Apart

What Apart does

Apart is a Luxembourg-based full-service digital design, development, and marketing agency founded in 2004 by Claude Gaasch and Claude Moyen, with Dan Neven joining shortly after as a partner. The firm transitioned from a graphic design studio to a digital-first agency in 2012, when it hired its first web developer and Claude Folschette, and has since served a portfolio of more than 100 enterprise and institutional clients across banking (Spuerkeess, with a relationship dating to 2012), government (Ville de Luxembourg, SCRIPT), insurance (LALUX), healthcare (Laboratoires Réunis, CMCM), energy (SUDenergie), real estate (VIVI), and cultural institutions.

The agency delivers integrated services across three pillars: design (UX/UI, brand identity, iconography, illustration, motion design, print/editorial), web and mobile development (frontend, backend, TYPO3 CMS implementation, custom applications), and digital marketing (strategy, Google Ads certified management, social media advertising, SEO, content marketing, analytics via Piwik Pro/GA4/Matomo). Notable technical assets include a proprietary "Remote Data Abstraction Layer (Datasource)" used in the VDL Mobile Application to standardize and cache data from heterogeneous remote services, achieving measured performance gains of up to 7.3x. The firm holds a Google Ads Partner certification and operates a strategic partnership with Eye-able (announced 2025) for European Accessibility Act compliance work.

Apart operates as a private, independent, founder/partner-owned agency with no disclosed external funding, headquartered at 67 route d'Arlon, Mamer, Luxembourg, after relocating from Bertrange in 2020. Revenue is generated through project-based, quote-driven professional services engagements; pricing is not publicly disclosed and no productized SaaS or marketplace offering exists. The go-to-market is consultative direct enterprise sales targeting government institutions, banks, insurers, and large corporates in Luxembourg, supplemented by content marketing (blog, "Stories" case studies/snacks) and social channels (Instagram, Facebook, LinkedIn).

Name

Apart

Website

https://apart.lu

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Apart is a Luxembourg-based full-service digital design, development, and marketing agency founded in 2004, serving enterprise and institutional clients — including banks, government, and cultural organizations — with integrated design, web/mobile development, and digital marketing services across the Luxembourg market.

Ownership category

akta.pro rank

Product category

Digital Design and Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Digital design services
• Web development
• Brand identity design
• Digital marketing services
• UX UI design

Headquarters

HQ city

Bertrange

HQ country

Luxembourg

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Design Services: Comprehensive design services including visual identity, brand design, UX/UI design, motion design, illustration, iconography, and print/editorial design. Revenue generated through project-based engagements with enterprise and institutional clients.
2. Web Development Services: Frontend and backend development, CMS implementation (TYPO3), mobile app development, and custom software solutions. Projects include website redesigns, app development, and enterprise platform builds.
3. Digital Marketing Services: Marketing strategy, Google Ads management, social media advertising, SEO, content marketing, and analytics services. Includes ongoing campaign management for clients like Spuerkeess with weekly optimization reviews.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Apart is a full-service digital design and marketing agency that delivers integrated design, web/mobile development, and digital marketing services to enterprise and institutional clients in Luxembourg. The agency sells project-based engagements across UX/UI design, brand and visual identity, motion design, frontend and backend development on TYPO3 and modern stacks, and digital marketing including SEA, SMA, SEO, content, and analytics, supplemented by strategic workshops and training programs.

