Montora Software

What Montora Software does

Montora Software is a Montenegrin IT services and cloud-solutions company founded in 2001, headquartered in Podgorica with a regional office in Belgrade, Serbia. The company operates as a certified Oracle Hospitality Cloud service provider, delivering cloud-based property management (OPERA Cloud PMS), point-of-sale (Simphony Cloud POS), ERP, business intelligence, guest CRM, and AI-assisted upsell solutions to hotels, resorts, restaurants, condo hotels, and wellness/spa/golf operations. Core technology is anchored to the Oracle Hospitality ecosystem, extended via the OHIP integration middleware to a curated set of third-party modules covering digital guest journey (Canary), hotel TV (Hoteza), minibars (Bartech), kiosks (Myra), loyalty (DailyPoint), and beach/pool management. Montora also owns a localized fiscalisation platform tuned to Montenegro and neighboring Balkan regulatory regimes, which serves as a key regional differentiator.

The company monetizes through two primary streams: recurring cloud subscriptions priced per unit (€9.30/room/month for OPERA Cloud PMS, €74.90/POS device/month for Simphony Cloud POS, €199/hotel/month for Simpra Inventory) and project-based professional services covering consulting, implementation, migration, training, and 24/7 advanced support. Go-to-market combines direct enterprise sales to luxury and mid-market hospitality accounts (with logos including One&Only Portonovi, Regent PortoMontenegro, Hyatt Regency, The Chedi, Dukley, Nikki Beach Montenegro, and Burger King Budva), a regional partner channel across the ex-YU region, co-marketing through the Oracle Partner Network, and self-serve subscription portals. Geographic reach centers on Montenegro, Serbia, Croatia, Slovenia, and adjacent EU markets, with selected partnership extensions into MEA, APAC, and Australia via ACT International. The company states it serves over 10,000 hotels and has delivered more than 100 complex projects over its 25-year operating history.

Name

Montora Software

Legal name

Montora Software

Website

https://montora.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Montora Software is a Montenegro-based, Oracle-certified cloud hospitality technology provider offering OPERA Cloud PMS, Simphony Cloud POS, ERP, BI, AI, and fiscalisation solutions to hotels, resorts, restaurants, and wellness operators across the Balkans and adjacent EU markets.

Ownership category

akta.pro rank

Product category

Hospitality Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Business Intelligence, Reporting & Data Platforms (THALACAL), Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• Hospitality software solutions
• Property management systems
• Cloud POS systems
• Hotel ERP software
• Oracle Hospitality partner

Headquarters

HQ city

Podgorica

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Cloud Software Subscriptions: Recurring subscription revenue from cloud-based Oracle Hospitality solutions including OPERA Cloud PMS (€9.30/room/month), Simphony Cloud POS (€74.90/POS device/month), and Simpra Cloud Inventory (€199/hotel/month). These are usage-based subscriptions with per-unit pricing.
2. Professional Services: Implementation, consulting, migration, training, and advanced support services for hotel software systems. Revenue generated through project-based engagements and ongoing support contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Montora Software is a certified Oracle Hospitality Cloud partner that implements, resells, and supports Oracle OPERA Cloud Property Management System (PMS) and Oracle Simphony Cloud POS to hotels, resorts, restaurants, and condo hotels across the Balkans region. The company sells cloud software subscriptions and complementary modules including Hotel ERP, Hotel BI System, channel distribution, fiscalisation, AI-powered guest upselling (Nor1 PRIME), and online booking solutions. It also delivers professional services covering consulting, implementation, data migration, training, advanced 24/7 support, and custom software development integrated via OHIP middleware.

