PC SPEZIALIST
PC-SPEZIALIST is a Germany-wide franchise network of 250+ independent IT retailers operated by SYNAXON AG, delivering hardware repair, managed services, IT security, and software configuration to private consumers and small businesses with up to 10 workstations.
- Company typePrivate
- Founded1987
- HeadquartersAhlen, Germany
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PC SPEZIALIST does
PC-SPEZIALIST is a Germany-wide franchise network of more than 250 independent local IT retailers and service providers, operated under the SYNAXON AG brand and headquartered in Schloß Holte-Stukenbrock. The network targets two primary customer segments: private consumers seeking walk-in or on-site IT support, and small businesses with up to 10 workstations that lack dedicated internal IT staff. The corporate entity itself is lean (1–10 employees at headquarters), with partner locations functioning as autonomous businesses bound by brand service standards.
The service portfolio spans eight categories: hardware repair and data recovery, IT infrastructure (networks, servers, home-office setup), hardware and peripheral procurement, application and software configuration (including Microsoft 365), managed IT care, IT security (antivirus, firewall, backup, penetration testing), and IT support and training. Recurring managed services are delivered via the IT-Basisschutz package (business), the Eins-für-Alles-Paket (private), and the IT-Flatrate, supported by N-able RMM tooling for remote monitoring and management.
Revenue is generated through three streams: standardized fixed-price transactional services for private customers, recurring monthly managed services subscriptions, and hardware/software resale (Microsoft, Samsung, Acer, Fujitsu, HP, Canon, Toshiba). Business customers receive individualized quotes typically structured as multi-year contracts. The central organization monetizes through franchise/partner agreements, centralized marketing services, and payment processing via the wholly-owned subsidiary SYNAXON Projekt und Handels GmbH. Geographic footprint is concentrated in Germany with one partner location in Luxembourg.
PC SPEZIALIST firmographics
Firmographics- Name
- PC SPEZIALIST
- Legal name
- SYNAXON AG
- Website
- https://pcspezialist.de
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PC-SPEZIALIST is a Germany-wide franchise network of 250+ independent IT retailers operated by SYNAXON AG, delivering hardware repair, managed services, IT security, and software configuration to private consumers and small businesses with up to 10 workstations.
- Ownership category
- akta.pro rank
Where PC SPEZIALIST is headquartered
LocationHeadquarters
- HQ city
- Ahlen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PC SPEZIALIST business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- One-Time IT Services: Fixed-price repair and service offerings for private customers including PC repair, virus removal, data recovery, hardware upgrades, and device setup. Prices are standardized across all participating partner locations in Germany. Business customers receive individual quotes tailored to their specific requirements.
- Managed Services Subscriptions: Recurring monthly managed services contracts including IT monitoring, patch management, antivirus, firewall management, and proactive maintenance. Available as 'IT-Basisschutz' (business) and 'Eins-für-Alles-Paket' (private) packages with customizable configurations.
- Product Sales: Sale of hardware and software products through partner storefronts. Product range includes computers, laptops, smartphones, tablets, and accessories from manufacturers including Microsoft, Samsung, Acer, Fujitsu, Canon, HP, and Toshiba. IT procurement is included as part of business customer service packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Fixed-price services for private customers covering common IT needs |
| Subscription | Monthly | IT-Basisschutz - Managed security package for businesses |
| Subscription | Monthly | Eins-für-Alles-Paket - Comprehensive protection for private users |
| Other | Multi-year contract | Custom business IT packages |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
PC SPEZIALIST product offering
Product offeringCore offering
PC-SPEZIALIST is a German franchise network of more than 250 independent IT retailer and service-provider partners that deliver in-person and remote IT services to private consumers and small businesses (up to roughly ten workstations). Its offering is organized into eight service categories spanning hardware repair and data recovery, IT infrastructure setup, hardware and peripherals, applications and software, ongoing IT care, IT security, IT support and training, and recurring managed services. The central franchisor SYNAXON AG operates the pcspezialist.de website, brand, and partner standards, while revenue is generated through standardized fixed-price services for private customers and individually quoted managed services contracts for business customers.
Product overview
PC-SPEZIALIST is a German franchise network of over 250 independent local IT service provider partners operating under the SYNAXON AG brand, serving private individuals and small commercial customers (up to 10 workstations) across Germany. The offering is entirely services-based — there is no single software product. Instead, PC-SPEZIALIST provides a broad portfolio of IT services organized into eight core categories: (1) Hardware-Reparatur und Recovery — hardware repair, data recovery, mobile device repair, PC cleaning, and virus removal; (2) IT-Infrastruktur — network setup, server configuration, home-office equipment, and router/WLAN installation; (3) Hardware und Peripherie — new device setup, PC upgrades, and printer installation; (4) Anwendungen und Software — software installation, Microsoft 365 configuration, document management systems, email services, and telephone systems; (5) IT-Betreuung — ongoing IT care including the IT-Flatrate, Fernwartung (remote maintenance), IT-Basisschutz, and the Eins-für-Alles-Paket managed service packages; (6) IT-Sicherheit — antivirus, firewall, data backup, email archiving, infrastructure analysis, PC diagnostics, and penetration testing; (7) IT-Support und Schulungen — awareness training, AI-supported process automation, digitization funding, GDPR consulting, warranty handling; and (8) Managed Services — recurring, preventive managed IT contracts with monthly reporting, patch management, and proactive monitoring for both private and business customers. Partners range from premium-tier to standard, and the brand is backed by SYNAXON AG as the franchisor.
