What Talent Resources does

Talent Resources is a full-service cultural marketing agency founded in 2007 in New York City, operating under the legal entity Talent Resources, LLC. The firm connects brands with A-list celebrities, athletes, musicians, creators, and cultural icons through five integrated service disciplines: Talent & Influencer Procurement, PR & Brand Communications, Social Media Management, Paid Media & Amplification, and Live Events & Experiences. It serves both Fortune 500 enterprise brands (Dunkin', Jeep, Samsung, Pernod Ricard, Motorola, AXE) and DTC startups across verticals including QSR, automotive, spirits, retail, gaming, fintech, medtech, and consumer electronics. The agency reports 400+ brand partners, 10,000+ talent relationships, and 1,000+ campaigns delivered, with a global footprint across New York, Los Angeles, London, and Riyadh.

The business operates on a project-based, professional services revenue model with quote-driven pricing not publicly disclosed. Distribution is primarily through direct enterprise field sales and industry referrals, supplemented by earned media presence in publications including CNN, CNBC, Vanity Fair, and Business Insider. The agency's technology stack centers on an AI-powered chatbot (TR Chatbot, built on Chatbase) and a portfolio of proprietary research indices including the AI Casting Index 2026, Creator Documentation Index 2026, Cannes AI Authority Index 2026, In Tune With AI 2026, and Celebrity-Brand Fit Index — all developed in joint research partnerships with 5W AI Communications, Everything-PR, and Haute Living. These research outputs analyze how generative AI engines recommend talent for brand campaigns. The company is privately held and founder-led by Michael Heller, with leadership including President and Partner Matthew Kirschner and Partner and Chief Communications and Strategy Officer Bonnie Taylor.

Name

Talent Resources

Legal name

Talent Resources, LLC

Website

https://talentresources.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Talent Resources is a New York-based full-service cultural marketing agency founded in 2007 that connects Fortune 500 brands and DTC startups with A-list celebrities and influencers through integrated talent procurement, PR, social, paid media, and live event services.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Celebrity & Influencer Talent Booking (HSACAHAE)

akta.pro secondary industries

Creator Talent Management & Representation (MPAAAHAB), Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Celebrity influencer marketing
• Talent procurement services
• Brand public relations
• Social media management
• Experiential marketing events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Talent & Influencer Procurement Services: Agency fees for matching brands with talent including actors, musicians, athletes, streamers, creators, and cultural icons. Services include brand ambassador programs, event appearances, campaign integrations, social-first partnerships, and licensing deals.
2. PR & Brand Communications: Earned media campaigns, press campaigns, brand positioning, and crisis communications services.
3. Social Media Management: Content strategy, creation, community management, and platform growth services.
4. Paid Media & Amplification: Targeted media buying and performance marketing across Meta, TikTok, Google, and programmatic channels.
5. Live Events & Experiences: Premium event production at major cultural moments including Super Bowl weekend, award shows, festivals, and brand experiences.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels9 records

Core offering

Talent Resources is a full-service integrated cultural marketing agency that matches brands with talent (actors, musicians, athletes, streamers, creators, and cultural icons) and executes campaigns end-to-end. Its core offering spans five service disciplines — talent and influencer procurement, PR and brand communications, social media management, paid media and amplification, and live events and experiences — delivered to Fortune 500 brands and DTC startups through direct enterprise engagements.

Product overview

Talent Resources is a full-service integrated cultural marketing agency offering a portfolio of five core service disciplines: Talent & Influencer Procurement, PR & Brand Communications, Social Media Management, Paid Media & Amplification, and Live Events & Experiences. The agency operates with a four-phase process (Discovery, Strategy, Activation, Amplification) and delivers campaigns across every major industry vertical. Additionally, the agency has developed proprietary research products including the AI Casting Index and Creator Documentation Index, and offers an AI-powered TR Chatbot tool on its website. The Source serves as the company's content hub for industry insights and campaign news.

