Sideline Power

What Sideline Power does

Sideline Power is a privately held, Nebraska-based (Greenwood) e-commerce retailer and integrator of coaching technology products for athletic programs in the United States. Founded in 2011 and operating with a 1–10 employee team, the company operates the sidelinepower.com BigCommerce storefront and serves coaches and athletic programs across football, baseball, basketball, lacrosse, soccer, track and field, volleyball, and officiating at the youth, high school, and collegiate levels.

The product portfolio spans sideline communication (CoachComm headsets), audiovisual equipment (DJI drones, end zone cameras, sideline cameras), game timing (Sideline Power branded play clocks, practice timers, and scoreboards), portable sound systems (Anchor Audio's MegaVox, Go Getter, Liberty, Beacon, and Bigfoot lines), and storage/accessories (sideline boxes, trailers, controllers). The core technology is largely third-party hardware, with the company's primary proprietary offering being Sideline Power Replay — a subscription-based, annually billed software product available in Gold, Platinum, and Platinum Plus tiers that enables sideline film review over a local network using existing cameras.

The business model combines one-time hardware sales (the dominant revenue stream) with a smaller recurring software subscription revenue line from replay. Distribution is direct-to-consumer through e-commerce, supplemented by phone/text consultative sales and a regional sales representative network. The company self-reports serving 'thousands of sports programs nationwide' and positions itself as the '#1 Choice for Coaching Communication.' It is not externally funded, has no parent company, and shows no M&A or leadership change activity in the input data.

Name

Sideline Power

Legal name

Sideline Power LLC

Website

https://sidelinepower.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Sideline Power is a Nebraska-based e-commerce retailer and integrator of coaching technology products (headsets, drones, cameras, play clocks, sound systems, scoreboards) for athletic programs across the United States, complemented by a subscription-based instant replay software product.

Ownership category

akta.pro rank

Headquarters

HQ city

Lincoln

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Hardware Product Sales: Primary revenue from selling physical coaching technology products including headsets, cameras, drones, play clocks, practice timers, scoreboards, sound systems, sideline boxes, storage boxes, instant replay systems, and related accessories. Products sold as one-time purchases with tiered package options.
2. Software Subscriptions (Replay): Sideline Power Replay packages (Gold, Platinum, Platinum Plus) are subscription-based, billed annually. Packages provide replay software, network access, remote camera kits, and cloud-based film analysis features.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sideline Power is a retailer and integrator of coaching technology products for athletic programs. The company offers headsets, instant replay systems, drones, end zone and sideline cameras, portable sound systems, practice timers, play clocks, scoreboards, sideline and storage boxes, and accessories sourced from third-party brands (CoachComm, Anchor Audio, DJI, EVS) along with its own branded products. Sideline Power Replay packages are sold as subscription-based software for sideline film review.

