Coding the Architecture
Coding the Architecture is a solo consulting and training practice run by Simon Brown, offering the C4 model framework, Structurizr documentation tooling, workshops, and books to software development teams worldwide.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Coding the Architecture firmographics
Firmographics- Name
- Coding the Architecture
- Legal name
- Coding the Architecture
- Website
- https://codingthearchitecture.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Coding the Architecture is a solo consulting and training practice run by Simon Brown, offering the C4 model framework, Structurizr documentation tooling, workshops, and books to software development teams worldwide.
- Ownership category
- akta.pro rank
Coding the Architecture industry classification
Industry- Product category
- Software Architecture Consulting
- NAICS
- Software Publishers (513210), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Developer Portals, SDKs & Documentation Platforms (BPAMADAG)
- akta.pro secondary industries
- Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Developer Tooling & SDK Platforms (BPAMAOAD)
Keywords
Coding the Architecture business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Book Sales: Simon Brown publishes books on software architecture. 'The C4 Model' is published by O'Reilly Media, and 'Software Architecture for Developers' is available via Leanpub. Revenue comes from book sales to developers and architects.
- Workshops: In-person and virtual workshops teaching teams how to adopt the C4 model and communicate software architecture effectively. These are fee-based training sessions delivered to organizations.
- Speaking Engagements: Conference and event speaking engagements where Simon Brown presents on software architecture topics, C4 model, and related practices.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Coding the Architecture product offering
Product offeringCore offering
Coding the Architecture is the independent consulting and training practice of Simon Brown, providing software architecture education, advisory services, and hands-on workshops to development teams. Its core deliverables are the C4 model (a hierarchical method for visualising software architecture) and Structurizr (the original 'models as code' tooling for creating version-controlled architecture documentation), packaged and taught through in-person/virtual workshops, published books, and conference speaking.
Differentiator
Problem solved
Functional benefit
Brands
- C4 Model: A model for visualising software architecture
- Structurizr
Products and services
- C4 model A lightweight architecture description method for visualising software architecture, consisting of hierarchical diagrams (Context, Container, Component, Code) that help teams communicate architecture at different levels of abstraction. Used by software architects and development teams.
- Structurizr Developer-friendly 'models as code' tooling for creating version-controlled software architecture documentation. Enables architects to define software architecture models in code and generate diagrams automatically. Sold as a self-serve SaaS product for individual developers and teams.
- The C4 Model (O'Reilly book) A book published by O'Reilly Media that documents the C4 model for visualising software architecture, authored by Simon Brown. Sold globally through O'Reilly's distribution channels.
- Software Architecture for Developers (Leanpub book) A self-published book by Simon Brown available on Leanpub, covering software architecture concepts and practices aimed at working developers.
- Software Architecture Workshops Interactive workshop sessions facilitated by Simon Brown, delivered in-person or virtually to enterprise software teams. Topics include adopting the C4 model, using Structurizr tooling, modular monolith and 'package by component', and Risk-storming. Fee-based training engagements.
- Speaking Engagements Conference and event presentations by Simon Brown on software architecture topics, the C4 model, Structurizr, and related practices. Delivered to industry conferences globally.
- Risk-storming Workshop Technique A workshop technique combining risk identification with brainstorming, helping teams prioritise and communicate software architecture risks through structured, visual sessions. Delivered as part of training engagements.
Companies that use Coding the Architecture
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Coding the Architecture technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Coding the Architecture partnerships and signals
Strategic signalScale indicators2 records
Coding the Architecture competitors and assessment
Company assessmentBroad incumbents
- Lucidchart: Lucidchart is a widely used cloud-based diagramming platform often used by software teams to draw architecture diagrams. It is comparable as a broad incumbent in the visual-diagramming space, competing with Structurizr on diagram creation, though without the 'models as code' or C4-specific positioning.