Product overview

Montora Software operates as an Oracle Hospitality Cloud Partner offering a comprehensive cloud-based hospitality technology ecosystem centered on Oracle OPERA Cloud Property Management System (PMS) and Oracle Simphony Cloud POS as the core platforms, with OHIP (Opera Hospitality Integration Platform) serving as the middleware for third-party integrations. The portfolio includes Oracle Opera Cloud Distribution for channel management, Hotel ERP Systems, Hotel BI System with connections to Opera 5, Opera Cloud, Simphony POS, SunSystems, and SAP, Online Booking Solutions, Fiscalisation Platform, and Hotel AI Assistant powered by Nor1 PRIME. Advanced add-on modules encompass Digital Guest Journey (Canary Technologies), Hotel TV (Hoteza), Guest Loyalty & CRM, ID Card Scanner, Hotel Kiosk (Myra), QR Code Ordering, Restaurant Kiosk for QSR, Automatic MiniBar (Bartech), Hotel Robot Solutions, Beach & Pool Cloud Management, and WiFi Management (Antamedia). Professional services include Hotel Consulting, Implementation, Migration, Training, Advanced Support, and Software Development. The company serves over 10,000 hotels with cloud subscription pricing at €9.30/room/month for Opera Cloud PMS, €74.90/POS device/month for Simphony Cloud POS, and €199/hotel/month for Simpra Inventory Cloud.

Differentiator

Problem solved

Functional benefit

Products and services

• Oracle OPERA Cloud Property Management System (PMS) Cloud-based hotel property management system providing centralized control for reservations, guest check-ins, room management, and distribution channel management with real-time data access. Designed for hotels, resorts, and hospitality groups needing enterprise-grade property management.
• Oracle Simphony Cloud POS System Industry-leading cloud and mobile hospitality point-of-sale and back-office platform for food and beverage operations, supporting table service, quick service, bars, and coffee shops within hotel and standalone restaurant environments.
• Oracle OPERA Cloud Distribution (Channel Manager) Cloud-based, mobile-enabled channel management platform for next-generation hotel distribution with direct and indirect channel connectivity, revenue management, and an AI-powered pricing engine.
• Hotel ERP Systems Hotel enterprise resource planning covering financial accounting, payroll, human resource management, procurement, inventory, and fixed asset management modules for hospitality operators.
• Hotel BI System (Hotel Dashboard) Cloud-based business intelligence dashboard providing comprehensive views of hotel KPIs, connecting PMS, POS, Sales and Catering, Finance, HR systems, and software including Opera 5, Opera Cloud, Simphony POS, SunSystems, and SAP.
• Simpra Cloud Inventory System Cloud-based materials and inventory control system seamlessly integrated with Simphony Cloud POS for hospitality operators.
• Online Booking Solutions Cloud-based direct booking solution with customizable design using hotel logos, colors, fonts, and images, featuring intuitive CMS, mobile-first design, and integration with Oracle OPERA Cloud.
• Fiscalisation Platform Specialized fiscalisation platform meeting legal requirements in Montenegro and neighboring countries for Oracle Hospitality and Restaurant Cloud solutions, Spa and Wellness, and third-party POS systems.
• Hotel AI Assistant (Nor1 PRIME) AI and automation solution using Nor1 PRIME machine learning built on Oracle Cloud Infrastructure (OCI) with autonomous databases, providing personalized guest offer selection, pricing, and presentation for upselling, embedded in OPERA Cloud.
• Condo Hotel Software Cloud-based software for condo hotels, fractional hotels, residence clubs, timeshare resorts, HOAs, and property management companies, including owner accounting and owner portal solutions.
• Wellness, Spa and Golf Solutions Booking platform with iOS and Android mobile apps for fitness bookings, personal training scheduling, centralized membership management, appointment booking, customer trend analysis, and prepaid packages for hotel spas, wellness centers, fitness facilities, and golf operations.
• Hotel Consulting ICT strategy consulting for hotel projects, including WiFi planning, TV multimedia systems, room service integration, and modern hospitality technology standards implementation.
• Implementation End-to-end OPERA Cloud PMS implementation services including needs assessment, data migration strategy, integration planning, system configuration, testing, training, and go-live support for hospitality clients.
• Migration Migration services from on-premise PMS systems to Oracle OPERA Cloud PMS, including pre-migration planning, data cleanup, sandbox testing, staff training, and post-migration support.
• Training Role-specific PMS training for front desk, housekeeping, reservations, F&B staff, and management, including hands-on training, sandbox environments, and ongoing refresher sessions.
• Advanced Support 24/7 operational support including real-time technical support, system monitoring, issue resolution, user management, housekeeping coordination, reservation management, billing support, data backup, and software update management for hospitality clients.
• Software Development Custom software development, report development, new module development, and OHIP integration development for Oracle OPERA PMS and other hotel systems.

