Events By Design

What Events By Design does

Events By Design (legal entity Events By Design MKE Inc) is a Milwaukee-based, privately held full-service corporate event planning and production company founded in 2020, operating from a 25,000 sqft combined office and warehouse facility at 4160 N Port Washington Rd. The business consolidates three legacy social brands — Sound By Design (DJ/entertainment, founded 1995), Events to a T (luxury event design), and Films By Design (videography) — under a unified corporate division targeting mid-to-large corporations and non-profit organizations in the Milwaukee and Southeastern Wisconsin market. Its service portfolio spans six in-house capabilities: Event Planning & Design, Destination Management Company (DMC) services, A/V Production, Event Entertainment, Videography & Media, and Event Fabrication, supported by a rental line (By Design Rentals) and a proprietary New Year's Eve event brand (NYE MKE).

The company's production stack is differentiated by physical in-house assets uncommon at its scale, including CNC precision fabrication, metalworking and custom carpentry, 3D visualization and design, professional AV inventory (lighting, trussing, projectors, power distribution), and an extensive lighting fixture library. This integrated capability set allows the company to deliver full-scope events without third-party vendor markup — a positioning it uses to compete against agencies that subcontract services. Go-to-market is direct sales: clients reach out via website contact form, email, or phone, the company responds within 48 business hours, and contracts are custom-priced per project. A distinctive commercial mechanic is a 20% give-back program for non-profit clients, under which 20% of the package cost is returned as sponsorship to the non-profit's mission. Distribution is exclusively direct B2B/B2-nonprofit; there is no e-commerce or marketplace channel.

Revenue is not disclosed. The business appears to have ~25 identified personnel across owners, directors, and individual contributors, serving enterprise and institutional clients such as the Milwaukee Bucks, Uline, Visit Milwaukee, Milwaukee Art Museum, Milwaukee Repertory Theater, FASTCORE, and Marquette University. Recurring annual events — including the Sixth Man Soirée, Curtain Call Ball, and Art Gala — anchor a portion of revenue alongside project-based corporate and non-profit engagements. Marketing is primarily portfolio-driven via the company website, blog content, social channels maintained per sub-brand, and client referrals.

Name

Events By Design

Legal name

Events By Design MKE Inc

Website

https://eventsbydesign.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Events By Design is a Milwaukee-based full-service corporate event planning and production company serving mid-to-large corporations and non-profit organizations in Southeastern Wisconsin. It delivers event planning, AV production, entertainment, fabrication, and media services entirely through in-house teams operating from a 25,000 sqft facility.

Ownership category

akta.pro rank

Product category

Corporate Event Planning & Production Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Performing Arts, Spectator Sports, and Related Industries (711), Other Performing Arts Companies (711190), Industrial Design Services (54142)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Allied To Motion Picture Production (7819), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Event Design, Decor & Styling (HSACAAAB), Event Theming, Mood Boards & Concept Design (HSACAOAH), Event Signage, Props & Custom Installations (HSACAOAG), Event Strategy & Experience Design (BPAFAGAA), Production Design & Art Department Services (Sets, Props, Scenic) (MPADAFAG)

Keywords

• Corporate event planning
• Event production services
• Audio visual production
• Destination management company
• Custom event fabrication

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Event Planning & Production Services: Full-service event planning and production for corporate and non-profit clients. Services include event design, AV production, entertainment, fabrication, videography, and destination management. Revenue is generated through custom project-based contracts tailored to each client's event requirements and scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Events By Design is a full-service corporate event planning and production company that delivers end-to-end event solutions — including event planning and design, destination management, audio/visual production, entertainment, videography and media, and custom fabrication — entirely through in-house teams operating from a 25,000 sqft Milwaukee facility. The company serves corporate and non-profit clients with custom, project-based engagements ranging from galas and fundraising events to corporate celebrations, conventions, and signature premieres, and supplements its services with a By Design Rentals catalog of event assets.

Product overview

Events By Design is a Milwaukee-based full-service corporate event planning and production company offering a unified suite of in-house services. The portfolio includes Event Planning & Design, DMC (Destination Management Company), A/V Production, Event Entertainment, Videography & Media, and Event Fabrication as core services. The company operates complementary sub-brands including Sound By Design (wedding DJ/entertainment), Events to a T (luxury wedding planning), and Films By Design (wedding videography). Rental equipment is offered through By Design Rentals. All divisions work together under one roof in a 25,000 sqft Milwaukee facility to deliver streamlined corporate event experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Sound By Design: Social wedding brand offering DJ and entertainment services.
• Events to a T
• Films By Design

