P1 Performance
P1 Performance is a private B2B wholesale distributor of automotive performance parts, operating from a 60,000 sq/ft Baltimore warehouse as an authorized distributor for 20+ premium brands (Motul, Garrett, CSF, AEM, OS Giken, Wilwood, Exedy, Holley EFI) serving 1,000+ performance shops, dealerships, e-commerce retailers, and car audio dealers across the United States.
- Company typePrivate
- Founded-
- HeadquartersRosedale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What P1 Performance does
P1 Performance is a B2B wholesale distributor of automotive performance parts, operating as an authorized distributor for approximately 20+ premium brands including Motul, Garrett Motion, CSF Racing, AEM Electronics, OS Giken, Wilwood, Exedy, Holley EFI, Turbosmart, and Vibrant Performance. The company serves performance and speed shops, automotive dealerships, e-commerce retailers, and car audio shops across the United States (with international dealer presence), with active sales routes across eight Mid-Atlantic states (MD, PA, DE, NJ, VA, DC, NC, NY). Its only disclosed customer counterparty is OS Giken, which references P1 as a brand-integrity-driven distribution partner.
The company's distribution platform is anchored by a 60,000 sq/ft fully-stocked warehouse at 6600 Moravia Park Drive in Baltimore, MD, with direct rail and Port of Baltimore access to support same-day shipping, free dropshipping, and freight programs. A dealer portal provides 1,000+ dealers with real-time inventory and pricing access across 100,000+ part numbers, with no initial purchase order requirements, no buy-ins, and no minimum stocking obligations. A team of approximately 10 dedicated service representatives supports the dealer base, and the company markets through digital channels (Facebook, Instagram, SEO) and trade show presence at SEMA and PRI.
P1 Performance Inc. is a privately held Maryland corporation generating revenue through wholesale transactional pricing, with dealer discount tiers based on purchase volume. The company does not manufacture products; its competitive position is built on authorized brand relationships, distribution scale, logistics infrastructure, and dealer-friendly commercial terms.
P1 Performance firmographics
Firmographics- Name
- P1 Performance
- Legal name
- P1 Performance Inc.
- Website
- https://p1performance.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- P1 Performance is a private B2B wholesale distributor of automotive performance parts, operating from a 60,000 sq/ft Baltimore warehouse as an authorized distributor for 20+ premium brands (Motul, Garrett, CSF, AEM, OS Giken, Wilwood, Exedy, Holley EFI) serving 1,000+ performance shops, dealerships, e-commerce retailers, and car audio dealers across the United States.
- Ownership category
- akta.pro rank
Where P1 Performance is headquartered
LocationHeadquarters
- HQ city
- Rosedale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
P1 Performance business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Wholesale Parts Distribution: P1 Performance generates revenue by selling automotive performance parts at wholesale prices to authorized dealers. The company operates on a discount-based model where dealers receive pricing tiers based on their purchases, with no initial purchase order requirements or buy-ins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dealer discount pricing based on purchase volume |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
P1 Performance product offering
Product offeringCore offering
P1 Performance is a wholesale distributor that operates as an authorized distributor of approximately 20+ automotive performance parts brands (including Motul, Garrett Advancing Motion, CSF Racing, AEM Electronics, Wilwood, OS Giken, Exedy, Turbosmart, Holley EFI, and others), serving performance/speed shops, dealerships, and e-commerce retailers across the United States. The company provides dealers with real-time inventory access through an online dealer portal, same-day shipping, free dropshipping directly to the dealer's end customer, and tiered volume-based discounts with no buy-ins or stocking requirements.
Product overview
P1 Performance is a 100% wholesale distributor of automotive performance parts, operating as an authorized distributor for approximately 20+ brands. The company distributes through a dealer network and does not manufacture its own products. Its portfolio includes engine management systems (AEM Electronics), cooling systems (CSF Racing), clutches (Exedy), suspension components (Fortune Auto, Heidts, SuperPro, Wisefab), turbo and forced induction products (Garrett Motion, Tial Sport, Turbosmart), exhaust and vibration control (Vibrant Performance), brake systems (Wilwood), drivetrain components (OS Giken), fuels and lubricants (Motul, Ignite Race Fuel), heat management (Funk Motorsport), plumbing (Phenix Industries), and EFI systems (Holley EFI). The company provides a dealer portal with online inventory access, same-day shipping, freight programs, and no minimum buy-in requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Motul distribution line Authorized wholesale distribution of Motul synthetic motor oils, ester-technology lubricants, and the 300V range for automotive, motorcycle, and marine applications, sold to authorized dealers.