Differentiator
Problem solved
Functional benefit
Products and services
- Hardware-Reparatur und Recovery Hardware repair, data recovery, mobile device repair, PC cleaning, PC repair, and virus removal services delivered through PC-SPEZIALIST franchise partner locations to private and small-business customers.
- IT-Infrastruktur IT infrastructure services including data transfer, home-office equipment setup, network configuration, PC and laptop rental, router and WLAN setup, and server setup provided to private and small-business customers.
- Hardware und Peripherie Hardware and peripheral services covering printer installation, new device setup, PC upgrades, and uninterruptible power supply (UPS) solutions sold through PC-SPEZIALIST franchise partner locations.
- Anwendungen und Software Software and application services including document management system setup, email services, Microsoft 365 configuration, password manager setup, software installation, telephone system installation, Windows installation, and time tracking system configuration.
- IT-Betreuung (IT Care) Ongoing IT care and managed services category that bundles the Eins-für-Alles-Paket, IT-Basisschutz, IT-Flatrate, and Fernwartung offerings for proactive and continuous IT management of customers.
- IT-Sicherheit (IT Security) IT security services including antivirus programs, data backup, email archiving, firewall solutions, infrastructure analysis, PC check and error diagnostics, and penetration testing for private and small-business customers.
- IT-Support und Schulungen IT support, advisory, and training services including awareness training, digitization funding guidance, GDPR/DPA consulting, warranty handling, AI-supported process automation, insurance cost estimates, and managed service packages.
- Managed Services Recurring, preventive, and individually customizable managed IT services provided under contract, including remote monitoring, patch management, managed antivirus, firewall management, monthly reporting, and proactive intervention for both private individuals and businesses.
- IT-Basisschutz Foundational managed security package for small businesses covering desktop management for five devices, managed antivirus for five devices, hardware firewall with management, ongoing patch management, and continuous documentation.
- Eins-für-Alles-Paket All-in-one monthly managed services package for private individuals providing holistic protection for personal devices and data, including continuous system checks, professional antivirus, program updates, and personal consultation.
- IT-Flatrate Flat-rate IT care contract providing ongoing, preventive IT management including remote maintenance, monitoring, reporting, updates, and maintenance as part of a managed services engagement.
- Fernwartung Remote maintenance service enabling PC-SPEZIALIST technicians to access and resolve issues on customer devices remotely, available as part of managed services or as standalone IT support.
- Hardware and Software Product Sales Sale of hardware and software products through partner storefronts, including computers, laptops, smartphones, tablets, printers, and accessories from manufacturers such as Microsoft, Samsung, Acer, Fujitsu, Canon, HP, and Toshiba.
Companies that use PC SPEZIALIST
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
PC SPEZIALIST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PC SPEZIALIST partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, standard and emerging.
- MicrosoftcoreMicrosoft is referenced as a key hardware and software vendor for PC-SPEZIALIST partners. The partnership involves selling Microsoft products (operating systems, Office suites) and providing related services including Microsoft 365 setup, configuration, and management. Partners offer Microsoft 365 Copilot implementation and managed Office services for business customers.
- SamsungstandardSamsung is listed as one of the hardware manufacturers whose products are sold through PC-SPEZIALIST partner locations, including smartphones, tablets, and other consumer electronics.
- AcerstandardAcer computers and laptops are sold through PC-SPEZIALIST partner locations as part of the hardware product portfolio.
- FujitsustandardFujitsu is listed as a hardware vendor, with the company featured in marketing materials for workplace solutions. Partners sell Fujitsu business computers and workstations.
- HP (Hewlett-Packard)standardHP products including printers and computers are sold through PC-SPEZIALIST partner locations as part of the hardware and peripheral device offerings.
- CanonstandardCanon printing and imaging products are offered through partner locations as part of hardware and peripheral device sales and printer installation services.
- ToshibastandardToshiba products are referenced as part of the hardware available through PC-SPEZIALIST partner locations.
- N-ablecoreN-able is a technology partner for PC-SPEZIALIST Suhl-Zentrum, providing remote monitoring and management (RMM) software tools used for delivering managed services to customers.
- OpenAIemergingPC-SPEZIALIST Suhl-Zentrum partners with OpenAI, utilizing AI tools including Microsoft 365 Copilot for business customer implementations and automation solutions.
- Opentext MailstorestandardPartnership for email archiving solutions offered to business customers for compliance and data retention requirements.
- CodeTwostandardCodeTwo software partnership for email signature management and Microsoft 365 related tools.
