Haupt Racing Team

What Haupt Racing Team does

Haupt Racing Team (HRT) is a German professional GT3 motorsport organization founded in 2020 by racing driver and entrepreneur Hubert Haupt, with its operational base in Drees/Meuspath near the Nürburgring and an original registered office historically tied to Hubert Haupt Motorsport GmbH in Grünwald near Munich. The team currently competes as HRT Ford Racing, fielding Ford Mustang GT3 vehicles (5.4L naturally aspirated Coyote V8, Xtrac six-speed racing transaxle, Multimatic DSSV dampers, Brembo brakes) under factory support from Ford Racing/Performance across DTM, ADAC GT Masters, the Nürburgring Endurance Series (NLS), the Intercontinental GT Challenge (IGTC), the 24h Nürburgring, the 24h Spa, and the GT World Challenge Europe (Sprint, Silver Cup, and Endurance). Managing Director Ulrich Fritz, who also became a shareholder in April 2026, oversees the operative business alongside founder Hubert Haupt.

HRT's core offering consists of professional racing services — multi-series car preparation, driver line-up management, race operations, and brand activation — delivered to its factory partner and a set of named commercial and technical partners including RAVENOL, Yokohama, Bilstein, AM Solutions, AutoArenA, Multimatic, and dieFITMACHER. The team has accumulated a substantial competitive record in a short period: 2021 DTM Drivers' Championship (in only its second season), 2023 GT World Challenge Europe Sprint and Silver Cup titles, and three consecutive ADAC GT Masters Teams' Titles (2023-2025) plus the 2025 Drivers' Title, alongside class wins and podiums at 24h Nürburgring and 24h Spa. A second revenue line, HRT Track Days, packages consumer and corporate track experiences at the Nürburgring, Hockenheimring, and Barcelona with HRT crew support and coaching at unit prices ranging from €1,325 to €9,605. An ancillary HRT eSports division competes in sim racing series. The company is privately held by Hubert Haupt and Ulrich Fritz, with no disclosed institutional investment.

Name

Haupt Racing Team

Legal name

Haupt Racing Team GmbH

Website

https://hauptracingteam.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Haupt Racing Team is a Germany-based professional GT3 racing organization founded in 2020, competing as HRT Ford Racing in DTM, ADAC GT Masters, NLS, and endurance events with Ford Mustang GT3 cars, serving automotive manufacturer Ford Racing plus commercial sponsors and consumer track day clients across Europe.

Ownership category

akta.pro rank

Product category

Professional Motorsports Services

NAICS

Sports Teams and Clubs (711211), Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF), Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

Keywords

• GT3 racing services
• Motorsport track days
• Professional racing team
• Endurance racing operations
• Automotive racing partnerships

Headquarters

HQ city

Drees

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Racing Competition & Sponsorships: Primary revenue through participation in professional GT3 racing series with factory support from Ford Racing, generating income from sponsorship agreements, prize winnings, and partner visibility
2. Track Day Experiences: Customizable track day packages offered to consumers and corporate clients at legendary European racetracks with professional HRT crew support and coaching

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Haupt Racing Team is a professional GT3 motorsports organization that fields Ford Mustang GT3 race cars in multiple international racing series, including DTM, ADAC GT Masters, Nürburgring Endurance Series, 24h Nürburgring, 24h Spa, and GT World Challenge Europe, with factory support from Ford Racing. The team generates revenue through sponsorship agreements, prize winnings, and partner visibility, while also offering customizable track day experiences directly to consumers and corporate clients at European racetracks. Operations are supported by the HRT Race Base facility near the Nürburgring for race preparation and technical development.

Product overview

Haupt Racing Team (HRT) is a professional GT3 racing organization offering racing competition services with Ford Mustang GT3 vehicles, supported by Ford factory backing. The company operates across multiple international racing series including DTM, ADAC GT Masters, Nürburgring Endurance Series (NLS), GT World Challenge Europe, and 24-hour endurance races at Nürburgring and Spa. Alongside its competitive racing operations, HRT provides customer-facing Track Days experiences and utilizes its HRT Race Base facility for technical development and motorsport events.

Differentiator

Problem solved

Functional benefit

Brands

• HRT eSports Team: Professional esports division of Haupt Racing Team, competing in sim racing series including Digital Nürburgring Langstrecken-Serie and SRO E-Sports GT Series.

Products and services

• Ford Mustang GT3 Racing Services Professional GT3 racing operations with Ford Mustang GT3 vehicles across international series (DTM, ADAC GT Masters, NLS, 24h Nürburgring, 24h Spa, GT World Challenge Europe), including driver lineup management, race execution, and factory-backed technical support from Ford Racing.
• HRT Track Days Customizable track day experiences at European racetracks including Nürburgring, Hockenheimring, and Barcelona, offering professional HRT crew support (mechanics, data engineers), expert coaching and analysis, and optional extras (tyres, brake components, vehicle storage, catering, travel). Tiered packages range from €1,325 (Home) to €9,605 (Europe).
• HRT Race Base State-of-the-art operations center located near the Nürburgring in Meuspath, used for race car preparation, technical development projects, and hosting motorsport events for customers and partners.

Quantifiable outcome

• 2021 DTM Drivers' Championship win in just second motorsport season
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• AutoArenAcoreGTM or Marketing Partner · 18 March 2021AutoArenA (brand of AssenheimerMulfinger) serves as team sponsor with visible branding on all Nürburgring-Nordschleife and GT World Challenge Europe vehicles.
• BilsteincoreTechnology or Integration · 16 March 2021Bilstein serves as official technical partner with blue-yellow complete design on one Mercedes-AMG GT3. Extended partnership includes both Nordschleife racing and DTM competitions.
• AM SolutionscoreTechnology or Integration · 8 July 2020AM Solutions - 3D post processing technology partner providing support for technical development. The partnership includes racing in NLS, GT World Challenge Europe, and Nürburgring 24h race with AM Solutions branded livery.
• Ford RacingflagshipStrategic or Co-development PartnerHRT competes under the name HRT Ford Racing with factory support from Ford Performance. The team fields Ford Mustang GT3s in multiple racing series including DTM, ADAC GT Masters, and endurance races.
• RAVENOLcoreGTM or Marketing PartnerRAVENOL provides the full livery for the #64 Ford Mustang GT3 and is a team partner for the ADAC RAVENOL 24h Nürburgring and Nürburgring Endurance Series.
• YokohamacoreGTM or Marketing PartnerYokohama provides tyres and livery sponsorship for the #65 Ford Mustang GT3 competing in SP9 Pro-Am category.
• BundeswehrminorGTM or Marketing PartnerBundeswehr camouflage livery featured on #67 Ford Mustang GT3 with special public display at Nürburgring Nordschleife events.
• MultimaticcoreTechnology or IntegrationProvides DSSV dampers and technical support for the Ford Mustang GT3 platform. HRT collaborates with Multimatic on the Mustang GT3 program.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Frikadelli Racing Team: Long-standing Nürburgring-focused GT racing team competing in NLS and 24h Nürburgring with Ferrari/Porsche machinery. Direct local peer sharing the Nürburgring operational base and endurance racing focus.
• GetSpeed Performance: Germany-based GT3 racing outfit running Mercedes-AMG and other machinery across NLS, 24h Nürburgring, and GTWCE. Direct GT3 customer-team peer with overlapping series footprint near the Nürburgring.
• SPS Automotive Performance: Mercedes-AMG GT3 customer team based in Germany, active across NLS, 24h Nürburgring, GTWCE, and GT4 categories. Direct peer running parallel AMG machinery in the same championships.
• Schubert Motorsport: BMW factory-supported GT3 team competing across DTM, ADAC GT Masters, NLS, and endurance events. Same operational structure as HRT (BMW-customer racing team), overlapping series participation, and similar sponsorship-driven revenue model.
• Konrad Motorsport: German GT3 customer team operating Lamborghini and other machinery across DTM, ADAC GT Masters, and NLS. Directly comparable German factory-customer team contesting identical series with the same sponsorship-driven structure.
• AF Corse: Italian Ferrari factory-supported GT racing team competing in GTWCE, WEC, and endurance events. Direct comparable as a long-standing factory-customer GT team with international series participation and similar championship-led positioning.
• ROWE Racing: Germany-based GT3 and endurance racing team operating BMW M4 GT3s in DTM, NLS, 24h Nürburgring, and GTWCE. Directly comparable as a factory-aligned German customer team contesting the same series fields with the same business model (sponsorships, track days, championship program).
• Risi Competizione: Houston-based Ferrari factory-supported GT racing team competing in IMSA, GTWCE, and major endurance classics. Direct peer as an OEM-aligned customer GT team with similar championship-driven commercial model.
• Walkenhorst Motorsport: German BMW-supported GT3/GT4 team active in NLS, 24h Nürburgring, and ADAC GT Masters. Direct peer in the Nürburgring-based GT3 customer-team segment with overlapping series entries.

Broad incumbents

• Mercedes-AMG Motorsport: OEM factory motorsport division that was HRT's prior partner and continues to support rival customer teams with AMG GT3. Broad incumbent defining the GT3 customer-team ecosystem in which HRT operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haupt Racing Team