Gohlins

What Gohlins does

Göhlins (legal entity: Göhlins i Gnosjö AB) is a 110+ year-old privately held Swedish industrial-supply distributor headquartered at Frejgatan 3 in Gnosjö, Sweden. Founded in October 1912 as O.A. Göhlins diverseaffär (a general store selling groceries, tools, and building materials), it has been family-owned for four generations and is currently led by sixth CEO Ludvig Göhlin (since 2018). The company sells a catalog of more than 500,000 industrial articles across nine categories — automation, cutting machining, tools & machines, measurement & control, workplace equipment, joining, personal protection, consumables, and cleaning — sourced through authorized reseller partnerships with brands including SMC, Bosch Rexroth, Seco, Walter, Atlas Copco, Hikoki, 3M, ESAB, and Mitutoyo.

Its core technology stack combines a Litium Accelerator-based e-commerce storefront (gohlins.se), a co-owned Pasab ERP/inventory system, and a physical warehouse of 12,000+ in-stock SKUs supported by warehouse elevators installed via a logistics study with Linköpings Universitet, Pasab, and Weland (2017 and ~2022). The company operates a physical retail store in Gnosjö, daily electric-van delivery routes across the Gnosjö region and Västra Götaland with same-day fulfillment for orders placed 1.5 hours pre-departure, and Sweden-wide third-party shipping (Sendify/UPS/DHL/Schenker). Since 2011 it has run an in-house tape-conversion and die-cutting operation in the adjacent Annexet facility, converting 3M tapes and protective films to customer specifications — its only manufacturing activity. The company holds ISO 9001 and ISO 14001 certifications.

Commercially, Göhlins runs a transaction-based B2B model with invoicing and login-gated pricing, selling primarily to Swedish and Nordic manufacturing customers across all sizes and verticals. Revenue is generated through product sales at listed or negotiated prices, supplemented by custom tape-conversion service revenue. Named category-specialist sales representatives (e.g., Magnus Bjurström in cutting machining for 35 years; Henrik Olofsson for tape/joining) provide direct consultation as a key value-added differentiator. The only public revenue reference (46 million SEK circa 2012) is dated; the company has reported 'all-time high' sales since 2017, and 100% family ownership has been preserved since the Göhlin family's 2015 buyback of co-owner shares.

Name

Gohlins

Legal name

Göhlins i Gnosjö AB

Website

https://gohlins.se

Company type

Private

Founded year

1912

Operating status

Operating

Headcount range

11–50 employees

Short description

Göhlins i Gnosjö AB is a 110+ year-old, fourth-generation Swedish family-owned industrial supplies distributor based in Gnosjö, selling 500,000+ industrial articles across nine categories to Nordic manufacturing customers via webshop, retail store, and daily electric-van delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Gnosjö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Industrial Supplies Wholesale: Göhlins sells industrial consumables, tools, machinery, and equipment primarily to business customers (manufacturing industries) in the Nordic region. Sales are conducted through a web shop, physical store, and direct sales by technical specialists. The company sells over 500,000 articles across categories including automation, machining, tools, measurement, assembly, personal protection, consumables, and cleaning. Revenue is generated through product sales at listed or negotiated prices. Payment is invoiced; factoring or credit terms are standard. The company also carries out custom tape conversion and assembly jobs as a value-adding service.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Göhlins is an industrial supplies distributor selling more than 500,000 catalog articles, of which 12,000+ are kept in stock, covering automation components, cutting tools, hand and machine tools, surface treatment products, fasteners, work environment items, lifting equipment, and industrial packaging. The company serves Nordic manufacturing businesses with same-day delivery from its Gnosjö warehouse and operates an in-house tape conversion facility that produces custom die-cut and slit adhesive tapes.

Product overview

Göhlins is an industrial supplies wholesaler offering over 500,000 industrial articles across nine main product categories: Automation (pneumatic components from SMC, Bosch Rexroth, PIAB), Cutting Machining (tools from SECO, Walter, Dormer Pramet), Tools & Machines (from Hikoki, Bosch, Makita, Atlas Copco), Measurement & Control (from Mitutoyo, Kern), Workplace Equipment (from WFI, CRIBWISE, ABUS), Joining (welding from ESAB, Kemppi, bonding from 3M), Personal Protection (from Blåkläder, JALAS, Sievi), Consumables (from Cimcool, Internordic, OKS), and Cleaning (from Nilfisk, Kärcher). The company also provides tape conversion services as an in-house manufacturing capability. Their offering is structured as a broad portfolio of third-party branded products organized by industrial application, supplemented by value-added services like custom tape conversion and local delivery logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation components

Quantifiable outcome

• Orders packed within 2 hours; same-day delivery for in-stock items ordered 1.5 hours before departure times
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

45 partnerships are on record, tiered core and minor.

