GrupoTodo

What GrupoTodo does

GrupoTodo is an Argentine digital services company headquartered in Tandil with an operational presence in Buenos Aires, founded approximately in 1999. The company positions itself as a "digital advisor" (Tu Asesor Digital) providing website development, self-managed e-commerce, Google Workspace distribution, and digital marketing to Argentine small and medium businesses, entrepreneurs, and real estate agencies. Its customer base spans roughly two decades, with several clients (e.g., AdrogueBus) reporting continuous relationships since the early 2000s across verticals that include real estate (Gazda Rossi Propiedades, Medina Guffanti Propiedades), transportation (Transportes Argentinos since 2018, AdrogueBus), media (Nomyc), retail (Silverside), and healthcare (Sami Salud).

The product portfolio centers on three core website offerings: Tu Tienda Online, a self-managed e-commerce platform with native MercadoPago integration and multiple payment options (card/cash/bank transfer/buyer agreement); Tu Sitio Web, an institutional website builder; and Tu web para inmobiliarias, a specialized real estate site product integrated with the company's own property search portal BuscadorProp. The company distributes Google Workspace under a partner relationship, provisioning @tunegocio.com business email accounts and Google My Business setup, and offers add-on digital marketing services. Two owned sub-brands — BuscadorProp (Argentine real estate search portal with map-based listings) and AlquileresenVerano (vacation rental portal) — extend distribution and provide cross-sell surfaces for advertising clients. The platform holds ISO 9001 certification from IRAM (Instituto Argentino de Normalización y Certificación).

Revenue is generated primarily through recurring monthly subscriptions segmented into tiers (Plan Avanzado for up to 100 products and Plan Portal for up to 300 products), plus project-based custom web development and digital marketing services quoted on contact. Pricing is positioned as low-friction: no activation cost and 0% commission on sales. Distribution is exclusively domestic (Argentina), running through direct website contact forms, phone sales at (011) 2150-2295, and email inquiries, supplemented by a Spanish-language blog (Consejos) and organic Facebook and Instagram presence. No institutional funding, M&A, or management-team disclosures are on record, and GrupoTodo operates as a privately held, founder-led SMB services business.

Name

GrupoTodo

Legal name

GrupoTodo

Website

https://grupotodo.com.ar

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

GrupoTodo is an Argentine digital services company that provides website development, self-managed online stores with MercadoPago integration, Google Workspace distribution, and digital marketing to small businesses, entrepreneurs, and real estate agencies across Argentina.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Advertising Agencies (54181), Web Search Portals and All Other Information Services (51929)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

akta.pro secondary industry

E-commerce & Online Business (Marketplaces, DTC) (EDAMAHAH)

Keywords

• Web development services
• Online store platforms
• Digital marketing services
• Real estate websites
• Google Workspace distribution

Headquarters

HQ city

Tandil

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Online Store Subscriptions: Monthly/annual subscription plans for self-managed online stores with product limits, storage, and email boxes. No commission on sales for the online store service.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

GrupoTodo offers web development services, self-managed online store platforms (Tu Tienda Online) with MercadoPago payment integration, specialized websites for real estate agencies integrated with the BuscadorProp property search portal, Google Workspace distribution as a Google Partner, and digital marketing services to Argentine small and medium-sized businesses, entrepreneurs, and real estate agencies.

Product overview

GrupoTodo operates as a digital advisory company offering a suite of web-based products and services for Argentine SMEs, entrepreneurs, and real estate agencies. The core offering includes Tu Tienda Online (self-manageable e-commerce platform with MercadoPago integration), Tu Sitio Web (institutional website builder), and Tu web para inmobiliarias (specialized real estate website solution). Additional services encompass Google Workspace distribution, digital marketing, and two portal sub-brands: BuscadorProp (property search portal) and AlquileresenVerano (vacation rental listings). The company also operates an Area Clientes portal providing tutorials and support.

Differentiator

Problem solved

Functional benefit

Brands

• BuscadorProp: Real estate property search portal operating at buscadorprop.com.ar
• AlquileresenVerano

Products and services

• Tu Tienda Online Self-manageable online store platform enabling entrepreneurs and SMEs to sell products online, manage orders, and process payments through MercadoPago, cash, bank transfer, or direct agreement with the buyer. Ideal for entrepreneurs, businesses, and PyMEs.
• Tu Sitio Web Institutional website builder for Argentine businesses to establish their online presence with a custom corporate website.
• Tu web para inmobiliarias Specialized website solution for Argentine real estate agencies, integrated with BuscadorProp property listing and map-based search capabilities.
• Google Workspace Business email and collaboration tools distributed through the Google Partner program, providing @tunegocio.com business email accounts and Google My Business setup and registration for Argentine businesses.
• Marketing Digital Digital marketing and advertising services including campaign management, online advertising, and advertisement placement on zonal portals (BuscadorProp and AlquileresenVerano) for Argentine SMB clients.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Google WorkspacecoreTechnology or IntegrationGrupoTodo is a Google partner offering Google Workspace services to Argentine businesses, including setup and registration for @tunegocio.com business email accounts and Google My Business listings.
• MercadoPagocoreTechnology or IntegrationIntegrated payment solution for online stores allowing customers to receive payments via MercadoPago, cash, bank transfer, or direct agreement with buyer.
• BuscadorPropcoreStrategic or Co-development PartnerOwned real estate search portal with map-based property search functionality. GrupoTodo builds websites integrated with BuscadorProp for real estate clients.
• AlquileresenVeranominorStrategic or Co-development PartnerOwned seasonal rental portal. GrupoTodo provides advertising opportunities on this platform for e-commerce clients as part of their marketing services.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GoDaddy: Global domain, hosting, and SMB website builder incumbent. Competes with GrupoTodo's website builder and SMB digital services across the same Argentine customer base.
• Zonaprop: One of the largest Argentine real estate listing portals. Competes directly with GrupoTodo's BuscadorProp sub-brand for property listings and buyer traffic in Argentina.

Regional players

• DonWeb: Argentine web hosting and digital services provider. Regional peer offering hosting, domains, and digital presence services that overlap with GrupoTodo's SMB web services in Argentina.

Direct peers

• Argenprop: Long-established Argentine real estate portal that competes with BuscadorProp for property listings, agency customers, and end-buyer search traffic.
• Squarespace: Global website builder targeting SMBs and creatives. Compares to GrupoTodo's Tu Sitio Web product for SMBs seeking templated website creation.
• Shopify: Leading global e-commerce platform used by SMBs to build online stores. Competes with GrupoTodo's Tu Tienda Online across the SMB e-commerce segment.
• Wix: Global self-service website builder used widely by SMBs worldwide. Competes with GrupoTodo's Tu Sitio Web and Tu Tienda Online offerings for small businesses building an online presence.
• Mercado Shops: MercadoLibre's integrated online store builder for Argentine SMBs. Direct competitor to Tu Tienda Online, leveraging MercadoLibre's marketplace traffic and MercadoPago for payments.
• Properati: LatAm-focused real estate search portal active in Argentina. Competes with BuscadorProp in property search and listings aggregation.
• Tiendanube (Nuvemshop): LatAm-focused self-service e-commerce platform offering SMB stores with payment integrations. Directly competes with GrupoTodo's Tu Tienda Online product across Spanish-speaking Latin America, including Argentina.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupotodo
• Instagraminstagram.com/grupo.todo
• Xx.com/grupotodo
• LinkedInlinkedin.com/company/grupotodo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrupoTodo