Just Mike's Jerky Company

What Just Mike's Jerky Company does

Just Mike's Jerky Company is a small-batch, family-owned beef jerky and beef stick manufacturer founded in 2010 by Mike Fullard and headquartered at 711 West Smith Road, Medina, Ohio. The company operates its own manufacturing facility and sells two core product lines direct-to-consumer: (1) Beef Jerky in five flavors — Regular, Teriyaki, Tennessee BBQ, Sweet & Hot, and Black Pepper — priced from $7.99 across 3.2 oz, 8 oz, and 16 oz sizes; and (2) Beef Sticks in five varieties — Regular, Hot, Honey, Cheddar Cheese, and Jalapeno Cheddar Cheese — priced from $6.29 across 4 oz, 8 oz, and 16 oz sizes. All beef is sourced in the USA, ingredients are presented in readable form (e.g., black pepper, paprika, garlic powder), and all spice blends are custom-mixed in-house by Chief Mixologist Tom Bowman (Mike's father-in-law and a retired Cleveland firefighter). The company carries a 12-month maximum flavor and freshness guarantee on its products.

The business operates a direct-to-consumer e-commerce model through a Squarespace-hosted storefront at justmikesjerky.com, supplemented by a physical retail storefront at its Medina, Ohio facility open Monday-Friday 9am-3pm. Free shipping is offered on orders over $75. There is no subscription product, no marketplace presence, no wholesale or distribution partnerships, and no mobile app. Revenue is generated purely on a one-time transaction basis from individual consumers.

Operationally, the company is bootstrapped, privately held, and family-controlled. Mike Fullard serves as Founder, Plant Manager, and Chief Product Developer, drawing on 30+ years in the meat industry; his wife Christine Bowman Fullard joined full-time in 2012 to lead product development and recipe work; and father-in-law Tom Bowman handles spice blending, deliveries, pickups, maintenance, and sanitation. The company reports 11-50 employees, no external institutional investment, no subsidiaries, no patents or trademarks, and no public awards. Its stated customer base is health-conscious individual consumers seeking premium, locally-sourced, low-carb snack options.

Name

Just Mike's Jerky Company

Legal name

Just Mike's Jerky Company

Website

https://justmikesjerky.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Mike's Jerky Company is a family-owned, Medina, Ohio-based manufacturer selling beef jerky and beef-and-cheese sticks direct-to-consumer via its own e-commerce storefront and on-site retail shop, targeting health-conscious individual consumers seeking locally-sourced, premium meat snacks.

Ownership category

akta.pro rank

Product category

Meat Snacks

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro industry

PRIMARYCRADABAK

Jerky & Meat Snacks

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Snacks & Confectionery

SECONDARYAFAKAIAH

Jerky & Meat Snacks Manufacturing

Agriculture & Food Production/Food Processing & Manufacturing/Snack Foods Manufacturing (Chips, Nuts, Popcorn)

SECONDARYAFANAEAJ

Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks)

Agriculture & Food Production/Meat, Poultry & Seafood Processing/Meat Further Processing (Cured, Smoked, Deli Meats, Sausages)

Keywords

• Beef jerky products
• Meat snacks
• Beef sticks
• Small-batch jerky
• Low-carb snacks

Headquarters

HQ city

Medina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: One-time transaction-based sales of beef jerky and beef sticks through the company's e-commerce website. Customers purchase products at various size options (3.2oz, 4oz, 8oz, 16oz) at listed price points. No subscription or recurring revenue model is evident.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Just Mike's Jerky Company manufactures and sells small-batch beef jerky and beef sticks made from USA-sourced beef, with recipes built on readable, real ingredients (e.g., black pepper, paprika, garlic powder) custom-blended in-house. Products are offered in five jerky flavors (Original/Regular, Teriyaki, Tennessee BBQ, Sweet & Hot, Black Pepper) and five beef stick varieties (Regular, Hot, Honey, Cheddar Cheese, Jalapeno Cheddar Cheese) across multiple package sizes, sold direct-to-consumer via the company's own e-commerce storefront and physical pickup location in Medina, Ohio.