- PlacetelstandardPlacetel provides VoIP/telephony solutions that PC-SPEZIALIST partners resell and implement as part of business phone system installations.
- ZoiPerstandardZoiPer SIP softphone client integration for business telephony solutions offered by PC-SPEZIALIST partners.
- SYNAXON AGcoreSYNAXON AG is the parent company and franchisor of the PC-SPEZIALIST brand. It operates the central website, provides marketing support, enables partner recruitment, and facilitates the franchise network. Partners join the network through SYNAXON and receive access to marketing tools, brand standards, and centralized services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PC SPEZIALIST competitors and assessment
Company assessmentBroad incumbents
- Geek Squad (Best Buy): In-store IT support arm of Best Buy providing PC repair, setup, and tech support for consumers and small businesses. Comparable service mix (repair, setup, support) and walk-in retail model, but operated by a big-box retailer rather than as an independent franchise.
- Computacenter: European IT infrastructure and managed services provider headquartered in the UK/Germany, providing end-to-end IT support, managed services, and hardware procurement. Overlaps with PC-SPEZIALIST on SMB managed services and Microsoft 365 deployments, but at a much larger enterprise scale.
- CANCOM SE: German-headquartered IT services and managed services provider covering cloud, managed services, and IT security for SMB and enterprise customers. Direct overlap with PC-SPEZIALIST on managed services but operates at significantly larger scale.
- Bechtle AG: One of Germany's largest IT systems houses and IT service providers, serving SMBs and enterprises with managed services, hardware procurement, and integration. Comparable to PC-SPEZIALIST in offering IT services to German SMBs but operates at a much larger enterprise scale.
Emerging players
- uBreakiFix (Asurion): US-based franchise network of device repair shops for smartphones, tablets, and computers. Comparable franchise-driven device repair model and walk-in retail service delivery, though focused more narrowly on device repair than full IT services.
Direct peers
- Medialine AG: Germany-based managed IT services provider focused on SMB and mid-market customers, delivering similar managed services, Microsoft 365, and IT security offerings. Directly comparable in target segment and service mix to PC-SPEZIALIST's business customer network.
- mIT solutions (mITsm): German IT franchise/cooperation network of independent IT service providers serving SMBs with managed services, hardware, and Microsoft/cloud implementations. Closely comparable in business model (cooperative of local IT partners) and target segment to PC-SPEZIALIST.
- GOBITS GmbH: German managed services provider focused on SMB IT support, Microsoft 365, cloud, and IT security. Direct SMB-segment peer comparable to PC-SPEZIALIST's business services.
Regional players
- Datev eG: German cooperative IT services provider serving tax advisors, lawyers, and SMBs with managed IT, software, and security. Comparable SMB-focused German IT services provider, though organized as a cooperative rather than a franchise network.
- ACP IT Solutions: Austrian IT services and managed services franchise network serving SMBs with comparable managed services and hardware offerings. Similar franchise model but operates in Austria rather than Germany.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PC SPEZIALIST social profiles
Digital presencePC SPEZIALIST financial estimates
Financial estimateRevenue estimate
Valuation estimate
PC SPEZIALIST leadership team
Management profileNumber of profiles
Profiles3 records
PC SPEZIALIST subsidiaries and ownership
Company hierarchySubsidiaries2 records
PC SPEZIALIST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PC SPEZIALIST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PC SPEZIALIST
What does PC SPEZIALIST do?
PC-SPEZIALIST is a German franchise network of more than 250 independent IT retailer and service-provider partners that deliver in-person and remote IT services to private consumers and small businesses (up to roughly ten workstations). Its offering is organized into eight service categories spanning hardware repair and data recovery, IT infrastructure setup, hardware and peripherals, applications and software, ongoing IT care, IT security, IT support and training, and recurring managed services. The central franchisor SYNAXON AG operates the pcspezialist.de website, brand, and partner standards, while revenue is generated through standardized fixed-price services for private customers and individually quoted managed services contracts for business customers.
Is PC SPEZIALIST a public or private company?
PC SPEZIALIST is a private company. It is classified as corporate owned and is currently operating.
When was PC SPEZIALIST founded?
PC SPEZIALIST was founded in 1987. It employs 1 to 10 people.
Where is PC SPEZIALIST based?
PC SPEZIALIST is headquartered in Ahlen, Germany, in the Europe region.
How does PC SPEZIALIST make money?
Three revenue lines are on record. One-Time IT Services are the primary driver. The others are managed Services Subscriptions and product Sales.
Who are PC SPEZIALIST's main competitors?
Broad incumbents on record are Geek Squad (Best Buy), Computacenter, CANCOM SE and Bechtle AG. uBreakiFix (Asurion) is listed as an emerging player. Direct peers are Medialine AG, mIT solutions (mITsm) and GOBITS GmbH. Regional players are Datev eG and ACP IT Solutions.
Does PC SPEZIALIST have an API?
No public API is recorded for PC SPEZIALIST.