Walkenhorst Motorsport

What Walkenhorst Motorsport does

Walkenhorst Motorsport is a privately held German motorsport racing team founded in 2011, headquartered in Melle, Lower Saxony, and led by Managing Directors Henry Walkenhorst and Jörg Breuer. The team competes internationally in GT3 racing across the GT World Challenge Europe, ADAC GT Masters, ADAC Nürburgring Langstrecken-Serie (NLS), Asian Le Mans Series, and 24-hour endurance races at Spa and the Nürburgring. Since 2024, the team operates as an official Aston Martin Racing Partner, running the new Aston Martin Vantage GT3 (V8 Twin-Turbo 4.0L, up to 665 HP) and supplemented by Hyundai i30N race vehicles (4-cylinder turbo, 275 HP). The fleet totals nine vehicles across GT3, GT4, and touring-class specifications, supporting roughly 120 race days per year.

The team's revenue derives from three streams: B2B sponsorship packages sold directly to partner companies through personalized email consultation covering car branding, teamwear/logo placement, event hospitality, and product placement; consumer-facing experience packages at the Nürburgring, including VIP-Lounge access (€249), Race-Taxi co-pilot rides (€349), XL combined packages (€598), and XXL multi-day hospitality (€999, 12-30 guests); and race winnings and prize money from class victories in international endurance events including the 2018 TOTAL 24h of Spa, 2023 Asian Le Mans Series championship, 2023 Le Mans top-10, and 2025 24h Spa Silver Cup win. Long-term technical partnerships with Yokohama (5+ years) and Pirelli (multi-year, June 2025) underpin the racing program and add a development-partnership dimension to the business.

Name

Walkenhorst Motorsport

Legal name

Walkenhorst Motorsport

Website

https://walkenhorst-motorsport.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Walkenhorst Motorsport is a privately held German GT3 racing team founded in 2011, competing internationally with Aston Martin Vantage GT3 and Hyundai i30N vehicles. It serves corporate sponsors via tailored B2B sponsorship packages and motorsport fans via Nürburgring VIP-Lounge and Race-Taxi experience packages.

Ownership category

akta.pro rank

Product category

Motorsport Racing Services

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Driver & Rider Management / Representation (MPAKAGAG)

akta.pro secondary industry

Motorsports & Racing Experiences (THAJAFAF)

Keywords

• GT3 racing team
• Endurance racing
• Motor racing sponsorship
• Track experience services
• Professional motorsport

Headquarters

HQ city

Melle

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. B2B Sponsorship Packages: Primary revenue stream. Sponsorship packages offered to partner companies include car branding, WMS clothing/logo placement, industry sponsoring, event hospitality, and product placement. Individual packages are tailored through personalized consultation. Contact email: [email protected].
2. VIP Lounge Experiences: Consumer-facing experience packages for motorsport fans at Nürburgring races. Packages include VIP-Lounge access (view of pit lane, tickets, paddock/box access, food & drinks), Race-Taxi co-pilot rides, and combined XL/XXL packages.
3. Race Winnings and Prize Money: Revenue from competitive racing including class victories at major endurance races (24h Spa, Asian Le Mans Series, ADAC Nürburgring Langstrecken-Serie).

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

Walkenhorst Motorsport is a professional motorsport racing team that competes in international GT racing series (GT World Challenge Europe, ADAC GT Masters, ADAC Nürburgring Langstrecken-Serie, Asian Le Mans Series, 24h Spa, 24h Nürburgring) with an Aston Martin Vantage GT3 and Hyundai i30N race cars. Alongside the racing program, the team sells tailored B2B sponsorship packages (car branding, teamwear/logo placement, event hosting, product placement) and consumer-facing hospitality experiences including VIP-Lounge race viewing and Race-Taxi co-pilot rides on the Nürburgring Nordschleife.

Product overview

Walkenhorst Motorsport operates as a professional motorsport racing team offering racing competition services and customer experiences. The company's core offerings center on competitive racing with Aston Martin Vantage GT3 and Hyundai i30N vehicles in international series (GT World Challenge Europe, ADAC GT Masters, Nürburgring Langstrecken Serie, Asian Le Mans Series). Supporting the racing operations, the company provides fan/consumer experiences including VIP-Lounge hospitality packages and Race-Taxi co-pilot adventures on the Nürburgring Nordschleife in S, M, L, XL, and XXL packages. Additionally, the company offers corporate sponsorship opportunities with various branding and hospitality tiers, and operates a driver development program for aspiring racing talent.

