SHO+CO

What SHO+CO does

SHO+CO (legal name SHO + Company) is a privately held, boutique talent integration and celebrity/influencer casting agency headquartered in Los Angeles with a second office in New York. Founded in 2011 by Sharon Ainsberg and Allison Oleskey, the firm connects consumer, luxury, and lifestyle brands with Hollywood and entertainment industry talent across celebrity endorsements, red carpet dressing, product placement, brand ambassadorships, editorial bookings, advertising casting, event talent booking, music licensing, and strategic gifting programs. The agency operates through nine specialized service divisions (Editorial, Music Licensing and Bookings, New Media, Digital/Influencer, Advertising, Events, Licensing, VIP Services, and Special Projects) that collaborate to deliver end-to-end brand-talent integrations for global fashion, beauty, retail, e-commerce, and publishing clients.

The business model is professional services revenue driven by project-based engagements with enterprise brands; SHO+CO does not operate a software platform, offer APIs, or sell technology products, and pricing is quote-based and not publicly disclosed. Customer acquisition is predominantly relationship-driven and referral-based, leveraging the co-founders' decades-long personal networks cultivated at BWR Public Relations, Harper's Bazaar, Starworks Group, Ford Models, and Sunshine Sachs, supported by organic social media presence (Instagram, Facebook, LinkedIn) and a website portfolio. The agency is privately held with no disclosed institutional investors, parent company, funding rounds, acquisitions, or executive changes beyond the 2013 addition of Chelsa as Partner and Chief Strategy Officer. SHO+CO does not employ AI/ML technology in its service delivery; its competitive differentiation rests entirely on human expertise, industry relationships, and brand reputation rather than codified intellectual property or technology assets.

Name

SHO+CO

Legal name

SHO + Company

Website

https://shoandco.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

SHO+CO is a privately held, bi-coastal boutique agency that connects consumer and luxury brands with celebrity and influencer talent across endorsements, product placement, red carpet dressing, editorial bookings, events, and licensing. Founded in 2011, it serves fashion, beauty, retail, and publishing clients from Los Angeles and New York.

Ownership category

akta.pro rank

Product category

Celebrity Talent Agency and Entertainment Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industry

Creative Talent Booking (Photographers, Videographers, Content Creators) (HSACAHAI)

Keywords

• Celebrity talent casting
• Influencer marketing services
• Brand talent integration
• Entertainment marketing agency
• Fashion brand consulting

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Integration and Casting Services: SHO+CO generates revenue by connecting consumer and luxury brands with Hollywood and entertainment industry talent through various specialized services including celebrity endorsements, product placement, red carpet dressing, and brand-talent integrations.
2. VIP and Gifting Services: Services include strategic gifting programs, celebrity wardrobe dressing, and product integration into celebrity lives.
3. Music Licensing and Bookings: Research, negotiation, and securing of music licensing rates and live performances from recording artists for brand campaigns and events.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SHO+CO is a bi-coastal fashion, lifestyle, and entertainment agency that connects consumer and luxury brands with Hollywood and entertainment-industry talent through celebrity and influencer casting, product placement, red carpet dressing, brand ambassadorships, advertising campaigns, event talent booking, music licensing, editorial placements, and VIP gifting services. The agency forecasts talent trends across film, music, sports, and arts, and executes end-to-end brand-talent integration campaigns for global fashion, beauty, retail, and publishing clients.

