Southside Health & Wellness Campus

What Southside Health & Wellness Campus does

Southside Health & Wellness Campus, operating as Southside Chiropractic, is a privately-held, multi-service chiropractic and wellness practice headquartered at 531 Southside Dr in Oneonta, New York. Founded and co-owned by Drs. Joe and Shirley Rufrano, the practice employs five doctors (Dr. Joe, Dr. Shirley, Dr. Tim, Dr. Allie, and Dr. Nick) and serves a broad patient base including adults with chronic pain, athletes (youth through professional), pregnant women, and pediatric patients from newborns through teens. The practice bills primarily through insurance reimbursement (Medicare Part B, Blue Cross Blue Shield, United Healthcare, Cigna, Humana, VA, and others) with out-of-pocket options for supplements and specialty services.

The practice's service portfolio centers on spinal care and includes instrument-assisted chiropractic adjustments (Impulse Adjusting Instrument, Activator Technique), non-surgical spinal decompression (Eurotech DOC table), shockwave therapy, custom orthotics (Foot Levelers), pregnancy and pediatric care (Webster Technique), thermal imaging diagnostics, and Nutrition Response Testing paired with Standard Process whole food supplements. A sub-brand called SPARC (Sports Performance & Rehabilitation Center) offers a Structural Fingerprint Exam and injury prevention services, with the practice claiming to be the only sports-certified chiropractic office within a 50-mile radius. Revenue is generated through per-visit professional services, insurance billing, and a constrained e-commerce channel for supplements sold only to current patients. Marketing is conducted locally through the practice website, blog content, video archive, and community referrals, with no geographic expansion beyond the Oneonta market evident in the data.

Name

Southside Health & Wellness Campus

Legal name

Southside Chiropractic

Website

https://southsidechiropractic.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Southside Health & Wellness Campus is a privately-held chiropractic and wellness practice in Oneonta, NY, staffed by five doctors offering spinal care, decompression therapy, sports rehabilitation, pregnancy/pediatric services, nutrition programs, and thermal imaging to local patients.

Ownership category

akta.pro rank

Product category

Chiropractic and Wellness Services

NAICS

Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

General Chiropractic Care (HSADALAA)

akta.pro secondary industries

Chiropractic Rehabilitation & Therapeutic Exercise (HSADALAG), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Pediatric & Family Chiropractic (HSADALAC)

Keywords

• Chiropractic care services
• Spinal decompression therapy
• Nutrition response testing
• Sports injury prevention
• Custom foot orthotics

Headquarters

HQ city

Oneonta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Insurance-based chiropractic services: Practice accepts Medicare Part B, Empire NYSHIP, The Hartford, Today's Options, AARP Healthcare, Blue Cross Blue Shield (including Empire, Excellus, Anthem), CDPHP, MVP, United Healthcare, Cigna, Humana, and VA Administration. Note: Beginning January 1, 2026, several Medicare Advantage Plans (United Health Care, Excellus, CDPHP, Wellcare Dual Access) will no longer be accepted.
2. Nutritional supplements: Sale of whole food supplements (primarily Standard Process) to current patients. Online ordering with click-and-pick or click-and-ship options. Products prescribed by practitioners for patients only.
3. Patient visits and service fees: Direct patient care services including chiropractic adjustments, spinal decompression, shockwave therapy, pregnancy and pediatric care, and sports chiropractic services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Southside Health & Wellness Campus is a chiropractic and wellness practice that delivers hands-on and instrument-assisted chiropractic adjustments, non-surgical spinal decompression, shockwave therapy, custom orthotics, nutrition response testing, whole food supplements, sports performance services (SPARC), and pregnancy and pediatric care to patients in Oneonta, NY and surrounding areas. Services are delivered by five doctors of chiropractic and billed through insurance (Medicare, Blue Cross Blue Shield, United Healthcare, Cigna, Humana, etc.) with out-of-pocket options for supplements and certain treatments.