Product overview

Sideline Power is a B2B/B2C sports technology company offering a comprehensive portfolio of coaching technology products for athletic programs. The product lineup centers on coaching communication (headsets, instant replay systems), audiovisual equipment (drones, end zone cameras, sideline cameras), timing/scoreboard solutions (play clocks, practice timers, scoreboards), and portable sound systems. Major product categories include: (1) Instant Replay Systems (Gold, Platinum, Platinum Plus subscription tiers) for sideline film review using existing cameras; (2) Drone systems (Select, Essential, Premium kits) with DJI drones for aerial practice and game footage; (3) Sound systems including Anchor Audio brands (Go Getter, MegaVox, Liberty, Beacon, Bigfoot) with varying power levels; (4) Timing equipment including Sideline Power branded practice timers, play clocks with multiple digit sizes (8", 13", 21", 30"), and eSCORE portable scoreboards; (5) Camera towers including Legacy, EVS, Raven, and High Riser end zone systems; (6) Storage and mounting solutions including Sideline Boxes, storage boxes, trailers, and controllers. The company operates primarily as a product retailer with subscription-based software for replay systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Go Getter Sound System Compact, expandable Anchor Audio PA system with 109 dB sound output, 80-watt amplifier/mixer, support for up to 2 wireless microphones, Bluetooth, and Anchor AIR components. Sold in Eco, Basic, and Deluxe Air packages for coaches and athletic programs needing portable sideline audio.
• MegaVox Sound System Free-standing portable Anchor Audio PA system delivering 119 dB for crowds of 1000+, accepting up to 2 wireless microphones, wired audio sources, Bluetooth, and Anchor AIR components. Targets large-venue athletic programs requiring stadium-level audio.
• Liberty Sound System High-power Anchor Audio PA system delivering 123 dB for crowds of 1500+, available in Base and Pro configurations with wired or wireless capabilities, Class 1 Bluetooth, and AnchorFLEX multi-speaker linking.
• Beacon Sound System Professional-grade Anchor Audio PA system covering crowds of 2500+, available in Base and Pro versions with expandable wireless capabilities and AnchorFLEX multi-speaker linking.
• Bigfoot Sound System High-capacity Anchor Audio PA system delivering 126 dB for crowds of 5000+, available in Base and Pro configurations with wireless microphones for stadium events.
• Sideline Power Instant Replay System Subscription-based video replay network enabling filming with existing cameras over a local access network for real-time sideline review during games. Available in Gold ($1,495/yr), Platinum ($1,995/yr), and Platinum Plus ($2,595/yr) tiers, each adding network points and remote camera kits. Designed for football and other sports coaches needing on-sideline video review.
• Select Drone Sports Kit Professional DJI drone kit for sports programs featuring 40-minute max flight time per battery, 7.9-inch Smart Controller with built-in screen, hard travel case, 4 batteries, multi-charger, and 1-year Select Drone Care Plan. Targets athletic programs needing aerial game and practice footage.
• End Zone Camera Systems Aerial camera systems including Legacy, EVS, Raven, and High Riser towers for capturing end zone video perspectives during games and practices, sold to football and other sports programs.
• Legacy 27' Tower with Drone to End Zone Kit 27-foot carbon fiber camera stand with drone integration kit providing aerial-style end zone perspectives without drone operation, including sandbags and soft carrying case. Bundled with the Select Drone for athletic programs.
• Sideline Power Practice Timer Versatile football segment timer available in 13-inch and 21-inch red LED display sizes, with four modes (Practice, Two Minute Drill, Play Clock, Custom Play Clock), weatherproof design, wireless operation over half-mile range, and 120VAC or 12VDC power options. Targets football coaches and athletic programs.
• Deluxe Practice Timer Package with 21-inch Digits Complete practice timer package with 21-inch red LED displays, wireless controller, trailer, weatherproof design, and flexible power requirements including optional solar charger. Designed for football programs needing mobile practice timing.
• Sideline Power Play Clocks Play clocks available in 21-inch and 30-inch red LED display sizes with wide viewing angle, wireless operation, and AC/DC power flexibility. Multiple mounting options including wall mount and portable stands for football programs.
• Sideline Power Play Clock Package Bundle of 2 play clocks with wrist controller and LCD controller for comprehensive sideline play clock management during games. Available in 21-inch and 30-inch display sizes for football programs.
• Sideline Power Scoreboards Weatherproof portable scoreboards with 8-inch and 13-inch red LED displays, wireless LCD controller, powered by 12V battery or AC, with permanent or mobile stand options for athletic programs.
• eSCORE Portable Scoreboards Portable LED scoreboards (XL4 8-inch green, X4 4-inch green, ST4 4-inch red/yellow) with wireless remote control, rechargeable battery, and 60-minute countdown timer for indoor/outdoor athletic use including gym and practice settings.
• EV-1 Portable Battery Powered LED Practice Timer Portable segment timer with four settings (Minutes, Seconds, Game Time, Snap Clock), face-mounted horn, 12-hour battery life, and 15-inch visible digits readable up to 150 yards for football and other field sports.
• Sideline Boxes Customizable sideline storage solutions protecting TV monitors and providing extra gear storage for coaches during games. Targets football and other sideline-based sports programs.
• Sideline Storage Boxes Smart storage solutions for sports equipment including the Sideline Plus 2 Football Storage Box (25x37x54 inches) with helmet compartments, adjustable trays, hanging bar for shoulder pads, and interior Lexan hinged door.
• CoachComm Headsets Coach communication headset systems including CoachComm Cobalt Plus, Cobalt, Connex, Tempest, Multivoice, Vokkero, and X Series wireless intercom products for coaching staff communication during games and practices.
• Down Markers Digital down markers for football game tracking, used by sideline chain crews to display current down and yardage.
• Sportboardz Record boards for team motivation and displaying achievements, targeted at athletic programs seeking visual recognition and motivation tools.
• The Coachpad Digital tool for coaches to prepare scout cards and draw up plays, serving football and basketball coaching staffs.
• Sideline Cameras Compact cameras designed for sideline game footage capture to support game film review and replay workflows.
• Trailers, Mounts, and Controllers Portable stands, trailers, wall mounts, and dollies for clocks, timers, and scoreboards, enabling mobile deployment of timing equipment by athletic programs.
• iPad Replay Package iPad package equipped with 64GB iPad, charger, HDMI adapter, and hard case with strap, stand, and handle, enabling sideline replay review alongside the Instant Replay System.
• LCD Touch-Screen Controller Wireless touchscreen controller for play clocks, practice timers, and scoreboards with programmable practice schedule and segment control, sold separately for athletic programs.
• Field Wrist Controller Wearable wrist controller for wireless operation of play clocks from the field during games and practice, used by coaches and officials.
• Sideline Power Elite Headset Sideline Power branded Elite Headset Double Muff for coaching communication, sold as a standalone product for sideline coaching use.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Partnerships

