KRAVE Jerky
KRAVE Jerky is a Sonoma, California-based private CPG company that produces premium grass-fed beef jerky and meat sticks across multiple flavor lines and a zero-sugar SKU, selling direct-to-consumer via Shopify and Subscribe & Save, through Amazon, wholesale, and physical retail, targeting health-conscious snackers and fitness consumers.
- Company typePrivate
- Founded2009
- HeadquartersSonoma, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What KRAVE Jerky does
KRAVE Jerky, legally KRAVE PURE FOODS, INC, is a Sonoma, California-based packaged-snack company that manufactures and sells premium jerky products under three lines — Meat Sticks (Original and Chimichurri in 24-count 1oz packs), Classic KRAVE meat cuts across seven flavor profiles (Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original, and others, available in 4/8/16-pack SKUs), and a Zero Sugar line anchored by Sonoma Style BBQ (0g sugar, 12g protein per serving). The company's underlying production technology is a marinade-based, low-and-slow cooking process intended to produce tender cuts distinct from the nitrite-treated, grisly texture of conventional jerky, paired with culinary-inspired flavor development rather than commodity spice blends.
KRAVE sells directly to consumers through a Shopify storefront at kravejerky.com, offering a Subscribe & Save subscription with a 10% discount, free shipping, and 30-day auto-renewal. The company also distributes through Amazon (used to reach Alaska and Hawaii where direct shipping is unavailable), a wholesale portal hosted at wholesale.chefscutrealjerky.com (indicating a channel partnership with the Chef's Cut Real Jerky brand), and physical retail outlets surfaced through a store locator. Pricing is unit-based, ranging from $27.16 for a 4-pack to $87.84 for a 16-pack of classic cuts, $44.99 for a 24-count stick pack, and $27.16–$38.94 for curated variety packs (The Favorites, Power Pack, Pepper Pack) targeting gifting and trial use cases.
The target customer base is health-conscious snackers and fitness enthusiasts seeking high-protein, clean-ingredient snacks (100% grass-fed beef, gluten-free, no nitrites or artificial ingredients) for on-the-go, outdoor, and post-workout consumption. Marketing is concentrated in organic social (Facebook and Instagram @kravejerky), email, and earned press. The company is privately held with no disclosed funding, headcount, revenue, ownership, or leadership-team information, and ships within the continental United States only, with international availability limited to Amazon.
KRAVE Jerky firmographics
Firmographics- Name
- KRAVE Jerky
- Legal name
- KRAVE PURE FOODS, INC
- Website
- https://kravejerky.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KRAVE Jerky is a Sonoma, California-based private CPG company that produces premium grass-fed beef jerky and meat sticks across multiple flavor lines and a zero-sugar SKU, selling direct-to-consumer via Shopify and Subscribe & Save, through Amazon, wholesale, and physical retail, targeting health-conscious snackers and fitness consumers.
- Ownership category
- akta.pro rank
KRAVE Jerky industry classification
Industry- Product category
- Premium Jerky Snacks
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
- akta.pro secondary industries
- Jerky & Meat Snacks Manufacturing (AFAKAIAH), Snacking & Single-Serve Protein Meals (Bowls, Bites, Packs) (AFANAFAH), Better-for-You / Functional Snacks (Low Sugar, Keto, Probiotic, Fortified) (CRADABAM)
Keywords
Where KRAVE Jerky is headquartered
LocationHeadquarters
- HQ city
- Sonoma
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KRAVE Jerky business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Direct Product Sales: One-time purchase of jerky products including meat sticks, classic jerky cuts, and variety packs. Products sold in various pack sizes (4-pack, 8-pack, 16-pack, 24-pack) with tiered pricing based on quantity.
- Subscription (Subscribe & Save): Recurring subscription model offering 10% discount on all products with free shipping. Auto-renews every 30 days, allowing customers to maintain regular supply of their favorite KRAVE products.