Product overview

Southside Health & Wellness Campus (operating as Southside Chiropractic) is a multi-service chiropractic and wellness practice in Oneonta, NY offering a comprehensive suite of healthcare services centered around spinal care and holistic wellness. The core offering includes traditional and instrument-assisted chiropractic services (Impulse Adjusting Instrument, Activator Technique), complemented by specialized treatments such as Spinal Decompression (Eurotech DOC table), Shockwave Therapy, and Custom Orthotics via Foot Levelers. The practice incorporates Nutrition Response Testing and Advanced Nutrition Programs using Standard Process whole food supplements. Sports medicine services are delivered through SPARC (Sports Performance & Rehabilitation Center), offering Structural Fingerprint Exams and injury prevention for athletes. Additional services include Pregnancy/Pediatric care (including Webster Technique certification), Thermography diagnostics, and therapeutic massage. The practice is staffed by five doctors and accepts multiple insurance plans including Medicare, Blue Cross Blue Shield, and United Healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• SPARC: Sports Performance and Rehabilitation Center offering injury prevention, Structural Fingerprint Exams, and sports chiropractic services for athletes.

Products and services

• Chiropractic Services

Quantifiable outcome

• 86% of cases experienced spinal pain relief with disc decompression (according to Orthopedic Technological Review 2004 study)

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Foot LevelerscoreTechnology or IntegrationPartnership for custom orthotics provision. Foot Levelers has been making custom orthotics for nearly 70 years, clinically proven to help reduce pain and improve whole body wellness. Practice offers Foot Levelers products including Shoethotics and Sandalthotics for proper foot support and positioning.
• Standard ProcesscoreChannel Partner/ Reseller/ DistributorPrimary nutritional supplement supplier since 1997. Standard Process has been in business since 1929 and specializes in whole food nutrition. Practice offers click-and-ship online ordering through southsidechiropractic.standardprocess.com.
• CPOYA (Concerned Parents of Young Athletes)coreStrategic or Co-development PartnerPartnership providing young athletes with Structural Fingerprint Exam through SPARC (Sports Performance & Rehabilitation Center). CPOYA is an organization focused on athlete safety and injury prevention.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Joint Chiropractic: National chiropractic franchise chain offering walk-in spinal adjustments in a retail-strip mall format. Directly comparable as a competing chiropractic delivery model targeting similar walk-in/cash-pay and insurance patients.
• Chiro One Wellness Centers: Regional chiropractic group practice offering comprehensive chiropractic care, rehabilitation, and wellness services. Comparable as a multi-doctor, multi-service chiropractic model with insurance and patient membership revenues.
• Tuck Chiropractic Clinic: Regional multi-doctor chiropractic group in Virginia with comprehensive spinal care and rehab services. Comparable as a group-practice chiropractic operator serving a defined regional market.
• 100% Chiropractic: Chiropractic franchise offering full-spine adjustments, massage therapy, and stretch therapy. Comparable multi-modality wellness model with similar insurance/cash-pay mix.
• HealthSource Chiropractic: Chiropractic franchise combining adjustments with progressive rehab, decompression, and wellness services. Closely comparable to Southside's blend of adjustments, decompression, and rehab modalities.
• Sport & Spine Rehab: Multi-clinic chiropractic and physical rehabilitation group emphasizing sports injury treatment. Comparable as a sports/athlete-focused chiropractic operator with biomechanical assessment offerings similar to SPARC.

Broad incumbents

• Airrosti: National soft-tissue and joint care provider offering in-network manual therapy across MSK conditions. Broad incumbent operating in adjacent MSK/pain-management space with insurance-driven delivery.
• ATI Physical Therapy: Large national outpatient physical therapy provider with rehab and sports-medicine programs. Comparable at the category level (outpatient MSK care, insurance billing) but operates at much broader scale across multiple states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/southsidehealthandwellness
• LinkedInlinkedin.com/company/southside-chiropractic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southside Health & Wellness Campus