- Garrett Motion distribution line Authorized wholesale distribution of Garrett Motion turbochargers and high-performance turbocharging systems for automotive, commercial, and off-highway applications, sold to performance dealers.
- CSF Racing distribution line Authorized wholesale distribution of CSF Racing radiators, condensers, intercoolers, and cooling systems for import, domestic, commercial truck, marine, and racing dealer customers.
- Vibrant Performance distribution line Authorized wholesale distribution of Vibrant Performance exhaust and vibration control components including flexible couplings, sold to performance and OEM/aftermarket dealers.
- AEM Electronics distribution line Authorized wholesale distribution of AEM Electronics engine management systems (EMS), wideband air/fuel controllers, fuel pumps, data loggers, and water/methanol injection systems for motorsports and performance dealers.
- Wilwood Disc Brakes distribution line Authorized wholesale distribution of Wilwood high-performance disc brake systems for competitive motorsports, agricultural, industrial, motorcycle, and military vehicle dealer customers.
- Exedy distribution line Authorized wholesale distribution of Exedy manual clutches, flywheels, and powertrain components, supplied to dealers serving performance, racing, and OEM replacement markets.
- OS Giken distribution line Authorized wholesale distribution of OS Giken high-performance racing transmissions, clutches, and engine components, marketed with brand integrity support to U.S. dealers.
- Turbosmart distribution line Authorized wholesale distribution of Turbosmart blow-off valves, wastegates, boost controllers, gauges, pressure regulators, and hoses for forced induction dealer customers.
- Tial Sport distribution line Authorized wholesale distribution of Tial Sport wastegates (46mm super alloy), blow-off valves, and other turbocharging system components to performance dealers.
- SuperPro Suspension distribution line Authorized wholesale distribution of SuperPro polyurethane suspension bushes for strut bars, radius rods, and trailing arms, sold to performance dealers.
- Wisefab distribution line Authorized wholesale distribution of Wisefab high steering angle kits, geometry correcting uprights, and complete multi-link/A-arm systems for race and drift dealer customers.
- Fortune Auto distribution line Authorized wholesale distribution of Fortune Auto race-winning performance suspension systems and dampers for Japanese and European vehicles to performance dealers.
- Funk Motorsport distribution line Authorized wholesale distribution of Funk Motorsport heat shields, reflective insulation, and bespoke thermal solutions for race teams and OEM dealer customers.
- Heidts distribution line Authorized wholesale distribution of Heidts suspension kits, strut bars, radius rods, trailing arms, and chassis components to professional and hobbyist car builder dealers.
- Holley EFI distribution line Authorized wholesale distribution of Holley EFI HP ECUs, throttle bodies, and Sniper EFI systems for street and racing dealer customers.
- Ignite Race Fuel distribution line Authorized wholesale distribution of Ignite Race Fuel ethanol-based racing fuels and corn base oil lubricants to racing and performance dealer customers.
- Vibrant Performance distribution line Authorized wholesale distribution of Vibrant Performance exhaust and vibration control products including flexible couplings to dealers globally.
- Sikky Manufacturing distribution line Authorized wholesale distribution of Sikky Manufacturing performance suspension components and parts to automotive performance dealers.
- Dealer portal and dealer application program Online dealer portal with real-time inventory and pricing, supported by an online wholesale dealer application (selecting business type: Car Audio, Dealership, Performance/Speed Shop, or Retailer) and brand-of-interest selection across P1 Performance's authorized brands.
Quantifiable outcome
- 1,000+ dealers served
- +2 more outcomes
Companies that use P1 Performance
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
P1 Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P1 Performance partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, major and supporting.
- MotulcoreP1 Performance is an authorized distributor of Motul, a leading lubricant manufacturer known for ester technology synthetic car oils. Motul was the first lubricant manufacturer to use ester technology for 100% synthetic car oils, with flagship range '300V' developed through presence on prestigious car/bike races.