• Bosch RexrothcoreChannel Partner/ Reseller/ DistributorGöhlins is an authorized partner (Auktoriserad Partner) of Bosch Rexroth, a global leader in industrial automation and motion technology with solutions in hydraulics, electric drive technology, control systems, and linear technology. Göhlins resells Bosch Rexroth products within its automation category.
• SMC PneumaticscoreChannel Partner/ Reseller/ DistributorSMC is the world's largest pneumatics company. Göhlins is described as SMC's largest individual reseller in the Nordic region. SMC's strengths include breadth of range, logistics, and support. They also offer a wide range of electric cylinders that are very cost-effective.
• PIABminorChannel Partner/ Reseller/ DistributorPIAB is a long-standing supplier to Göhlins. Their sales channel is via Pivac Syd. PIAB offers a very good breadth across all forms of vacuum handling: lifting, gripping, or moving with vacuum.
• Metal WorkminorChannel Partner/ Reseller/ DistributorMetal Work is an Italian supplier with a strong program of couplings, fittings, and hose, as well as innovative solutions in FRL (filter-regulator-lubricator), valves, and cylinders.
• Seco (Sandvik Group)coreChannel Partner/ Reseller/ DistributorSeco is a wholly owned subsidiary of Sandvik AB and one of the world's largest manufacturers of indexable inserts and cemented carbide cutting tools. They are at the forefront of R&D for new tools. Göhlins resells Seco products in the cutting/machining category.
• Walter (Sandvik Group)coreChannel Partner/ Reseller/ DistributorWalter is a wholly owned subsidiary of Sandvik AB and a world-leading actor in cutting machining. Göhlins primarily sells their range of taps and HSS and carbide drills.
• Dormer PrametminorChannel Partner/ Reseller/ DistributorDormer Pramet is a global manufacturer of cutting tools focused on precision, quality, and reliability. They offer tools for turning, milling, and drilling.
• DümmelminorChannel Partner/ Reseller/ DistributorPaul Dümmel GmbH (founded 1928) develops and produces high-quality cemented carbide cutting tools for metalworking applications including turning and milling. One of the leading manufacturers in the rapidly growing miniature application industrial segment.
• SCT ToolsminorChannel Partner/ Reseller/ DistributorSCT Tools is a European manufacturer of high-quality cemented carbide tools combining precision, performance, and innovation for efficient and reliable metalworking.
• DieterleminorChannel Partner/ Reseller/ DistributorDieterle is a family business in its second generation, founded by Otto Dieterle in 1962. Offers an exceptionally comprehensive range of standard and special tools in turning, drilling, and milling.
• Atlas CopcocoreChannel Partner/ Reseller/ DistributorAtlas Copco has a very broad program of compressed air solutions, from compressors to equipment for small businesses to large industry. One of the world's leading producers of compressed air equipment, continuously developing technology and improving efficiency and energy savings.
• HikokicoreChannel Partner/ Reseller/ DistributorHikoki (Hitachi Koki Co. Ltd.) has manufactured power tools for over 60 years and is a recognized supplier of high-tech quality products. Göhlins is a key reseller of Hikoki power tools and accessories.
• MetabominorChannel Partner/ Reseller/ DistributorMetabo is a German quality brand offering powerful and reliable power tools for professional users. Focus on innovation, sustainability, and ergonomics.
• MakitaminorChannel Partner/ Reseller/ DistributorMakita is a world-leading brand in power tools and battery-powered machines for professionals. Known for the 18V LXT and 40V XGT battery systems.
• Lideco ABminorChannel Partner/ Reseller/ DistributorLideco AB in Dalstorp is market-leading in tool components for press tools. World-leading partners are Fibro, Kaller, and Mate. Products include pillars, bushings, punches, gas springs, and stamping tools. Göhlins has worked with Lideco for over 30 years.
• BlåkläderminorChannel Partner/ Reseller/ DistributorBlåkläder has manufactured and sold workwear since 1959. Today one of Europe's largest workwear manufacturers, producing approximately 4.5 million garments per year in their own factories.
• JALASminorChannel Partner/ Reseller/ DistributorJALAS protective shoes, boots, and sandals maintain high quality, comfort, and safety features since 1916. Design, development, and manufacturing take place in Jokipii, Finland.
• SieviminorChannel Partner/ Reseller/ DistributorSievi was founded in 1951 and is northern Europe's largest manufacturer of safety shoes, with roots in Northern Ostrobothnia, Finland. Approximately 500 workers involved in manufacturing; production facilities in Sievi and Oulainen produce over 1.1 million pairs annually.
• TEGERA (Ejendals)minorChannel Partner/ Reseller/ DistributorEjendals has developed TEGERA protective and work gloves, applying deep knowledge of materials and ergonomics to make technical protection functions scientific. Wide range of innovative TEGERA gloves.