Differentiator

Problem solved

Functional benefit

Brands

• TR Chatbot: AI-powered chatbot service available on the Talent Resources website.
• TR Ventures
• The Source

Products and services

• Talent & Influencer Procurement Strategic matching of brands with talent including actors, musicians, athletes, streamers, creators, and cultural icons. Includes contract negotiation, rights management, and relationship management across brand ambassador programs, event appearances, and campaign integrations.
• PR & Brand Communications
• Social Media Management
• Paid Media & Amplification
• Live Events & Experiences
• TR Chatbot

Quantifiable outcome

• 800M+ earned media value, #1 trending topic, 2B+ impressions for Dunkin' Super Bowl campaign
• +5 more outcomes

Named customers17 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• 5W AI CommunicationscoreStrategic or Co-development Partner · 12 June 2026Joint research studies on AI hallucination across celebrity endorsement and hedge fund reputation industries. The 5W Celebrity Endorsement Index and 5W Reputation Index Finance Phase study.
• 5W AI CommunicationscoreStrategic or Co-development Partner · 11 June 2026Joint research partnership conducting studies on AI's impact on talent recommendations and influencer selection. Published the Creator Documentation Index 2026, scoring celebrities on AI-readiness based on public record documentation.
• Everything-PRcoreStrategic or Co-development Partner · 22 May 2026Joint study testing 75 casting prompts across five AI systems to identify how AI recommends talent for brand campaigns. Published the AI Casting Index 2026.
• Haute LivingminorStrategic or Co-development Partner · 11 May 2026Partnership to release the Cannes 2026 AI Authority Index, measuring how AI engines frame the 79th Festival de Cannes using 200 prompts across five platforms.
• 5WPRcoreStrategic or Co-development Partner · 29 April 2026Published the 'In Tune With AI' index ranking 50 celebrities based on how generative AI engines recognize and associate them with artificial intelligence.
• 5WPRcoreStrategic or Co-development Partner · 23 April 2026Joint research on the Celebrity-Brand Fit Index evaluating effectiveness of celebrity-brand partnerships across eight consumer sectors.
• tm:rwflagshipGTM or Marketing Partner · 10 April 2026Facilitated the landmark partnership with Shaquille O'Neal as investor, partner, and global ambassador for tm:rw, the innovation retail concept at Times Square. Developed and executed the full communications strategy.
• Authentic Brands GroupcoreGTM or Marketing Partner · 10 April 2026Partnership to facilitate the tm:rw announcement with Shaquille O'Neal at a flagship event in New York.

Scale indicators18 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• PMK*BNC: Entertainment and consumer marketing agency within the Interpublic network, focused on celebrity talent partnerships and brand entertainment. Comparable as a holding-company-owned competitor in the celebrity-brand partnership space.
• United Talent Agency (UTA): Major Hollywood talent agency that has expanded into brand partnerships, influencer marketing, and entertainment marketing through UTA Marketing. Comparable because both represent talent at scale and broker brand deals, though UTA operates from a much larger traditional agency base.
• Creative Artists Agency (CAA): Global entertainment and sports agency with deep celebrity representation and brand consulting arms. Comparable because it sits at the intersection of talent representation and brand marketing, but operates at significantly larger scale across sports, entertainment, and endorsements.
• WME (Endeavor): Endeavor-owned talent agency and parent of 160over90, a full-service marketing agency. Comparable because it combines A-list talent representation with integrated brand marketing capabilities, making it a competitor in the celebrity-brand partnership space.

Direct peers

• Day One Agency: Independent creative and influencer marketing agency with strong Super Bowl and tentpole activation credentials. Comparable because it competes for the same enterprise brand activations and experiential/event-driven campaigns.
• Whalar Group: Independent creator marketing agency focused on influencer partnerships, content, and brand strategy for Fortune 500 marketers. Most directly comparable independent peer — same model of brokering talent/influencer deals for enterprise brands, with similar scale and global ambitions.
• KWT Global: Boutique influencer marketing and PR agency serving enterprise brands across consumer verticals. Comparable as a similarly sized independent combining influencer marketing, PR, and social media management under one roof.
• BerlinRosen: Independent PR and communications agency that has expanded into talent and influencer campaigns for enterprise brands. Comparable on the PR/earned media and brand communications service line that Talent Resources launched in 2021.
• Obviously (Collectively): Influencer marketing agency serving major brands with end-to-end campaign management including creator selection, content, and measurement. Closely comparable on the influencer procurement and social activation side of Talent Resources' offering.

Emerging players

• 5W Public Relations: Mid-sized PR agency that is also Talent Resources' research partner on the AI Casting Index and Creator Documentation Index. Comparable on the PR/comms side and a strategic ally on the AI-talent research franchise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@talentresourcesglobal
• Facebookfacebook.com/talentresources
• LinkedInlinkedin.com/company/1065213
• Instagraminstagram.com/talentresources
• Xx.com/talentresources

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Talent Resources