- Garrett MotioncoreP1 Performance is an authorized distributor of Garrett Motion (Garrett Turbo), one of the automotive industry's most iconic brands synonymous with six decades of world-first innovation in turbocharging technologies.
- CSF RacingcoreP1 Performance is an authorized distributor of CSF Racing, the market leader of import and domestic radiators & condensers with over 35 million cooling systems sold globally, earning the industry reputation of 'Cooling Experts'.
- Vibrant PerformancecoreP1 Performance is an authorized distributor of Vibrant Performance, a global leader in design and production of exhaust and vibration control components since 1985, supplying products to OEM and Aftermarket companies in more than 50 countries.
- AEM ElectronicscoreP1 Performance is an authorized distributor of AEM Electronics, a respected industry pioneer who introduced the first plug & play EMS using factory wiring harness and sensors, known for high-end motorsports engine management systems.
- OS GikenmajorP1 Performance is an authorized wholesale distributor of OS Giken, a high-performance Japanese race engine and drivetrain parts manufacturer founded in the early 1970s, established in the upper-echelon for designing and manufacturing high quality, high performance, and supremely durable parts.
- WilwoodcoreP1 Performance is an authorized wholesale distributor of Wilwood Engineering, a designer and manufacturer of high-performance disc brake systems since 1977, serving competitive motor sports, agricultural equipment, industrial applications, and military vehicles.
- TurbosmartcoreP1 Performance is an authorized wholesale distributor of Turbosmart, a world leading manufacturer in performance accessories for forced induction vehicles, producing blowoff valves, wastegates, boost controllers, gauges, pressure regulators, and hoses.
- ExedycoreP1 Performance is an authorized wholesale distributor of Exedy, one of the oldest and most well-known manufacturers of quality powertrain products and the undisputed world leader of performance sports and racing clutches, supplying all 11 vehicle manufacturers in Japan.
- Sikky ManufacturingcoreP1 Performance is an authorized wholesale distributor of Sikky Manufacturing, which innovates and designs highest quality products for the automotive performance industry using aerospace-level manufacturing with combined 30 years of experience in racing, fabrication, tuning, machining, and designing.
- WisefabcoreP1 Performance is an authorized wholesale distributor of Wisefab, the leading manufacturer in the world for high steering angle systems, geometry correcting uprights for race cars, and complete multi link and a-arm systems for race and drift applications.
- Holley EFIcoreP1 Performance is an authorized wholesale distributor of Holley EFI, which is becoming 'The New Standard In EFI' with HP ECU standard equipment on 2013/2014 Chevrolet COPO Camaro and throttle bodies powering every NASCAR Sprint Cup Series team.
- Fortune AutocoreP1 Performance is an authorized wholesale distributor of Fortune Auto, developers of race-winning performance suspension systems for Japanese and European vehicles with successes in World Challenge, Redline Time Attack, Formula Drift, and official suspension supplier of Global Time Attack.
- Funk MotorsportcoreP1 Performance is an authorized wholesale distributor of Funk Motorsport, an industry leading supplier of automotive heat management products with roots in British Motorsport, providing products from professional race teams to OEM manufacturers.
- SuperPro SuspensioncoreP1 Performance is an authorized wholesale distributor of SuperPro, which develops polyurethane suspension bushes with unique properties fully backed by a professional research and development program with many years of hands-on experience in the automotive suspension industry.
- Tial SportcoreP1 Performance is an authorized wholesale distributor of Tial Sport, founded in 1994 and committed to manufacturing industry leading turbo components including super alloy based 46mm wastegate for today's performance turbo charging systems market.
- Phenix IndustriescoreP1 Performance is an authorized wholesale distributor of Phenix Industries, a US manufacturer of high performance plumbing for the vehicle aftermarket designing higher quality, better performing, and affordable fluid control products for automotive, marine, off-road, and racing industries.
- Ignite Race FuelcoreP1 Performance is an authorized wholesale distributor of Ignite Race Fuel, ethanol-based racing fuel that burns cleaner, extends engine life, provides more torque and power, with corn base oil lubricants featuring high viscosity index and natural lubricity.
