Colorado Health Care Association

What Colorado Health Care Association does

The Colorado Health Care Association & Center for Assisted Living (CHCA) is a private membership trade association serving long-term care providers across the state of Colorado. Its member base comprises skilled nursing facilities, assisted living communities, rehabilitation centers, and memory care facilities, supplemented by an associate member tier of vendors and service providers (pharmaceutical, rehabilitation, respiratory, food service, staffing, consulting). The association operates through a 6-district geographic structure covering all Colorado counties, providing local networking, regional advocacy, and member engagement. Its stated mission is to improve long-term care in Colorado through education, advocacy, and political action.

CHCA's product portfolio centers on three pillars: education (CHCA On-Demand Education courses, Season Ticket Pass providing 20 training seats for $750 annually, a Relias Learning partnership for online compliance training, and a DORA-approved Certified Nurse Aide Training Programs directory), advocacy (policy influence at the state legislature and before regulators, plus an Advocacy Blog authored by the President & CEO), and member resources (three blog channels covering regulatory and reimbursement topics, a consumer-facing Find Care directory, and a long-term care careers job board). The organization does not develop proprietary technology; service delivery depends on third-party platforms — MemberSuite for membership management and event registration, and Relias Learning for online training.

Revenue is generated primarily through recurring membership dues from facility and associate members, supplemented by program fees for educational courses (member vs. non-member tiered pricing, e.g., $50–$750 per member course), certification programs, convention attendance, and Season Ticket Pass sales. The GTM motion is sales-led and relationship-driven: member acquisition through direct outreach, industry events, district meetings, and the annual Fall Convention (2026 theme: 'Face the Future Together'). The association is governed by a Board of Directors and led by President & CEO Doug Farmer, with affiliations to the American Health Care Association (AHCA) and the National Center for Assisted Living (NCAL) extending national reach. Headcount is approximately 7 staff operating from a Glendale, Colorado headquarters.

Name

Colorado Health Care Association

Legal name

Colorado Health Care Association & Center for Assisted Living

Website

https://cohca.org

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

1–10 employees

Short description

The Colorado Health Care Association & Center for Assisted Living is a private membership trade association serving skilled nursing, assisted living, rehabilitation, and memory care providers in Colorado through education, advocacy, and regulatory representation, operating across 6 geographic districts and affiliated with AHCA and NCAL.

Ownership category

akta.pro rank

Product category

Long-Term Care Trade Association Services

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK)

akta.pro secondary industry

Independent Living within CCRC Campuses (IL Component) (HLADAAAF)

Keywords

• Long-term care association
• Healthcare advocacy services
• Nursing facility membership
• Assisted living education
• Regulatory compliance training

Headquarters

HQ city

Glendale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues and Program Fees: CHCA generates revenue primarily through membership dues from facility members (skilled nursing, assisted living) and associate members (vendors and service providers to long-term care facilities). Additional revenue streams include fees for educational programs, training courses, certification programs, convention attendance, and season ticket passes for training sessions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

CHCA is a membership-based trade association serving skilled nursing facilities, rehabilitation centers, memory care facilities, and assisted living communities in Colorado. It delivers advocacy representation, regulatory guidance, and professional education programming (on-demand courses, certification training, annual convention, season ticket passes, and Relias Learning access) to its facility and associate members.

Product overview

Colorado Health Care Association (CHCA) offers a portfolio of membership-based services for long-term care providers in Colorado, organized around three core pillars: education (On-Demand Education, Season Tickets, Relias Learning partnership, Nurse Aide Programs), advocacy (policy influence, regulatory guidance), and member resources (conversations blogs, career center, Find Care tool). The organization does not operate a unified software platform but provides educational programming, regulatory compliance resources, and networking opportunities through its annual convention and district meetings. The CHCA On-Demand Education and Relias Learning partnership provide online training, while the Conversations Blog serves as a knowledge-sharing platform covering regulatory, clinical, and operational topics.