Three partnerships are on record, tiered core.

• DJIcoreTechnology or IntegrationSideline Power is an authorized reseller of DJI drones including the Select Drone, Air 2S, Air 3, and Air 3S. DJI drones are bundled into Sideline Power's Drone Sports Kits with accessories, flight batteries, and care plans. The company also offers DJI drone accessories (batteries, wet suits, travel cases, mounts) and provides drone troubleshooting support.
• CoachCommcoreTechnology or IntegrationSideline Power is an authorized reseller of CoachComm products including the Cobalt Plus, Cobalt, Connex, and Tempest headset systems. CoachComm is a leading provider of wireless intercom/headset technology for sports coaching communication. Sideline Power markets itself as the '#1 Choice for Coaching Communication.'
• Anchor AudiocoreTechnology or IntegrationSideline Power resells Anchor Audio products including the MegaVox, Go Getter, Liberty, Beacon, and Bigfoot portable sound/PA systems. These products are marketed as part of Sideline Power's audio/sound systems catalog under their own brand positioning.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• CoachComm: CoachComm manufactures the wireless coaching headsets (Cobalt Plus, Cobalt, Connex, Tempest) that Sideline Power resells as a core category. It is both a key partner and a direct competitor at the channel level — CoachComm could in principle sell direct to programs and bypass Sideline Power.
• Anchor Audio: Anchor Audio manufactures the portable PA systems (MegaVox, Go Getter, Liberty, Beacon, Bigfoot) that Sideline Power resells across its sound systems category. Like CoachComm, they are both a strategic brand partner and a comparable player in the same athletic-venue audio category.

Broad incumbents

• Hudl: Hudl is the dominant software-native sports video analysis platform serving youth, high-school, and collegiate coaches — the same primary customer as Sideline Power. It competes directly with Sideline Power Replay and operates at significantly greater scale as a category leader.
• Catapult Sports: Catapult provides athlete performance monitoring and GPS tracking hardware/software used by professional, collegiate, and elite high-school programs. While a different layer (performance tracking vs. sideline gear), it sells into the same athletic program customer and competes for the coach's technology budget.

Emerging players

• V1 Sports: V1 Sports provides sports video analysis software for coaches and athletes across multiple sports. Comparable to Sideline Power Replay at the coaching-video software layer and overlapping in target market (high-school and club athletics).
• Krossover: Krossover is an AI-assisted sports video breakdown platform for high-school and college teams. It targets the same coaching customer with a software-led offering that competes with Sideline Power's replay subscription packages in particular.

Others

• DJI: DJI manufactures the drones (Select, Air 2S, Air 3) that Sideline Power bundles in its Drone Sports Kits. DJI is a key brand partner and upstream supplier rather than a competing retailer, but they could sell direct to athletic programs and disintermediate Sideline Power's drone bundling layer.
• EVS Broadcast Equipment: EVS is referenced as a Sideline Power brand partner for end-zone camera systems. As a global broadcast video infrastructure provider, EVS is upstream rather than comparable in business model, but its end-zone camera products intersect with Sideline Power's camera category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/SidelinePower
• Facebookfacebook.com/groups/poweredupcoaches/?ref=share

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sideline Power