Quantifiable outcome

• Hotels can increase revenue by €10,000 per month through upsell automation and new sales channels
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• OraclecoreTechnology or Integration · 1 January 2025Oracle Hospitality Cloud Partner and certified service provider for Oracle OPERA Cloud PMS and Simphony Cloud POS solutions. Montora implements, migrates, and supports Oracle Hospitality solutions for hotels in the region. Listed on Oracle partner finder catalog.
• HotezacoreTechnology or IntegrationHoteza provides cloud-based hotel TV solutions (Interactive TV, Mobile, HotSign, HSIA) integrated with Opera Cloud PMS via OHIP. Montora resells and implements Hoteza solutions as part of comprehensive guest experience offerings.
• Canary TechnologycoreTechnology or IntegrationCanary Technologies provides digital guest journey solutions including digital check-in/check-out, secure payments, guest communication, and digital contracts. Integrated with Oracle Cloud Hospitality systems.
• MastelcoreTechnology or IntegrationMastel provides hospitality-specific task management, inter-department communication, quality control tools, and analytics solutions. Integrated with Simphony POS for business intelligence analytics.
• ACT (Advanced Communications Technology)coreImplementation/ SI/ Consulting PartnerACT International is a global Oracle Hospitality implementation and support partner operating in Middle East, Asia Pacific, Australia, France, and North Africa. Originally created for Oracle Hospitality implementation but expanded to serve as one-stop-shop for hospitality solutions worldwide. 450+ professionals including 200+ qualified engineers serving 2,500+ customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cloudbeds: Hospitality management software suite (PMS, booking engine, channel manager) targeting hotels and hostels — comparable in providing an end-to-end cloud stack competing with Oracle OPERA Cloud for independent and boutique hotel conversions.
• Protel (Mews Group): Hotel software vendor offering cloud PMS, channel manager and back-office tools; also an Oracle partner for the Turkish market and a named Montora partner with mutual reseller activity in ex-YU — directly comparable as a regional PMS/cloud distribution competitor.
• Mastel: Hospitality operations management (task management, inter-department communication, quality control, analytics) integrated with Simphony POS — a named Montora partner and direct competitor in hospitality BI/operations tooling for the same Oracle/Micros ecosystem.
• Mews: Cloud-native hospitality platform combining PMS, POS, booking engine and guest experience into a single stack — competes for the same cloud-PMS replacement deals Montora wins in luxury and boutique properties across Europe.
• ACT International: Core Oracle Hospitality implementation partner with 450+ professionals and 2,500+ customers across MEAP/APAC/Australia/France/North Africa — comparable as a certified Oracle Hospitality Cloud SI/reseller operating across multiple regions, and listed by Montora as a core partner that also competes for regional deals.

Broad incumbents

• Shiji Group: Global hospitality technology platform providing PMS, POS, distribution, guest experience and analytics for hotels and restaurants — overlaps directly with Montora's Oracle OPERA/Simphony cloud and channel-management stack and serves luxury/international chains worldwide.
• Oracle Hospitality (MICROS): The underlying OPERA Cloud and Simphony Cloud platform vendor — Montora's primary technology and partner counterparty, providing the entire core stack that Montora implements, integrates and resells.

Regional players

• Guestline: UK/EU-based cloud PMS, booking engine and distribution platform focused on European independent hotels and groups — comparable cloud-PMS competitor with strong European footprint serving similar boutique/upper-midscale properties.

Emerging players

• RoomKey PMS: Cloud PMS offering reservation, guest management and reporting for independent hotels and small chains — comparable as a smaller, focused cloud-PMS competitor that competes for the same boutique/luxury conversion opportunities Montora addresses.

Others

• Infor Hospitality: Enterprise hospitality software (HMS, HMS POS, EzRMS revenue management, BI) for large hotel groups — competes for the upper end of Montora's luxury/enterprise customer base with an integrated broader hospitality stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Montora Software