Differentiator

Problem solved

Functional benefit

Products and services

• CHCA Membership (Facility and Associate) Recurring membership program for Colorado skilled nursing, assisted living, rehabilitation, and memory care facilities, and for vendors serving those facilities; provides advocacy representation, regulatory guidance, district networking, and member-only resources.
• CHCA On-Demand Education Pre-recorded professional development and certification courses (e.g., Psychiatric Med Management, 40-Hour Assisted Living Administrator Training, Infection Prevention/Control Nurse Bootcamp, Coding Conversations, Essentials of Social Services Directorship) purchased individually by members and non-members.
• CHCA Season Ticket Pass Annual subscription-style pass providing CHCA members 20 seats for trainings priced at $50 or less throughout the calendar season, increasing training flexibility for long-term care facility staff.
• Relias Learning Access (Partner Offering) Discounted member access to the Relias online learning platform, offering compliance and clinical courses for Assisted Living, Home Health, Skilled Nursing, Hospice, and Therapy, with tools for building training plans and tracking compliance.
• CHCA Annual Fall Convention Annual in-person convention for Colorado long-term care leaders featuring keynote sessions, interactive workshops, industry trend exploration, and networking opportunities; ticketed event open to members and non-members.
• Careers in Long-Term Care (Job Board and Resume Service) Online job board where Colorado long-term care facilities post open positions and job seekers post resumes, with member access to resume viewing functionality.

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Relias LearningcoreTechnology or IntegrationCHCA has partnered with Relias to provide members with discounted access to an online learning platform offering courses for Assisted Living, Home Health, Skilled Nursing, Hospice, and Therapy. The platform helps organizations maintain compliance with state and federal regulations and includes tools for building training plans, tracking compliance, and skill development.
• AHCA (American Health Care Association)majorStrategic or Co-development PartnerCHCA is affiliated with the American Health Care Association, a national trade organization representing skilled nursing care centers and assisted living communities. This affiliation provides CHCA members with access to national resources, research, and advocacy support.
• NCAL (National Center for Assisted Living)majorStrategic or Co-development PartnerCHCA is affiliated with the National Center for Assisted Living, representing assisted living communities nationwide. This partnership provides CHCA members with access to national assisted living resources and advocacy representation.
• DORA (Colorado Division of Professions and Occupations)coreStrategic or Co-development PartnerCHCA works with Colorado DORA to approve and list Certified Nurse Aide Training Programs across the state. CHCA provides a map reference of approved CNA programs for long-term care facilities.
• Associate Members (Vendor Partners)minorGTM or Marketing PartnerAssociate membership is available to vendors and service providers serving long-term care facilities. Associate members receive visibility through the website and at CHCA events. Companies include pharmaceutical providers, rehabilitation services, respiratory care, food service, staffing, consulting, and other healthcare service vendors.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Florida Health Care Association: Florida state association for nursing centers and assisted living. Direct functional peer to CHCA on advocacy, education, and member-services for long-term care providers.
• Pennsylvania Health Care Association: Pennsylvania state association for skilled nursing and assisted living providers. Same membership, advocacy, and education model as CHCA, providing a comparable state-level peer.
• Texas Health Care Association: Texas state association representing skilled nursing, assisted living, and rehabilitation providers. Same GTM (membership dues, advocacy, training) and member profile as CHCA, at a larger scale.
• California Association of Health Facilities (CAHF): California state trade association representing skilled nursing and intermediate care facilities. Closest functional peer to CHCA: same state-level membership model, regulatory advocacy, and education focus.
• Massachusetts Senior Care Association: Massachusetts trade association for nursing homes, assisted living, and senior housing providers. Directly comparable to CHCA on member profile, advocacy, and education programming.
• Illinois Health Care Association: Illinois state association of skilled nursing and assisted living facilities. Same operating model as CHCA: state-level membership trade body providing advocacy, education, and regulatory guidance.

Broad incumbents

• LeadingAge: National association of nonprofit aging services providers including CCRCs, assisted living, and home health. Comparable to CHCA as a trade association serving the same long-term care continuum, with a broader mission and member base.
• National Center for Assisted Living (NCAL): National assisted living focused organization operating under AHCA. CHCA co-houses the 'Center for Assisted Living' and is directly affiliated with NCAL, sharing advocacy and education missions.
• American Health Care Association (AHCA): National trade association for skilled nursing and assisted living providers. CHCA is a state affiliate and partners with AHCA, making it the most direct federal-level analogue in scale and mission.
• Argentum: National trade association solely focused on assisted living and senior living companies. Comparable to CHCA on assisted living advocacy and education, though national in scope and primarily serves for-profit operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colorado Health Care Association