Champagne Thienot
- Company typePrivate
- Founded1985
- HeadquartersTaissy, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Champagne Thienot firmographics
Firmographics- Name
- Champagne Thienot
- Legal name
- CHAMPAGNE ALAIN THIENOT
- Website
- https://champagne-thienot.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Champagne Thienot industry classification
Industry- Product category
- Premium Champagne and Sparkling Wines
- NAICS
- Wineries (31213), Drinking Places (Alcoholic Beverages) (7224)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE)
Keywords
Where Champagne Thienot is headquartered
LocationHeadquarters
- HQ city
- Taissy
- HQ country
- France
- HQ region
- Europe
Offices4 records
Markets served
Champagne Thienot business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Champagne sales: Sale of Champagne cuvées through direct sales at the property, online boutique, and distribution to HORECA partners. Collections include Origine (Brut, Blanc de Blancs, Rosé, Vintage) and Famille (Cuvée Stanislas, Garance, Alain Thiénot).
- Wine tourism experiences: Revenue from immersive cellar tours, tasting experiences, masterclasses, and private events at Le N°3 wine tourism center in Reims.
- Boutique hotel & spa: Revenue from 13-room boutique hotel with spa, including accommodation, spa access, and associated hospitality services at Le N°3 by Champagne Thiénot.
- Rooftop bar & events: Revenue from rooftop Champagne bar operations and private event venue rentals including corporate seminars, weddings, and celebrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Origine Collection Tour - Cellar tour with tasting of 2 Origine cuvées |
| Unit Pricing | Pay-as-you-go | Family Collection Tour - Cellar tour with tasting of 3 Champagnes including Brut and 2 Family vintages |
| Unit Pricing | Pay-as-you-go | Crus & Vintages Masterclass - Technical tasting of 3 Prestige Vintage Collection cuvées |
| Unit Pricing | Pay-as-you-go | Tour with Garance Thiénot - Private cellar tour hosted by Garance Thiénot with tasting of 3 selected cuvées |
| Unit Pricing | Pay-as-you-go | Disgorge It Yourself Workshop - Craft experience disgorging and dressing own bottle with family cuvée tasting |
| Subscription | Multi-year contract | Cosy Room accommodation |
| Subscription | Multi-year contract | Superior Room accommodation |
| Subscription | Multi-year contract | Executive Room accommodation |
| Subscription | Multi-year contract | Suite accommodation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Champagne Thienot product offering
Product offeringCore offering
Champagne Thiénot is a family-owned Champagne house producing premium cuvées across three collections (Origine, Famille, Special Release) from estate vineyards in Grand Cru and Premier Cru villages. Beyond production, the Maison operates Le N°3, a 5,000 m² wine tourism destination in Reims featuring cellar tours, tastings, a 5-star boutique hotel with spa, a rooftop Champagne bar, and private event venues.
Product overview
Champagne Thiénot is a family-owned champagne house founded in 1985, offering three champagne collections (Collection Origine, Collection Famille, and Special Release) alongside a comprehensive wine tourism destination called Le N°3. The portfolio combines champagne production and sales with experiential services including cellar tours with interactive exhibits, a 5-star boutique hotel with spa facilities, a rooftop champagne bar, and versatile private event spaces. The products span from entry-level champagnes to prestige family cuvées, while the service offerings create a complete champagne lifestyle experience in the heart of Reims.
Differentiator
Problem solved
Functional benefit
Brands
- Collection Origine: House Champagnes including Brut, Blanc de Blancs, Rosé, and Vintage cuvées
- Collection Famille
- Special Release
Products and services
- Collection Origine Flagship Champagne collection featuring Brut, Blanc de Blancs, Rosé, and Vintage expressions representing the house style and terroir-driven winemaking philosophy. Sold to consumers and HORECA partners.
- Collection Famille Prestige cuvées named after family members: Cuvée Stanislas, Cuvée Garance, and Cuvée Alain Thiénot, crafted as special vintage expressions honoring the family's winemaking legacy. Sold to collectors and luxury hospitality.
- Special Release Collection Limited-edition and special occasion Champagnes released periodically, featuring rare vintages and exclusive cuvées for collectors and special occasions.
- Le N°3 Wine Tourism Experience (Cellar Tours & Tastings) Comprehensive enotourism destination in Reims offering cellar tours, Champagne tastings, and masterclasses, themed around the Origine and Famille collections for visitors and gift purchasers.
- Le N°3 Boutique Hotel & Spa 5-star luxury boutique hotel with 13 rooms and 1 suite, featuring a spa with hammam, sauna, Nordic pool, and sensory facilities, located in central Reims as part of the Small Luxury Hotels of the World collection.
- Le N°3 Rooftop Champagne Bar Panoramic rooftop bar with 500 m² terrace offering Champagne cocktails, premium spirits, and finger food to Reims visitors and hotel guests.
- Private Events & Seminars Venue Six configurable event spaces accommodating 10-200 guests for private celebrations, corporate events, weddings, and seminars, with optional cellar tours and Champagne tastings.
Quantifiable outcome
- Estate vineyards cover 30 hectares in Champagne's most prestigious Grand Cru and Premier Cru villages
- +2 more outcomes
Companies that use Champagne Thienot
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Champagne Thienot technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Champagne Thienot partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Small Luxury Hotels of the WorldcoreLe N°3 by Champagne Thiénot joined Small Luxury Hotels of the World, connecting this address in the heart of Reims to a global community of exceptional independent hotels. This is the only SLH property in Champagne, representing significant recognition for the Maison.