• Guide (Bergman & Beving)minorChannel Partner/ Reseller/ DistributorGuide develops professional work gloves that enhance protection and performance. Guide is part of Bergman & Beving, a Swedish listed conglomerate founded in 1906.
• 3M PeltorminorChannel Partner/ Reseller/ Distributor3M Peltor offers world-class hearing protection and communication solutions for a safer, more productive, and more secure work environment.
• MitutoyominorChannel Partner/ Reseller/ DistributorMitutoyo is one of the world's leading manufacturers of precision measurement equipment. Range includes micrometers, calipers, dial indicators, hardness testers, vision measurement systems, and 3D coordinate measuring machines. Operates from sales offices in over 40 countries.
• DiesellaminorChannel Partner/ Reseller/ DistributorDiesella A/S is one of the leading suppliers to the Scandinavian industry. Offers a wide range of measuring tools, test and control tools, machine accessories, screwdrivers, and more. Key advantage: they stock 95% of all goods, resulting in very short delivery times.
• KernminorChannel Partner/ Reseller/ DistributorKern is a German family-owned company with history dating back to the 1800s. Internationally known for their scales symbolizing extremely high precision. With over 175 years of experience, Kern specializes in precision balances and force measurement.
• WFIminorChannel Partner/ Reseller/ DistributorWFI constantly strives to be the most sought-after and foremost supplier of workplace solutions. They bring extensive expertise together with efficient logistics.
• CRIBWISE (Sandvik Group)minorChannel Partner/ Reseller/ DistributorCRIBWISE is a digital solution for tool inventory management built on the latest technology. As part of Sandvik Group, their mission is to enable workshops to gain control over their tool-related inventory and adjacent purchasing processes to maximize production efficiency and growth.
• ABUS KransystemminorChannel Partner/ Reseller/ DistributorABUS is one of the leading overhead crane manufacturers in the European market with a global dealer network. 1,100 employees at headquarters in Gummersbach, Germany, including subsidiary, supply the market with cranes with lifting capacities from 80 kg to 120 tonnes.
• EABminorChannel Partner/ Reseller/ DistributorEAB is a family-owned company located in Smålandsstenar. Works in three product areas: warehouse interiors, gates, and steel buildings. All construction, production, and development takes place in Smålandsstenar, but they have the entire world as a market.
• 3McoreChannel Partner/ Reseller/ Distributor3M is a global company active since the early 1900s across many industries. Göhlins works extensively with 3M's slip products, welding helmets, and especially their adhesives and tapes. Göhlins has developed a dedicated tape department where they process and convert tape and protective film using cutting and die-cutting machines. 3M's headquarters warehouse is in Germany, with deliveries arriving weekly.
• KemppiminorChannel Partner/ Reseller/ DistributorKemppi is a world-leading supplier with roots in Finland, delivering welding equipment and digital solutions. Known for innovation, quality, and user-friendliness.
• ESABcoreChannel Partner/ Reseller/ DistributorESAB is a global leader in welding and cutting solutions with over 100 years of experience. Broad range of welding equipment, filler materials, and automated systems offering reliable, efficient, and user-friendly solutions.
• ElgaminorChannel Partner/ Reseller/ DistributorElga offers high-quality filler metals for welding. A safe choice for welders who want precision, reliability, and the best possible result.
• MeltolitminorChannel Partner/ Reseller/ DistributorMeltolit is a leading Swedish supplier of high-quality filler metals for welding and brazing, known for precision, strength, and reliability in demanding industrial environments.
• MattssonsminorChannel Partner/ Reseller/ DistributorMattssons carries Scandinavia's broadest range of fasteners with 180,000 articles. Their range is practically unlimited as they also act as a third-party logistics provider.
• Linde (AGA/Linde)minorChannel Partner/ Reseller/ DistributorLinde is the leading gas company in the Nordic and Baltic region. They have a comprehensive range of industrial and specialty gas products and technical support. Göhlins offers their full gas range as well as related products in the welding area.
• CimcoolcoreChannel Partner/ Reseller/ DistributorCimcool is a global expert on industrial fluids since the 1950s, completely self-sufficient in developing, producing, and distributing fluids. Göhlins is one of the largest resellers of Cimcool products in Sweden, stocking cutting fluids and oils to ensure customers never run short. Delivery to customers within 24 hours.
• InternordicminorChannel Partner/ Reseller/ DistributorInternordic, based in Nässjö, has one of Sweden's broadest ranges of bearings and seals since 1987. Over 15,000 articles including various types of ball bearings, roller bearings, needle bearings, seals, and O-rings. They can deliver next day, and Göhlins is approximately 1 hour away for emergency pickups.
