The Laurel of Asheville

What The Laurel of Asheville does

The Laurel of Asheville is a for-profit, privately held lifestyle magazine based in Asheville, North Carolina, founded in 2004 and operating with a headcount between 11 and 50 employees. Per available firmographic data, the publication offers both print and digital editions, positioning it as a multi-format local media brand serving the Asheville metro and surrounding Western North Carolina market.

The company's core product is editorial content focused on lifestyle topics relevant to its local readership — a typical format for a community lifestyle magazine, covering subjects such as dining, culture, real estate, wellness, and regional events. Distribution is split between a physical print edition (delivered via newsstand, subscription, or hospitality-venue placement) and a digital edition accessed via its website, thelaurelofasheville.com. No additional product, technology, or platform details were accessible; the company website source returned only a verification/loading page with no extractable content.

The business model is consistent with regional lifestyle publishing: revenue is most plausibly generated through a mix of print and digital advertising, sponsored editorial content, and possibly subscriptions, with the local advertiser and reader base in Asheville as the primary customer segments. Pricing details, advertising rate cards, subscription pricing, customer counts, and revenue figures are not disclosed in the available data. There is no evidence of funding events, acquisitions, parent company ownership, or strategic partnerships in the input.

Name

The Laurel of Asheville

Website

https://thelaurelofasheville.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Laurel of Asheville is a privately held lifestyle magazine founded in 2004 in Asheville, NC, publishing both print and digital editions for local readers and advertisers in Western North Carolina, with a headcount of 11-50 employees.

Ownership category

akta.pro rank

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro industry

PRIMARYMPAJAEAN

Arts, Culture & Literary Magazines

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Magazine Publishing (Consumer & B2B/Trade Magazines)

Keywords

• Lifestyle magazine
• Print publication
• Digital magazine
• Regional publishing
• Local lifestyle content

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Markets served

Core offering

The Laurel of Asheville is a regional lifestyle magazine based in Asheville, North Carolina, publishing editorial content covering local lifestyle topics. The publication is offered in both print and digital editions and serves as a community-oriented media outlet for the Asheville area.

Product overview

No product or service information is available from the source content. The website displayed only a verification/loading page stating "One moment, please..." with no access to actual company content, products, or services.

Differentiator

Problem solved

Functional benefit

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Broad incumbents

• Southern Living: Flagship Southern lifestyle brand with print magazine, website, and events. Competes for the same Asheville/Southern lifestyle advertising spend and reader attention as The Laurel of Asheville.
• Garden & Gun: National Southern lifestyle magazine covering food, travel, and culture, with print and digital presence. Targets the same Southern lifestyle advertising verticals and reader interests as The Laurel of Asheville, but at national scale.

Direct peers

• Charleston Magazine: City-level lifestyle magazine serving Charleston, SC, with print and digital editions. Comparable model (city lifestyle magazine, regional advertisers, print+digital) but operating in a different Carolina-adjacent city.
• Smoky Mountain Living: Regional lifestyle magazine covering the Smoky Mountains in print and digital. Directly competes for the same Western North Carolina reader and lifestyle advertising market as The Laurel of Asheville.
• Blue Ridge Country: Regional lifestyle magazine covering the Blue Ridge/Appalachian region with print and digital editions. Directly comparable to The Laurel of Asheville in scope, geography, and lifestyle/travel/luxury category focus.
• Edible Asheville: A locally focused food-and-drink publication serving the Asheville market with print and digital formats. Comparable as a hyperlocal Asheville lifestyle/culture magazine targeting similar advertisers and readers.

Regional players

• Atlanta Magazine: City-level lifestyle magazine with print and digital editions serving a major Southeastern metro. Comparable business model and luxury lifestyle positioning, but operating in a much larger market.
• Our State: North Carolina-focused lifestyle and culture magazine publishing both print and digital editions. Comparable as a regional lifestyle publication covering the same state market as The Laurel of Asheville.
• Asheville Citizen-Times (Blue Ridge Magazine): Local Asheville-area publication producing lifestyle and regional content. Overlaps with The Laurel of Asheville on Asheville-focused editorial and local advertising market.
• Mountaineer Magazine (The Mountaineer / Smoky Mountain News): Western North Carolina regional publication covering lifestyle, travel, and local culture. Overlaps with The Laurel of Asheville on Asheville/WNC geography and lifestyle content vertical.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/AshevilleLaurel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Laurel of Asheville