Product overview

Apart is a full-service digital design and marketing agency based in Luxembourg, founded in 2004. The agency offers integrated design and development services organized around two main pillars: Design (including UX/UI design, brand design and visual identity, iconography, illustrations, motion design, and print/editorial) and Development (spanning frontend, backend, and TYPO3 CMS development, plus Dev Workshops). Complementing these, the agency provides Marketing services including strategy, brand naming, Search Engine Advertising (SEA), Social Media Advertising (SMA), SEO, Content Marketing, Analytics, and Marketing Workshops/Training. The agency is certified as a Google Ads Partner and has developed proprietary approaches like the Datasource abstraction layer for mobile applications. Notable client projects include VDL Mobile App, Spuerkeess banking platforms, Lëtzebuerg City Bibliothèque digital systems, and various brand identity campaigns for Luxembourgish institutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Web Design and Development Full-service web design and development including responsive websites, mobile applications, and web-based applications delivered for enterprise and institutional clients in Luxembourg, combining modern frontend and backend capabilities with TYPO3 CMS implementation expertise.
• User Experience (UX) Design User research, experience design, and optimization services creating intuitive digital product experiences including information architecture, user flows, and usability testing for enterprise clients.
• User Interface (UI) Design Visual interface design creating aesthetically pleasing and functional digital interfaces aligned with brand identity and user needs.
• Brand Design and Visual Identity Comprehensive branding services including brand strategy, logo design, corporate identity systems, brand guidelines, and design systems maintained via internal websites for team access.
• Motion Design Animation and motion graphics for brand communication, explainer videos, and digital product interfaces, including AI-generated video production.
• Marketing Strategy Digital marketing strategy development including market research, competitor analysis, data-driven decision making, and ongoing strategic optimization for enterprise and institutional clients.
• Search Engine Advertising (SEA) Google Ads campaign management including keyword research, copywriting, visual creation, and performance tracking delivered under Apart's Google Ads Partner certification.
• Social Media Advertising (SMA) Social media advertising across Facebook, Instagram, YouTube, LinkedIn, Pinterest, X (Twitter), and TikTok with targeted audience strategies for enterprise clients.
• Search Engine Optimization (SEO) SEO services including basic rules implementation and advanced strategies for organic search ranking improvement for enterprise and institutional clients.
• Analytics Analytics implementation and consulting using Piwik Pro, GA4, and Matomo, including custom events, conversion tracking, KPI identification, and GDPR-compliant environments.
• Print and Editorial Design Print design services including magazines, promotional materials, stationery, and editorial layouts, reflecting Apart's original founding capability as a graphic design studio.
• Backend Development and Custom Software Custom backend development including database architecture, API integrations, caching systems, and complex data processing solutions such as the Datasource abstraction layer delivering up to 7.3x performance improvements.

Quantifiable outcome

• Remote Data Abstraction Layer achieved up to 7.3x performance improvement (Soft Mobility List: 3170ms → 430ms)
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Eye-ablecoreStrategic or Co-development Partner · 1 January 2025Strategic partnership with Eye-able to bring web accessibility to Luxembourgish companies. Eye-able is a tool developed in the EU and tested by people with disabilities that audits websites, identifies accessibility issues, and provides fix instructions. Apart uses Eye-able to achieve and maintain accessibility compliance for clients, positioning themselves as accessibility experts ahead of the European Accessibility Act deadline.
• Neon InternetminorStrategic or Co-development PartnerCollaboration with Neon Internet on CMCM music video project combining design excellence with AI technology to create completely AI-generated video content for health mutual campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Work & Co: Brooklyn-headquartered digital product agency building websites, apps, and commerce platforms for major brands. Comparable to Apart as a design-and-engineering integrated shop serving premium consumer and enterprise clients.
• Resn: Wellington-based creative technology studio producing award-winning interactive web experiences. Comparable to Apart on combining strong design craft with custom frontend development for brand-driven digital briefs.
• ustwo: London-headquartered digital product studio combining design, engineering, and venture work. Comparable to Apart in combining UX/UI design, frontend development, and branded digital products for enterprise clients.
• B-Reel: Stockholm- and NYC-based independent creative technology agency building digital experiences, brand work, and interactive products. Comparable to Apart as a full-service, design-led digital agency serving enterprise and institutional clients.
• Active Theory: Los Angeles digital experience agency specialising in immersive web, app, and interactive experiences. Comparable to Apart on the digital experience and custom engineering dimensions of full-service agency work.

Broad incumbents

• IDEO: Global design consultancy combining strategy, design research, and digital product work. Comparable to Apart on design-led problem solving and enterprise client base, though operating at far greater scale and breadth.
• R/GA: Global digital agency and consultancy operating across brand, marketing, and product innovation. Comparable to Apart on integrated design + development + marketing services but with far broader scale and category reach.
• Huge: Global digital agency spanning strategy, design, marketing, and engineering across multiple offices. Comparable to Apart's full-service digital offering but operating at a much larger scale with a global client roster.

Others

• Neon Internet: Luxembourg-based creative technology collaborator that partnered with Apart on the AI-generated CMCM campaign. Comparable as a fellow Luxembourg digital player with overlapping motion, AI, and campaign capabilities.

Regional players

• Publicis Luxembourg: Luxembourg arm of the Publicis global advertising and marketing network. Comparable to Apart on serving the same Luxembourg enterprise and financial-services client base with digital, advertising, and brand services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/apartlu
• LinkedInlinkedin.com/company/apart-design-studio
• Instagraminstagram.com/apartdesignstudio
• Xx.com/apart_design

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apart