Vibrant Performance

What Vibrant Performance does

Vibrant Performance is a full-service performance marketing agency operating as the agency brand within The Aragon Company, a privately held vertically-integrated performance marketing ecosystem headquartered in Roslyn Heights, NY. The company traces its origin to Aragon Advertising, founded in 2012 as an affiliate network, and was formally created as Vibrant Performance in 2021 to commercialize the broader ecosystem to growth-focused clients, with full ecosystem integration completed in 2023. The company delivers five coordinated service lines: Affiliate Program Management, Pay Per Call Management, Performance Media Buying Management, Outbound Call Center Management, and Answer Engine Optimization (AEO) — the latter covering ChatGPT, Perplexity, Claude, and Google AI Overviews. Service delivery is supported by ecosystem assets: Aragon Premium (curated publisher network), Aragon Advertising (pay-per-call network), and The Money Manual (owned personal-finance publisher with 2.5 million monthly uniques).

The company serves primarily regulated and complex verticals — financial services & fintech, insurance, and home services — with a stated fourth vertical of B2B and AI-native startups. Programs are structured around three outcome models (lead generation, subscription LTV, and mobile user acquisition) via CPA, CPL, CPS, CPI, and revenue-share payment structures. Pricing combines performance-based fees (clients pay only for delivered leads, acquisitions, or conversions) with monthly retainer management fees on typical 12-month commitments. Proprietary methodology is branded as the VPP (Vibrant Performance Perspective) framework, and AI is applied selectively for call transcription, quality assurance, and LLM citation monitoring. The platform integrates with the major affiliate, call-tracking, mobile-attribution, and ad-tech stacks (Impact, Everflow, Partnerize, AWIN, CJ Affiliate, Rakuten, TUNE, PartnerStack, Ringba, Invoca, Retreaver, CallRail, AppsFlyer, Singular, Kochava, Adjust, Meta, Google, TikTok, LinkedIn).

Go-to-market is sales-led, with a free 30-minute strategy consultation as the primary entry point, supported by content marketing through an owned blog, SEO, earned media in Performance Marketing World / Affiliate Summit / PI LIVE, and indirect distribution through major affiliate and performance marketing platforms. Named customers span startups (HappyNest, Everyday Life Insurance, Unlock, Stash, DeleteMe, Trust & Will, Hometap, Super.com), mid-market (iLending, Lift Lending), and enterprise accounts (Mutual of Omaha, ATI Restoration, WiserAdvisor). Leadership comprises Todd Stearn (CEO), Jason Kilby (Chief Revenue Officer), and Joshua Kopac (Director of Performance), with reported headcount of 1-10 employees. Disclosed recognition includes 2024 Global Performance Marketing Awards Best Lead Generation Campaign winner, 2023 US Partnership Awards Gold, and membership in the Performance Marketing Association.

Name

Vibrant Performance

Legal name

Vibrant Performance

Website

https://vibrantperformance.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Vibrant Performance is a Roslyn Heights-based performance marketing agency operating within The Aragon Company ecosystem, delivering affiliate program management, pay-per-call, performance media buying, outbound call center, and Answer Engine Optimization services to clients in financial services, fintech, insurance, and home services verticals.

Ownership category

akta.pro rank

Product category

Performance Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Performance Creator Programs (BPAFAHAG)

akta.pro secondary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

Keywords

• Affiliate marketing services
• Pay per call management
• Performance media buying
• Answer engine optimization
• Partnership program management

Headquarters

HQ city

Roslyn Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Affiliate Program Management Fees: Monthly retainer and management fees for overseeing affiliate programs including program setup, publisher recruitment, relationship management, compliance, and optimization. Agency partnerships typically require 12-month term commitments.
2. Performance-Based Commissions: Revenue generated through CPA, CPL, CPS, CPI, CPC payout models aligned with client goals. Pay only for actual leads, acquisitions, or conversions delivered. Commission structures include CPA (Cost Per Acquisition), CPL (Cost Per Lead), CPS (Cost Per Sale), revenue share, and CPI (Cost Per Install).
3. Pay Per Call Revenue: Revenue from pay-per-call campaigns where clients invest in qualified inbound phone leads matching quality criteria (caller intent, geography, routing, disposition). Includes AI-powered transcription and QA services.
4. Performance Media Buying Management: Agency management fees for overseeing performance media campaigns on Meta, Google, TikTok, LinkedIn, and native platforms. Clients pay only for actual leads or conversions delivered with no upfront ad platform costs.
5. Outbound Call Center Services: Lead sourcing, filtering, qualification, and warm transfer operations. Revenue from qualified prospect delivery to client sales teams.
6. Answer Engine Optimization (AEO): AEO services improving brand visibility in AI-assisted answers and discovery experiences (ChatGPT, Perplexity, Claude, Google AI Overviews). Includes content structuring, multi-publisher syndication, and real-time LLM monitoring.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels7 records