- Sparx Systems (Enterprise Architect): Sparx Systems' Enterprise Architect is a long-established modelling platform supporting UML, ArchiMate, and other architecture frameworks. It is comparable as a broader incumbent in the architecture-modelling tooling category where Structurizr competes, though it serves a more enterprise and framework-heavy audience.
- Atlassian Confluence: Atlassian Confluence is a widely deployed team documentation and wiki platform used by software organisations to host architecture docs. It is comparable as the incumbent documentation hub where Structurizr-generated diagrams and C4 artefacts are typically embedded, and competes for the same documentation workflow budget.
Direct peers
- IcePanel: IcePanel provides a visual modelling and documentation tool for software architecture, directly competing with Structurizr by offering interactive, version-controlled architecture diagrams aimed at engineering teams. Both products target the same 'architecture as code' buyer and adjacent C4-style mental models.
Emerging players
- Swimm: Swimm provides developer-focused, code-coupled documentation tooling, including version-controlled docs alongside source code. It is comparable as an emerging documentation-as-code platform addressing the same audience that adopts Structurizr, with overlapping 'docs that live with code' positioning.
- draw.io (diagrams.net): draw.io is a free, widely adopted diagramming tool integrated into Atlassian and Google products. It is comparable as a low-cost alternative for software architecture diagrams, often displacing paid tools for simpler documentation workflows that overlap with Structurizr's lighter use cases.
- PlantUML: PlantUML is a long-standing open-source tool that generates UML and other diagrams from a simple textual description. It is comparable as a developer-led, text-based alternative to Structurizr for producing software architecture diagrams directly from code or documentation.
- Archi (open source): Archi is an open-source modelling tool for the ArchiMate language, popular with enterprise architects for visualising architecture. It overlaps with Structurizr's diagram-generation use case, especially for cost-sensitive users, though it is geared toward ArchiMate rather than the C4 model.
- Mermaid: Mermaid is an open-source, text-based diagramming library popular with developers for creating architecture and flow diagrams from code. It is comparable as a 'diagrams as code' alternative to Structurizr, particularly for engineering teams that prefer markdown-integrated documentation.
- GitBook: GitBook is a documentation platform popular with developer teams for technical and product docs, including architecture and API references. It is comparable as a docs-as-a-service product used by the same engineering teams that adopt Structurizr for architecture diagrams, and competes for documentation toolchain budget.
Market position
Customer concentration
Coding the Architecture social profiles
Digital presenceCoding the Architecture financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coding the Architecture leadership team
Management profileNumber of profiles
Profiles1 record
Coding the Architecture funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coding the Architecture M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coding the Architecture
What does Coding the Architecture do?
Coding the Architecture is the independent consulting and training practice of Simon Brown, providing software architecture education, advisory services, and hands-on workshops to development teams. Its core deliverables are the C4 model (a hierarchical method for visualising software architecture) and Structurizr (the original 'models as code' tooling for creating version-controlled architecture documentation), packaged and taught through in-person/virtual workshops, published books, and conference speaking.
Is Coding the Architecture a public or private company?
Coding the Architecture is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Coding the Architecture founded?
Coding the Architecture was founded in -1. It employs 1 to 10 people.
How does Coding the Architecture make money?
Three revenue lines are on record. Book Sales are the primary driver. The others are workshops and speaking Engagements.
Who are Coding the Architecture's main competitors?
Broad incumbents on record are Lucidchart, Sparx Systems (Enterprise Architect) and Atlassian Confluence. IcePanel is listed as a direct peer. Emerging players are Swimm, draw.io (diagrams.net), PlantUML, Archi (open source), Mermaid and GitBook.
Does Coding the Architecture have an API?
No public API is recorded for Coding the Architecture.
What industry is Coding the Architecture in?
Coding the Architecture's product category is Software Architecture Consulting. Its primary akta.pro industry code is BPAMADAG, Developer Portals, SDKs & Documentation Platforms, with a secondary code of HDAEAKAI, Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals). Its NAICS code is 513210 and its SIC code is 7372.