Differentiator

Problem solved

Functional benefit

Products and services

• VIP-Lounge Experience Premium hospitality package giving motorsport fans trackside access at Nürburgring races, including VIP-Lounge viewing of the pit lane, race tickets, paddock & box access, food & drinks, and an on-site contact person; priced at 249 EUR plus VAT for Friday and Saturday.
• Race-Taxi Experience Co-pilot ride in a Walkenhorst Motorsport race car on the Nürburgring Nordschleife with a professional driver, including helmet and racing suit fitting and photo coverage; priced at 349 EUR plus VAT.
• XL Package Combined experience package that pairs the Race-Taxi co-pilot ride with VIP-Lounge access on Friday and Saturday of a Nürburgring race weekend; priced at 598 EUR plus VAT.
• XXL Exclusive Package Premium multi-day hospitality package combining Race-Taxi, hotel accommodation, WMS shirt, motorsport discussions, and a Nürburgring tour; available for groups of 12-30 guests per event and priced at 999 EUR plus VAT (varies for special events such as 24-hour races).
• Sponsorship Packages Tailored B2B sponsorship offering for partner companies, comprising car branding, WMS teamwear and logo placement (driver overalls, teamwear, fanwear), industry sponsoring, event hosting, and product placement; sold via personalized consultation with pricing undisclosed publicly.
• Driver Development Program Junior and professional driver training program for aspiring racing drivers, offering development pathways from local Nürburgring racing to international circuits, supported by the team's professional engineering and race operations staff.

Quantifiable outcome

• Victory at TOTAL 24h of Spa (2018) — biggest GT3 spectacle in the world
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• PirellicoreStrategic or Co-development Partner · 13 June 2025Walkenhorst Motorsport and Pirelli entered into a comprehensive multi-year partnership in June 2025. The Lower Saxony-based team became a reference partner of the Italian tyre brand on the Nürburgring-Nordschleife, a significant endorsement of the team's technical capabilities.
• Aston Martin RacingflagshipStrategic or Co-development Partner · 1 January 2024In 2024, Walkenhorst Motorsport entered a collaboration with Aston Martin Racing as an official AMR Partner, racing the new Aston Martin Vantage GT3. This represents a significant manufacturer partnership for the team, with a full-season GT3 program in GT World Challenge Europe and other international series.
• YokohamacoreStrategic or Co-development PartnerLong-term development partnership with Yokohama for tire development. The partnership has been in place for 5+ years as of the latest source date. Walkenhorst Motorsport uses Yokohama tires on its racing vehicles and collaborates on tire development for GT racing.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Iron Lynx: Italian Ferrari-affiliated GT racing team competing in WEC, ELMS, GTWCE, and major 24h races — directly comparable to Walkenhorst as a GT3 customer-team competitor operating across the same international endurance and sprint series.
• Rinaldi Racing: German privateer GT3 team running Ferrari and other customer cars in endurance and sprint racing including the Nürburgring 24h — a small German GT competitor with similar scale, privateer structure, and Nürburgring focus to Walkenhorst.
• GetSpeed Performance: German GT3 racing team running Mercedes-AMG customer cars in GT World Challenge Europe, Asian Le Mans Series, and Nürburgring endurance events — a comparable-sized German independent active across the same international series as Walkenhorst.
• Team Rosberg: German GT3 racing team founded by ex-Formula 1 driver Keke Rosberg that has run BMW and Lamborghini customer programs in GTWCE, ADAC GT Masters, and Nürburgring endurance — comparable scale, geography, and customer-team business model to Walkenhorst.
• Manthey Racing: German Porsche factory-supported GT team and Nürburgring-Nordschleife specialist that dominates the Nürburgring 24h and runs works Porsche 911 GT3 R programs in GTWCE — the benchmark customer-team opponent Walkenhorst faces across shared series.
• Garage 59: British McLaren Customer Racing GT3 team active in GTWCE, the British GT Championship, and endurance events — comparable as a similarly sized privateer customer-team running a single- or multi-car GT3 program across the same international series as Walkenhorst.
• AF Corse: Italian Ferrari factory-supported GT racing team that fields Ferrari 296 GT3 cars in WEC, ELMS, GTWCE, and the 24h Le Mans/Spa — directly relevant as the team Walkenhorst raced alongside at Le Mans 2023 and shares the GT3 endurance customer-racing space.
• ROWE Racing: German GT and endurance racing team based in Wunstorf that races BMW M4 GT3 cars in GT World Challenge Europe, the Nürburgring 24h, and 24h Spa — directly comparable to Walkenhorst's Aston Martin GT3 program across the same international series and Nürburgring endurance calendar.
• Haupt Racing Team (HRT): German Mercedes-AMG Customer Racing team competing in GT World Challenge Europe, ADAC GT Masters, and the Nürburgring 24h — a like-sized independent German GT3 outfit running a parallel factory-supported customer program against Walkenhorst's AMR effort.
• Schubert Motorsport: German BMW-supported GT and touring car racing team with long Nürburgring heritage that competes in the Nürburgring 24h and ADAC GT Masters — directly comparable to Walkenhorst as a German privateer in the same endurance and sprint series.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/walkenhorstmotorsport
• Instagraminstagram.com/walkenhorstmotorsport
• LinkedInlinkedin.com/company/walkenhorst-motorsport

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Walkenhorst Motorsport