Core offering

Vibrant Performance is a full-service performance marketing agency that manages affiliate programs, pay-per-call campaigns, performance media buying (Meta, Google, TikTok, LinkedIn), outbound call center operations, and Answer Engine Optimization (AEO) for brands. The agency orchestrates a vertically-integrated ecosystem spanning program strategy, publisher recruitment, AI-powered call QA, mobile user acquisition, and AI-search visibility, serving primarily financial services, fintech, insurance, and home services clients.

Product overview

Vibrant Performance is a full-service performance marketing agency operating as part of The Aragon Company. It offers a vertically-integrated ecosystem of five core services: Affiliate Program Management, Pay Per Call Management, Performance Media Buying Management, Outbound Call Center Management, and Answer Engine Optimization (AEO). These services are coordinated by the Vibrant Performance Agency brand and amplified by affiliated assets — Aragon Advertising (pay per call network), Aragon Premium (publisher affiliate network), and The Money Manual (owned publisher property). Together, this ecosystem delivers end-to-end customer acquisition across affiliate, call, media buying, and AI search channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Affiliate Program Management Full-service management of client affiliate and partnership programs including program strategy and setup, publisher recruitment and onboarding, relationship management, performance optimization, compliance and quality control, integration with Aragon Premium's pre-vetted publisher network, and ongoing reporting. Designed for businesses seeking CPA, CPL, CPI, or CPS-based partner payouts.
• Pay Per Call Program Management End-to-end pay-per-call campaign management including campaign strategy and setup, call routing, call partner recruitment and optimization, AI-powered call transcription and QA, disposition reporting, and integrated call center operations. Targeted at clients who want qualified inbound phone leads meeting intent, geographic, and quality criteria.
• Performance Media Buying Management Performance-based media buying service managing campaigns across paid social (Facebook, Instagram, LinkedIn, TikTok, X), paid search (Google Ads, Microsoft Ads), and native advertising networks (Taboola, Outbrain, Newsbreak). Clients pay only for actual leads or conversions delivered with no upfront ad platform costs and no creative production expenses; CPA-focused execution is the primary commercial model.
• Outbound Call Center Management Full-service lead processing and qualification operations encompassing lead sourcing, agent training and management, lead filtering and qualification, warm transfer of qualified prospects to client sales teams, quality assurance, and performance tracking. Integrates with dialers such as Ytel, Convoso, and DialedIn.
• Answer Engine Optimization (AEO) Service that improves how a brand is cited and represented in AI answer engines and discovery experiences (ChatGPT, Perplexity, Claude, Google AI Overviews) through citation-worthy content structuring, multi-publisher distribution via G2, Capterra, TrustRadius, Software Advice, vertical trade publications, and content aggregators, plus real-time LLM monitoring for citation drift and competitor share-of-voice changes.

Quantifiable outcome

• AI citations conversion rate 4.4x higher vs. traditional search
• +5 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability5 records

Feature4 records

Partnerships

48 partnerships are on record, tiered minor, flagship and core.

