.

Products and services

• Independent Living A senior living service for active, self-reliant seniors seeking the convenience and social connection of community living without the daily burden of home maintenance, housekeeping, or property upkeep. Offered across Optima Living communities in British Columbia and Alberta for older adults able to live largely on their own.
• Assisted Living A senior living service providing personalized daily support with care needs and household tasks so residents can maintain independence while accessing help with activities of daily living. Targeted at seniors who need daily personal support while remaining connected to the Optima Living community.
• Long-Term Care A senior living service providing 24/7 nursing and comprehensive support for residents with complex health needs, including registered nursing, medical, dietary, activities, and pharmaceutical services. Targeted at seniors requiring continuous professional medical and personal care in an Optima Living community.
• Memory Care A specialized senior living service delivered in a safe, dementia-friendly space for residents with Alzheimer's disease or other related dementias and memory concerns, integrating the proprietary Spark Memory Living Program. Targeted at seniors with memory loss requiring specialized support within Optima Living communities.
• SPARK Memory Living Program A proprietary specialized memory care program developed in partnership with the University of Alberta's Department of Medicine, focused on improving dementia and aging care through research, care models, and community engagement, with measurable benefits for residents. Offered to memory care residents within Optima Living communities.

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• University of Alberta - Department of MedicinecoreStrategic or Co-development Partner · 15 October 2025A four-year research partnership focused on improving dementia and aging care through research, care models, and community engagement. The collaboration highlights the development of the Spark Memory Living Program, which has shown measurable benefits for residents. The initiative also includes educational outreach and program validation to enhance senior care quality across Canada.
• Dr. Adrian Wagg (Alberta Health Services)coreStrategic or Co-development PartnerDr. Adrian Wagg serves as the AHS Chair in Healthy Aging and provides regular health tips and educational content through Optima Living TV episodes. He participates in webinars discussing topics including bladder health, osteoporosis, and healthy aging for seniors.
• Dr. Zahra Moussavi (University of Manitoba)minorStrategic or Co-development PartnerDr. Zahra Moussavi, Director of the Biomedical Engineering Program at the University of Manitoba, Professor, and Canada Research Chair, developed the Mind Triggers memory care app. She has partnered with Optima Living on educational webinars about Alzheimer's and dementia care, including sessions at Aster Gardens Memory Care neighbourhoods.
• Steveston Medicine ShoppeminorStrategic or Co-development PartnerA pharmacy that partners with Optima Living's Wisteria Place community. The pharmacy draws awareness to mental health issues among seniors, including depression awareness, and provides health support services to the community.
• CURA Physical TherapiesminorImplementation/ SI/ Consulting PartnerDr. Mary Wood, Clinic Director of CURA Physical Therapies, provides pelvic floor exercise instruction featured in Optima Living TV's Happy Bladder, Happy Life episode, supporting senior wellness programming.
• Pagnotta ConstructionminorOthersPagnotta Construction built the Aster Gardens community for Optima Living. They supervised all facets of construction including scheduling, coordinating trades, and facilitating on-site work from the planning stage through completion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• PointClickCare: Leading Canadian healthcare technology platform serving senior living and long-term care operators. Adjacent ecosystem participant whose software underpins care delivery at many facilities comparable to Optima's.

Broad incumbents

• Sunrise Senior Living: Established North American senior living operator with a strong memory care franchise and research-informed care models. Comparable in continuum-of-care offering and emphasis on memory care specialization.
• Revera Inc. One of the largest Canadian owners, operators, and developers of senior living, long-term care, and retirement residences. A broader incumbent with national scale that overlaps with Optima's continuum-of-care model.
• Atria Senior Living: Large US-based operator of senior living communities offering independent living, assisted living, and memory care. Comparable business model and service tiers, though operating in a different regulatory environment.

Direct peers

• Sienna Senior Living: Canadian seniors housing and long-term care operator offering retirement residences, assisted living, memory care, and long-term care. Comparable in service portfolio and target resident base to Optima Living.
• Seasons Retirement Communities: Canadian operator of independent living, assisted living, and memory care communities. Comparable mid-market positioning, geographic mix, and continuum-of-care product offering.
• Amica Senior Lifestyles: Canadian private-pay senior living operator offering independent living, assisted living, and memory care across multiple provinces. Highly comparable premium private-pay positioning and continuum model.
• Chartwell Retirement Residences: One of Canada's largest senior living operators with a similar continuum of independent living, assisted living, and memory care across multiple provinces. Directly comparable in product mix and resident segments to Optima Living.
• Verve Senior Living: Privately held Canadian operator of retirement residences and assisted living communities in Ontario and Western Canada. Comparable mid-sized operator with similar service tiers to Optima Living.
• Retirement Concepts: Canadian operator of independent living, assisted living, and long-term care communities, including significant presence in British Columbia. Direct geographic and service-line overlap with Optima Living's Western Canada portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCrOqkQAkc-mJCHXEf1DtAXw
• Facebookfacebook.com/optimalivingcanada
• LinkedInca.linkedin.com/company/optima-living-retirement-communities
• Instagraminstagram.com/optima_living

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Optima Living Communities