- HeidtscoreP1 Performance is an authorized wholesale distributor of Heidts Automotive Group, providing best suspension and related chassis component solutions with field-tested component creation, intelligently engineered parts, and best quality American-made manufacturing.
- Shipping Companies (Various)supportingP1 Performance has partnered with a variety of shipping companies that offer fast, reliable service for order fulfillment and dropshipping to dealer customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
P1 Performance competitors and assessment
Company assessmentBroad incumbents
- Holley Performance Brands: Holley is a leading performance automotive brand owner and distributor whose portfolio includes Holley EFI, Hooker, NOS, MSD, Earl's, and Weiand. While P1 distributes Holley EFI products, Holley itself is a broader incumbent that competes through direct dealer relationships, owned distribution, and an extensive in-house brand portfolio that overlaps with P1's categories.
- Edelbrock: Edelbrock is a long-established manufacturer and distributor of performance intake manifolds, cylinder heads, carburetors, and EFI systems. It sells through its own distributor network alongside third-party partners like P1's portfolio competitors, making it a comparable on brand depth, distributor-relationship economics, and premium performance positioning.
Emerging players
- Good-Win Racing: Good-Win Racing is a niche performance parts distributor focused on Japanese and European vehicles, including coilovers, exhausts, and cooling components, with online and dealer-channel sales. It overlaps with P1 in targeting the enthusiast performance market and in categories such as suspension (Fortune Auto, SuperPro analogues), cooling, and exhaust, though at smaller scale and with a more curated catalog.
- COMP Cams: COMP Cams designs and distributes performance camshafts, valvetrain, and related engine components, selling through performance wholesalers and dealer networks. It is comparable to P1 in being a performance aftermarket specialist with diversified distribution through resellers in the U.S. enthusiast market.
- Aeromotive: Aeromotive manufactures and distributes high-performance fuel system components (pumps, regulators, fuel rails) through a network of dealers and distributors. It competes in a category P1 distributes within (forced induction and engine management) and shares P1's reliance on speed-shop and racing-aligned channel partners.
Direct peers
- Summit Racing Equipment: Summit Racing is one of the largest U.S. distributors and retailers of performance aftermarket parts, offering a deep multi-brand catalog across engine, drivetrain, suspension, and forced induction categories. It is a direct comparable to P1 in product breadth, target customer (performance enthusiasts, builders, dealers), and category leadership, though it leans more heavily into direct-to-consumer and has substantially larger scale.
- Turn 14 Distribution: Turn 14 Distribution is a multi-line wholesale distributor of performance and aftermarket automotive parts serving dealers, installers, and retailers across the U.S. It overlaps directly with P1 in business model (B2B wholesale of multiple premium enthusiast brands), customer base (speed shops, dealerships, e-commerce resellers), and product categories (engine management, cooling, suspension, forced induction, braking, drivetrain).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
P1 Performance social profiles
Digital presenceP1 Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
P1 Performance leadership team
Management profileNumber of profiles
P1 Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P1 Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P1 Performance
What does P1 Performance do?
P1 Performance is a wholesale distributor that operates as an authorized distributor of approximately 20+ automotive performance parts brands (including Motul, Garrett Advancing Motion, CSF Racing, AEM Electronics, Wilwood, OS Giken, Exedy, Turbosmart, Holley EFI, and others), serving performance/speed shops, dealerships, and e-commerce retailers across the United States. The company provides dealers with real-time inventory access through an online dealer portal, same-day shipping, free dropshipping directly to the dealer's end customer, and tiered volume-based discounts with no buy-ins or stocking requirements.
Is P1 Performance a public or private company?
P1 Performance is a private company. It is classified as unknown and is currently operating.
When was P1 Performance founded?
P1 Performance was founded in -1. It employs 1 to 10 people.
Where is P1 Performance based?
P1 Performance is headquartered in Rosedale, United States, in the North America region.
How does P1 Performance make money?
One revenue line is on record: wholesale Parts Distribution.
Who are P1 Performance's main competitors?
Broad incumbents on record are Holley Performance Brands and Edelbrock. Emerging players are Good-Win Racing, COMP Cams and Aeromotive. Direct peers are Summit Racing Equipment and Turn 14 Distribution.
Does P1 Performance have an API?
No public API is recorded for P1 Performance.