• PrizeominorGTM or Marketing Partner · 25 May 2023Online fundraising platform offering unique experiences and prizes to donors for charitable causes. Partnership announced May 2023. Innovative affiliate partnership for cause marketing.
• True CoverageminorGTM or Marketing Partner · 4 May 2023Insurance comparison platform. Partnership announced May 2023 to help consumers navigate over 900 insurance companies in the US.
• RoarMoneyminorGTM or Marketing Partner · 7 April 2023FDIC-insured account offered by Mogo, forward-thinking financial technology company. Partnership for fintech user acquisition. Announced April 2023.
• Rewarded PlayminorGTM or Marketing Partner · 7 April 2023TikTok partnership announced April 2023 for influencer marketing. Targets gaming and app install audiences. Part of TikTok influencer marketing expansion.
• DeleteMeflagshipGTM or Marketing Partner · 29 March 2023Online privacy and data removal service. Partnership announced March 2023 for privacy & security affiliate marketing. DeleteMe has been #1 since 2010.
• Warp Speed MortgageminorGTM or Marketing Partner · 29 March 2023Home of the 14-business-day close mortgage. Joined affiliate network March 2023. Financial services vertical expansion.
• OneTrust Home LoansminorGTM or Marketing Partner · 15 March 2023Real estate investment affiliate program partnership announced March 2023.
• Tether StudiosminorGTM or Marketing Partner · 2 March 2023Leading developer of skill-based games for real-time competitive play. Partnership announced March 2023.
• CharitybuzzminorGTM or Marketing Partner · 2 December 2022Online auction site for luxury experiences. Partnership announced December 2022.
• LEXminorGTM or Marketing Partner · 13 October 2022Lex affiliate program announced October 2022. Win-win strategic affiliate referrals.
• Trion PropertiesminorGTM or Marketing Partner · 21 September 2022Real estate investment affiliate program launched September 2022.
• WiserAdvisorflagshipGTM or Marketing Partner · 21 March 2022Leading provider of Find an Advisor service with 20+ years experience matching consumers to vetted financial advisors nationwide. Partnership announced March 2022.
• UnlockflagshipGTM or Marketing Partner · 20 December 2021Home equity affiliate program client. Enables homeowners to unlock home equity without a loan. Partnership launched December 2021.
• HappyNestflagshipGTM or Marketing Partner · 17 December 2021Home services fintech affiliate program client. Partnership launched December 2021. Growth-focused partnership with insightful data sharing.
• Everyday Life InsuranceflagshipGTM or Marketing Partner · 15 December 2021Full-stack affiliate management program client. Partnership launched December 2021 for insurance affiliate program management.
• JobGetminorGTM or Marketing Partner · 30 August 2021Job finding platform affiliate program launched August 2021.
• HiatusminorGTM or Marketing Partner · 6 August 2021Subscription management affiliate program launched August 2021.
• OxygenminorGTM or Marketing Partner · 2 July 2021Banking and personal finance affiliate program launched July 2021.
• AkkominorGTM or Marketing Partner · 8 June 2021Consumer electronics affiliate program launched June 2021.
• UnifimoneyminorGTM or Marketing Partner · 28 May 2021Investment and money management app partnership launched May 2021. Multi-asset investment platform.
• SteadyminorGTM or Marketing Partner · 26 February 2021Platform for gig economy workers affiliate program launched February 2021. 2 million users, helping increase earnings by $5,000/year on average.
• Keeper TaxflagshipGTM or Marketing Partner · 14 January 2021Tax management app for 1099 workers. Vibrant took over management January 2021. Users save $173/month on average. Program managed on TUNE.
• MoneyMademinorGTM or Marketing Partner · 4 November 2020Investment discovery and comparison platform. Partnership launched November 2020. Publishers earn up to 75% revenue share with median $20 RPM earnings.
• FinnyminorGTM or Marketing Partner · 5 June 2020Personal finance education and coaching app. Partnership announced June 2020. $35 payout on annual subscription signups.
• TruebillflagshipGTM or Marketing Partner · 20 June 2019Personal finance mobile app for subscription management and bill negotiation. Partnership launched June 2019. Helped customers save 20% on telecom plans.
• Long Game SavingsminorGTM or Marketing Partner · 6 March 2019Savings app with gamification and crypto rewards. Partnership launched March 2019. $3 payout per app install, 30% conversion rate.
• VisorminorGTM or Marketing Partner · 26 February 2019Online tax preparation service pairing users with CPAs. Partnership launched February 2019. $8 registration + $25 upload or $50 on paid customers.
• The Aragon CompanycoreStrategic or Co-development PartnerParent company of Vibrant Performance. Full ecosystem integration in 2023 unified all services (Aragon Advertising, Aragon Premium, The Money Manual, Vibrant Performance) under The Aragon Company, creating the industry's only vertically-integrated performance marketing ecosystem. Vibrant Performance is the full-service agency orchestrating the ecosystem.
• Aragon AdvertisingcoreStrategic or Co-development PartnerPerformance network for pay per call operations. Founded in 2012 as original affiliate network. Integrated into the Aragon ecosystem.