Product overview

SHO+CO is a bi-coastal fashion, lifestyle, and entertainment agency (not a technology platform) that connects consumer and luxury brands with Hollywood and the entertainment industry. The company operates as a single unified service offering through nine specialized divisions: Editorial, Music Licensing and Bookings, New Media, Digital/Influencer, Advertising, Events, Licensing, VIP Services, and Special Projects. These divisions work collaboratively to provide end-to-end celebrity and influencer casting, integration, and brand-talent partnership services for global brands seeking to maximize brand awareness and sales through strategic talent engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Editorial Services Consults and secures celebrities for covers and inside features of global publications, providing talent forecasting and insider access to emerging and established stars; serves fashion, beauty, and publishing brands seeking editorial visibility.
• Music Licensing and Bookings Researches, proposes, and negotiates music licensing rates and live performances from artists worldwide, leveraging relationships with recording artists, managers, attorneys, record labels, and music publishers; serves brands needing music for advertising, events, and campaigns.
• New Media Services Provides brand exposure through online publications, influential blogs, and original content strategies with key influencers, including short films, online commercials, and shoppable videos; serves brands seeking digital-native content partnerships.
• Digital/Influencer Services Works with key digital influencers to conceptualize and execute digital campaigns, creating authentic content aligned with brand messaging and driving measurable results across platforms like Instagram; serves brands seeking influencer marketing at scale.
• Advertising Services Casts and negotiates contracts for celebrity ambassadors and spokespeople for global fashion, beauty, and lifestyle brands, building lasting talent relationships over traditional ad campaign models; serves brands seeking celebrity endorsement deals.
• Events Services Conceptualizes and implements creative event initiatives, secures talent for global events, maximizes PR value of celebrity attendance, and handles all aspects of celebrity participation from red carpet to press interviews; serves brands, awards shows, and non-profits.
• Licensing Services Helps clients navigate multi-faceted licensing processes and secures celebrities or designers to collaborate or create additional product lines for existing brands; serves fashion, beauty, and lifestyle brands pursuing collaborations.
• VIP Services Provides celebrity and influencer dressing, strategic gifting programs, and seamless integration of brand products into the lives of celebrities and influencers on both coasts; serves fashion, beauty, and lifestyle brands seeking celebrity product placement and seeding.
• Special Projects Develops specialized strategies tailored to each client, forming deep relationships with the entertainment community to bring global awareness, sales, and donations for brands ranging from luxury fashion to charitable organizations; serves brands and non-profits with bespoke campaigns.

Named customers33 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• HL Group: Boutique PR and brand-strategy agency with deep celebrity and influencer integration capabilities for fashion, beauty, and lifestyle brands — directly comparable to SHO+CO in scope, client verticals, and service mix.
• ID-PR: Boutique public relations and brand strategy firm specializing in fashion, luxury, beauty, and lifestyle clients with integrated celebrity and influencer capabilities — directly overlapping SHO+CO's vertical focus and service offering.
• Starworks Group: Celebrity talent integration and brand partnership agency that shares SHO+CO's DNA — both SHO+CO co-founders were former Starworks Group partners, and the firm offers directly comparable editorial bookings, advertising casting, and VIP services for fashion and luxury brands.
• Sunshine Sachs: Celebrity-driven PR and influencer marketing agency representing brands and talent across fashion, beauty, entertainment, and non-profits — SHO+CO's Partner/CSO Chelsa previously ran its Celebrity Integration Division, making it a directly comparable talent-integration peer.
• The Lede Company: Full-service celebrity talent management, publicity, and brand integration firm serving fashion, luxury, entertainment, and lifestyle clients — the closest large-scale direct competitor to SHO+CO's integrated celebrity-brand partnership model.
• COEUR Group: Celebrity talent booking and partnership agency connecting brands with athletes, musicians, and entertainers for campaigns and events — overlapping service lines with SHO+CO's advertising, events, and licensing divisions.
• Talent Resources: Celebrity endorsement and brand partnership agency brokering deals between A-list talent and consumer/luxury brands — directly comparable to SHO+CO's advertising, ambassador, and licensing divisions.
• The Montag Group: Celebrity talent procurement and brand partnership firm securing endorsements, ambassadorships, and appearances for global brands — comparable to SHO+CO's advertising, events, and licensing divisions.

Broad incumbents

• 42 West: Larger entertainment PR and talent consulting firm (now part of R&CPMK) serving film studios, networks, and consumer brands — broader in scope than SHO+CO but competing for the same celebrity-talent integration budgets at major brand clients.

Emerging players

• Velvet Lab: Boutique talent management and brand partnership agency representing musicians, athletes, and creators for endorsement and licensing deals — a smaller, more talent-side-focused emerging peer with overlapping capabilities in the licensing and music divisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SHOandCO
• LinkedInlinkedin.com/company/shoandco
• InstagramInstagram.com/shoandco
• Xx.com/shoandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SHO+CO