- Wholesale Distribution: Products available through wholesale channels, with a separate wholesale portal referenced at wholesale.chefscutrealjerky.com.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Original Sticks - 1oz 24-Pack |
| Unit Pricing | Pay-as-you-go | Sweet Chipotle Meat Cuts - Multi-size options |
| Unit Pricing | Pay-as-you-go | The Favorites Variety Pack |
| Unit Pricing | Pay-as-you-go | Power Pack Variety Pack |
| Subscription | Monthly | Subscription (Subscribe & Save) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
KRAVE Jerky product offering
Product offeringCore offering
KRAVE manufactures and sells premium grass-fed beef and pork jerky products — including slow-cooked meat sticks (Original, Chimichurri), classic jerky cuts (Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original), zero-sugar options (Sonoma Style BBQ), and curated variety packs (The Favorites, Power Pack, Pepper Pack). The company emphasizes clean-label ingredients, tender slow-cooked texture, and bold culinary-inspired flavors targeted at health-conscious snackers and fitness consumers.
Product overview
KRAVE Jerky is a food company offering protein-packed snack products organized across three main product lines: Meat Sticks (portable protein bars in 24-count packs), Classic KRAVE (traditional jerky meat cuts in various flavors), and Zero Sugar (sugar-free jerky options). The product portfolio includes individual flavored beef and pork jerky products (Original Sticks, Chimichurri Sticks, Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original, Sonoma Style BBQ) as well as variety packs (The Favorites, Power Pack, Pepper Pack). KRAVE subscriptions enable recurring purchases with 10% savings. All products emphasize 100% grass-fed beef, real ingredients, good protein content, and gluten-free formulation with no nitrites or artificial ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Grass-Fed Beef Sticks Protein-packed beef jerky sticks made with 100% grass-fed beef in a bold original flavor, sold in a 1oz 24-count pack for $44.99; targeted at on-the-go snacking consumers.
- Chimichurri Grass-Fed Beef Sticks Beef jerky sticks made with 100% grass-fed beef seasoned with fresh, herbaceous chimichurri; 8g protein per serving, sold in a 1oz 24-count pack for $44.99.
- Sweet Chipotle Meat Cuts Premium beef jerky slices seasoned with smoky southwestern chipotle balanced with honey sweetness; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
- Black Cherry BBQ Meat Cuts Tender pork slices infused with a sweet and peppery black cherry barbecue sauce; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
- Chili Lime Meat Cuts Premium beef jerky slices seasoned with chili and zesty lime; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
- Grilled Sweet Teriyaki Meat Cuts Tender pork slices marinated in sweet and tangy teriyaki seasoning; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
- Sea Salt Original Meat Cuts Classic beef jerky with a sweet, savory, and sea-salty flavor profile; available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
- Sonoma Style BBQ Zero Sugar Beef Jerky Zero-sugar beef jerky with sweet and smoky Sonoma-style BBQ flavor featuring a splash of red wine; 0g sugar and 12g protein per serving, available in 4-pack ($27.16), 8-pack ($47.92), and 16-pack ($87.84) sizes.
- The Favorites Variety Pack Jerky sampler/gift pack featuring KRAVE's signature flavors — Black Cherry Barbecue (Pork), Sweet Chipotle (Beef), Sea Salt Original (Beef), Chili Lime (Beef), Garlic Chili Pepper (Beef), and Grilled Teriyaki (Pork) — priced at $27.16 per pack.
- Power Pack Variety Pack Comprehensive variety pack containing all classic KRAVE flavors — Black Cherry BBQ pork, Sweet Chipotle beef, Sea Salt Original beef, Chili Lime beef, Garlic Chili Pepper beef, and Grilled Teriyaki pork — priced at $38.94.
- Pepper Pack Variety Pack Spicy flavor variety pack featuring three chili-spiced beef jerky varieties — Sweet Chipotle, Chili Lime, and Garlic Chili Pepper — for heat seekers, priced at $38.94.
- Subscribe & Save Program Recurring subscription service offering 10% discount on all KRAVE products with free shipping; auto-renews every 30 days, with adjustable quantities and easy cancellation through account management.
