Links
Links is a Croatian omnichannel retailer operating 15+ physical stores nationwide plus the links.hr webshop, selling consumer electronics, IT, gaming, and home appliances to individual consumers and B2B customers, with proprietary brands EPOCH and OCTIO.
- Company typePrivate
- Founded2001
- HeadquartersSveta Nedelja, Croatia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Links does
Links (legal entity LINKS d.o.o.) is a Croatian omnichannel consumer-electronics retailer headquartered in Sveta Nedelja, Croatia, operating more than 15 physical retail stores across every major Croatian city — including four locations in Zagreb, two in Split, plus Osijek, Rijeka, Zadar, Varaždin, Čakovec, Pula, Slavonski Brod, Vinkovci, Koprivnica, Šibenik, Bjelovar, and Velika Gorica — alongside an e-commerce webshop at links.hr. The core catalog spans laptops, desktop computers, mobile phones, tablets, monitors, PC components, peripherals, gaming equipment, drones, smart watches, audio and video equipment, small home appliances, personal care products, smart-home devices, and accessories. Proprietary brands include EPOCH gaming PCs and peripherals, OCTIO mice and accessories, and LINKS house-brand pre-built desktops; the company also serves B2B customers with dedicated procurement support and IT-equipment rental services.
The business model combines one-time retail product sales, recurring extended-warranty/insurance contracts (priced €24.89-€37.33 per 12-24 month plan), a device trade-in/buyback program, computer and laptop repair services, gift vouchers (€20/€50/€100), and subscription B2B IT rental. Pricing is set per unit with installment plans of up to 12 interest-free payments, periodic promotional discounts, and vendor co-marketing campaigns with brands such as Epson, Lenovo, ASUS, Acer, AMD, Sennheiser, Dreame, Segway Navimow, and Xiaomi. Distribution leverages five-plus logistics partners — GLS, InTime, BOX NOW parcel lockers, Mail Boxes Etc., Overseas, and Wolt for same-day delivery in Zagreb — supporting nationwide shipping across Croatia.
Customer segments are primary consumers (gaming enthusiasts, general household shoppers), individual technology buyers, and small-to-mid business customers. The company is privately held (d.o.o. structure), with three directors (Krešimir Profaca, Vedran Puškarić, Denis Piljek), registered share capital of €606,383.97, no disclosed institutional investors or parent company, and operates only within Croatia with no disclosed international expansion.
Links firmographics
Firmographics- Name
- Links
- Legal name
- LINKS d.o.o.
- Website
- https://links.hr
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Links is a Croatian omnichannel retailer operating 15+ physical stores nationwide plus the links.hr webshop, selling consumer electronics, IT, gaming, and home appliances to individual consumers and B2B customers, with proprietary brands EPOCH and OCTIO.
- Ownership category
- akta.pro rank
Links industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921)
- SIC
- Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- Big-Box Electronics + Computers & Peripherals Retail (CRACAAAE)
Keywords
Where Links is headquartered
LocationHeadquarters
- HQ city
- Sveta Nedelja
- HQ country
- Croatia
- HQ region
- Europe
Offices15 records
Markets served
Links business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail product sales: Revenue generated from selling consumer electronics, IT equipment, gaming products, home appliances, and related accessories through both physical stores and online webshop. Products include laptops, computers, components, smartphones, tablets, monitors, peripherals, drones, smart watches, audio equipment, small home appliances, personal care products, sports equipment, and smart home devices.
- IT equipment rental (B2B): B2B service offering IT equipment rental solutions for business customers.
- Device buyback and trade-in: Purchase of used devices from customers.
- Extended warranties and device insurance: Sale of extended warranty plans and device damage insurance for laptops, desktops, monitors, gaming consoles, and TVs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wide range of consumer electronics and IT products |
| Subscription | One time/ perpetual license | Extended warranty extensions |
| One time/ perpetual license | Pay-as-you-go | Gift cards |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Links product offering
Product offeringCore offering
Links is an omnichannel retailer selling consumer electronics, IT hardware, gaming equipment, mobile devices, home appliances, and related accessories through both a nationwide e-commerce platform and a network of 15+ physical retail stores across Croatia. The offering is supplemented by own-brand products (EPOCH gaming PCs, OCTIO peripherals, LINKS desktops), computer repair services, device trade-in/buyback, extended warranties, gift vouchers, and B2B IT equipment rentals.
Product overview
Links is a Croatian electronics retail chain and e-commerce platform offering a comprehensive portfolio of consumer electronics, IT hardware, and related services. The core offering consists of selling third-party electronics across more than 15 product categories (computing, mobile, audio, gaming, smart home, white goods, personal care, and more), complemented by proprietary brands — EPOCH gaming computers and peripherals, OCTIO accessories, and LINKS own-brand pre-built PCs — plus gift vouchers. Value-added services include computer repair, device trade-in/buyback, extended warranties, and IT equipment rental for business customers.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Accepts e-waste for recycling at all store locations
- +1 more outcomes
Companies that use Links
Customer profileSegments4 records
Ideal customer profiles3 records
Links technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Links partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- EpsoncorePromotional campaign partnership: Epson Cashback promotion offering up to €100 refund on projector purchases (valid through promotional period).