• Aragon PremiumcoreStrategic or Co-development PartnerAffiliate network connecting brands with premium publishers. Built premium content network in 2019 connecting high-quality publishers with performance-focused brands. Provides access to pre-vetted, high-performing publishers.
• The Money ManualcoreStrategic or Co-development PartnerOwned publisher property driving quality traffic. Personal finance blog with 2.5 million monthly uniques. Founded 2017 as part of owned publisher properties expansion.
• ImpactcoreTechnology or IntegrationAffiliate and partnership platform. Major platform for managing affiliate programs and tracking performance. Certified specialists available.
• EverflowcoreTechnology or IntegrationAffiliate and partnership platform. Used for program management and tracking for various client programs (Business Funding, Unlock, DeleteMe, ATI Restoration, etc.).
• PartnerizecoreTechnology or IntegrationAffiliate and partnership platform. Major platform for affiliate program management.
• AWINcoreTechnology or IntegrationAffiliate and partnership platform. Used for Anytime Mailbox and other affiliate program management.
• CJ AffiliatecoreTechnology or IntegrationAffiliate and partnership platform. Major affiliate network for program distribution.
• Rakuten AdvertisingcoreTechnology or IntegrationAffiliate and partnership platform. Major global affiliate network.
• TUNEcoreTechnology or IntegrationAffiliate and partnership platform. Used for various programs including Finny, Keeper Tax. Offers real-time tracking and reporting.
• PartnerStackcoreTechnology or IntegrationAffiliate and partnership platform. Channel partnership platform.
• RingbacoreTechnology or IntegrationCall tracking and management platform. Integrated for pay-per-call campaign management and call routing optimization.
• InvocacoreTechnology or IntegrationCall tracking and management platform. AI-powered call analytics integrated for pay-per-call operations.
• RetreavercoreTechnology or IntegrationCall tracking and management platform. Used for call routing and disposition reporting.
• CallRailcoreTechnology or IntegrationCall tracking and management platform. Used for call tracking, quality assurance, and performance monitoring.
• AppsFlyercoreTechnology or IntegrationMobile attribution and analytics platform. Used for CPI and mobile app user acquisition campaigns.
• SingularcoreTechnology or IntegrationMobile attribution and analytics platform. Used for mobile app install attribution and campaign optimization.
• KochavacoreTechnology or IntegrationMobile attribution and analytics platform. Used for mobile attribution and campaign tracking.
• AdjustcoreTechnology or IntegrationMobile attribution and analytics platform. Used for mobile app performance tracking.
• Mike Holmes ProtectionflagshipGTM or Marketing PartnerLeader in home protection industry known for quality and reliability. Partnership announced in May 2023. Part of home services vertical affiliate program expansion.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Acceleration Partners: Independent affiliate marketing agency serving enterprise brands across multiple verticals including financial services. Directly comparable as a full-service affiliate management agency competing for similar clients and partner-recruitment work.
• Perform[cb]: Performance marketing agency specializing in affiliate management with vertical expertise in financial services, health, and B2B. Direct competitor for the same regulated-vertical client profiles Vibrant serves.
• PartnerCentric: Affiliate and partner marketing agency focused on retail and direct-to-consumer brands. Operates in the same agency category with comparable program management, publisher recruitment, and compliance services.
• Gen3 Marketing: Affiliate and partner marketing agency with global operations serving enterprise brands. Direct competitor for affiliate program management engagements, particularly in retail and consumer verticals.

Broad incumbents

• Impact: Major affiliate and partnership automation platform used by Vibrant as a technology partner. Competes indirectly as brands can choose Impact's managed services or in-house tooling rather than engaging an agency like Vibrant.
• Partnerize: Global affiliate and partner marketing platform serving enterprise brands with both technology and managed services. Comparable as both a technology partner Vibrant integrates with and as a competitor offering agency-style services.
• Awin: Global affiliate network with US operations serving advertisers and agencies. Used by Vibrant for client programs (Anytime Mailbox) but also offers direct managed services competing for the same budgets.
• Rakuten Advertising: Major global affiliate network offering affiliate program management and media buying services. Comparable as both a Vibrant platform partner and a broad incumbent competing for affiliate management RFPs.

Emerging players

• PressForward: Specialized PR-driven link building and digital PR agency with overlap into affiliate and SEO services. Comparable in serving publishers and content-driven performance marketing, but smaller and more SEO-focused than Vibrant.

Others

• TUNE (PartnerStack's affiliate platform): Affiliate tracking and attribution platform used by Vibrant for client programs (Finny, Keeper Tax). Enables in-house affiliate program management, which could displace agency relationships for clients with internal capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vibrant-performance

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vibrant Performance