Quantifiable outcome
- 12g of protein per serving (Zero Sugar line)
- +2 more outcomes
Companies that use KRAVE Jerky
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
KRAVE Jerky technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KRAVE Jerky partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
KRAVE Jerky competitors and assessment
Company assessmentDirect peers
- Lorissa's Kitchen: Premium jerky brand focused on tender meats and clean ingredients. Competes directly with KRAVE on flavor innovation and protein-snacking positioning in DTC and natural food retail.
- People's Choice Beef Jerky: Premium specialty jerky brand with long heritage, offering a wide flavor range. Comparable on premium positioning, gourmet flavors, and direct-to-consumer specialty retail distribution.
- Country Archer Provisions: Premium jerky made with 100% grass-fed beef using clean ingredients. Direct competitor in the same grass-fed, no-nitrite jerky niche with overlapping flavor profiles and DTC channels.
- Mission Meats: Grass-fed beef jerky sticks with clean-ingredient positioning. Overlapping product format (sticks), similar ingredient philosophy, and competing in the same DTC better-for-you snacking space.
- Chef's Cut Real Jerky: Premium jerky brand using real cuts and culinary flavors. Directly comparable since KRAVE's wholesale portal even routes to this domain, indicating an operational relationship alongside overlapping product positioning.
- Chomps: Grass-fed beef jerky sticks positioned around clean ingredients (Whole30, paleo, keto). Closest direct competitor in the better-for-you meat stick category with strong DTC and retail presence.
- Wild Baron: Premium jerky brand emphasizing high-protein, clean-ingredient, snack-format products. Direct competition in the same better-for-you jerky segment with similar DTC and retail distribution.
- Tillamook Country Smoker: Jerky brand with established retail presence offering premium cuts. Comparable in product category and consumer audience, with deeper mass-market distribution.
Regional players
- Country Smoke House: Midwest-based jerky/snack stick producer with strong regional retail presence. Comparable in product format with regional scale advantage; less national DTC penetration than KRAVE.
Broad incumbents
- Jack Link's: Largest U.S. jerky brand (mass-market). Frames the ceiling of the category and represents the value/bulk competitor KRAVE positions against with its premium, clean-ingredient story.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
KRAVE Jerky social profiles
Digital presenceKRAVE Jerky financial estimates
Financial estimateRevenue estimate
Valuation estimate
KRAVE Jerky leadership team
Management profileNumber of profiles
Profiles1 record
KRAVE Jerky funding detail
Funding detailFunding overview
Funding rounds4 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KRAVE Jerky M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KRAVE Jerky
What does KRAVE Jerky do?
KRAVE manufactures and sells premium grass-fed beef and pork jerky products — including slow-cooked meat sticks (Original, Chimichurri), classic jerky cuts (Sweet Chipotle, Black Cherry BBQ, Chili Lime, Grilled Teriyaki, Sea Salt Original), zero-sugar options (Sonoma Style BBQ), and curated variety packs (The Favorites, Power Pack, Pepper Pack). The company emphasizes clean-label ingredients, tender slow-cooked texture, and bold culinary-inspired flavors targeted at health-conscious snackers and fitness consumers.
Is KRAVE Jerky a public or private company?
KRAVE Jerky is a private company. It is classified as unknown and is currently operating.
When was KRAVE Jerky founded?
KRAVE Jerky was founded in 2009. It employs 51 to 100 people.
Where is KRAVE Jerky based?
KRAVE Jerky is headquartered in Sonoma, United States, in the North America region.
How does KRAVE Jerky make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription (Subscribe & Save) and wholesale Distribution.
Who are KRAVE Jerky's main competitors?
Direct peers on record are Lorissa's Kitchen, People's Choice Beef Jerky, Country Archer Provisions, Mission Meats, Chef's Cut Real Jerky, Chomps, Wild Baron and Tillamook Country Smoker. Country Smoke House is listed as a regional player. Jack Link's is listed as a broad incumbent.
Does KRAVE Jerky have an API?
No public API is recorded for KRAVE Jerky.
What industry is KRAVE Jerky in?
KRAVE Jerky's product category is Premium Jerky Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks, with a secondary code of AFAKAIAH, Jerky & Meat Snacks Manufacturing. Its NAICS code is 445298 and its SIC code is 2013.