- DreamecorePromotional campaign partnership: 'Platiš jedan, dobiješ dva usisavača' (Buy one, get two vacuum cleaners) promotion valid June 2026. Multiple Dreame product promotions including hair dryer deals.
- Segway NavimowcorePromotional campaign: Free garage (garaža na dar) with Segway robotic lawnmower purchase. Promotion available through June 2026.
- ASUScoreASUS 2+1 extended warranty promotion for Vivobook, Zenbook, ProArt, TUF, and ROG laptops. Additional ASUS Perfect Warranty program partnership.
- AMDcoreCo-marketing for AMD Ryzen processors including Ryzen 9 9950X3D2 gaming processor and AMD Radeon RX 9070 GRE graphics card series promotions.
- SennheisercorePromotional campaign partnership: Sennheiser products (18.05.2026 - 30.07.2026) featuring discounts up to 30% on Momentum True Wireless headphones.
- WoltminorPremium delivery partnership for same-day delivery of small and medium-sized parcels in Zagreb area through Wolt platform.
- GLS CroatiacoreLogistics partnership for small parcel delivery across Croatia. GLS delivers packages to residential addresses with standard delivery times of 3-5 business days. GLS parcel locker option available for €4.99 delivery.
- InTimecoreExpress courier service partnership offering 2-3 business day delivery across Croatia for €5.99 per shipment.
- BOX NOWcoreParcel locker network partnership offering 24/7 self-service pickup. Customers can collect orders at convenient locker locations for €1.99. Used in promotional campaigns (e.g., iPhone 17 giveaway with BOX NOW delivery).
- Mail Boxes Etc. (MBE)minorPartnership with MBE for alternative delivery option with 2-5 business day delivery for €5.99 per shipment.
- OverseasminorInternational shipping partner for overseas delivery at €5.99 per shipment.
- E-waste recycling program partnersminorLinks participates in environmental sustainability by accepting electronic waste at all store locations for proper disposal and recycling, supporting circular economy initiatives.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Links competitors and assessment
Company assessmentDirect peers
- Elipso: Croatian multi-category online retailer specializing in electronics, IT, and household goods, operating a comparable inventory-led e-commerce model to Links within the same domestic market.
- Mall.hr: Croatian online retailer/marketplace offering consumer electronics, IT equipment, and home appliances with nationwide delivery — directly overlapping Links' e-commerce assortment and target consumer.
- Sancta Domenica: Croatian consumer electronics and home appliances retailer with both online and physical store presence, competing directly with Links in laptops, smartphones, gaming, and home appliances within the Croatian market.
- Comshop: Croatian online electronics retailer focused on IT equipment, components, and consumer electronics, directly competing with Links' webshop in computing and gaming categories.
Regional players
- eMAG: Leading Romanian consumer electronics and general merchandise online retailer expanding across Central and Eastern Europe, including Croatian-adjacent markets; competes with Links on cross-border e-commerce and pricing.
Broad incumbents
- MediaMarkt Croatia: Subsidiary of the German big-box consumer electronics chain MediaMarkt, operating physical stores and a webshop in Croatia across the same core categories (computing, mobile, gaming, home appliances) that Links serves.
- Harvey Norman Croatia: Australian-origin big-box retailer with Croatian stores offering consumer electronics, computing, and home appliances; competes with Links for similar mid-to-high-ticket electronics purchases in physical retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Links social profiles
Digital presenceLinks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Links leadership team
Management profileNumber of profiles
Profiles3 records
Links funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Links M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Links
What does Links do?
Links is an omnichannel retailer selling consumer electronics, IT hardware, gaming equipment, mobile devices, home appliances, and related accessories through both a nationwide e-commerce platform and a network of 15+ physical retail stores across Croatia. The offering is supplemented by own-brand products (EPOCH gaming PCs, OCTIO peripherals, LINKS desktops), computer repair services, device trade-in/buyback, extended warranties, gift vouchers, and B2B IT equipment rentals.
Is Links a public or private company?
Links is a private company. It is classified as unknown and is currently operating.
When was Links founded?
Links was founded in 2001. It employs 101 to 250 people.
Where is Links based?
Links is headquartered in Sveta Nedelja, Croatia, in the Europe region.
How does Links make money?
Four revenue lines are on record. Retail product sales are the primary driver. The others are IT equipment rental (B2B), device buyback and trade-in and extended warranties and device insurance.
Who are Links's main competitors?
Direct peers on record are Elipso, Mall.hr, Sancta Domenica and Comshop. eMAG is listed as a regional player. Broad incumbents are MediaMarkt Croatia and Harvey Norman Croatia.
Does Links have an API?
No public API is recorded for Links.
What industry is Links in?
Links's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRACAAAE, Big-Box Electronics + Computers & Peripherals Retail. Its NAICS code is 44921 and its SIC code is 5734.