Products and services

• Event Planning & Design Comprehensive event planning and design service covering concept development, budget management, timeline coordination, vendor sourcing, and menu and beverage selection for corporate events, galas, and conferences. Targeted at corporate and non-profit clients in Milwaukee and Southeastern Wisconsin seeking a single accountable planning partner.
• DMC (Destination Management Company) Milwaukee-focused destination management service providing venue sourcing, transportation coordination, activity booking, event staffing, and local vendor partnerships for incoming groups and corporate events. Targeted at corporate groups hosting events in the Milwaukee metro.
• A/V Production Professional audio-visual production service including event lighting, TVs and screens, speakers, microphones, power distribution, trussing and rigging, stage design, and live A/V technicians. Targeted at corporate and non-profit events requiring professional sound, lighting, and visual production.
• Event Entertainment Entertainment booking and production service including DJs, MCs, karaoke, photo booths, 360 booths, live music, performers, aerialists, magicians, live painters, and photo activations. Targeted at corporate galas, conferences, and non-profit fundraisers needing full entertainment programming.
• Videography & Media Media service covering event videography, photography, presentation content creation, social media content creation, graphic design, and signage ordering and installation. Targeted at corporate and non-profit clients wanting event documentation and content assets.
• Event Fabrication Custom fabrication service including metalworking, custom carpentry, 3D visualization and design, decorative finishing, CNC precision fabrication, and full on-site installation and build-out of custom decor and installations. Targeted at corporate and non-profit clients seeking custom-built event environments and decor.
• By Design Rentals Event rental inventory service offering champagne walls (white, black, or greenery), 360 Bar, staging and stage fronts, marquee letters, banquette couch seating, and disco ball displays in various sizes. Targeted at event planners, corporate clients, and partner venues needing premium rental assets.
• NYE MKE Proprietary New Year's Eve celebration events produced by Events By Design at Milwaukee venues, including casino-themed and après-ski themed NYE parties. Targeted at Milwaukee-area consumers seeking premium ticketed New Year's Eve experiences.
• Sound By Design Affiliated sub-brand offering DJ entertainment, MC services, and audio production for weddings and social events. Targeted at consumers in the Milwaukee wedding market rather than corporate buyers.
• Events to a T Affiliated luxury event design and planning service creating curated celebrations with timeless style and personal expression for weddings and social events. Targeted at consumers seeking high-end wedding and social event planning.
• Films By Design Affiliated sub-brand providing professional video capture and production for social weddings and events. Targeted at consumers in the Milwaukee wedding market seeking cinematic event videography.

Named customers10 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• Visit MilwaukeecoreStrategic or Co-development PartnerCollaborated with Visit Milwaukee to produce the Top Chef season premiere at Discovery World. Events By Design handled full event production including 100-foot red carpet, custom step-and-repeat area, champagne wall, lighting, photo booth, AV for celebrity panel, and live broadcast of season premiere.
• Milwaukee BuckscoreStrategic or Co-development PartnerProduced the annual Sixth Man Soirée celebration event honoring team culture and bringing together players, coaches, and legends. Events By Design handles full planning, design, and production for this signature annual event.
• Milwaukee Repertory TheatercoreStrategic or Co-development PartnerTrusted partner for Curtain Call Ball - Milwaukee Rep's largest annual event serving 450+ guests. Events By Design leads full event design and production including décor, vendor coordination, and execution allowing client to focus on donor engagement.
• Venue & Vendor NetworkcoreChannel Partner/ Reseller/ DistributorEstablished relationships with Milwaukee's top event venues, transportation services, entertainment providers, and food & beverage vendors developed over 25+ years. Part of DMC service offerings to connect clients with city's best event resources.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• Production Resource Group (PRG): Global entertainment production company supplying AV, lighting, rigging, and staging for live events. Overlaps with EBD's AV production offering, but operates primarily as an equipment/services vendor rather than full-service event planner.
• Jack Morton Worldwide: IPG-owned brand experience agency delivering events, exhibitions, and digital experiences worldwide. Comparable to EBD across full-service event production and integrated fabrication/design capabilities, but with substantially broader geographic and service reach.
• George P. Johnson Experience Marketing: Global experiential marketing agency producing brand experiences, events, and activations for enterprise clients. Directly comparable as a multi-service event production firm, though operating at significantly larger scale and across multiple geographies.

Direct peers

• MAS Event Design: Texas-based full-service event production firm with in-house fabrication, custom scenic builds, and design capabilities. Nearly identical operating model to EBD at similar scale, making it the closest functional peer.
• Sparks: Brand experience agency specializing in corporate events, conferences, and experiential marketing. Closely aligned with EBD in combining creative design, AV/production, and strategic experience design for enterprise clients.
• MKG: Creative experiential agency producing events and brand activations with integrated content production. Mirrors EBD's model of unifying creative, production, and media under one roof for high-touch client work.
• LEO Events: Full-service event management and production agency serving corporate clients with end-to-end planning and execution. Comparable in delivering integrated event experiences spanning design, logistics, and on-site production.
• Allied PRA: Global destination management and event production company operating across multiple geographies. Comparable to EBD's DMC service line and broader full-service production model, though at materially larger scale.

Others

• Cvent: Event management software platform serving corporate event organizers with registration, sourcing, and venue selection tools. Adjacent ecosystem player rather than direct competitor — many corporate event planners (similar buyers to EBD's clients) use Cvent for procurement.

Emerging players

• QuintEvents: Experience provider for live sporting and entertainment events, with in-house fan experiences and corporate hospitality. Partial overlap with EBD's sports-adjacent work (e.g., Bucks) and DMC function, though focused more on sports-rights hospitality than full custom production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/events-by-design-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Events By Design