Product overview

Just Mike's Jerky Company is a small-batch beef jerky and beef sticks company based in Medina, Ohio, founded in 2010 by Mike Fullard. The company operates two core product lines: (1) Beef Jerky — offered in five flavors: Original/Regular, Teriyaki, Tennessee BBQ, Sweet & Hot, and Black Pepper, priced from $7.99, available in 3.2 oz, 8 oz, and 16 oz sizes; and (2) Beef Sticks — offered in five varieties: Regular, Hot, Honey, Cheddar Cheese, and Jalapeno Cheddar Cheese, priced from $6.29, available in 4oz, 8oz, and 16oz sizes. All beef is sourced from the USA and the company emphasizes quality, locally-sourced ingredients with over 30 years of meat business experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Teriyaki Beef Jerky Teriyaki-flavored beef jerky made from USA-sourced beef and sold in multiple sizes from $7.99 per package to individual retail consumers through the Just Mike's Jerky Company online store and Medina, Ohio retail pickup location.
• Tennessee BBQ Beef Jerky Tennessee BBQ-flavored beef jerky made from USA-sourced beef and sold in multiple sizes from $7.99 per package to individual retail consumers through the Just Mike's Jerky Company online store and Medina, Ohio retail pickup location.
• Sweet & Hot Beef Jerky Sweet & Hot-flavored beef jerky made from USA-sourced beef and sold in multiple sizes from $7.99 per package to individual retail consumers through the Just Mike's Jerky Company online store and Medina, Ohio retail pickup location.
• Black Pepper Beef Jerky Black Pepper-flavored beef jerky made from USA-sourced beef with readable ingredients (black pepper, paprika, garlic powder) and sold in multiple sizes from $7.99 per package to individual retail consumers through the Just Mike's Jerky Company online store.
• Regular (Original) Beef Jerky Original-recipe beef jerky made with choice beef, described as meaty and mild yet bursting with flavor, available in 3.2 oz, 8 oz, and 16 oz sizes from $7.99 per package to individual retail consumers via the Just Mike's Jerky Company online store and Medina, Ohio retail pickup.
• Regular Beef Sticks Original-recipe beef stick seasoned for a succulent, meaty flavor and sold in 4 oz, 8 oz, and 16 oz sizes from $6.29 per package to individual retail consumers via the Just Mike's Jerky Company online store and Medina, Ohio retail pickup.
• Hot Beef Sticks Hot-flavored beef stick seasoned with both cayenne and habanero peppers, available in 4 oz, 8 oz, and 16 oz sizes from $6.29 per package to individual retail consumers seeking a spicier snack via the Just Mike's Jerky Company online store.
• Honey Beef Sticks Honey-flavored beef stick targeting consumers with a sweet tooth, backed by a 12-month maximum flavor and freshness guarantee from the date manufactured and sold in 4 oz, 8 oz, and 16 oz sizes from $6.29 per package via the Just Mike's Jerky Company online store.
• Cheddar Cheese Beef Sticks Beef stick blended with high-quality cheddar cheese, made for cheese lovers, available from $6.29 per package to individual retail consumers via the Just Mike's Jerky Company online store.
• Jalapeno Cheddar Cheese Beef Sticks Beef stick made with jalapeno and high-quality cheddar cheese, targeted at fans of both spicy and cheese flavors, available from $6.29 per package to individual retail consumers via the Just Mike's Jerky Company online store.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Chomps: Premium beef stick brand sold primarily through DTC and natural/grocery channels. Chomps competes most directly with Just Mike's on beef stick flavors, clean ingredients, and DTC e-commerce positioning.
• Lorissa's Kitchen: Premium meat snacks brand offering jerky and meat sticks in craft flavors. Lorissa's Kitchen mirrors Just Mike's artisan/clean-label positioning and flavor innovation in the jerky/stick category.
• People's Choice Beef Jerky: Long-running craft jerky brand with broad flavor variety and DTC/wholesale presence. People's Choice is comparable to Just Mike's on small-batch jerky breadth and family-style branding.
• Country Archer Provisions: Premium grass-fed beef jerky brand with a strong DTC and natural-channel presence. Country Archer mirrors Just Mike's positioning on USA/grass-fed sourcing and clean-label ingredients.
• Wild Bill's Beef Jerky: Craft beef jerky producer with broad flavor assortment and DTC/grocery distribution. Wild Bill's competes with Just Mike's on artisan jerky and flavor variety within the premium segment.
• Tillamook Country Smoker: Regional meat snack brand known for jerky and sausage sticks with strong West Coast and national presence. Tillamook competes with Just Mike's in meat stick flavor variety and family-style brand identity.
• Oberto Snacks: Established meat snack brand producing jerky and meat sticks for mass retail. Oberto competes with Just Mike's on beef stick format and retail/c-store access, though with a broader, mass-market product mix.

Broad incumbents

• Jack Link's: Largest U.S. beef jerky brand with mass retail, c-store, and convenience-channel distribution. Jack Link's is the dominant volume competitor and shapes category pricing and shelf access for smaller players like Just Mike's.
• Old Wisconsin: Sausage and meat snack maker (parent of brands including Slim Jim-style sticks). Old Wisconsin competes with Just Mike's on beef stick format through broad retail distribution and well-funded marketing.
• KRAVE Jerky: Premium jerky brand now owned by The Hershey Company. KRAVE competes with Just Mike's on the clean-label, gourmet-flavor positioning, but with materially larger marketing and distribution resources.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/justmikesjerky
• Facebookfacebook.com/JustMikesJerkyCompany
• LinkedInlinkedin.com/company/just-mikes-jerky-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Mike's Jerky Company