- FulgurancescoreChampagne Thiénot supports the Fulgurances incubation program 'Les secondes sont les premiers' (Second in command, First to lead). Every two months, a sous-chef from a leading establishment is invited to step out of the Chef's shadow at L'Adresse venue. The partnership supports emerging culinary talent and aligns with Thiénot's new-generation values. 2024 winner: Jules St-Cyr from Montreal.
- Paul Bocuse FoundationcoreChampagne Thiénot has been a founding member and partner of the Paul Bocuse Foundation for over 20 years. The partnership focuses on supporting and transmitting culinary excellence to future generations. As official partner, the Maison accompanies major Foundation events and creates unique tasting experiences for chefs worldwide. In the 1990s, Champagne Thiénot was also partner of Bocuse d'Or for a decade.
- Hôtel du Palais, BiarritzminorChampagne Thiénot is featured at Hôtel du Palais Biarritz, an iconic luxury property where cuisine, hospitality and Champagne come together. A shared vision of excellence connects these two luxury addresses.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Champagne Thienot competitors and assessment
Company assessmentDirect peers
- Champagne Laurent-Perrier: Family-controlled independent Champagne house with prestige cuvées (Grand Siècle, Cuvée Rosé). Comparable in mid-size, independent family-controlled structure and on-trade prestige positioning.
- Champagne Billecart-Salmon: Family-owned Champagne house in Mareuil-sur-Aÿ, recognized for elegance-driven style and prestige cuvées (Le Clos Saint-Hilaire). Comparable mid-size independent house competing in the same prestige on-trade channel.
- Champagne Salon / Delamotte: Family-controlled (Laurent-Perrier group) prestige Champagne producer based in Le Mesnil-sur-Oger, producing ultra-prestige Cuvée S Salon from own vineyards. Similar own-vineyard, prestige-cuvée positioning.
- Champagne Taittinger: Family-led (now owned by Crédit Agricole but historically family-controlled) Champagne house based in Reims with significant own vineyards and a strong prestige cuvée (Comtes de Champagne). Closest geographic and competitive peer.
- Champagne Louis Roederer: Family-owned Champagne house in Reims with extensive biodynamic vineyard holdings and prestige cuvée Cristal. Comparable in family stewardship, Reims base and luxury prestige positioning.
- Champagne Pol Roger: Family-owned, prestige-tier Champagne house based in Épernay with a long heritage and similar GT distribution model via prestige cuvées and HORECA partnerships. Comparable in size, family control and brand-building approach.
- Champagne Bollinger: Independent family-owned Champagne house in Aÿ with significant own-vineyard holdings and a strong prestige-cuvée portfolio (Vieilles Vignes Françaises, R.D.). Closest comparable in terms of family control, vineyard ownership and prestige positioning.
- Champagne Deutz: Family-owned Champagne house in Aÿ with strong own-vineyard supply and prestige cuvée (Amour de Deutz). Similar size and family-controlled structure to Thiénot.
Broad incumbents
- Champagne Veuve Clicquot Ponsardin (LVMH): Global prestige Champagne house owned by LVMH, headquartered in Reims. Competes with Thiénot in HORECA and gifting channels but at substantially larger scale and brand reach.
- Champagne Krug (LVMH): Ultra-prestige single-cuvée Champagne house owned by LVMH. Competes in the same prestige tier as Thiénot's Collection Famille and Special Release lines, with vastly larger marketing scale and distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Champagne Thienot social profiles
Digital presenceChampagne Thienot compliance and trust
Trust signalCompliance1 record
Champagne Thienot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Champagne Thienot leadership team
Management profileNumber of profiles
Profiles4 records
Champagne Thienot funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Champagne Thienot M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Champagne Thienot
What does Champagne Thienot do?
Champagne Thiénot is a family-owned Champagne house producing premium cuvées across three collections (Origine, Famille, Special Release) from estate vineyards in Grand Cru and Premier Cru villages. Beyond production, the Maison operates Le N°3, a 5,000 m² wine tourism destination in Reims featuring cellar tours, tastings, a 5-star boutique hotel with spa, a rooftop Champagne bar, and private event venues.
Is Champagne Thienot a public or private company?
Champagne Thienot is a private company. It is classified as family owned and is currently operating.
When was Champagne Thienot founded?
Champagne Thienot was founded in 1985. It employs 11 to 50 people.
Where is Champagne Thienot based?
Champagne Thienot is headquartered in Taissy, France, in the Europe region.
How does Champagne Thienot make money?
Four revenue lines are on record. Champagne sales are the primary driver. The others are wine tourism experiences, boutique hotel & spa and rooftop bar & events.
Who are Champagne Thienot's main competitors?
Direct peers on record are Champagne Laurent-Perrier, Champagne Billecart-Salmon, Champagne Salon / Delamotte, Champagne Taittinger, Champagne Louis Roederer, Champagne Pol Roger, Champagne Bollinger and Champagne Deutz. Broad incumbents are Champagne Veuve Clicquot Ponsardin (LVMH) and Champagne Krug (LVMH).
Does Champagne Thienot have an API?
No public API is recorded for Champagne Thienot.
What industry is Champagne Thienot in?
Champagne Thienot's product category is Premium Champagne and Sparkling Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 31213 and its SIC code is 2080.