• OKSminorChannel Partner/ Reseller/ DistributorOKS has long knowledge and expertise in high-performance lubricants for industry, assembly, food, etc. Founded in 1978, based in Maisach, Germany with a modern development and production facility.
• CejnminorChannel Partner/ Reseller/ DistributorCEJN is a Swedish manufacturer of high-quality quick couplings for compressed air, fluids, and hydraulics known for precision, safety, and reliability in demanding industrial environments. Göhlins resells the full CEJN range.
• NilfiskminorChannel Partner/ Reseller/ DistributorNilfisk is one of the world's leading manufacturers of professional cleaning solutions, offering machines and equipment for industrial and commercial environments. Over 100 years of experience developing a wide range of vacuum cleaners, pressure washers, sweepers, and other cleaning machines.
• KärcherminorChannel Partner/ Reseller/ DistributorKärcher is today a world leader in efficient, resource-saving cleaning systems. Known for top performance, innovation, and quality. Develops powerful systems with perfectly matched cleaning machines, accessories, and cleaning agents.
• Indusafe Supplies ABminorChannel Partner/ Reseller/ DistributorIndusafe Supplies AB is a relatively new company but has over 75 years of combined experience. Works to simplify daily operations within industry, construction, cleaning, transport, etc. Broad product range from leading suppliers.
• Pasab (Business System)coreTechnology or IntegrationPasab is Göhlins' ERP/business system provider, in which Göhlins holds a co-ownership stake. The Pasab system is a prerequisite for the company's logistics and inventory management operations.
• Linköpings UniversitetminorStrategic or Co-development PartnerGöhlins engaged Linköping University in 2014 to analyze and improve logistics processes, and again in 2017 to evaluate investments in warehouse elevators and logistics optimization. The university provided analysis that informed significant operational improvements.
• WelandminorStrategic or Co-development PartnerWeland was a key partner in the 2017 logistics improvement project (alongside Pasab), enabling the installation of warehouse elevators and optimization of storage gondola placement.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Grainger: U.S.-listed MRO industrial distribution giant with millions of products sold through catalogs and e-commerce. Comparable broad-line industrial supply business model, though operating at dramatically larger scale with leading digital infrastructure.
• MSC Industrial: U.S.-listed industrial supplies distributor offering metalworking, MRO, and fastener products to manufacturers via catalog and e-commerce. Comparable broad-line industrial MRO distribution model emphasizing technical sales and same-day fulfillment.
• Indutrade: Swedish-listed industrial distributor owning dozens of niche industrial subsidiaries across the Nordics. Highly comparable business model (B2B industrial supplies distribution) but at vastly larger scale, providing a benchmark for what scaled Nordic industrial distribution looks like.
• Rubix: European industrial distribution group (formed by IPH/Brammer merger) distributing maintenance products, bearings, power transmission, and tools to industrial customers. Comparable broad-line industrial MRO distribution model at much larger European scale.
• Lagercrantz: Swedish-listed technology trading group distributing niche industrial electronics, components, and machinery in the Nordics. Directly comparable as a decentralized industrial trading group, though Lagercrantz focuses on proprietary products and higher-margin niches.
• Würth: Global market leader in industrial fastener and tools distribution with multi-million product range sold through direct sales and branches. Closely comparable broad-catalog industrial supply model though at vastly greater scale and with stronger direct-sales infrastructure.
• Addtech: Swedish-listed industrial components distributor selling components and systems to OEMs and industrial customers across the Nordics. Directly comparable B2B industrial distribution model focused on technical sales.

Direct peers

• OEM International: Swedish-listed industrial components distributor with technical sales and broad product portfolio serving Nordic industrial customers. Highly comparable to Göhlins' model of category-specialist B2B distribution.
• Beijer Tech: Swedish industrial trading company distributing industrial supplies, components, and equipment to Nordic manufacturing customers. Closely comparable in size, geography, and broad-line industrial supply model.

Regional players

• Solar: Danish technical wholesale group serving installers and industrial customers across the Nordics with broad product range. Comparable as a broad-line technical industrial wholesaler in an adjacent Nordic geography.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebooksv-se.facebook.com/gohlins
• LinkedInse.linkedin.com/company/gohlins
• Instagraminstagram.com/gohlins

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gohlins